As part of our coverage of the Search Engine Strategies 2008 event in Chicago (SES Chicago 2008), we have interviewed Mark Lassoff, a noted entrepreneur and founder of the Internet Broadcasting Group. Mark was very kind and patient (thank you Mark!), and agreed to address a few of the questions you have submitted.

Otilia Otlacan: Online streaming media – audio or visual – is perceived to be really taking off, eating away audience from traditionally broadcast media. Is that a reality, or a myth? What is the growth rate of audio and video consumption online?

Mark Lassoff: Reality.

This is a great question. There have been many published studies which have show two simultaneous trends: The growth of online media consumption and the decline of traditional media consumption. The big question remains is one causing the other. I would say, in part, yes. However traditional media is often being its own worst enemy.

Read the full story

Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, announced that eleven new customers have signed on to use AdConductor Desktop for their ad serving needs. Additionally, nine existing customers have renewed their contracts. AdConductor provides clients with the technology platform, processes, and support to sell, serve, manage and bill advertising that appears on their websites.

“AdConductor has been a part of our advertising operations for years,” said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. The Christian Science Monitor (csmonitor.com), is one of the most respected international daily newspapers, and recently renewed its contract with AdConductor. “Burst understands a publisher’s needs and their commitment to transparency in all of their applications assures us of the quality we demand. It is a pleasure to continue to work with AdConductor to enable our targeted advertising services.”
Read the full story