Denver, Colorado and San Mateo, California (PRWEB) December 17, 2008 – Examiner.com, operator of a network of 60 geographically targeted local insider information websites today announced a white-label licensing agreement with Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers. Examiner.com will offer a co-branded version of the Jivox online video ad service to its advertisers and market the service across its local information sites. The agreement expands the already existing relationship between Jivox and Examiner.com. The local site network is already part of the Jivox Publisher Network. As a result of the reseller agreement, Examiner.com customers will now have the option to run their video ads on Examiner.com sites or the entire Jivox Publisher Network. Jivox will manage the customer service, reporting and web distribution on the Jivox Publisher Network for Examiner.com advertisers.

“Online video advertising is exploding, and the types of advertisers that come to Examiner.com can benefit greatly from affordable and easy-to-use solutions like Jivox,” said Michael Sherrod, CEO of Examiner.com. “Jivox has shown that online video advertising can be very effective for local businesses, and we’re confident our local focus on unique and original local information, contributed by local informed insiders called Examiners and our partnership with Jivox will create new high-engagement, locally focused opportunities for our advertisers.”

Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music, existing video footage or custom video shoots. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, the industry’s only locally focused network of premium publishers that includes over 600 local TV, radio and newspaper websites across the country and reaches more than 60 million unique visitors. The Jivox service also provides geographic ad targeting, contextual and demographic targeting.

“We are pleased to expand our relationship with Examiner.com. As media companies look for new products and services to offer to their advertisers, leading publishers such as Examiner.com are seeing great potential in online video advertising,” said Diaz Nesamoney, founder and CEO of Jivox. “Examiner.com shares our commitment to delivering results for advertisers by taking advantage of the latest technology, and their selection of Jivox as a partner is a win for all advertisers.”

About Jivox
Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

Fifteen companies demonstrated interoperability among their products based on Society of Cable Telecommunications Engineers (SCTE) 130 standards for advanced digital advertising. This is the first time for multi-company testing held around these standards, and is also an early integration of the SCTE 130 standards with CableLabs ETV/EBIF standards for interactive television and advertising.

“We greatly appreciate the strong support and efforts by companies in this interop as well as others who are working hard to comply with our common standards,” said Paul Woidke, Senior Vice President and General Manager, Advanced Advertising for OpenTV, and Chairman of DVS/Working Group 5, the SCTE committee that is working on addressable advertising. “This is an important step in validating key technologies that will enable new forms of advertising,” added Don Dulchinos, Senior Vice President, Advanced Platforms at CableLabs.

The participating companies were ARRIS, BIAP, BlackArrow, Concurrent Computer Corporation, Ensequence, Front Porch, INVIDI, Microsoft Advertising, Motorola, OpenTV, Sigma Systems, TANDBERG Television, Part of the Ericsson Group, This Technology, UniSoft Corporation and Visible World.

The vendors’ products included advertisement campaign managers, advertising decision servers, and information systems that support subscribers, organize content, and define advertising placement opportunities. By coming together, the vendors were able to demonstrate critical components in an end-to-end process demonstrating how an advertisement can be selected, dynamically inserted into a programming stream and delivered to a digital television customer. The customer responses can then be aggregated (no personally identifiable information is exposed) and shared with either the cable operator or the advertiser.

It is the intent of CableLabs to use this interoperability event as a starting point for future activities into 2009. Vendors who have a competency in digital ad insertion, placement or management should contact Phil Bender, Senior Manager of Vendor Relations at CableLabs to participate. Using SCTE 130 as a framework, CableLabs and participating vendors plan to make further technological advances in this field and hold future interoperability events. Additional parts of the standard are nearing completion.

The week culminated with vendor demonstrations which were observed by cable operators, programming providers and ad agencies.

CableLabs’ interoperability events provide vendors with an informal, laboratory setting in which they gain the opportunity to test their latest products within CableLabs’ headends and testing environment, determine compliance with CableLabs’ specifications and the ability of their products to interoperate with other devices in an end-to-end system. CableLabs uses these events as an opportunity to improve and validate its test environment and procedures. There is no charge to participate in an OpenCable™ interoperability event.

Founded in 1988 by members of the cable television industry, Cable Television Laboratories is a non-profit research and development consortium that is dedicated to pursuing new cable telecommunications technologies and to helping its cable operator members integrate those advancements into their business objectives. Cable operators from around the world are members. CableLabs maintains web sites at www.cablelabs.com; www.packetcable.com; www.cablemodem.com; www.cablenet.org; and www.opencable.com.

