Posts Tagged With: Coca-Cola

Media Layers’ SMART System Enables Cellcom’s Revolutionary “Time is Money” Advertising Model

» by Otilia Otlacan December 12th, 2008 at 10:45 am » Comments (0)

HERZLIYA, Israel - Media Layers, the pioneer in multi-channel mobile and Internet advertising solutions, announced today a new functionality of its SMART system that enables mobile operators to award customers with free air time for watching commercials on the Internet. This functionality includes advertiser’s questions at the end of the commercial, which viewers must answer to prove they have been paying attention. Cellcom, Israel's largest mobile phone operator with 3.1 million subscribers, launched last month the new advertising model based on the SMART system. The "Time is Money" program enables subscribers to accumulate up to 45 monthly minutes of free air ...more »

Brands Discuss the Value and Impact of Social Media at the Social Networking World Forum

» by Otilia Otlacan December 8th, 2008 at 9:30 am » Comments (0)

The Social Networking World Forum (www.socialnetworking-forum.com) will showcase leading global brands analysing how to successfully implement a social media marketing and PR strategy. LONDON - Brands such as GM, Coca-Cola, Cadburys and P&G have been invited to discuss incorporating social media into existing and traditional marketing plans, analysing new methods of measuring and monitoring and examining to how to control and respond to social media. BMW Groups Innovation Manager, Tony Douglas, who is participating in the conference, summarises the importance of social media insisting "companies must look to find the right balance of traditional marketing and emerging media." BMW's case study highlight ...more »

Mobile Marketing Association Announces 2008 Global Award Finalists

» by Otilia Otlacan November 5th, 2008 at 9:00 am » Comments (0)

Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil - The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com). The MMA received submissions ...more »

Medio Systems Partners with AdMob to Bolster Mobile Advertising

» by Otilia Otlacan September 16th, 2008 at 10:33 am » Comments (0)

Leaders in Mobile Analytics, Search and Advertising Unite to Monetize the Mobile Web SAN FRANCISCO - From CTIA Wireless I.T. & Entertainment 2008, Medio Systems, the leader in mobile search, today announced a partnership with AdMob, the world’s largest mobile advertising marketplace. As part of this agreement, AdMob will deliver targeted mobile search ads to consumers using Medio’s analytics-driven mobile search service. This partnership brings Medio’s strength as the leading mobile search provider and relationships with major mobile operators together with AdMob’s unmatched, diverse ad traffic to deliver highly targeted and relevant ads to consumers on the mobile phone. Medio is partnering ...more »

Creatives Showcase: The We8 Side of Coke

» by Otilia Otlacan July 30th, 2008 at 10:17 am » Comments (0)

I'll be stepping away from the Eyeblaster creative zone (not that there's anything wrong with that!) and bring to your attention a campaign that I have completely missed if it wasn't for Martina at Adverblog.com to post about it: the We8 side of Coke. It's not that I haven't seen traces of this campaign (bumped into a few roadblock ads, closed them as soon as possible and browsed on) but it was just not memorable enough. Eye-candy, yes. Efficient? I wouldn't think so. What is it? more »

Isobar to Launch Search Engine Marketing Firm iProspect Thailand Through Acquisition of Globlet

» by Otilia Otlacan June 20th, 2008 at 10:07 am » Comments (0)

Aegis Group plc ("Aegis"), the marketing communications group, today announces the acquisition of Globlet in Thailand. The value of the gross assets acquired is £0.1 million. Globlet is Thailand's leading search specialist. It provides search engine marketing consultancy and technical execution for a range of local clients across the retail, technology, healthcare and real estate sectors. Globlet will reinforce Isobar's leadership position in Thailand. Its search expertise will complement the interactive services of Digithais, Thailand's leading interactive agency and part of Isobar since 2005. Digithais offers website development, online media, internet marketing, content management and e-commerce for clients ...more »

Audience Measurement Meets the Mobile Internet as AdLaunches Comprehensive Free Mobile Analytics Suite

» by Otilia Otlacan April 30th, 2008 at 11:13 am » Comments (0)

Private beta signups begin today at http://analytics.admob.com (San Mateo, CA) - April 30, 2008 - The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns. AdMob Mobile Analytics, which runs independent of the company's other services, can be set up in less than 10 minutes and does ...more »

AdMob Hits Milestone for Mobile Advertising Industry, Serving Its 20 Billionth Mobile Advertisement

» by Otilia Otlacan April 1st, 2008 at 9:00 am » Comments (0)

(Las Vegas, NV / San Mateo, CA / New York, NY) - April 1st, 2008 - At the onset of the 2008 Spring CTIA-Wireless Tradeshow, AdMob announced today that they have served their 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide. Since March 2007, the company's monthly impressions have grown from 500 million ads per month to 2.5 billion advertisements per month today. This demonstrates both the electric pace of overall mobile web browsing worldwide and the growth of the AdMob network of sites. AdMob's 20 billionth ad impression was from financial services conglomerate ...more »

Master the Art of Digital Conversation at ad:tech San Francisco

» by Otilia Otlacan March 5th, 2008 at 10:42 am » Comments (0)

April 15-17 event features NBC Universal, Eastman Kodak Company, Microsoft, Google, Coca Cola and Nestlé, among others. San Francisco, CA (PRWEB) March 5, 2008 -- ad:tech San Francisco, an interactive marketing and technology conference and exhibition, will be held April 15-17 at the Moscone Center in San Francisco. Attendees will learn how to become masters of two-way conversation in the expanding world of digital marketing. ad:tech will explore game-changing opportunities such as online video, social networking, mobile advertising, widgets, digital out-of-home advertising and more. One session explores consumers who produce and control their own content using low-cost technology such as a cell ...more »