SAN MATEO, Calif. and LONDON, January 8, 2009 — AdMob, the world’s largest mobile advertising marketplace, today highlighted explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report.

iPod Touch requests more than tripled worldwide from November to December, with a particularly large spike in requests the week after Christmas. The iPod Touch is now the #2 device in the AdMob Network with 4.7 percent share.While 70 percent of iPod Touch requests in December came from the US, it experienced strong growth across other major markets including Canada, United Kingdom, Mexico, Germany, and France. Combined, the iPhone and iPod Touch represent 15.5 percent of all worldwide requests.

Other highlights from the December 2008 report:
-Smartphone share increased from 22 percent of total requests worldwide in May to 33 percent in December.
-Symbian is the #1 smartphone OS worldwide with 41 percent share.In Asia and Africa it has more than 90 percent share, however the iPhone is challenging its dominance in Latin America and Europe.
-The iPhone OS had 32 percent worldwide share in December, up from 6 percent in May.(1)
-Worldwide RIM has 10 percent and Windows Mobile has 9 percent OS share.Both are strongest in North America and Latin America.
-Palm has 4 percent of smartphone OS share worldwide with more than 95 percent of its requests generated in North America. In the US, Palm had 9 percent share in December, declining from 20 percent in July.
-Android already leads Symbian in North America with 2 percent of OS share.

Visit AdMob?s Metrics Report site (http://www.admob.com/metrics) to access the full December 2008 report, view past reports or to sign-up to get email notification when future reports become available.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving.Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

(1) Although it runs the iPhone OS, the iPod Touch is not included in this number because it is not a smartphone.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.6 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

____________________________________________________________________________
2008 Holiday Season vs. Corresponding Days* in 2007
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

Holiday Season                            Millions ($)
                                                       2007      2008      Pct Change
November 1 – December 23         $26,332    $25,537       -3%
____________________________________________________________________________
*Corresponding days based on corresponding shopping days (Oct. 27 – Dec. 18, 2007)
 
“The 2008 online holiday shopping season has declined 3 percent versus year ago, falling behind our expectation of flat sales this year,” said comScore chairman Gian Fulgoni. “This marks the first time we’ve seen negative growth rates for the holiday season since we began tracking e-commerce in 2001. The combination of having five fewer shopping days between Thanksgiving and Christmas and the severe economic headwinds faced by consumers has made this a really tough season for retailers, both offline and online.”
 
Q4 E-Commerce Spending to Date
The growth rate for Q4 2008 to date compared to the same period a year ago will end up looking marginally worse than the holiday season results. For the period of October 1 – December 28 compared to the same calendar days in 2008, e-commerce spending is down 4 percent to 36.8 billion. The fourth quarter of 2008 will also mark the first full quarter to record a negative growth rate since comScore began tracking e-commerce.
____________________________________________________________________________
Fourth Quarter-to-Date E-Commerce Spending
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

Q4-to-Date                               Millions ($)
                                                     2007       2008      Pct Change
October 1 – December 28         $38,376     $36,803      -4%
____________________________________________________________________________
 
Apple and Amazon among Top Traffic Gainers in December
Despite soft online sales this holiday season, consumers continued to shop online for the best deals. In the period of December 1-24 vs. the corresponding shopping days last year, several top retailers achieved growth in visitation to their sites. eBay remained the most visited retail site with 85.4 million visitors but saw a slight decline of 4 percent in visitors, while three of the top five  most visited sites recorded gains. Amazon Sites grew 7 percent to 76.2 million visitors, followed by Wal-Mart (up 4 percent to 51.5 million visitors), Target (down 1 percent to 46.8 million visitors) and Apple Inc. (up 19 percent to 35 million visitors).
____________________________________________________________________________
Traffic Growth to Top Retailer Sites
Dec. 1 – Dec. 24, 2008 vs. Corresponding Days* in 2007
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix

                                      Unique Visitors (000)
                                                     2007      2008     Percent Change
Total Internet                           171,113    179,997       5%
eBay                                           88,894     85,442      -4%
Amazon Sites                             70,975     76,240       7%
Wal-Mart                                    49,632     51,546       4%
Target Corporation                     47,338     46,837      -1%
Apple Inc.                                   29,450     35,017      19%
Best Buy Sites                              28,602     28,555       0%
JCPenney Sites                            21,329     18,918     -11%
Toysrus Sites                              19,817     18,075      -9%
Sears.com                                   18,010     18,413       2%
Circuit City Stores, Inc.               19,466     15,456     -21%
Overstock.com                           18,911     15,951     -16%
AmericanGreetings Property       17,273     14,666     -15%
Hewlett Packard                         15,217     19,425      28%
Dell                                            17,279     14,305     -17%
Macy’s Inc.                                 15,715     15,868       1%
____________________________________________________________________________
*Corresponding days based on corresponding shopping days (Oct. 27 – Dec. 19, 2007)
 
comScore’s Summary of  2008 Holiday Online Retail Spending by Key Time Period
____________________________________________________________________________
Online Non-Travel (Retail) Holiday Consumer Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.

