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Ad Ops Daily Briefs: March 5 2009
- Advertising, Branding and Interactive Agency The UXB® Unveils New Swatfame Corporate Website The UXB, an award-winning advertising, branding, and interactive agency, and apparel manufacturer Swatfame, Inc., announced the launch of Swatfame’s new corporate website at www.Swatfame.com. Designed to showcase the company’s new corporate brand identity and top apparel brands, the site utilizes strong black [...]
LookSmart’s Search Advertising Network Approaches 500 Million Queries per Day Milestone in Q2 2008
Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company’s delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns. During this year’s second [...]
Online Ad Prices Continue to Reflect Weak Economy
PubMatic Ad Network Pricing Index Shows Monetization Flat in May; Social Networking and Gaming Sites Show Promise PALO ALTO, Calif. – June 17, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its second monthly PubMatic AdPrice Index (www.adpriceindex.com), an industry-wide measure of online [...]
Online Advertising Impacted by U.S. Economic Slowdown
PubMatic Ad Network Pricing Index Shows 23 percent Drop in Ad Rates PALO ALTO, Calif. – May 13, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its second monthly PubMatic AdPrice Index (www.adpriceindex.com), an industry-wide measure of online ad network pricing for publishers. [...]
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