Posts Tagged With: Chicago

Akamai Accelerates Gorilla Nation’s Global Publishing Sites

» by Otilia Otlacan January 5th, 2009 at 9:00 am » Comments (0)

Increasingly dynamic, interactive sites leverage Akamai’s advanced services to improve page load times, user download speeds and overall site effectiveness CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced that Gorilla Nation Media, a diversified online media company, is leveraging Akamai’s solutions to deliver and accelerate more than 55 global sites. Exclusively representing hundreds of leading websites in various vertical markets, Gorilla Nation Media develops leading consumer destination sites that enable advertisers to reach targeted audience segments and demographics. All of the Gorilla Nation destinations are rich, dynamic sites with ...more »

Dynamic Logic Announces Second Annual Top Online Advertising Campaigns in the U.S.

» by Otilia Otlacan December 24th, 2008 at 1:19 pm » Comments (0)

Best Campaigns Combine Strong Creative with Effective Media Placement for Optimal Impact NEW YORK - Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in alphabetical order by brand: Brand Advertised: Kenmore Pro Parent Company: Sears Research Commissioned by: NBC Universal/Bravo.com Brand Advertised: Olay Regenerist Parent Company: Procter & Gamble Media Agency: MediaVest Research Commissioned by: Wild Tangent more »

Vibrant Signs on to Deliver In-Text Solutions Across ITV Websites

» by Otilia Otlacan December 18th, 2008 at 9:15 am » Comments (0)

LONDON - Vibrant, the world leader in in-text solutions, has signed a year-long deal with ITV, the biggest commercial television network in the UK, to provide in-text solutions across its portfolio of online properties including www.itv.com, www.friendsreunited.com and www.itv-f1.com. Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant Related Content. Vibrant In-Text Advertising highlights words and word phrases within premium web content. These words act as triggers, displaying relevant advertising when a user mouses over the word or phrase of interest. The ad, often video, is only activated once the user hovers over the ...more »

Verve Wireless Signs New Partners, Building Out the Largest Local Mobile Ad Network Covering the Top 200 DMAs; Launches Mobile Couponing Applications for Publishers

» by Otilia Otlacan December 17th, 2008 at 10:30 am » Comments (0)

Chicago Sun-Times, The San Diego Union-Tribune, Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International Join Verve’s List of Over 140 Local Media Partners SAN DIEGO - Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced that the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International have partnered with Verve, joining the family of over 140 local media properties including eight of the largest media properties in the U.S. Verve’s local mobile network now covers the top 200 designated market areas ...more »

Performics: 2008 Black Friday Search Engine Marketing Sales Grew Year Over Year and Outpaced Cyber Monday for the First Time

» by Otilia Otlacan December 17th, 2008 at 10:15 am » Comments (0)

CHICAGO - Performics (http://www.performics.com), a leading performance marketing agency, today announced that Black Friday online retail sales driven by search engine marketing programs increased over Black Friday 2007 and outpaced Cyber Monday for the first time on record. “The economic climate is pushing more bargain shoppers to market this season. Advertisers responded by refocusing scarce resources, making tough decisions about margins, and executing deep online and offline discounts around Black Friday and Cyber Monday,” said Nick Beil, CEO for Performics. “Meanwhile, consumers consolidated some of their shopping behavior to capitalize on the deal-intensive period from Black Friday through Cyber Monday.” In addition ...more »

AdGooroo Releases Special Mid-Quarter Search Advertising Report

» by Otilia Otlacan December 10th, 2008 at 10:00 am » Comments (0)

New Report Shows Huge Q4 Advertiser Gains for Google, Yahoo! Losing Advertiser Share CHICAGO - Despite the economic woes facing the country and numerous predictions for the implosion of advertising online and offline, a new report released from AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, provides evidence to the contrary. “Google’s active advertiser count is a whopping 54.9 percent higher than it was in the fourth quarter of 2007, and this runs counter to what we hear in the marketplace today,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “Some of this growth can be attributed ...more »

Search Engine Strategies (SES) Training Provides Intensive SEO, SEM Training for Chicago Marketers

» by Otilia Otlacan December 10th, 2008 at 9:00 am » Comments (0)

CHICAGO - Learning new search engine marketing (SEM) and search engine optimization (SEO) techniques that are cost-effective is at the heart of Search Engine Strategies Training (http://www.SearchEngineStrategies.com/chicago/training.html) slated for December 12, 2008, at the Chicago Hilton. The day of thorough, hands-on training with six sessions to choose from is designed to put theory into practice in a highly interactive environment. The SEM/SEO training immediately follows the Search Engine Strategies (SES) Chicago conference, running December 8-11, 2008, also at the Hilton. Aimed at consultants, site designers, website owners, in-house marketing professionals, among others, this in-depth training occurs in a small class setting ...more »

LookSmart’s Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location

» by Otilia Otlacan December 9th, 2008 at 10:20 am » Comments (0)

Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding to a campaign. Unveiled today at the Search Engine Strategies conference in Chicago, these geo-conversion tracking reports can be as granular as needed, measuring results at the account, campaign, ad and keyword level, and returning conversion rates by country, designated market area (DMA), state, city and ZIP code. In ...more »

SEO Samba Introduces Its SEO Automation Platform to North American Search Marketers at the Search Engine Strategies (SES) Chicago Conference

» by Otilia Otlacan December 8th, 2008 at 11:10 am » Comments (0)

Search Engine Strategies Chicago 2008 Booth #424 CHICAGO - SEO Samba, a full-fledged SEO automation platform, unveils the first and only multi-tenants SEO platform for SEM firms and website marketers at 2008 Search Engine Strategies (SES) Chicago. SEO Samba is an exhibitor and sponsor in Chicago, where it will demonstrate its SEO platform in exhibitor booth #424. “While businesses are hard hit by rising pay per click costs, and the search marketing industry relies on hit or miss consulting, SEO Samba has built a system that helps website marketers succeed instantly with search engines instead of following ad hoc trial and error SEO ...more »

Search Engine Strategies (SES) Chicago 2008 Empowers Companies to Grow their Businesses

» by Otilia Otlacan December 8th, 2008 at 10:40 am » Comments (0)

Noted Stanford Law Professor and Marketing Visionaries to Speak at 10th Annual SES Chicago Conference Search Engine Strategies Chicago 2008 CHICAGO - Over 2,000 marketers scouting out sure-fire ways to boost their companies’ online presence are gathering to kick off this year’s Search Engine Strategies (SES) Chicago 2008 Conference & Expo . In its tenth year, SES Chicago (http://www.searchenginestrategies.com/chicago) gives attendees an unmatched combination of high-profile speakers, four-star rated sessions, and specialized educational tracks. The digital marketing conference takes place at the Chicago Hilton and runs December 8-11, 2008. This year’s conference hones in on current issues facing marketers—from social media to search ...more »