- Lithium Technologies to Present at the RightNow Summit 2008
Lithium Technologies, provider of the leading on-demand enterprise social media platform today announced that it will present at the RightNow Summit 2008 in Colorado Springs, Colorado next week. As the first partner to develop on the new RightNow Customer Portal, Lithium Technologies will demonstrate the integration of its award-winning social media platform and RightNow’s full suite of on demand customer relationship management solutions throughout the event.

With more then fifteen years of experience, Len has evangelized and sold new technology to key decision makers including online publishers, agencies and clients, in addition to maintaining responsibility for over $40 million in online ad revenue. He has also been recognized by peers and management, winning both quantitative sales awards as well as receiving acknowledgement from colleagues.

Being among the first online sales persons in the digital industry, Len has been written about in BusinessWeek regarding the online advertising marketplace. Additionally, he has consulted with companies including Olive Garden, America Online, Jet Blue, Sony and more. Known for his ability to quickly identify sales opportunities, Len takes great pride in understanding client’s marketing and business goals. He thrives on presenting dynamic products and services that leverage bottom line results. Adopting innovative approaches and concepts, Len demonstrates a solid grasp on revolutionary marketing solutions, delivering groundbreaking ideas that impact heavily on the digital arena.

Prior to joining SpotXchange, Len was national sales director at Knocknock, formerly known as Avant Interactive, where he maintained responsibility for revenue generation and implementation of pioneering digital marketing solutions. His clients included Lifetime, ABC, CBS, NBC, AT& T, Scripps Networks, Honda and Ford, to name a few. Len strongly believes that the key to his success is founded on his ability to build solid relationships with both clients and agencies. In addition to Avant, his career includes time with Scripps Networks, Mobliss, Inc., Claria Corporation and DoubleClick. At DoubleClick he served as senior strategic sales person selling advertising on DoubleClick’s network of over 1100 highly rated web sites.

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Adap.tv, LiveVideo.com, NeoEdge, United Press International and others.

BROOMFIELD, Colorado – TruEffect, a provider of next-generation advertising technology, today announced that its patent-pending DirectServe™ Technology has been certified across Google’s AdSense content network. DirectServe™ is currently the only solution certified by Google to deliver display advertisements from an advertiser’s own Web domain on Web sites participating in Google’s new content network. DirectServe enables advertisers to create a direct relationship with consumers visiting Web sites on the Google content network by targeting them with the right message at the right time, within the context of their relationship.

A June 2008 study from WPP’s GroupM shows digital media’s share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago. Digital media will remain the main source of growth as ad spending in traditional media declines. As this shift continues, marketers will seek more effective ways to target new and known customers.

“Google’s certification of DirectServe is further testament to the adoption of TruEffect’s model, which enables marketers to spend their ad dollars more efficiently and helps increase ROI,” said Ron Hill, president and CEO, TruEffect. “With DirectServe, TruEffect puts advertisers in control of their own interactive campaign data. Simultaneously, we’re ensuring consumers that information is being shared solely with brands they know and trust.”

DirectServe’s approach to effective message targeting allows advertisers to distinguish between consumers with whom they have a relationship from consumers who are new to them. By seamlessly integrating with their existing data model, advertisers are able to address consumers directly and develop a dialog based on the nature of their relationship. More information about DirectServe is available at http://www.trueffect.com/products/DirectServe.aspx.

ABOUT TRUEFFECT

TruEffect, a provider of next-generation advertising technology, offers the first advertising solution enabling interactive marketers to have exclusive control of their online campaign data, helping them to create a direct relationship with customers and seamlessly incorporate customer data into the overall marketing ecosystem. Headquartered in Broomfield, CO, TruEffect is based on patent-pending technology designed for advertisers investing more in interactive marketing and looking to manage Internet ad campaigns more efficiently and with greater control. Its SafeServe, TruAdvertiserXLS and DirectServe products are used by leading Internet marketers. TruEffect is a Microsoft Certified Partner. For more information visit www.TruEffect.com.

Torrey Newman-Larson joins the company as the vice president of sales, direct response. She comes to SpotXchange from Q Interactive where she managed sales in lead generation, e-mail and display services.Erica Harte joins SpotXchange’s team of client services managers. Erica will manage online video advertising campaigns for the company’s clients. Prior to SpotXchange, Erica spent time at JoeBrands and Karsh + Hagan.

Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.