Tag: Chief Executive Magazine
A Glimpse of the Future: American Marketing Association Unveils Four Scenarios for the Role of Marketing in 2015
ORLANDO, Fla. – At its signature Mplanet conference, the American Marketing Association unwrapped the results of a year-long project to help marketers map future scenarios and possibilities in the marketplace. The work, created in partnership with Decision Strategies International, used scenario-building to predict four archetypes of CMOs and their potential impact on marketing in 2015. [...]
American Marketing Association Announces the Return of Mplanet
Industry Leaders to Examine the New Marketing Environment and Strategies of Today’s Most Successful Brands CHICAGO – The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, [...]
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