TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. With this launch, Platform-A clients in Canada (http://www.platform-a.ca) now have a single point of contact to purchase and manage activity across Platform-A’s multiple digital marketing channels, improving the strategic impact of online campaigns.

Platform-A Canada aligns AOL’s existing Canadian advertising operations including: Advertising.com, one of Canada’s leading ad networks; and the AOL Canada media network, which includes AOL-owned properties and a number of third-party sites such as Canadian Driver, a leading online automotive magazine. This combination positions Platform-A’s ad network as the leader in Canada with an audience of 22.5 million unique visitors per month, reaching more than 93% of the online audience in Canada.*

“Today’s launch enables advertisers to leverage the strong Canadian presence established by the AOL Canada properties and popular niche sites, such as Engadget and TMZ.com from AOL’s MediaGlow publishing unit, which reach more than 10 million Canadians monthly,* in order to reach a highly engaged audience of online consumers,” said James Prudhomme, Senior Director, Platform-A Canada. “With the scale and reach of our network, Platform-A Canada offers a cost-effective way for marketers to reach their targeted audiences at scale through the delivery of highly engaging and effective advertising for maximum value and results, which is crucial in today’s economic environment.”

Platform-A Canada also offers industry-leading technologies and a suite of products and services for Canadian publishers, including ad serving solution ADTECH and Quigo’s AdSonar sponsored link network.

*Source: comScore Media Metrix, January 2009

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution.

Platform-A currently has operations in the United States, Canada, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.ca.

As the advertising industry tries to tap the growing number of people using social networks such as Facebook and MySpace, the answer may lie in a little box of Godiva chocolates. This is no ordinary box of bonbons. Although it has aroused the appetites of millions of people, it can never be eaten. Its ingredients do not consist of cocoa or milk, but of bits of code. This box of Godiva chocolates exists only on the Internet and was recently promoted by the famous chocolatier as part of a recent campaign through AdNectar.

Increasing Purchase Intent and Click-Through Rates

Recent studies conducted by an online brand ad metrics company, Vizu, show that AdNectar’s campaigns are truly paying off for brands using sponsored virtual items as marketing messages.  The company’s research shows that branded social gifts increased purchase intent, awareness and engagement while actually improving the user’s experience.  “Our study showed that AdNectar’s social gifting ad approach clearly drove purchase intent,” said Dan Beltramo, CEO of Vizu.

In the Godiva study, those exposed to the AdNectar’s virtual chocolate were 20 percent more likely to purchase a real box of Godiva in the next six months than the control group that was not exposed.  This is particularly notable since most purchase intent studies of online campaigns barely break 2 percent lift according to Dynamic Logic, a leading advertising effectiveness company.

Effectively branding virtual items is not limited to well-known chocolate companies.  Method, a leading brand of eco-friendly home care products, recently launched a virtual goods campaign with AdNectar.  The results were even more impressive.
“Our campaign achieved a more than 60 percent lift in purchase intent,” said Gunther Lie, director of interactive marketing at Method. “AdNectar was very effective in driving traffic to our Facebook fan page as well as increasing awareness of the brand through the viral spread of our sponsored virtual items.”

According to AdNectar, the average click-through rate for its campaigns hovers around 0.8 percent and can reach up to 8 percent.  These clicks are generated by a hypertext link below the virtual item which directs users to the sponsor’s site of choice such as a landing page, home page or a pop-up video.  This CTR is significantly higher than the typical rates found on Facebook, which are in the range of 0.04 percent.

Preferred by User

Nir Eyal, CEO of AdNectar, believes the high purchase intent and click-through rates are a result of “user-generated targeting.”  Eyal said, “The users always know more than the marketer about what they and their friends like.  Virtual items let the users find our target audience for us.”  It is likely, for example, that a user, who voluntarily sends a virtual Sunkist soda (a recent AdNectar client) to another user, knows something about the person he or she is sending the virtual fizz to.  Eyal explains, “It is likely that the sender knows that the person being sent the virtual item, enjoys soda, loves the brand, or loves orangey goodness.  In any case, that’s a target customer for our client and is something you just can’t do with a traditional banner ad.  The best part is, it’s all voluntary.  The user chooses to send the virtual item because they enjoy doing so.  That’s why the AdNectar motto is ‘advertising people appreciate.’”

Virtual Goods Reach Tens of Millions Daily

Apparently, lots of users appreciate virtual items.  AdNectar reaches 50 million monthly unique users through its network of application partners and has agreements in place with 6 of the top 15 applications on Facebook.  The company believes virtual items are no longer a niche offering and estimates that 5 million virtual items are exchanged on Facebook every day, 90 percent of which are within the applications built on the social networks.
“Virtual items have become mainstream and are integral to many of the top social media applications,” said Eyal. “Users have come to expect them as a part of the social networking experience and they seek out better ways to communicate with friends.  AdNectar simply replaces what is are generally generic offerings, with branded virtual items that add to the user’s enjoyment while driving awareness and sales for advertisers.”

