NEW YORK – Forbes.com (www.forbes.com), home page for the world’s business leaders, is the first business or financial Web site to complete the auditing process and receive ad measurement accreditation by the Media Rating Council (MRC), it was announced today.

This accreditation certifies that Forbes.com has adhered to the MRC’s Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB), in counting online advertising impressions and traffic measurements. The accreditation also certifies that Forbes.com provides full and complete information to the MRC regarding all details of its operation, conducts its processing and reporting substantially in accordance with representations to its clients and the MRC, and submits to annual audits of its procedures by CPA firms engaged by the MRC.

To date, more than ten companies have been accredited by MRC, among them Yahoo (U.S. sites), AOL, MSN, Disney Interactive, CNET Networks and Doubleclick.

“We are excited and proud that the MRC accreditation has verified the validity of our ad serving delivery and reporting process, as we experience continued traffic growth,” said Jim Spanfeller, President and CEO, Forbes.com. “We are in strong support of the interactive industry utilizing one universal measurement system, and this accreditation is a giant step in that direction.”

George Ivie, Executive Director of the Media Rating Council, said “I congratulate Forbes.com on this significant achievement and thank them for their commitment to the MRC process. MRC accreditation provides the Industry with assurance that Forbes.com is measuring and reporting online ad impressions in accordance with MRC Standards and IAB guidelines.”

The ad impression measurement guidelines were developed by the IAB in conjunction with its members and representatives from the major online publishers and ad serving organizations around the world. Published in November 2004, the guidelines address long-standing marketer and agency concerns about the need for a standardized method of measuring interactive advertising impressions. More information on the guidelines is available at http://www.iab.net/standards/measurement.asp.

About Forbes.com

Forbes.com (www.forbes.com), home page for the world’s business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 4,000 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. Forbes.com is part of Forbes Digital, a division of Forbes Media LLC. Forbes.com and affiliated properties – ForbesAutos.com, ForbesTraveler.com, Investopedia.com, RealClearPolitics.com, Clipmarks.com and the Forbes.com Business and Finance Blog Network – together reach nearly 40 million business decision makers each month.

About MRC

The Media Rating Council (MRC) is a nonprofit industry association whose members represent television and radio broadcasters, cablecasters, print organizations, advertisers, Internet organizations, advertising agencies and industry trade associations. The MRC charter is to maintain audience research confidence and credibility with the goal of securing for the industry audience measurement that is valid, reliable and effective. The MRC was formed in 1964 at the urging of the United States Congress. Audience measurement services seeking MRC Accreditation are required to disclose to the MRC membership (and all customers) all methodological aspects of their service; meet MRC Minimum Standards For Media Rating Research; and submit to MRC designed audits to authenticate and illuminate procedures. The membership evaluates the audits conducted by independent CPA’s on MRC’s behalf and the MRC Board grants Accreditation if deemed warranted. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of Research in the marketplace. Further information about MRC’s accreditation and auditing procedures can be obtained from: www.mediaratingcouncil.org or Executive Director, Media Rating Council, Inc., 370 Lexington Avenue, Suite 902, New York, NY 10017.

About IAB

Founded in 1996, the Interactive Advertising Bureau (IAB) represents leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB boasts over 250 members that are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.

Google Sites Ranks as Top Indian Search Property

Google Sites ranked as the top search property in India with more than 1 billion searches conducted in June, representing 81 percent of the market. Yahoo! Sites ranked second with 9.4 percent, followed by Ask Network (1.9 percent) and Microsoft Sites (1.7 percent). Indian Internet portal Rediff.com ranked fifth with 1.5 percent.

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Top Search Properties in India

June 2008

Total India – Age 15+, Home/Work Locations

Source: comScore qSearch

Searches (MM) Share of Searches

Total Internet 1,242 100.0

Google Sites 1,011 81.4

Yahoo! Sites 117 9.4

Ask Network 24 1.9

Microsoft Sites 22 1.7

Rediff.com India Ltd 18 1.5

FACEBOOK.COM 10 0.8

People Group 9 0.8

CNET Networks 5 0.4

Wikipedia Sites 5 0.4

AOL LLC 3 0.2
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“The Indian search market is dominated by global Internet brands, with Google attracting the wide majority of searches,” said Jack Flanagan, comScore executive vice president. “As the top local player in the search market, Indian web portal Rediff.com attracts slightly less than 2 percent of all searches, indicating that there is substantial room for growth among the local Internet brands.”

