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Casale Media: DVA to Grow 25% Over the Next 12 Months
Survey of Advertisers and Agencies Shows Increase in Video Ad Spend in the Next Year, But More Than One Third of Advertisers Struggle with Planning, Creation and Execution NEW YORK – Casale Media Inc., a leading premium online media company, published a research brief showing that advertisers and agencies will increase spending on digital video [...]
Casale Media and Turn Integrate
Workforce management service Snagajob leverages partnership to maximize revenue of unsold inventory NEW YORK – Casale Media Inc., a leading premium online media company, today announced a strategic relationship with Turn Inc., the only open, enterprise-level digital marketing platform, giving Casale’s current roster of nearly 3,000 premium publishers access to advertisers within the Turn platform. [...]
Interview: Andrew Casale (VP Strategy, Casale Media) Explains Premium Ad Exchanges and Ad Quality
Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of Strategy at Casale Media, about how the ad exchange environment is re-shaping these days.
Casale Media Offers Advertisers Real-Time Bidding on Premium Online Media Inventory
casaleX Offers Premium Exchange for Publishers to Control and Choose Ad Campaigns; Grants Select DSPs and Agency Trading Desks Exclusive Access to Brand-Safe Inventory NEW YORK – Casale Media Inc., a leading premium online media company, today announced casaleX, an offering that gives select demand side platforms (DSPs) and agency trading desks exclusive access to [...]
Casale Media Research Shows How Page Positioning, View Order and Frequency Affect Online Ad Effectiveness
Ad Visibility Report Demonstrates Correlation Between Ad Placement and Performance Based on Analysis of Nearly Two Billion Impressions NEW YORK, NY – Casale Media Inc., a leading premium online media company, published a research brief that quantifies the effects of page positioning, view order and frequency of online ads. “The Link Between Ad Placement & [...]
Infoplease Chooses Casale Media as Its Exclusive Direct Sales Partner
Casale Media Drives Revenue Growth for Education Publisher by Developing Relationships with Top-Flight Brand Advertisers NEW YORK – Casale Media Inc., a leading premium online media network, announced that it is now the exclusive source of online advertising inventory for established educational content publisher Infoplease.com and its sister site Factmonster.com. The two sites reach a [...]
Leading Agencies Select Casale Media’s Online Video Solution to Deliver Results for Top Tier Brand Advertising Clients
Casale Media Launches Videobox Platform to Transform Standard Display Inventory into Video-Ready Media to Simplify and Scale Highly-Targeted Video Ad Campaigns NEW YORK – Casale Media Inc., a leading premium online media network, announces Videobox, a fully customizable branded video environment. The platform transforms Casale Media’s existing network of high-quality premium display inventory into video-ready [...]
IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification
Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]
comScore Releases April 2009 U.S. Ranking of Top 25 Ad Networks
AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the [...]
ad:tech Chicago Tracks the Trends Influencing Digital Marketing
Chicago – July 23, 2008 – It was the best of times, it was the worst of times. In today’s climate of growing economic uncertainty and diminishing consumer confidence, advertisers are looking for a better return on their investments. According to the Interactive Advertising Bureau, that either fails to reach its intended audience or reaches [...]
ad:tech Chicago – Providing a Passport to the New Age of Branding
Chicago – July 9, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, today announced its fourth annual show in Chicago, which focuses on mastering brand performance and effective marketing solutions. The event will take place from August 5-6, 2008 at Chicago Navy Pier. During the 2-day [...]
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