Posts Tagged With: comScore Inc.

Despite Weak Season, Online Spending Trends Outperform Brick-And-Mortar Across Several Key Retail Categories

» by Otilia Otlacan January 6th, 2009 at 10:15 am » Comments (0)

Sport & Fitness Ranks as Top-Growing Online Category for the Season RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, released online spending data by category for the online holiday shopping season, which showed that trends in online spending outperformed offline in several key product categories. The study compared comScore e-commerce data to overall (online and offline) consumer spending data published by MasterCard Advisors’ SpendingPulse Unit for the period of Nov. 1 – Dec. 24 vs. year ago. SpendingPulse is an information service provided by MasterCard Advisors, a subsidiary of MasterCard Worldwide. A macro-economic indicator, SpendingPulse ...more »

Sales During Online Holiday Shopping Season Decline by 3 Percent

» by Otilia Otlacan January 5th, 2009 at 1:23 pm » Comments (0)

Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the possibility of delivery by Christmas Eve. Online spending reached $25.5 billion during that period, down 3 percent versus the corresponding shopping days in 2007. more »

ReplaceAds debuts as the third largest Advertising Network in the October comScore/Arbitron Online Radio Ratings

» by Otilia Otlacan December 22nd, 2008 at 1:00 pm » Comments (0)

Nearly 1.8 million people listened to ReplaceAds Network during an average week in October NEW YORK - ReplaceAds announced that it debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. According to comScore/Arbitron, nearly 1.8 million different people (1,770,500) age twelve and older listened for five or more minutes to stations affiliated with the ReplaceAds Advertising Network Monday-Sunday 6A-Midnight during an average week in October. The ReplaceAds Network includes more than 3,500 broadcasting stations, and includes music, sports, news, talk and special Interest broadcasts. ReplaceAds works with advertisers to develop Internet advertising campaigns that ...more »

Holiday E-Commerce Season Sales Finally Match Last Year as Two Workdays this Past Week Each Surpass $800 Million in Online Spending

» by Otilia Otlacan December 15th, 2008 at 9:00 am » Comments (0)

Sales Since Cyber Monday Up 9 Percent Versus Year Ago RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the first 35 days of the November – December 2008 holiday season. For the holiday season through December 5, $14.92 billion has been spent online, essentially the same level compared to the corresponding days last year. For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 billion, up 9 percent versus year ago. ...more »

European Online Retail Traffic picks-up in Recent Weeks but Remains Below Year-Ago Levels

» by Otilia Otlacan December 8th, 2008 at 9:00 am » Comments (0)

comScore Releases Review of Holiday Retail Traffic Trends in U.K., France and Germany LONDON, U.K., DECEMBER 5, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first in a series of reports examining visitation to online retail sites in the U.K., France and Germany during the Christmas shopping period. The study monitored the total number of visitors to online retail sites during November and compared average weekly visitor data to a pre-season base period of September and October. The study also examined traffic to the leading online retail sites in each market, comparing current ...more »

comScore Releases First Whitepaper Examining PC & Mobile Internet Usage in the U.K.

» by Otilia Otlacan December 3rd, 2008 at 3:28 pm » Comments (1)

25 Percent of the Total U.K. population accesses the Internet via a Mobile Device LONDON, U.K., DECEMBER 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today made available its U.K. PC & Mobile Internet Usage White Paper, providing for the first time, a comparative insight into Internet behavior across the country’s mobile and PC Internet screens. The U.K. paper, which is comScore’s first dual-screen publication in any of the global markets it currently tracks, aims to address the key concerns of marketers and content providers operating in this rapidly developing industry, providing: more »

Black Friday Sees $534 Million in E-Commerce Spending, Up 1 Percent Versus Year Ago

» by Otilia Otlacan December 1st, 2008 at 9:00 am » Comments (0)

Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative ...more »

comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2008

» by Otilia Otlacan November 25th, 2008 at 9:30 am » Comments (0)

U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month. “The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of ...more »

Whither the Click? comScore Brand Metrix Norms Prove “View-Thru” Value of Online Advertising

» by Otilia Otlacan November 18th, 2008 at 9:11 pm » Comments (0)

Cost Per Click Based Advertising Models Fail to Monetize the Full Impact of Online Ad Exposures for Publishers RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising campaigns in meeting branding objectives such as heightened brand awareness, improved attitudes toward the brand, increased purchase intent -- and ultimately incremental purchasing. “In an ...more »

comScore and Quattro Wireless Network Study Reveals Unduplicated and Engaged Mobile Audience

» by Otilia Otlacan October 30th, 2008 at 9:45 am » Comments (0)

WALTHAM, Mass. - Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile advertising network, announced the results of a comScore, Inc. (NASDAQ: SCOR) digital marketing intelligence survey about today’s mobile consumer trends. The survey tracked contextual, demographic, behavioral and location information from the Quattro network of premier Publisher mobile web sites for category leading organizations, such as NFL.com, CollegeHumor.com, CBS News, Playboy, and Univision. Across the Quattro network of premier mobile web sites, the comScore/Quattro Survey found a significant percentage of the audience to be “mobile only” visitors to these brand destinations. This unduplicated mobile audience uses the web daily and visits ...more »