Metacafe has announced earlier today 12 new deals with video content providers – a move that will significantly enlarge their already impressive video inventory.
Metacafe specializes in short videos, precisely what works best for online consumers who don’t have the time or the patience to look into long form video content. Having said this, it becomes pretty obvious that the overall monetization opportunities for Metacafe have just diversified further, putting the company in a very enviable position.
Short videos are the easiest to monetize, and the most efficient given the higher CPM or CPE rates for:
- pre-rolls, mid-rolls and post-rolls;
- overlay ads;
- interactive video ads;
- companion ads.
