Tag Archives: collective

Collective Launches ‘TVA Channels’ to Allow Marketers to Reach Top TV Show Audiences Through Digital Buys
Ad & Media Strategies
January 18, 2013 posted by Otilia Otlacan

Collective Launches ‘TVA Channels’ to Allow Marketers to Reach Top TV Show Audiences Through Digital Buys

Collective is building upon TV Accelerator’s successful campaigns with over 80 top marketers by introducing TVA Channels, a new innovative version of TVA that lets marketers easily target high-demand viewers, such as the audiences of the top broadcast primetime series, including American Idol, The Big Bang Theory, Dancing With the Stars, Undercover Boss, The Amazing Race 20, NCIS, The Good Wife, Blue Bloods, Touch, Survivor: One World.

Collective Solves the Multi-screen Dilemma for Brand Advertisers
Ad & Media Strategies
October 10, 2012 posted by Otilia Otlacan

Collective Solves the Multi-screen Dilemma for Brand Advertisers

Collective, the leader in data-driven, multi-screen advertising solutions, released today its transformative report, “The Multi-screen Advertising Playbook.” The paper sheds light on the most effective strategies and best practices for multi-screen advertising and provides a framework for using data science to increase consumer reach, engagement and efficiency. In addition, the playbook offers an overview of successful campaign initiatives and each effort’s proven results.

Collective Requires Entire Sales Team to Secure IAB Digital Media Sales Certification, Marking First Company-Wide Commitment to the Program
Ad & Media Strategies
September 27, 2012 posted by Otilia Otlacan

Collective Requires Entire Sales Team to Secure IAB Digital Media Sales Certification, Marking First Company-Wide Commitment to the Program

With sales professionals around the world signing up to take the “IAB Digital Media Sales Certification” exam in October, Collective, a leader in data-driven, multi-screen advertising solutions, has made a commitment to the Interactive Advertising Bureau (IAB) and digital industry-at-large ensure that all of its sales staff has taken the rigorous exam. This marks the first time a company has required that its entire sales force meet this new educational standard for digital media sales executives.