Android and iPhone Gaining Smartphone Operating System Market Share

SAN MATEO, Calif. and LONDON, January 8, 2009 — AdMob, the world’s largest mobile advertising marketplace, today highlighted explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report.

iPod Touch requests more than tripled worldwide from November to December, with a particularly large spike in requests the week after Christmas. The iPod Touch is now the #2 device in the AdMob Network with 4.7 percent share.While 70 percent of iPod Touch requests in December came from the US, it experienced strong growth across other major markets including Canada, United Kingdom, Mexico, Germany, and France. Combined, the iPhone and iPod Touch represent 15.5 percent of all worldwide requests.
Read the full story

Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases
 
RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the possibility of delivery by Christmas Eve. Online spending reached $25.5 billion during that period, down 3 percent versus the corresponding shopping days in 2007.
Read the full story

Sales Since Cyber Monday Up 9 Percent Versus Year Ago

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the first 35 days of the November – December 2008 holiday season. For the holiday season through December 5, $14.92 billion has been spent online, essentially the same level compared to the corresponding days last year. For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 billion, up 9 percent versus year ago. Two individual days in the past week achieved more than $800 million in online spending: Monday, December 1 (“Cyber Monday”) with $846 million, and Tuesday, December 2 with $823 million.
Read the full story

comScore Releases Review of Holiday Retail Traffic Trends in U.K., France and Germany

LONDON, U.K., DECEMBER 5, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first in a series of reports examining visitation to online retail sites in the U.K., France and Germany during the Christmas shopping period. The study monitored the total number of visitors to online retail sites during November and compared average weekly visitor data to a pre-season base period of September and October. The study also examined traffic to the leading online retail sites in each market, comparing current weekly visitation data against the corresponding weeks of last year’s shopping season.

Online Retail Visitation Picks Up in November
In both the U.K. and Germany, the Christmas shopping season appears to be well underway, with visitation to online retail sites up 10 percent and 11 percent respectively in November compared to the base period average. Christmas shopping in France traditionally begins a bit later in the year and the 2008 season is no exception, with French retail site visitor growth up just 6 percent through the final week of November.
Read the full story

Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).

The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
Read the full story