Media Rating Council Accreditation Granted for Compliance with MRC and IAB Standards

NEW YORK – Forbes.com (www.forbes.com), home page for the world’s business leaders, is the first business or financial Web site to complete the auditing process and receive ad measurement accreditation by the Media Rating Council (MRC), it was announced today.

This accreditation certifies that Forbes.com has adhered to the MRC’s Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau (IAB), in counting online advertising impressions and traffic measurements. The accreditation also certifies that Forbes.com provides full and complete information to the MRC regarding all details of its operation, conducts its processing and reporting substantially in accordance with representations to its clients and the MRC, and submits to annual audits of its procedures by CPA firms engaged by the MRC.
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RESTON, VA, August 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online search market in India, indicating that Google Sites commanded the strong majority of searches conducted in this developing market.

Google Sites Ranks as Top Indian Search Property

Google Sites ranked as the top search property in India with more than 1 billion searches conducted in June, representing 81 percent of the market. Yahoo! Sites ranked second with 9.4 percent, followed by Ask Network (1.9 percent) and Microsoft Sites (1.7 percent). Indian Internet portal Rediff.com ranked fifth with 1.5 percent. Read the full story

RESTON, VA, August 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for July 2008 based on data from the comScore Media Metrix service. Continuing the summer trends in Web usage observed last month, leisure-oriented categories demonstrated gains in July, including travel, retail, tickets and entertainment news.

“The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Ground travel and cruise sites gained once again, as many Americans sought more budget-friendly ways to enjoy their summer vacations amid economic and fuel price concerns. Summer blockbusters and big celebrity news also provided a boost to the entertainment categories.”

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New advertising sales and sponsorship executives bring experience and expertise from CNET, Excite@Home, IAC Interactive, and Maven Video Networks

Palo Alto, CA – April 24, 2007 – Metacafe, one of the world’s largest video Web sites with more than 24 million monthly unique viewers, today announced that is has expanded its U.S. advertising sales and sponsorship team by hiring two seasoned sales executives. The new regional vice presidents, based in New York and the San Francisco Bay Area, will help Metacafe continue to provide the best service levels to its rapidly expanding advertiser and sponsor base.

“Metacafe combines expertise in video advertising strategies with access to an audience of more than 24 million users,” said Mort Greenberg, vice president of sales at Metacafe. “I am very pleased to welcome Brent Fraser and Melissa Marra as our new regional vice presidents. They bring a wealth of experience in new advertising models from such companies as @Home, CNET, IAC Interactive, and Maven Video Networks to help our advertisers and sponsors succeed on Metacafe.”
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