“With local ad distribution models opening up on mobile, MoVoxx is extending value to merchants and publishers by layering in real-time user location relevance. The PlaceWhere platform is a critical part of this value-chain, enabling MoVoxx to rapidly deploy vital location services,” stated Derek Merrill, vice president, products at MoVoxx.

This new geo-targeting capability now makes the mobile channel relevant for small business and local merchant advertisers. To reach them, MoVoxx aggregates local merchants’ mobile campaigns , through partners such as Citysearch, Marchex and iPromote, as well as by working directly with larger brands interested in geo-targeting such as Sears. With a full range of post-click call-to-action solutions for advertisers – including click-to-WAP landing pages, click-to-call for small business services and SMS reply – GeoSense offers a highly targeted mobile advertising solution for small business and national brands with retail locations.

Mobile advertising has always had to balance the issues of ad relevance with reach and the persistence of fragmentation caused by carrier, handset and transport disparities (SMS, Mobile Web, In App). “We are excited to join forces with MoVoxx, who is taking a leading position in the geo-targeting arena by deploying this capability across all major mobile advertising channels on an integrated basis for advertisers,” said Tom Parrish, vice president, business development for Useful Networks. “The opportunity for advertisers to engage consumers on a more personal level via geo-targeting provides them with the ability to offer more effective advertising. In working with MoVoxx, we are combining our technologies and services efforts to provide better targeting and opening up the mobile channel to the vast local merchant market segment.”

Useful Networks’ PlaceWhere.location clearinghouse dramatically increases advertising relevancy by adding location context to a variety of mobile campaign types, while enforcing the principles of informed consent and privacy, to ensure the consumer is in control of if, how and when their location information is accessed. The entire process is managed by Useful Networks per the CTIA’s best practices, carrier guidelines and consumer regulations.

About Useful Networks

Founded in July 2006, Useful Networks is a Denver-based company that delivers innovative mobile location aggregation and geo-services for both carriers and content providers. Their PlaceWhere platform helps reduce costs, time to market and complexity in launching location aware products and services. Useful Networks is a privately held subsidiary of Liberty Media (NASDAQ: LCAPA). Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. Useful Networks and PlaceWhere are trademarks of Useful Networks, Inc. For more information, please see http://www.useful-networks.com.

About MoVoxx

MoVoxx is a location-based mobile ad platform that intelligently serves ads into mobile content reaching over 30 million unique US mobile users. GeoSense™ platform combines real-time user location data within the ad serving process to enable national brands and local merchants the ability to launch location-based mobile advertising campaigns – at scale. Multi-mode ad serving provides seamless reach on all forms of mobile media – SMS, mobile web, and mobile app. Using proprietary MobileTrace™ technology, MoVoxx tracks and aggregates user-level mobile behaviors, offering advanced optimization and superior post-click conversion rates. Founded in 2006, MoVoxx is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital.

BEDFORD, Mass. – Jingle Networks, Inc., the leader in free advertiser-supported directory assistance and operator of 1-800-FREE411, has launched “JingleConnect,” an in-call advertising network service to connect advertisers with millions of ready-to-buy consumers. Using its own ad-serving technology, Jingle Networks will help advertisers and companies with high call volume earn revenue by selling in-call ad time – a proven way to reach consumers via a one-to-one calling environment.

JingleConnect allows any company with high call volume to easily and seamlessly insert audio advertisements in their calls, by taking advantage of Jingle’s existing base of more than 130,000 advertisers on 1-800-FREE411. Jingle’s technology can distribute audio advertising to other companies that operate call centers, information lines, or any calling environment where their consumers are on hold.

JingleConnect is already serving millions of advertisements each month for more than a dozen publishers. These include companies such as SayNow, which enables fans to send phone and text messages to celebrities and Slydial, which lets you slip a message directly into voicemail. Other publishers include Snoozester, Inc. and RH Brands, operators of The Rejection Hotline.

“JingleConnect is a logical evolution for us, as we’ve already created a profitable ad-supported directory assistance service that has served more than 900 million ads to date,” said John Roswech, president of Jingle Networks. “JingleConnect has the ability to attract advertisers that are looking for new and effective ways to talk to a large audience of consumers – and to help companies easily monetize in-call time.”

In-call advertising is becoming an increasingly important media channel for advertisers who are looking for new ways to reach a fast growing mobile population. Given that wait times for customer service lines now average up to 15 minutes or more per call, converting dead air into a revenue stream while capturing a captive audience on hold has become an attractive revenue opportunity for companies of all types and sizes.

Since launching 1-800-FREE411 in 2005, Jingle has assembled one of the largest telephonic audio ad networks in the world, with more than 130,000 advertisers. Partners such as Idearc and Citysearch.com, marquee brands like McDonald’s, Wal-Mart, Ford and Radio Shack, and small independent retailers use Jingle’s interactive audio campaigns to engage target audiences.

“A successful in-call ad network requires an ad inventory that will attract companies looking to build a revenue stream from their customer hold time, and having the technology to deliver the ads,” said Matt Booth, senior vice president and program director, Interactive Local Media for The Kelsey Group. “With its track record in bringing in-call advertising to its own customers in the free directory assistance business, Jingle Networks is well positioned to deliver JingleConnect to other markets.”

For more information, or to join the JingleConnect, contact bizdev@free411.com or go to www.jingleconnect.net.

About Jingle Networks

Jingle Networks is transforming the way advertisers view the telephone. Jingle runs the nation’s leading ad-supported directory assistance service 1-800-FREE411 (www.free411.com), providing consumers an anytime, anywhere source of free information by phone. 1-800-FREE411 offers advertisers highly targeted and timely promotional opportunities to reach a large but targeted customer base who are ready-to-buy, garnering a response rate twice that of other direct response media. The company also operates JingleConnect, an in-call advertising network that allows any company with high call volume to easily and seamlessly insert audio advertisements in their calls, by leveraging of Jingle’s base of over 130,000 advertisers. For more information on Jingle Networks and 1-800-FREE411 go to www.free411.com and for information on JingleConnect go to www.jingleconnect.net.