                                             Millions ($)
                                                         2007       2008       Pct Change
January – October                           $93,551    $102,144        9%
November 1 – December 23*          $26,332     $25,537       -3%
November 27 (Thanksgiving Day)*       $273        $288        6%
November 28 (Black Friday)*                 $531        $534        1%
December 1 (Cyber Monday)*                $733        $846       15%
Heaviest Online Shopping Day              $881        $887        1%
                                   (Dec. 10)     (Dec. 9)  
____________________________________________________________________________
* Versus Corresponding Shopping Days in 2007 Relative to Thanksgiving
 
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the first 35 days of the November – December 2008 holiday season. For the holiday season through December 5, $14.92 billion has been spent online, essentially the same level compared to the corresponding days last year. For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 billion, up 9 percent versus year ago. Two individual days in the past week achieved more than $800 million in online spending: Monday, December 1 (“Cyber Monday”) with $846 million, and Tuesday, December 2 with $823 million.

_______________________________________________________________________
2008 Holiday Season To Date vs. Corresponding Days* in 2007

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Holiday Season to Date Millions ($)

2007 2008 Pct Change

November 1 – December 5 $14,903 $14,922 0%

Dec .1 (Cyber Monday) – Dec. 5 $3,419 $3,743 9%
_______________________________________________________________________
*Corresponding days based on equivalent shopping days relative to Thanksgiving (October 27 – November 30, 2007)

“The online holiday shopping season has picked up noticeably since Thanksgiving as consumers have given in to the holiday spirit – and very attractive retailer discounts,” said comScore chairman Gian Fulgoni. “Particularly encouraging is the growth of 9 percent in online sales that has occurred since Cyber Monday. While this growth is certainly a positive development in this tough retail season, it also needs to be put into perspective. With the compressed time period between Thanksgiving and Christmas this year – five days shorter than last year – we need to see continued strong growth during the critical weeks between today and Christmas if this year’s shopping season is to at least match that of last year.”

Top Performing Retail Categories Since Cyber Monday

The fastest growing product categories during the period from December 1 through December 5 were Sport & Fitness (up 35 percent) and Consumer Electronics (up 24 percent), which saw sales surge as a result of significant price reductions on many items, including flat panel TVs. Apparel & Accessories, the second largest retail category in terms of dollar sales (after Computer Hardware) during this period, also experienced strong gains (up 16 percent). The softest retail categories include Music, Movies & Videos (down 24 percent) and Jewelry & Watches (down 22 percent).
_______________________________________________________________________

Growth in Retail E-Commerce Categories by Dollar Sales Since Cyber Monday

Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Dec. 1- Dec. 5, 2008 vs. Corresponding Shopping Days in 2007
Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Retail Category Y/Y Percent Change in Category Sales ($)

Sport & Fitness 35%
Consumer Electronics 24%
Apparel & Accessories 16%
Toys 16%
Books & Magazines 10%
Video Games, Consoles & Accessories 9%
Computer Hardware 2%
Home, Garden & Furniture 0%
Flowers, Greetings & Gifts -8%
Jewelry & Watches -22%
Music, Movies & Videos -24%
_______________________________________________________________________

Visitors to Top Retailer Sites Since Cyber Monday

During the five-day period since Cyber Monday, traffic to the retail site category is up 2 percent versus year ago, with many sites drawing a substantial number of visitors. eBay topped the list with 36 million unique visitors, while three of the top ten retailer sites saw gains versus year ago: Amazon Sites (up 10 percent), Wal-Mart (up 7 percent), and Apple Inc. (up 29 percent).

