- GroundFloor Media Receives Gold MarCom Award for Social Networking Campaign
GroundFloor Media, Inc., a Denver-based public relations agency, was awarded a Gold MarCom Award for its “What If? Colorado” social networking campaign developed and executed for the Colorado Department of Public Health and Environment.
The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. The Gold Award is presented to entries judged to exceed the high standards of the industry norm. Of the more than 5,000 entries in this year’s competition, 18 percent were honored with Gold.

Agreement will allow advertisers on Examiner.com’s 60 targeted local insider information sites to create and distribute ads across the Examiner and Jivox Publisher Networks

Denver, Colorado and San Mateo, California (PRWEB) December 17, 2008 – Examiner.com, operator of a network of 60 geographically targeted local insider information websites today announced a white-label licensing agreement with Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers. Examiner.com will offer a co-branded version of the Jivox online video ad service to its advertisers and market the service across its local information sites. The agreement expands the already existing relationship between Jivox and Examiner.com. The local site network is already part of the Jivox Publisher Network. As a result of the reseller agreement, Examiner.com customers will now have the option to run their video ads on Examiner.com sites or the entire Jivox Publisher Network. Jivox will manage the customer service, reporting and web distribution on the Jivox Publisher Network for Examiner.com advertisers.
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LOUISVILLE, Colo. – CableLabs® hosted an Addressable Advertising Interfaces interoperability event during the week of November 10 at its laboratories here. The interoperability event is part of the technical support CableLabs is providing to enable new forms of advertising on cable networks.

Fifteen companies demonstrated interoperability among their products based on Society of Cable Telecommunications Engineers (SCTE) 130 standards for advanced digital advertising. This is the first time for multi-company testing held around these standards, and is also an early integration of the SCTE 130 standards with CableLabs ETV/EBIF standards for interactive television and advertising.

“We greatly appreciate the strong support and efforts by companies in this interop as well as others who are working hard to comply with our common standards,” said Paul Woidke, Senior Vice President and General Manager, Advanced Advertising for OpenTV, and Chairman of DVS/Working Group 5, the SCTE committee that is working on addressable advertising. “This is an important step in validating key technologies that will enable new forms of advertising,” added Don Dulchinos, Senior Vice President, Advanced Platforms at CableLabs.
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- washingtonpost.com Breaks Traffic Record in September
washingtonpost.com, an award-winning news and information Web site, broke its traffic records in September with over 323.3 million page views, a 42% increase over September of last year, and nearly 27% higher than the previous record of 272.5 million page views.
The best performing areas of the site were politics, up 233% over last year, and business, up 141% over last year. Top performing blogs include The Fix, The Trail and PostPartisan. Pulitzer Prize-winning business reporter Steve Pearlstein also had some of the most-read stories on the site.

- Lithium Technologies to Present at the RightNow Summit 2008
Lithium Technologies, provider of the leading on-demand enterprise social media platform today announced that it will present at the RightNow Summit 2008 in Colorado Springs, Colorado next week. As the first partner to develop on the new RightNow Customer Portal, Lithium Technologies will demonstrate the integration of its award-winning social media platform and RightNow’s full suite of on demand customer relationship management solutions throughout the event.

Online video advertising network SpotXchange announced the addition of Len Bilello. Len, an award winning sales strategist, will serve as vice president of sales, where he will primarily focus on building the company’s broadband video commercial advertising base.

With more then fifteen years of experience, Len has evangelized and sold new technology to key decision makers including online publishers, agencies and clients, in addition to maintaining responsibility for over $40 million in online ad revenue. He has also been recognized by peers and management, winning both quantitative sales awards as well as receiving acknowledgement from colleagues.
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DirectServe Puts Advertisers in a Direct Relationship with Their Customers across the Google AdSense Content Network

BROOMFIELD, Colorado – TruEffect, a provider of next-generation advertising technology, today announced that its patent-pending DirectServe™ Technology has been certified across Google’s AdSense content network. DirectServe™ is currently the only solution certified by Google to deliver display advertisements from an advertiser’s own Web domain on Web sites participating in Google’s new content network. DirectServe enables advertisers to create a direct relationship with consumers visiting Web sites on the Google content network by targeting them with the right message at the right time, within the context of their relationship.
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WESTMINSTER, CO – April 23, 2008 – Online video advertising network SpotXchange announced today the addition of two staff members.

Torrey Newman-Larson joins the company as the vice president of sales, direct response. She comes to SpotXchange from Q Interactive where she managed sales in lead generation, e-mail and display services.Erica Harte joins SpotXchange’s team of client services managers. Erica will manage online video advertising campaigns for the company’s clients. Prior to SpotXchange, Erica spent time at JoeBrands and Karsh + Hagan.

Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.