AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).
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Chicago – July 23, 2008 – It was the best of times, it was the worst of times. In today’s climate of growing economic uncertainty and diminishing consumer confidence, advertisers are looking for a better return on their investments. According to the Interactive Advertising Bureau, that either fails to reach its intended audience or reaches no customers whatsoever. This expense is approximately half of all advertising spend worldwide. Individuals are far more conscious of how and where they spend their money, forcing companies and brands to be smarter and better about how and where they communicate with them.

ad:tech Chicago, the leading conference for the global marketing community taking place August 5 and 6, 2008 at the Chicago Navy Pier, is the industry event of the season. Celebrating its fourth consecutive year in Chicago, the 2008 ad:tech show will answer the burning questions on the minds of advertisers and marketers today while providing a roadmap for conquering the industry’s next frontier.
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Chicago – July 9, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, today announced its fourth annual show in Chicago, which focuses on mastering brand performance and effective marketing solutions. The event will take place from August 5-6, 2008 at Chicago Navy Pier.

During the 2-day conference, ad:tech Chicago will explore new and emerging technologies on the social media, video and mobile fronts while sharing best practices for audience acquisition, engagement and retention in an age of earned media. The Chicago conference brings together top brands, award-winning agencies and leaders in metrics, publishing and search, offering attendees a great networking opportunity and a chance to explore the trends shaping today’s market.
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