GumGum Expands to Canada in Agreement with Oboxmedia
GumGum, the world’s largest in-image ad platform, today announced an agreement which will introduce in-image advertising in Canada for the first time. GumGum is partnering with Montreal-based Oboxmedia, a media company with more than 40 websites targeted to over 8 million online entertainment conscious Canadians aged 18 to 44 yrs. old. This is the first time GumGum has been offered outside the US where it pioneered in-image advertising which turns publisher photographs into interactive user experiences by placing contextual ads on part of the images.
