IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”
Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. – Three advertising trade groups have launched a major…
Tag Archives: click measurement guidelines
IAB Commends First Media Companies on Passing Audits for Standardizing Click Measurement
NEW YORK – Recognizing the need to protect buyers, sellers and ultimately all consumers from click fraud, the interactive advertising industry has made it a priority to standardize click-count measurement…
IAB Releases Click Measurement Guidelines, Establishes Parameters for Counting Valid Clicks, Filtering Fraudulent Clicks
Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK – To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex…
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18 February, 2013 -
18 February, 2013 -
18 February, 2013 -
