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French Online Video Audience Grows 16 Percent in the Past Year to 27 Million Viewers in January
YouTube Accounted for 31 Percent of the 2.5 Billion Videos Viewed Online in January PARIS, France, March 12, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 27.1 million French Internet users viewed a video online in January 2009, up [...]
comScore: Light PC Internet Users Are 30 Percent More Likely than Heavy PC Internet Users to Access Mobile Internet Content
Results from first PC/Mobile Internet overlap panel suggest mobile can enhance a PC digital advertising campaign Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported the results of the first study of its cross-media panel of PC and mobile Internet users in the U.S., finding that light PC Internet [...]
Americans’ Online Search Behavior Points to Significant Increase in Personal Financial Turmoil
Searches Using Term ‘Unemployment’ in December Triples versus Year Ago RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an analysis of changes in Americans’ searching behavior resulting from the economic downturn, based on December 2008 data from comScore Marketer, a search intelligence tool. Searches for several terms related [...]
Twitter Profiles List – Ad Operations and Online Advertising
Below is a list that is regularly maintained – well, as regularly and accurately as possible – of Twitter accounts related to Ad Operations, Online Advertising, Online Marketing topics. In other words, if you’re interested in the topics discused here at AdOperationsOnline.com, you may want to follow the twits and bits from the accounts listed [...]
comScore Releases January 2009 U.S. Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2009, Americans conducted 13.5 billion core searches, a 7-percent gain versus December 2008. January 2009 U.S. Core Search Rankings Google Sites led the U.S. core search market in [...]
India’s Social Networking Market Sees Global Brands Gain Prominence in 2008
Orkut Ranks as the Most Visited Social Networking Site in India, Followed by Facebook RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more [...]
Social Networking Has Banner Year in France, Growing 45 Percent
French Language Interface Introduction Helps Facebook Surge into Top Position LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The [...]
comScore Releases December 2008 U.S. Search Engine Rankings
RESTON, VA, January 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2008, Americans conducted 12.7 billion core searches, a 3-percent increase versus November. December 2008 U.S. Core Search Rankings Google Sites led the U.S. core [...]
Americans View 34 Percent More Online Videos in November 2008 Compared To Year Ago
Hulu Sustains Strong Online Viewership on the Heels of October Surge RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus [...]
Despite Weak Season, Online Spending Trends Outperform Brick-And-Mortar Across Several Key Retail Categories
Sport & Fitness Ranks as Top-Growing Online Category for the Season RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, released online spending data by category for the online holiday shopping season, which showed that trends in online spending outperformed offline in several key product categories. The study compared [...]
Sales During Online Holiday Shopping Season Decline by 3 Percent
Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the [...]
ReplaceAds debuts as the third largest Advertising Network in the October comScore/Arbitron Online Radio Ratings
Nearly 1.8 million people listened to ReplaceAds Network during an average week in October NEW YORK – ReplaceAds announced that it debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. According to comScore/Arbitron, nearly 1.8 million different people (1,770,500) age twelve and older listened for five or more [...]
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