NEW YORK – ChoiceStream(R) an innovator in online personalized marketing solutions for major brands, today announced Audience Intelligence Reports as part of its CRUNCH Audience Targeting Platform. CRUNCH uses proprietary intent data to predict how audiences will react to brand messages. The platform observes the unique attributes of consumers who respond to a campaign, and then creates a custom audience segment. With Audience Intelligence Reporting, marketers can now gain insight into how consumers are reacting to their display ads, as well as detailed audience demographic and engagement reports, which can then be used to drive key decisions across the marketing organization. The easy-to-consume Audience Intelligence Reports provide marketers with clear conclusions rather than labor-intensive spreadsheets that place the burden of analysis back on the client.

“ChoiceStream CRUNCH turns ‘traditional’ audience buying on its head; it selects the best audience for our client’s campaign based on in-market performance – rather than selecting audiences pre-flight,” said Jenna Umbrianna, Manager of Platform Media for Hill Holliday. “And CRUNCH’s Audience Intelligence reports provide actionable insight into who those audiences are and why they respond, which enables us to make better decisions on behalf of our clients. It is information we can use immediately to improve ad performance.”

CRUNCH combines a rich, proprietary database of consumer intentions from partners with select sources of behavioral data to customize the audience most likely to engage with the advertiser’s display ad campaign. As a result, CRUNCH targeting gets smarter with each ad response. With Audience Intelligence Reports, CRUNCH users will gain insight into these unique attributes in order to improve their display ad strategy, refine creative, and share with other marketing functions to align campaigns across all advertising (including television and print), public relations, and direct marketing. For example, advertisers can leverage reports to determine where and when to run television ads based upon detailed audience information; while email marketers can learn about an undiscovered audience and create a campaign specific to that group of consumers.

“We’re taking the valuable data that CRUNCH reveals and sharing it with our advertising and agency clients so that they can get closer to their customers,” said Steve Johnson, CEO, ChoiceStream. “Our clients are gaining tremendous insight into the demographic and behavioral composition of their ideal audience and how that changes over the course of a campaign, season and year.”

ChoiceStream, Inc. ( www.choicestream.com ) is an innovator in online advertising and personalized marketing solutions. For more than ten years, companies like AT&T, Zappos, Tesco, Ticketmaster and MTV have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers. By transforming shopping behavior and media consumption into intelligence about a consumer’s unique preferences, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisement, email promotion and product recommendations to improve brand engagement, conversion rates and customer loyalty.

Cambridge, MA – ChoiceStream®, an innovator in online personalized marketing solutions for major brands, launched CRUNCH, the first custom audience advertising platform that uses proprietary consumer intent and conversion behavior to predict how audiences will react to brand messages. Building on ChoiceStream’s 10 years of harnessing customer data to predict and drive marketing performance, the new platform will allow brands to find qualified prospects regardless of where they are online, helping advertisers find well-qualified reach in the most cost-efficient way. CRUNCH combines a rich, proprietary database of consumer intentions from partners with select sources of behavioral data to customize the audience most likely to respond to the advertiser’s display ad campaign.

CRUNCH is the only advertising platform that is focused on audience targeting at the individual level, going well beyond the practice of targeting to pre-defined commercially available segments.  CRUNCH creates custom audiences of individually-selected consumers who are best suited for the particular campaign. Targeting gets smarter with each ad response; individuals enter and leave CRUNCH’s custom audience segment as their intentions and interests change allowing CRUNCH to persistently optimize to the most responsive consumers.

In a variety of beta tests, CRUNCH delivered extraordinary results. For example 3,100 new, pre-qualified shoppers were delivered to one client’s shopping cart, in less than 60 days. In another test, on average, new registrants sent to a client via CRUNCH spent 35% more on their subsequent purchases,  and in a third test, CRUNCH lowered a client’s cost to engage new shoppers by 30% and lastly,  CRUNCH provided a 73% percent higher click through rate from another’s client’s prior baseline.

“The CRUNCH platform takes performance of online display advertising to a new level, and bridges the gap between brands and consumers,” says Steve Johnson, CEO, ChoiceStream. “CRUNCH replaces the imprecise practice of guessing an advertiser’s target audience with a fully automated means of using up-to-the-minute consumer intent data to help brands discover their perfect audience, the only service that can do this today.”

CRUNCH offers a full service, easy-to-use solution to agencies and advertisers that eliminates the burden of manually configuring audience targets, sourcing media and tracking performance.  CRUNCH provides audience analytics that reveal to advertisers undiscovered audiences, and provides insights they can apply across their integrated marketing programs.  To expand its unique data footprint, CRUNCH has integrated with selected data management platforms, such as AlmondNet Data Division and eXelate.  Because CRUNCH is integrated with AppNexus, it has the option to use real-time bidding to get the inventory and ad serving necessary for large-scale campaigns.

