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ChoiceStream Announces Audience Intelligence Reports for CRUNCH Customers

Otilia Otlacan | November 10, 2011

Gives Brand Marketers the Ability to Impact All Advertising and Marketing Functions Using Real-Time Actionable Customer Information NEW YORK – ChoiceStream(R) an innovator in online personalized marketing solutions for major brands, today announced Audience Intelligence Reports as part of its CRUNCH Audience Targeting Platform. CRUNCH uses proprietary intent data to predict how audiences will react [...]

ChoiceStream Launches CRUNCH, Industry’s First Custom Audience Platform

Otilia Otlacan | July 14, 2011

Powered by Real-Time Consumer Intent Behavior and Ad Response Cambridge, MA – ChoiceStream®, an innovator in online personalized marketing solutions for major brands, launched CRUNCH, the first custom audience advertising platform that uses proprietary consumer intent and conversion behavior to predict how audiences will react to brand messages. Building on ChoiceStream’s 10 years of harnessing [...]

New Hires at Boston-based ChoiceStream, the Premier Personalized Recommendation and Marketing Solution Provider

Otilia Otlacan | June 29, 2011

Without much ado, here are the new additions to ChoiceStream’s team. Welcome on board! Eric Bosco, Chief Operating Officer Eric Bosco brings nearly 20 years of experience with successful management and development of online advertising products. Most recently, Bosco served as Chief Product Officer at marketing data and services company comScore. Prior to comScore, he [...]

ChoiceStream Adds New Team Members for Personalized Advertising Push

Otilia Otlacan | July 22, 2009 | 0 Comments

Retail Personalization Leader Nabs More Former Yahoo! Execs and Bolsters Engineering Team CAMBRIDGE, Mass. – ChoiceStream — the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, and AT&T — has added several key executives to lead their retail advertising solution team and bolster their product development [...]

ChoiceStream Announces Coremetrics Partnership to Simplify and Streamline Personalized Display Advertising

Otilia Otlacan | June 18, 2009 | 0 Comments

Enables Lightening-Fast Deployment of Personalized Display Advertising for Coremetrics Customers CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced a partnership with Coremetrics, the leader in marketing optimization. Through this partnership, ChoiceStream will leverage the new Coremetrics AdTarget™ [...]