NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.

“Tom is a fantastic addition to TRAFFIQ’s advisory board,” said Kahn. “His deep understanding of the space and the technology that drives this industry is unmatched. Tom’s insight and experience in managing large and complex technology products is exactly the kind of knowledge base that we are looking for as TRAFFIQ continues to grow, and its underlying technology becomes more sophisticated. Tom will be a critical sounding board on all the features in our product pipeline, including better media targeting tools, time-saving workflow improvements, and services that make use of the valuable market data we collect.”

The industry’s only horizontal, direct-to-publisher display media management and buying platform, TRAFFIQ helps agencies leverage and increase their buying power, and improves publishers’ selling strength. This comprehensive system is engineered to incorporate all components of the media planning, buying and selling process, including site search and media planning, smart inventory packaging tools, automated RFP distribution, negotiation management and order execution, campaign optimization, and publisher reconciliation/invoicing.

“I am very excited about working with the TRAFFIQ team,” said Iler. “I believe their solution is truly unique, and fills an important gap in the online advertising marketplace. As advertising alternatives continue to consolidate and converge, systems like TRAFFIQ’s will be needed to help advertisers manage an increasingly complex buying process.”

Other members of TRAFFIQ’s advisory board include Chris Schroeder, CEO of the HealthCentral Network; David J. Londoner, General Partner of the North River Company; Tom Wilde, CEO of Everyzing and Mark Wright of Blue Chip Venture Partners.

About Tom Iler:

Tom most recently served as SVP & Chief Information Officer Platform-A overseeing the technology division for the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of online marketing solutions powered by the Web’s best advertising technologies. As CIO, Tom was responsible for the company’s 340 technology employees located in eight cities across the US and Europe. In this role, he was responsible for providing leadership and oversight for the development, maintenance and operation of the Company’s information systems. Prior to AOL, Tom was the CIO of Advertising.com. As chief information officer for Advertising.com, Tom led the company’s technology team and was responsible for maintaining, developing and operating the company’s award-winning information systems. Platform-A and Advertising.com are a division of AOL/Time Warner. Prior to Advertising.com, Tom served as CIO for Baltimore County Government, overseeing the technology and systems which supported and served over 6,000 employees and 750,000 citizens.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self-service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include thousands of leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and optimizing online display media campaigns:

* A new Agency Workflow allows a single user to manage multiple clients and multiple campaigns with ease.
* Full-path conversion tracking and reporting captures not just the last ad clicked, but all brand-relevant touch points and actionable key performance metrics leading up to conversion.

For ad agencies, the new Agency Workflow will drastically simplify the client management process. An intuitive interface allows a single user to navigate freely among a hierarchy of client accounts and campaigns – and to execute all media planning and buying steps: search for ad placements, build a media plan, secure media, launch and optimize the campaign, and review comprehensive reports.

Advertisers and publishers will also benefit from full-path conversion tracking and reporting, which will quickly replace the traditional last-ad-clicked paradigm for measuring campaigns. With complete capture of the path of user engagement, advertisers and agencies will be able to measure results against each campaign’s key performance indicators, and fine-tune placement and creative strategy for maximum impact; publishers will be able to gain a deeper understanding of the role of their inventory relative to other touch points, and price accordingly.

“Bringing significant change to the business of media buying and selling required the resculpturing of the underlying architecture of the ad network model,” said Mark Kahn, chief executive officer of TRAFFIQ. “Our new extensions and the ongoing growth of our premium display marketplace are helping streamline the media buying process from campaign planning to reporting and optimization, bringing us one step closer to an end-to-end media planning and buying solution.”

“An efficient agency workflow can significantly streamline the process of managing multiple campaigns,” said Claudette Baigorria, media supervisor at Freestyle Interactive, which handles accounts for NFL, Electronic Arts, Dolby, and Burton. “Flexible media buying tools can help agencies to easily find and secure targeted, brand-safe and effective online media on behalf of clients.”

“It is important to us to be able to quickly and easily launch highly targeted advertising campaigns where Sleepy’s has a retail presence,” said Greg Longmuir, director of sales at Sleepy’s®, The Mattress Professionals. “TRAFFIQ allows us to accurately reach our target audience, while at the same time ensuring our ads are placed on a pre-approved list of sites and publishers.”

“Selecting TRAFFIQ as our premium sales partner was a natural choice,” said Chris Schroeder, Chief Executive Officer of HealthCentral. “The platform’s advanced inventory sales and campaign management capabilities are a great fit for a targeted, highly involved audience like ours, and can further extend the reach of our upfront sales teams.”

Other significant upgrades to be made available in this upcoming release include:

* Media buyers can select their precise targeting balance preference, between demographics and contextual relevancy.
* Percentages for specific demographics can now be assigned to inventory, allowing publishers to more fully and accurately describe the makeup of their audiences. The richer demographics, in turn, support deeper search filtering for media buyers as they match up inventory with campaigns.
* A new question-based wizard speeds up the process of creating campaigns and listing ad placements for sale.

Live demo of the new platform to be held at ad:tech New York

For a demo of the new agency tools, conversion tracking and reporting, and other advances, stop by TRAFFIQ’s booth No. 926 at ad:tech, the New York Hilton, between Nov. 3 and 4.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.