BOSTON – Isobar North America, a full-service communications agency (www.isobar.com), announced that it has brought John Reid on board as Executive Creative Director. He will be based in the company’s San Francisco office, where he’ll apply his award-winning creative skills to further Isobar’s mission of bringing people and brands together like never before.

Before joining Isobar, Reid was Creative Director at Butler, Shine, Stern and Partners, where he led creative for Epson and RadioShack, including RadioShack’s recent campaign featuring celebrity cyclist and philanthropist Lance Armstrong. Previously, he served as Associate Creative Director at Crispin Porter + Bogusky, where he worked with Volkswagen, Bell Helmets, Domino’s, Ask.com, Burger King, Amex and Miller High Life, among other consumer brands. Reid worked at several agencies before that, including Cramer-Krasselt, Publicis and Hill Holiday, and also provided creative copywriting services for companies like Wendy’s, Snickers, Corona and CareerBuilder.com. Through his work, Reid has won major awards like Bronze and Titanium Lions at Cannes, a Webby, an Effie, One Show Pencils and recognition in CA’s Advertising Annual.

“Creative is at the core of Isobar’s business all around the world, and John’s creative vision and experience are right in line with the essence of our business,” said Pedro Cabral, head of Isobar North America and Chairman of the Isobar Global Team. “With John working alongside Managing Director Tara Moss and the creative team in San Francisco, we will further reinforce our offering for clients with creative that captivates and inspires.”

About Isobar North America, Inc.

Isobar is a full-service communications agency that combines strategy, creative, media, technology, and measurement to drive brand success in today’s technology-driven, consumer-controlled world. Formed by the merger of Ammo Marketing, Freestyle Interactive, Mindblossom and Molecular in 2010, Isobar North America’s team of more than 200 digital pioneers are transforming the way the world’s biggest brands reach, connect and engage with consumers like never before. Its clients include adidas, Boston Bruins, Barnes & Noble, Citi, Finish Line, HumanaOne, Nikon, Northwestern Mutual, Procter & Gamble, Reebok and TRESemme. With locations in Boston, New York, San Francisco and Toronto, Isobar North America is an Aegis Media Group company. For more information about Isobar North America, please visit www.isobar.com.

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