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Ad Ops Daily Briefs: January 7 2009
- GroundFloor Media Receives Gold MarCom Award for Social Networking Campaign GroundFloor Media, Inc., a Denver-based public relations agency, was awarded a Gold MarCom Award for its “What If? Colorado” social networking campaign developed and executed for the Colorado Department of Public Health and Environment. The MarCom Awards is an international creative competition that recognizes [...]
Examiner.com to Offer Jivox Online Video Ad Service to Advertisers
Agreement will allow advertisers on Examiner.com’s 60 targeted local insider information sites to create and distribute ads across the Examiner and Jivox Publisher Networks Denver, Colorado and San Mateo, California (PRWEB) December 17, 2008 – Examiner.com, operator of a network of 60 geographically targeted local insider information websites today announced a white-label licensing agreement with [...]
15 Firms Participate in Addressable Ads Interoperability Event Held at CableLabs
LOUISVILLE, Colo. – CableLabs® hosted an Addressable Advertising Interfaces interoperability event during the week of November 10 at its laboratories here. The interoperability event is part of the technical support CableLabs is providing to enable new forms of advertising on cable networks. Fifteen companies demonstrated interoperability among their products based on Society of Cable Telecommunications [...]
Ad Ops Daily Briefs: October 10 2008
- washingtonpost.com Breaks Traffic Record in September washingtonpost.com, an award-winning news and information Web site, broke its traffic records in September with over 323.3 million page views, a 42% increase over September of last year, and nearly 27% higher than the previous record of 272.5 million page views. The best performing areas of the site [...]
SpotXchange Adds to NYC Ad Sales Team
Online video advertising network SpotXchange announced the addition of Len Bilello. Len, an award winning sales strategist, will serve as vice president of sales, where he will primarily focus on building the company’s broadband video commercial advertising base. With more then fifteen years of experience, Len has evangelized and sold new technology to key decision [...]
Google Certifies DirectServe from TruEffect to Serve Ads
DirectServe Puts Advertisers in a Direct Relationship with Their Customers across the Google AdSense Content Network BROOMFIELD, Colorado – TruEffect, a provider of next-generation advertising technology, today announced that its patent-pending DirectServe™ Technology has been certified across Google’s AdSense content network. DirectServe™ is currently the only solution certified by Google to deliver display advertisements from [...]
SpotXchange Continues Growth
WESTMINSTER, CO – April 23, 2008 – Online video advertising network SpotXchange announced today the addition of two staff members. Torrey Newman-Larson joins the company as the vice president of sales, direct response. She comes to SpotXchange from Q Interactive where she managed sales in lead generation, e-mail and display services.Erica Harte joins SpotXchange’s team [...]
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