About AdNectar
AdNectar specializes in creating effective advertising that consumers appreciate.  By associating brands with virtual items, marketers are able to insert their brand message directly into the social media experiences.  AdNectar provides an integrated advertising platform that is more enjoyable for users, more effective for marketers and more profitable for publishers.  Headquartered in Palo Alto, CA, AdNectar is backed by highly regarded private and institutional investors including Battery Ventures.  For more information, visit www.adnectar.com.  Please direct media inquires for AdNectar to:  Nir Eyal, nir@adnectar.com, 917.279.8578

About Godiva Chocolatier

With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees and hot cocoa, Godiva Chocolatier is dedicated to 75 years of excellence and innovation in the Belgian tradition.   Please direct media inquires for Godiva to:  Alison Brod Public Relations, Alana Radmin / Ellen Fobes, alana@alisonbrodpr.com / ellen@alisonbrodpr.com, 212.230.1800

About Method

Founded in 2000, method is headquartered in San Francisco, California. Today, method is the leading innovator of premium healthy home and personal care products. Method can be found in over 25,000 retail locations throughout the US, Canada, the UK and Australia. Major retailers include Target, Wegman’s, Costco, Duane Reade, Safeway, Waitrose (UK), Shopper’s Drug Mart (Canada) and Woolworths (Australia). method is a privately held company backed by high net worth individuals and a private equity firm.  Please direct media inquires for method to:  Rachel Goldberg, method public relations, Rachel@methodhome.com, 415.746.1764

About Vizu

Vizu is the leading online brand advertising measurement system. Their Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, clients gain actionable Brand Lift data on their online advertising campaigns, giving them a powerful advertising ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit: www.vizu.com.  Please direct media inquires for Vizu to:  Ben Heskett, bhesket@vizu.com, 415.362.8498 ext 17.

NEW YORK – Zoom Media & Marketing (Zoom), a leading provider of targeted & digital out-of-home media and promotional programs for brand advertisers in the United States announced that it has raised $30 million through the sale of a minority equity position in the company with a Series A financing to ABS Capital Partners, a leading later-stage growth company investor. The proceeds will be used to continue to expand the Company’s digital networks and make strategic acquisitions.

“Digital trumps everything and given the sea change occurring in media, this is the ideal time to expand our digital offerings” said François de Gaspé Beaubien, Chairman & CEO of Zoom Media & Marketing. “We are extremely pleased to welcome ABS as a partner. They have been a pioneer in digital Out Of Home networks and we are fortunate to be able to rely on their backing and expertise as we continue to grow.”

Zoom operates digital media networks in over 2,500 venues, including extensive operations across the top 90 DMAs in the United States as well as having static indoor billboard advertising in over 8,000 venues across North America. Zoom is the clear market leader in fitness and nightlife industries, broadcasting customized video programming, television advertising, digital signage communications and promotional venue content through digital displays in gyms and bar/restaurant environments. Zoom provides a variety of highly targeted advertising opportunities for brand marketers. Zoom will continue to expand its digital footprint across the US and Canada as well as acquire enterprises which bolster its leadership position in its verticals.

“We have followed Zoom’s progress and have been impressed by its solid growth and marketplace recognition,” said Deric Emry, General Partner at ABS Capital Partners. “The Company’s digital approach enables Zoom to address the rapidly increasing number of advertisers who, dissatisfied with their returns on other traditional media, embrace their targeting abilities within their high dwell environments.”

“The combination of ABS Capital and Zoom establishes us as a key consolidator in the digital OOH industry and by far the leading digital media networks in the fitness, bowling, family entertainment and nightlife industries,” states Dennis Roche, President of Zoom Media and Marketing’s U.S. business. “With this partnership we can now expand our existing sizable digital base and offer our advertisers a comprehensive and seamless digital strat­egy for reaching active lifestyle audiences across multiple venue categories. Our objective will be to continue to grow our leadership position in our chosen verticals through acquisitions and build outs over the next 18 months as we offer advertisers programs that are dynamic, flexible, and, importantly, truly national in scope.”

GCA Savvian acted as the exclusive financial advisor to Zoom.

About Zoom Media & Marketing

Zoom Media & Marketing operates indoor networks in over 10,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 25,000 digital screens and over 55,000 billboard locations Zoom reaches over 100 million monthly viewers. Zoom is owned by the de Gaspé Beaubien family. For more information, please visit www.zoommedia.com

About ABS Capital Partners

Founded in 1990, ABS Capital Partners has established a strong track record for investing in later-stage growth companies. With $1.5 billion under management, ABS Capital helps companies choose the growth initiatives that build the greatest long-term value. ABS Capital has partnered with numerous portfolio companies to achieve successful outcomes, including over 40 initial public offerings and acquisitions by market leaders like CBS Corporation, EMC Corporation, LabCorp and Pitney Bowes Inc. For more information, please visit www.abscapital.com.

