Posts Tagged With: Central Intelligence Agency

AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide

» by Otilia Otlacan December 16th, 2008 at 9:30 am » Comments (0)

Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34 NEW YORK - AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with content ranging from pop culture to politics. Launched in September, the site attracted nearly 2.6 million unique visitors in October, according to comScore Media Metrix. Lemondrop.com is part of AOL Living, http://living.aol.com, one of the top three women’s sites with more than 16.4 million monthly unique ...more »

Circulating Campaigns on Google and YouTube is now Possible for Smart AdServer clients

» by Otilia Otlacan November 21st, 2008 at 10:45 am » Comments (0)

Paris, 20 November 2008 – Smart AdServer, a leader in Europe in the adserving and digital marketing fields, announced that it has obtained Google certification for the circulation of online advertising campaigns on the "Google Content Network" as well as on YouTube. Google content network, one of two Google network components, is made up of many hundreds of thousands of Internet sites, web pages and blogs which have joined the AdSense Google network in order to be able to display contextual advertising. Now certified by Google, Smart AdServer is among the first European Adservers to meet the technical requirements implemented by ...more »

2008 OMMA Awards Finalists: Online Advertising Creative

» by Otilia Otlacan September 3rd, 2008 at 9:00 am » Comments (1)

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the "Online Advertising Creative" category - I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich Media Banner Agency: A&E Television / Client: Gene Simmons' Family Jewels Agency: IAC Advertising Solutions / Client: Bacardi Agency: MS3 Marketing / Client: Castrol SYNTEC Standard, Flash or Rich Media Expandable Banner or Overpage Unit Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero Agency: Liquid / Client: Paramount/The Spiderwick Chronicles Agency: Unicast / ...more »

Stephen Allan Named CEO Of MediaCom Worldwide

» by Otilia Otlacan August 25th, 2008 at 9:48 am » Comments (1)

NEW YORK--(BUSINESS WIRE)--Stephen Allan, previously CEO of GroupM UK, has been named Chairman & CEO of MediaCom Worldwide. He succeeds Alexander Schmidt-Vogel, who has taken on the newly established role of CEO Global Trading of GroupM Worldwide. Stephen Allan joined The Media Business at the age of 18, and as its Managing Director, helped grow TMB to become one of the UK’s largest independent media agencies before it was merged with MediaCom in 1999. Under Stephen as CEO, the merged MediaCom TMB agency quadrupled its billings in only five years, and became the #1 agency in the UK market. In addition ...more »

Creatives Showcase: Fullscreen Video, Eyeblaster

» by Otilia Otlacan July 24th, 2008 at 3:07 pm » Comments (0)

Fullscreen video ads are still seen as the last big thing in advertising agencies and they surface when you expect them less, usually in a not very fortunate size and behavior. Below is an example of an Eyeblaster fullscreen video ad developed for the movie "13th Street", ad that ran in the Netherlands. http://creativezone.eyeblaster.com/#ItemName=13th%20Street It would've been nice if the ad stayed in its expanded window and not open a new browser window on its own, without user interaction. more »

Smart AdServer Optimises Its Advertisement Campaign Management and Broadcasting Tool

» by Otilia Otlacan June 27th, 2008 at 10:19 am » Comments (0)

Launch of Smart AdServer version 2.1 Paris, June 27, 2008 – Only two months after having launched a new version of its new advertisement campaign management interface, Smart AdServer, a major role player in adserving and digital marketing in Europe, announced the implementation of its new version, Smart 2.1. It is enriched by the addition of two new innovations that will be implemented on all Smart AdServer’s clients and will enable them to enjoy improved optimisation of their advertising inventory and the development of new offers with great added value. Smart AdServer develops and markets an advertisement campaign management tool for agencies, ...more »

Smart AdServer Crosses the Threshold of 100 Clients in France

» by Otilia Otlacan June 25th, 2008 at 10:16 am » Comments (0)

Paris, June 25th 2008 – Smart AdServer, a major player in Europe in the field of adserving and digital marketing, is proud to announce that it just crossed the symbolic number of 100 French clients. Smart AdServer develops and markets an advertisement campaign management tool for agencies, advertisement departments and publishers. Created in 2001 by the AuFéminin group, the company has rapidly grown to become an important player on the French adserver market. Since the beginning of June, Smart AdServer serves 120 clients, 100 of which are in France. Half of the company’s turnover comes from agencies, the other half comes ...more »

Smart AdServer Selects Limelight Networks to Power Advanced Online Video Advertising Capabilities

» by Otilia Otlacan June 18th, 2008 at 9:38 am » Comments (0)

Limelight Networks Enables Major European Online Advertising Campaign Management Company to Deliver Targeted Campaigns Reliably TEMPE, AZ – 18 June 2008 – Limelight Networks, Inc. (Nasdaq: LLNW) today announced that Smart AdServer will use the LimelightDELIVER object delivery service to increase the quality of service SmartAdServer provides to international clients, manage peaks of online demand, and decrease the cost of bandwidth. Smart AdServer is a large European provider of adserving and digital marketing services to media agencies, ad networks and publishers. Since its founding in 2001, the company has quickly become a key player in France and is growing its business rapidly ...more »

Yahoo!, Fiat and Chrysler LLC Win EU Vibrant Awards for In-Text and Contextual Video Advertising

» by Otilia Otlacan June 6th, 2008 at 12:54 pm » Comments (0)

LONDON, June 6, 2008 - Vibrant Media, the world leader in video and contextual advertising, presented its first Vibrant Awards last night in London, recognising the creative and strategic use of in-text and contextual video advertising. "These awards reflect the growing influence of in-text on the advertising landscape as a whole." Says Craig Gooding, CCO and Co-founder, Vibrant Media, "We have seen the industry embrace in-text advertising since our inception in 2000 and today Vibrant works with the world's leading brand advertisers who are reaching more than 120 million users worldwide. The Vibrant Awards is designed to inspire excellence and we ...more »

First UK contract for Smart AdServer with DNX

» by Otilia Otlacan June 5th, 2008 at 9:35 am » Comments (0)

DNX Marketing becomes a customer of Smart AdServer, thus continuing its development in Europe Paris, 5 June 2008 – Two months after the opening of its English subsidiary in London, Smart AdServer, a leading player in Europe in adserving and digital marketing, announces the signing of its first UK contract with DNX, a multi-channel marketing agency. A British company founded in 2000, DNX provides a full range of online, offline and trade marketing. With fifteen local and international customers including WebEx, Sun Microsystems and Timberland, the company wished to benefit from an adserving tool which was both simple and high performing. ...more »