_______________________________________________________________________
Visitor Growth at Top Retailer Sites

Dec. 1- Dec. 5, 2008 vs. Corresponding Shopping Days in 2007

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Unique Visitors (000)

2007 2008 Percent Change

Retail Site Category 118,393 121,271 2%
eBay 40,180 36,631 -9%
Amazon Sites 26,859 29,505 10%
Wal-Mart 18,183 19,514 7%
Target Corporation 16,273 15,905 -2%
Apple Inc. 9,290 11,943 29%
Best Buy Sites 9,350 8,561 -8%
JCPenney Sites 6,657 6,435 -3%
Overstock.com 6,930 5,874 -15%
Toysrus Sites 6,434 5,969 -7%
Dell 6,740 5,611 -17%
_______________________________________________________________________

comScore’s Summary of 2008 Holiday Online Retail Spending by Key Time Period
_______________________________________________________________________
Online Non-Travel (Retail) Holiday Consumer Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Millions ($)

2007 2008 Pct Change

January – October $93,551 $102,144 9%

comScore Holiday Season Forecast (Nov-Dec) $29,169 $29,200** 0%**

November 27 (Thanksgiving Day)* $273 $288 6%

November 28 (Black Friday)* $531 $534 1%

December 1 (Cyber Monday)* $733 $846 15%
_______________________________________________________________________

* Versus Corresponding Shopping Day in 2007 Relative to Thanksgiving
**Forecast

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

LONDON, U.K., DECEMBER 5, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first in a series of reports examining visitation to online retail sites in the U.K., France and Germany during the Christmas shopping period. The study monitored the total number of visitors to online retail sites during November and compared average weekly visitor data to a pre-season base period of September and October. The study also examined traffic to the leading online retail sites in each market, comparing current weekly visitation data against the corresponding weeks of last year’s shopping season.

Online Retail Visitation Picks Up in November
In both the U.K. and Germany, the Christmas shopping season appears to be well underway, with visitation to online retail sites up 10 percent and 11 percent respectively in November compared to the base period average. Christmas shopping in France traditionally begins a bit later in the year and the 2008 season is no exception, with French retail site visitor growth up just 6 percent through the final week of November.

______________________________________________________________________
Christmas Online Shopping Uptake*
% Growth in Total Visitors to Online Retail Sites in November 2008
vs. Weekly Base Period Average**
U.K., France & Germany
Source: comScore, 2008***
______________________________________________________________________
Base Period Average (Sept 1 – Nov 2) U.K. France Germany
Week 1 (Nov 3 – Nov 9) 13% 8% 10%
Week 2 (Nov 10 – Nov 16) 13% 5% 10%
Week 3 (Nov 17 – Nov 23) 10% 6% 15%
Week 4 (Nov 24 – Nov 30) 3% 6% 10%
November Average 10% 6% 11%
______________________________________________________________________
*% change represents the change in the number of visitors to online retail sites compared to the pre-Christmas season base period average.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.
*** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Although the onset of the Christmas shopping season in November sparked increased online retail visitation when compared to September and October, the year-over-year trends tell a different story. Most top retail sites have experienced declines in visitors versus year ago, providing some perspective on the severity of this year’s economic conditions.

Top 5 U.K. Retail Properties
While there was 10 percent growth in traffic to U.K. retail sites in the first four weeks of November compared to the base period, visitation to online retail sites is down 10 percent compared to the same period last year, with traffic losses for each of the big 5 online retailers. The most popular property was online auction site-eBay, followed by Amazon Sites and Apple Inc.

_____________________________________________________________________
Growth Rates for Top 5 Retail Sites in the U.K.
Ranked by Average Weekly U.K. Visitors (000)*
during First Four Shopping Weeks of Christmas Holiday Season**
Source: comScore, 2008
_____________________________________________________________________
U.K. % Change in % Change in
Average Weekly Average Weekly
Visitors Versus Visitors Versus
2008 Base Period Corresponding
Weeks Last Year

Retail 10% -10%
eBay 9% -20%
Amazon Sites 28% -21%
Apple Inc. 8% -8%
Home Retail Group 49% -16%
Tesco Stores 21% -28%
______________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.

Top 5 French Retail Properties
In France, visitation to online retail sites declined at the comparatively slower rate of 2 percent versus a year ago, with some of the more popular destinations showing positive growth, including Apple Inc. (up 7 percent versus last year), and Otto Gruppe (up 2 percent versus last year). The most visited property was eBay, which increased total visitors by 9 percent in November compared to the base period, followed by two French properties, Groupe PPR (up 21 percent on the base period) and Priceminister.com (up 26 percent).

