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TRAFFIQ Adds Advertising Technology Veteran To Board of Advisors

Posted on 09 June 2009

Former SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board

NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.
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Tags: ad buying, ad selling, AOL, Chris Schroeder;, david j londoner, display media management, Mark Kahn;, mark wright, Media Planning, Platform-A, tom iler, tom wilde, TRAFFIQ

Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Media Planning, Platform-A, TraffiqComments (0)

TRAFFIQ Announces Next Generation Advertising Marketplace

Posted on 14 November 2008

Sneak Preview to be Available at Ad:Tech New York
ad:tech New York
Booth No. 926

NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and optimizing online display media campaigns:

* A new Agency Workflow allows a single user to manage multiple clients and multiple campaigns with ease.
* Full-path conversion tracking and reporting captures not just the last ad clicked, but all brand-relevant touch points and actionable key performance metrics leading up to conversion.
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Tags: agency tools;, brand-safe and effective online media;, Chris Schroeder;, Claudette Baigorria;, deeper search filtering;, display media;, Electronic Arts, Greg Longmuir;, HealthCentral;, Mark Kahn;, media, media buyers, media buying, media buying process;, media buying tools;, media campaigns, National Football League, New York, New York City, New York Hilton, Online Ad Exchange;, Online Media, retail presence;, secure media;, Sleepy;, targeted advertising, TRAFFIQ, Vienna, Virginia, www.traffiq.com

Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Reporting, TraffiqComments (0)

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