Search Intensity Lags in India, Indicating Opportunity for Growth

Despite being one of the most rapidly emerging Internet markets in the world in terms of overall usage growth, India currently exhibits less frequent search behavior than its global counterparts. Of the 37 countries individually reported by comScore, India ranked second to last with 53 searches per searcher during the month, well below the worldwide average of 93. India also had significantly fewer search visits per searcher (14.7 vs. 23.6) and searches per search visit (3.6 vs. 3.9).

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India Search Market Overview

June 2008

Total India – Age 15+, Home/Work Locations

Source: comScore qSearch

Searches Unique Searchers Searches Per Search Visits Searches Per
(MM) (000) Searcher Per Searcher Search Visit

Worldwide 74,217 802,267 92.5 23.6 3.9

India 1,242 23,416 53.1 14.7 3.6

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“Though India represents more than 15 percent of the world’s population, it accounts for less than 2 percent of global Internet searches,” added Mr. Flanagan. “It will be interesting to see if this gap narrows as more people in India gain Internet access and ramp up their use of search over time.”

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

“The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Ground travel and cruise sites gained once again, as many Americans sought more budget-friendly ways to enjoy their summer vacations amid economic and fuel price concerns. Summer blockbusters and big celebrity news also provided a boost to the entertainment categories.”

Traffic to Travel Sites Continues to Grow

Several travel categories gained in July as Americans left for summer vacations. The travel – ground/cruise category jumped 10 percent to 12.7 million visitors, making it the top-gaining category for the month, while the travel-information category grew 7 percent to 47.6 million visitors.

The hotels/resorts category gained 6 percent to more than 34 million visitors. Some of the top-gainers in the category included Hotels.com (up 6 percent to 5.2 million), Choice Hotels International (up 8 percent to 3.2 million) and HolidayInn.com (up 11 percent to 2.7 million).

Certain Retail Categories Gain Despite Weak Economy
Despite a sluggish retail economy in the U.S., a handful of retail categories achieved traffic increases in July, possibly due to consumers shopping online instead of using expensive gasoline to drive to the store. Retail – consumer goods sites rose 8 percent to 22.5 million visitors, including double-digit growth by Staples.com Sites (up 22 percent to 6.5 million visitors), Office Depot (up 12 percent to 4.8 million visitors), and DisneyShopping.com (up 32 percent to 1.6 million visitors).

Meanwhile, the retail – mall category increased 7 percent to 28 million visitors, led by AOL Shopping with 6.3 million visitors (up 19 percent), MSN Shopping with 5.8 million visitors and QVC Sites with 5 million visitors.

The Dark Knight and other Summer Movies Drive Traffic to Ticket Sites
With the release of several highly anticipated summer films, most prominently The Dark Knight, retail – ticket sites grew 5 percent to more than 44 million visitors as movie goers pre-purchased tickets to avoid long lines and sell outs at theaters. Moviefone led the category with 17.5 million visitors (up 12 percent), while Fandango posted a 29-percent gain to 9.3 million visitors and MovieTickets.com jumped 13 percent to 4.7 million visitors.

Hot Celebrity Gossip Stories Prompt Growth at Entertainment News Sites
July was packed with major celebrity stories including the birth of Angelina and Brad’s twins and Christie Brinkley’s public divorce, which helped boost the entertainment news category 5 percent to 52.7 million visitors. Gossip site omg! led the category with more than 16 million visitors, a 19-percent gain from June, followed by TMZ with 9.7 million visitors (up 9 percent) and People with 8.8 million visitors (up 4 percent).

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 141.6 million Americans in July, while Yahoo! Sites captured the second spot with 140.3 million and Microsoft Sites ranked third with 120.2 million visitors. CBS Corporation jumped 27 spots to #10 due to its recent acquisition of CNET Networks, which resulted in an incremental gain of nearly 30 million visitors to the property. Ask Network moved up two positions in the top 10 to #7 with 58.6 million visitors.