_____________________________________________________________________
Growth Rates for Top 5 Retail Sites in France
Ranked by Average Weekly French Visitors (000)*
during First Four Shopping Weeks of Christmas Holiday Season**
Source: comScore, 2008
_____________________________________________________________________
France % Change in % Change in
Average Weekly Average Weekly
Visitors Versus Visitors Versus
2008 Base Period Corresponding
Weeks Last Year

Retail 6% -2%
eBay 9% -3%
Groupe PPR 21% -6%
Groupe PriceMinister 26% N/A
Apple Inc. 9% 7%
Otto Gruppe 4% 2%
______________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.

Top 5 German Retail Properties
In Germany, visitation to online retail sites was down 7 percent versus a year ago, despite the highest uptick in visitors during the November shopping period (11 percent) of any of the three European markets studied. The most visited retail site in Germany, eBay, saw the number of visitors climb 8 percent in November relative to the base period, while two German properties, Arcandor AG (owner of sites such as Quelle.de and Neckermann.de) and Otto Gruppe, ranked second and third, respectively. Apple Inc. defied the downwards trend versus a year ago, growing 10 percent, while also showing a 22 percent gain over the base period.

_____________________________________________________________________
Growth Rates for Top 5 Retail Sites in Germany
Ranked by Average Weekly German Visitors (000)*
during First Four Shopping Weeks of Christmas Holiday Season**
Source: comScore, 2008
_____________________________________________________________________
Germany % Change in % Change in
Average Weekly Average Weekly
Visitors Versus Visitors Versus
2008 Base Period Corresponding
Weeks Last Year

Retail 11% -7%
eBay 8% -18%
Arcandor AG 18% N/A
Otto Gruppe 28% -10%
Amazon Sites 21% -15%
Apple Inc. 22% 10%
_____________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.

“With consumer confidence low and disposable income tight, this is looking like being a tough season for retailers,” said comScore chairman, Gian Fulgoni. “However this is a notoriously resilient industry, and the retail markets appear to be showing signs of life in Europe as Christmas shopping season kicks into high gear. With the recent tax cuts announced by Gordon Brown in the U.K. and similar initiatives planned in France and Germany, it will be interesting to see if Governments and retailers can restore consumer confidence and inspire increased spending in the run-up to Christmas.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).

The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

“The quality of submissions we receive for our awards program continues to increase as the mobile marketing channel matures. The increase in submissions from brands and agencies this year as well as new applications from APAC and LATAM make this a truly global awards program,” said Laura Marriott, president of the MMA. “We appreciate the contribution of all those who submitted applications and congratulate these finalists, each of whom demonstrate innovation, creativity and excellence in their mobile marketing implementations.”

The 2008 MMA awards finalists are:

Best Use of Mobile Marketing, Branding:

APAC

* Group M Media India pvt Ltd., Nokia E66 & Nokia E 71 Launch
* OgilvyOne Worldwide Hong Kong, Guinness Passport to Greatness
* TigerSpike – Virgin Festival Buddy, Virgin Mobile Music Festival 2008

EMEA

* BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools
* BBH (Bartle Bogle Hegarty), Cippis Trump Selecta!
* Mobile Dreams Factory, LA FÁBRICA DE LA FELICIDAD

LATAM

* Okto Tecnologia e Serviços de Informática Ltda, Happiness Factory
* Pontomobi Interactive, Center Norte Christmas
* Unilever, F.biz, Nokia Interactive Advertising, Unilever Seda Teens Shampoo Mobile Marketing Campaign

NA

* Anheuser-Busch, Apology Bot 3000
* AT&T, AT&T and Rock the Vote Go Mobile
* Golden Gekko S.L., Absolut Drinks in Your Mobile

Best Use of Mobile Marketing, Cross-Media Integration:

APAC

* AURA Interactive, Paramount Pictures BlueZone® campaign
* Madhouse Inc., Nike Zoom Mobile Marketing Campaign in China
* The Hyperfactory, United Nations “Voices” Campaign

EMEA

* Mobiento and Initiative Universal Media, Snickers Peanut Power
* Mobile Dreams Factory, TIENES UN PLAN
* MOBILERA Turkey & Mindshare Turkey/NIKE Football Campaign: “Take it to the Next Level”

LATAM

* Mobext Brazil, Media Contacts Brazil and Citroën, Delivering Geo-Target Information
* Pontomobi Interactive, MOVE
* QuickMedia, Pasalo de dedo en dedo

NA

* ABC.com, The Oscars® Mobile program
* HipCricket, TXT4Dummies
* The Hyperfactory, Peyton Manning’s Priceless Pep Talks

Best Use of Mobile Marketing, Direct Response:

