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Panasonic ‘Links’ with Quattro Wireless for Mobile Venture

Otilia Otlacan | December 11, 2008 | 0 Comments

Panasonic Connecting Consumers to “Link-To-Cell” with Mobile Campaign; Mobile Use to Fuel Season’s Shopping WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, announced a strategic and exclusive partnership with Panasonic to catapult its home-based Link-To-Cell product over mobile devices for their holiday campaign. The campaign, with both publishing services and [...]

imeem Launches Mobile Advertising Platform, Giving Advertisers a New Way to Tap into the Social Music Experience

Otilia Otlacan | December 4, 2008 | 0 Comments

Kia Motors Signs on as Inaugural Brand Sponsor of imeem for Android; New Version of Popular Social Music Application Now Available SAN FRANCISCO – imeem, the leading social music service, announced the launch of a mobile advertising platform that offers brands new opportunities to connect with mobile consumers through imeem for Android, imeem’s popular social [...]

Research and Markets: This Mobile Content and Advertising Perspective / Vol. 1, Issue 11, Edition 11 is Now Available

Otilia Otlacan | December 4, 2008 | 0 Comments

DUBLIN, Ireland – Research and Markets has announced the addition of the “Mobile Content & Advertising Perspective / Vol. 1, Issue 11, Edition 11” report to their offering. Comes with Success? Nokia’s Bid to Lead in the Mobile Music Sector In September 2008, Nokia unveiled its “Comes With Music” (CWM) products and services. This offering [...]

Metro Directories Teams with Boomdash to Enable Local Businesses to Advertise Online

Otilia Otlacan | December 3, 2008 | 0 Comments

Turnkey Local Internet Search and Mobile Advertising Now Available to Thousands of Small and Mid-Sized Businesses in the Atlanta Area ANN ARBOR, Mich. – Boomdash, LLC, a leader in packaging local search engine and mobile marketing for small and mid-sized businesses, announced today its partnership with Metro Directories, a leading yellow pages publisher in the [...]

New Sprint Ads Tout Value, Network Superiority and Focus on the Overall Wireless Customer Experience

Otilia Otlacan | December 2, 2008 | 0 Comments

OVERLAND PARK, Kan. – Sprint (NYSE: S) has released a series of ads that position the company as the industry leader in value, network superiority, customer service and wireless user experience. The ads, which began running on Nov. 23, challenge Verizon and AT&T head-on and issue a call for wireless customers to “Join the Now [...]

Ad Ops Daily Briefs: November 24 2008

Otilia Otlacan | November 24, 2008 | 0 Comments

- A Global Strategic Business Report on Mobile Communications: Providing Market Briefs, Summaries of Research Findings and an Analysis of Regional Dynamics Research and Markets (http://www.researchandmarkets.com/research/449805/mobile_communicati) has announced the addition of the “Mobile Communications – Global Strategic Business Report” report to their offering. The global outlook series on Mobile Communications provides a collection of statistical [...]

AOL’s Platform-A to Deliver Two-Day, Billion Impression Ad Campaign for T-Mobile

Otilia Otlacan | November 21, 2008 | 0 Comments

First-of-Its-Kind Ad Buy Leverages Platform-A’s Unmatched Reach NEW YORK – AOL’s Platform-A announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% [...]

Akamai Solutions Support Massive Traffic Spikes on Ankama Gaming Website; Leading to Increase in Online Subscribers

Otilia Otlacan | November 18, 2008 | 0 Comments

PARIS – November 18, 2008 – Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in powering rich media, dynamic transactions and enterprise applications online, today announced that Ankama, the developer of the massive multiplayer online role-playing game DOFUS, has chosen Akamai’s Electronic Software Delivery and Dynamic Site Accelerator solutions [...]

Ringleader Digital Redefines Mobile Advertising with Groundbreaking Tracking of Individual User Activity Across the Mobile Ecosystem

Otilia Otlacan | November 17, 2008 | 0 Comments

Proprietary Media Stamp Technology Extends Online Advertising Capabilities to Mobile; Enables Mobile Publishers and Advertisers to Reach Customers with Targeted Offers; Increases Campaign ROI while Enhancing the Mobile User Experience NEW YORK – Ringleader Digital, the only mobile third-party ad serving network, introduced Media Stamp, the industry’s first persistent device identification technology. The server-side Media [...]

More Than 100 Million Americans Viewed Mobile Ads in Q3 2008

Otilia Otlacan | November 12, 2008 | 0 Comments

Limbo’s Quarterly Study Reveals that Mobile Advertising Industry Passes Landmark Threshold, Largely Driven by Text-based Ads BURLINGAME, Calif. – Limbo, one of the largest mobile social networks in the US, and GfK Technology, a leading market research agency, released their latest joint Mobile Advertising Report (MAR). The third quarter report reveals that mobile advertising awareness [...]

SES Chicago: Interview with Cindy Krum, Director of New Media Strategies for Blue Moon Works

Otilia Otlacan | November 6, 2008 | 0 Comments

The Search Engine Strategies event returns to Chicago in a month (December 8-12) and features a really impressive lineup of speakers and sessions. We’ve interviewed Cindy Krum, Director of New Media Strategies for Blue Moon Works, who was very kind to talk us through the latest developments in the mobile search and advertising industry.

Quattro Wireless Powers Ads for Island Def Jam Music Group’s Mobile Web Site

Otilia Otlacan | November 4, 2008 | 0 Comments

Quattro Gives IDJMobile.com Advertisers a Way to Reach Fans of Today’s Top Artists WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, today announced that it has teamed with Island Def Jam Music Group (IDJ) to provide Quattro’s ad serving technology for IDJ’s mobile Internet site, IDJMobile.com. With Quattro as its [...]