Top 50 Ad Focus Ranking
Platform-A, which includes Advertising.com, Quigo and other ad networks, led the Ad Focus ranking in July, reaching 90 percent of the 189 million Americans online. Yahoo! Network (85 percent reach) ranked second, followed by Google Ad Network (81 percent reach), and Specific Media (81 percent reach).

TABLE 1
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comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

July 2008 vs. June 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-08 Jul-08 % Change Rank by
Unique Visitors

Total Internet:
Total Audience 189,873 189,134 0 N/A

CBS Corporation 20,867 48,191 131 10

The Mozilla Organization 9,634 18,323 90 42

Infospace Network 9,840 13,467 37 69

General Mills 4,230 5,779 37 185

Nordstrom, Inc. 3,810 5,201 37 205

ABCNEWS DIGITAL 5,911 8,058 36 127

GSN Games Network 4,627 6,308 36 173

Vlaze Media Networks, Inc. 6,190 8,386 35 120

GAMEVANCE.COM 4,158 5,588 34 194

EVERSAVE.COM 5,398 7,192 33 145
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*Ranking based on the top 250 properties in July 2008

TABLE 2
______________________________________________________________________________
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

July 2008 vs. June 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-08 Jul-08 % Change

Total Internet: Total Audience 189,873 189,134 0

Travel – Ground/Cruise 11,484 12,663 10

Retail – Consumer Goods 20,795 22,455 8

Retail – Mall 26,123 28,068 7

Retail – Movies 25,251 26,985 7

Travel – Information 44,631 47,569 7

Travel – Hotels/Resorts 32,282 34,095 6

Online Gambling 12,038 12,648 5

Retail – Tickets 42,166 44,228 5

Entertainment – News 50,315 52,735 5

Career Services and Development 59,031 61,544 4
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Please refer to the following link for Tables 3 & 4: http://www.comscore.com/press/release.asp?press=2399

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Palo Alto, CA – April 24, 2007 – Metacafe, one of the world’s largest video Web sites with more than 24 million monthly unique viewers, today announced that is has expanded its U.S. advertising sales and sponsorship team by hiring two seasoned sales executives. The new regional vice presidents, based in New York and the San Francisco Bay Area, will help Metacafe continue to provide the best service levels to its rapidly expanding advertiser and sponsor base.

“Metacafe combines expertise in video advertising strategies with access to an audience of more than 24 million users,” said Mort Greenberg, vice president of sales at Metacafe. “I am very pleased to welcome Brent Fraser and Melissa Marra as our new regional vice presidents. They bring a wealth of experience in new advertising models from such companies as @Home, CNET, IAC Interactive, and Maven Video Networks to help our advertisers and sponsors succeed on Metacafe.”
Brent Fraser, Regional Vice President, Western Sales, joins Metacafe from Internet TV enabler Maven Networks. As Director of Sales & Alliances at Maven, he was responsible for bringing to market the company’s first customer deployments including Disney, Sony TV, Nike, the Hallmark Channel, and General Motors. Prior to Maven, Mr. Fraser was the founding VP of Sales for mobile marketing firm ipsh!, later acquired by Omnicom. Previously, he was an executive at Excite@Home, where he led the company’s international sales efforts in Europe and Asia. He started his career in media sales with CBS and Cablevision. Mr. Fraser will be based in Metacafe’s Palo Alto office.

Melissa Marra, Regional Vice President, Eastern and Central sales, previously was vice president for eastern sales at CNET Networks’ entertainment division (GameSpot, TV.com, MP3.com, and FilmSpot). Prior to CNET, Ms. Marra held senior sales and sales management roles at IAC/InterActiveCorp (IACI), Excite@Home, IGN, and Future Game Networks. Ms. Marra previously worked for Goldman Sachs’ Investment Banking High Tech group and CitiCorp’s Private Banking unit. Ms. Marra will be based in Metacafe’s New York City office. Both Ms. Marra and Mr. Fraser will report to Mr. Greenberg.

Advertisers interested in learning more about Metacafe, its unique advantages in the online video space, and available sponsorship programs please visit http://www.metacafe.com/advertise/ or call Metacafe’s corporate office at (650) 289-9753.

About Metacafe
Metacafe is one of the world’s largest video Web sites based on global traffic and total page views. Metacafe is the only video site that combines a large audience, significant rewards for producers, and a community panel to ensure that the best videos get noticed. For more information, please visit www.metacafe.com.