APAC

* AURA Interactive, Hoyts BlueZone® network
* GroupM Media India Pvt Ltd, The New HSBC Premier Mobile Handset
* The Hyperfactory, United Nations “Voices” Campaign

EMEA

* Incentivated, Bookstart DRTV Campaign
* Mobile Dreams Factory, Voice Push
* YOC AG and KRAFT FOODS, Jacobs 3für1/2für1

NA

* Cellfire Inc. and Kroger, Cellfire Mobile Grocery Coupons
* MGM Grand, Las Vegas, MGM Grand, Mobile Data Acquisition
* Walmart, Kraft Foods, AT&T, and Single Touch Systems, #MEALS

Best Use of Mobile Marketing, Product/Services Launch:

APAC

* Bharti Airtel Ltd., iPhone Launch on Airtel
* FarEasTone Telecommunication Co., Ltd, Mobile Advertising Campaign: The Unrestrained Spirit
* The Hyperfactory, Nike T90 Kick Off Launch in 3D Augmented Reality on Mobile

EMEA

* iconmobile GmbH, BMW VideoCall
* Mobile Dreams Factory, INFORMATION IN YOUR PHONE
* AKQA, Nike PHOTOiD

LATAM

* F.biz, Seda Teens
* Pontomobi Interactive, One Missed Call
* Pontomobi Interactive, Reach One

NA

* Edelman Mobile, Dove Fresh Takes
* INCENTIVATED, Jaguar Cars NA, Jaguar XF Launch Campaign
* KADOINK, Jason Mraz Mobile Album Premier

Best Use of Mobile Marketing, Promotion:

APAC

* AURA Interactive, Paramount Pictures BlueZone® campaign
* WOLFPAC MOBILE, Inc., Coffee-Mate Challenge
* WOLFPAC MOBILE, Inc., NESCAFE 3in1 Decode Promo

EMEA

* AERODEON, SHOW YOUR EMOTIONS!
* Electric Agency, COCA-COLA EUROCUP 2008 – ‘WHAT HAPPENED TO THE BALL?’
* Mobile Dreams Factory, IDRINKS

LATAM

* HANZO SA, HANZO Online Mobile Marketing Campaigning
* Mobext, ADIDAS FAIRPLAY
* Pontomobi Interactive, Besni in cinemas

NA

* Valassis 1-to-1 Solutions and IKEA, IKEA Catalog “Find It” Mobile Sweepstakes
* Limbo, Verizon Wireless’s The Fight For Gotham City Promotion
* The Weather Channel Mobile, Mobile Month

Best Use of Mobile Marketing, Relationship-Building:

APAC

* AURA Interactive, Hoyts BlueZone® network
* GroupM Media India Pvt Ltd, Pepsi – Youngistaan – A New Cult for Youth!
* TigerSpike – Mobile Warnie, VB Summer of Spin

EMEA

* Mobile Dreams Factory, IDRINKS
* OMD International and Vodafone, Vodafone Mobile – Football
* R/GA, Nokia Urbanista Diaries

NA

* CellTrust Corp., Harlem Case Study
* Edelman Mobile, Dove Fresh Takes
* Obama for America, Obama for America Mobile

Innovation:

EMEA

* Ad Infuse, Strongbow: Turning Virtual Pints into Reality
* AKQA, Nike PHOTOiD
* Praekelt Foundation, TxtAlert

NA

* Cellfire Inc., Cellfire Mobile Grocery Coupons
* Polo Ralph Lauren, Mobile Commerce – Two-dimensional barcodes
* Rhythm NewMedia, vSNAX Videos

Innovation for Creativity in Media

* Mobile Dreams Factory, APLICACION NATIVA PARA IPOD
* Mobile Dreams Factory, INFORMATION IN YOUR PHONE
* Mobile Dreams Factory, THE PARTY PROJECT

Innovation for Creativity in Technology

EMEA

* MOBILE DREAMS FACTORY & VODAFONE, Vodafone Club2020
* Mobile Dreams Factory, IDRINKS
* R/GA, Nokia Urbanista Diaries

NA

* Macrovision / TVGuide, Dynamic mobile ad-network for publishers
* Mobile Accord, Inc., Keep a Child Alive Mobile Donation Campaign
* R/GA, Nike Basketball Ballers Network

The MMA will also announce the winners of the Overall Excellence Award for Company/Committee, Individual and Academic awards. Regional award winners will be eligible to win the Global awards for their category which will also be presented at the awards ceremony.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.