“Because we manage a campaign from completed creative to delivery of final results, one might call CRUNCH a ‘custom audience targeting platform.’   Unlike DSPs, we have our own algorithms that allow us to optimize audiences for our client’s specific campaigns which learn and improve as our client keeps using our platform,” adds Mr. Johnson. “We also provide detailed audience analysis – what types of people saw and responded to the campaign – at the end of each campaign as part of our service. No other company provides the full-service audience targeting and back end reporting that CRUNCH does.”

“When you have great data like ChoiceStream your ability to deliver an effective brand message goes up,” says Colin W. Gillis, Director of Research and Senior Technology Analyst at BGC Financial, L.P. “And I like that the best data is kept proprietary.”

CRUNCH works closely with its clients to improve their return on ad spend by optimizing campaign performance to the engagement or conversion events that advertisers care most about.  CRUNCH is available to brand and direct response advertisers across all vertical markets.

ChoiceStream, Inc. (www.choicestream.com) is an innovator in online advertising and personalized marketing solutions. For more than ten years, companies like AT&T, Zappos, Tesco, Ticketmaster and MTV have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers.  By transforming shopping behavior and media consumption into intelligence about a consumer’s unique preferences, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisement, email promotion and product recommendations to improve brand engagement, conversion rates and customer loyalty.

Eric Bosco, Chief Operating Officer

Eric Bosco brings nearly 20 years of experience with successful management and development of online advertising products. Most recently, Bosco served as Chief Product Officer at marketing data and services company comScore. Prior to comScore, he held a variety of roles at AOL and its subsidiaries, including Senior Vice President of Global Products and U.S. Operations for AOL’s Platform-A, Chief Product and U.S. Operations Officer at Advertising.com and Vice President, Community and Communications Products at AOL. At ChoiceStream, Bosco will lead the product, engineering, and ad operations teams to find innovative strategies for leveraging personalization technology in new and powerful ways.

Aidan Cardella, Vice President of Research and Development

Aidan Cardella joins ChoiceStream with more than 15 years of experience in applied R&D and technical leadership, most recently leading the business execution, enhancement and success of AdLearn®, the core optimization technology for the AOL/Advertising.com network.  Prior to AOL/Advertising.com, Aidan held various research, technical and organizational leadership roles at GE’s Global Research Center and the GE Healthcare business during his 10 years with the company.  In his new role Aidan will lead the direction and development of ChoiceStream’s proprietary personalized advertising algorithms and analytical capabilities.

William Guild as Director, Product Management

Bill Guild joins ChoiceStream with more than 15 years of product management experience, most recently serving as Vice President of Product Management at Nexage, a provider of mobile advertising solutions. Prior to Nexage, he held various roles at AOL, Amdocs and Oracle. Guild will bring his extensive experience in mobile media, technology, analytics and business intelligence to his role as Director, Product Management.

Peter Keane, Sales Executive

Peter Keane brings more than 20 years of online marketing experience to the Sales Executive role. Prior to joining ChoiceStream, Keane served as Director of Business Development at FetchBack, working with marketing executives at leading e-commerce sites to provide revenue driving retargeting strategies. In his new role at ChoiceStream, Keane will drive sales by partnering closely with brands on their online marketing strategy and enabling them to dramatically increase their customer base and revenues.

Lynda Clarizio, joined the company’s advisory board

Lynda Clarizio will join ChoiceStream’s veteran advisory team and leverage her years as a leader in digital media to propel ChoiceStream to its next level of success. Clarizio is currently CEO of INVISION, Inc., a leading provider of advertising planning and sales solutions to the media industry.  Prior to INVISION, Inc., Clarizio served as President of Platform-A; and also held the role of President of Advertising.com. Clarizio recently was named one of Washington’s top 100 “Tech Titans” in 2011 by the Washingtonian. She also was named one of 2009′s “25 Executives to Watch in Digital Entertainment” by Digital Media Wire and one of 2008′s “Women to Watch” by Advertising Age.
About ChoiceStream
ChoiceStream’s (www.choicestream.com) personalized marketing and advertising solutions are proven to increase revenue and customer engagement for today’s leading brands. For more than ten years, companies like AT&T, Zappos, Tesco, Ticketmaster and MTV have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers.  By transforming shopping behavior and media consumption into intelligence about a consumer’s unique preferences, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisement, email promotion and product recommendation.

CAMBRIDGE, Mass. – ChoiceStream — the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, and AT&T — has added several key executives to lead their retail advertising solution team and bolster their product development team, including two former Yahoo! executives and an engineering veteran.

Joining ChoiceStream’s management team as Vice President of Development is veteran engineer and software developer Tim Peacock. From Yahoo!, ChoiceStream hired former Senior Director of Retail Category Amy Vener as Director of Retail Advertising Solutions and former video advertising engineer Rod Perkins as Chief Architect of Ad Products.

