Retail Personalization Leader Nabs More Former Yahoo! Execs and Bolsters Engineering Team

CAMBRIDGE, Mass. – ChoiceStream — the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, and AT&T — has added several key executives to lead their retail advertising solution team and bolster their product development team, including two former Yahoo! executives and an engineering veteran.
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Enables Lightening-Fast Deployment of Personalized Display Advertising for Coremetrics Customers

CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced a partnership with Coremetrics, the leader in marketing optimization. Through this partnership, ChoiceStream will leverage the new Coremetrics AdTarget™ data syndication platform and online marketing application to enable near-instantaneous deployment of dynamic, relevant 1:1 product recommendations and messaging in online display advertising.
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