“We’re delighted to add Tim, Amy and Rod to our family and look forward to utilizing their wealth of experience as we continue to grow,” said Steve Johnson, co-founder and CEO of ChoiceStream. “Over the past six months we’ve proven even during the toughest economic times that personalized display advertising can be a powerful way to drive sales. Adding these talented, experienced executives will allow us to build on that momentum and expand our foothold within the retail and online advertising sectors.”

Tim Peacock comes to ChoiceStream with more than 25 years of experience leading engineering teams in the software industry. A graduate of MIT, Mr. Peacock spent the last decade building engineering teams at three SaaS startups including Sermo, the world’s largest online physician community. Prior to that, Tim spent eight years at Lotus Development, where he led development of Lotus 1-2-3. As a key member of ChoiceStream’s management team, Mr. Peacock will oversee engineering, product development, analytics and site operations.

Also joining ChoiceStream as Director of Retail Advertising Solutions is Amy Vener, a respected retail advertising executive with more than a decade of experience leading online advertising initiatives. Most recently, Ms. Vener worked at Yahoo! managing the retail category for both search and display advertising. At ChoiceStream, she is working with multi-channel retailers to apply personalization technology to advertising campaigns aimed at driving better performance online and in-stores.

In addition to Peacock and Vener, Rod Perkins joins ChoiceStream as Chief Architect of Ad Products, bringing more than 25 years of technical expertise and product background to the development of ChoiceStream’s advertising products. Prior to his role at ChoiceStream, Mr. Perkins was a Distinguished Engineer at Yahoo! building the Video Advertising Platform and creating products for video advertising that were adopted in 2008 by the IAB as the standard for Linear Video Advertising. He also led Yahoo! innovation in Digital Home Products as the Senior Director for Product Management.

About ChoiceStream, Inc.

ChoiceStream delivers dynamic, personalized product recommendations and display ads that increase purchases and customer engagement for today’s biggest brands, including Overstock.com, Tesco, Borders, Blockbuster, and AT&T. Recently named the company with the “deepest experience” of the ‘pure-play’ personalization engines” by a leading independent research firm, ChoiceStream enables retailers to put the right content and products in front of the right people at the right time to maximize the value of every interaction with consumers.

CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced a partnership with Coremetrics, the leader in marketing optimization. Through this partnership, ChoiceStream will leverage the new Coremetrics AdTarget™ data syndication platform and online marketing application to enable near-instantaneous deployment of dynamic, relevant 1:1 product recommendations and messaging in online display advertising.

The joint solution combines advertisers’ online shopping data, which are captured by Coremetrics’ web analytics tags and syndicated to ChoiceStream via Coremetrics AdTarget, with ChoiceStream’s RealRelevance® engine to create personalized display ads that can be trafficked against any media placement. Together, Coremetrics and ChoiceStream deliver a fast and easy way to increase revenue with personalized display advertising campaigns for prospecting, retargeting, affiliate marketing and more. For more information on Coremetrics AdTarget, see today’s related announcement.

“One thing we know about online advertising is that relevance is absolutely critical to a successful campaign. Consumers have to care about the products and messages being presented to them or they just tune them out,” said John Squire, chief strategy officer, Coremetrics. “We’re delighted to partner with ChoiceStream to make it incredibly easy for any Coremetrics customer to deliver truly personalized display advertising—with highly relevant product selections, messages and offers—all with a simple drag and drop.”

Key Solution Features

* Dynamically Created Ad presents millions of ad combinations using advertisers’ best creative – all from a single ad tag
* Personalized Products & Offers create new opportunities to purchase and reflect what shoppers are in-market for now
* Actual Shopping Data already collected by Coremetrics’ web analytics tags inform ads to engage shoppers
* Network Agnosticism allows advertisers to integrate RealRelevance Advertising with existing media and creative relationships
* Easy Integration lets marketers deploy performance display ad campaigns quickly and easily

“This partnership represents a significant milestone for personalized advertising,” said Steve Johnson, founder and CEO of ChoiceStream. “Now, for the first time, retailers will be able to just flip a switch and start delivering highly personalized ads that promote products consumers are likely to be in-market for next. In our experience, these ads deliver a 3-5x revenue lift using advertisers’ existing creative and media placements, which is something every advertiser can use in these tough economic times.”

For more information on how ChoiceStream RealRelevance and Coremetrics AdTarget can create measurable results for online retailers, visit our website.

About ChoiceStream, Inc.

ChoiceStream delivers dynamic, personalized product recommendations and display ads that increase purchases and customer engagement for today’s biggest brands, including Overstock.com, Tesco, Borders, Blockbuster, AT&T, and Yahoo!. Recently named the company with the “deepest experience” of the ‘pure-play’ personalization engines” by a leading independent research firm, ChoiceStream enables retailers to put the right content and products in front of the right people at the right time to maximize the value of every interaction with consumers.

About Coremetrics

Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.