About GCA Savvian

GCA Savvian is a leading investment bank serving growth companies through its merger and acquisition advisory and capital market financing services. GCA Savvian professionals cover a broad array of industries, including the technology, media, communications, healthcare, business services, financial technology and consumer commerce sectors. GCA Savvian, a listed company on the Tokyo Stock Exchange, has offices in San Francisco, Chicago, Menlo Park, New York, and Tokyo. For more information, please visit: www.gcasavvian.com.

TORONTO – AdParlor, a social media agency, announced the expansion of its virtual currency monetization platform that now reaches the six leading social networking sites. The expanded platform provides social media application developers with the capability to offer users fast and easy ways to earn virtual currency within their applications.

AdParlor’s virtual currency monetization platform is already being used in more than thirty Facebook applications including Kickmania, Pull Tabs, Yes or No, Slots, Bingo, Egg Breaker, and Premier Football. As AdParlor expands into other social networks, select application developers on sites such as MySpace and Bebo have already begun integrating with the platform and are generating revenue.

“Implementing AdParlor’s virtual currency platform took only a few minutes and has allowed us to effectively monetize our virtual currency, creating a significant new revenue stream for Kickmania,” said Markus Weichselbaum CEO, TheBroth, Inc. Kickmania is a Facebook game with over 1 million active subscribers. It allows users to kick anyone’s butt and watch them fly into a wall of bricks.

AdParlor’s turn-key solution makes it extremely easy to get started and in less than thirty minutes, developers can begin monetizing their virtual currency. AdParlor’s offer wall takes up minimal real estate on a developer’s page and is populated with carefully selected international ‘EZ’ offers such as short surveys and suggested application installs. The platform has already helped drive over 250,000 Facebook application installs. As part of the virtual currency solution, AdParlor fully manages and continuously optimizes the offers maximizing revenues for the application developer.

“In addition to our extensive banner advertising network, our virtual currency platform now offers application developers another great opportunity to monetize their applications,” said Kristaps Ronka, CTO, AdParlor. “AdParlor is committed to continuously updating our platform and building new offerings with even more features and functionality.”

For more information on how application developers can take advantage of AdParlor’s virtual currency monetization platform, visit: http://www.adparlor.com/VirtualCurrency.aspx. See AdParlor’s virtual currency offer wall in action at: http://apps.facebook.com/playbingo/earn.php (Facebook account required).

About AdParlor

Headquartered in Toronto, Canada, AdParlor specializes in optimizing advertising across the vast medium of social networks. The company’s social media advertising network supports all six major social networking sites – Facebook, MySpace, Hi5, Bebo, Orkut and Friendster. Founded in 2008, AdParlor continues to deliver innovative technology to monetize the growing reach of social media. For more information, visit AdParlor.com. For perspective on the growing social network advertising industry, visit CEO Hussein Fazal’s Social Networking Advertising blog at socialadblog.com.

© Copyright AdParlor, Inc. 2009. All rights reserved.

NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced two key appointments within its executive suite. The announcement comes on the heels of a wave of recent positive news for the company, including the opening of its London office and strong 2008 revenue growth and business expansion.

The first appointment is the naming of Charles Nowaczek to the position of Chief Operating Officer. In this role, Mr. Nowaczek is responsible for Epic Advertising’s global business operations, including product development, program management, Sales support, facilities and administration, and oversight of the organization’s strategic and tactical initiatives. Additionally, he has successfully led the company’s first-ever Management Training Program, which has resulted in other key employee promotions internally. Previously, Mr. Nowaczek was the Senior Vice President of Operations for the company, and has been with Epic since March 2006. He is based in the New York City headquarters.

The second appointment was the naming of Young Kim to the position of Senior Vice President of Finance. In this role, Mr. Kim is responsible for all aspects of the company’s accounting and finances. Under his direction, he has overseen the group’s improvements in operational, budget and process efficiencies, the implementation of new projects and the support of the company’s international expansion. Previously, Mr. Kim was the Vice President of Finance for the company, and has been with Epic since 2005. He is based in the Toronto, Canada office.

The two appointments further solidify Epic’s senior executive team following a successful 2008, and will provide further momentum to its prospects for further growth in 2009. The company sees the appointment of Mr. Nowaczek and Mr. Kim as crucial in its ability to maintain flawless organizational execution and commitment to its product growth and corporate strategy roadmap.

“We are extremely proud of both Charlie and Young for their dedication, commitment, and achievement,” said Don Mathis, CEO of Epic Advertising. “They have each earned deep goodwill and respect from their peers, and solidifying these two well-deserved appointments was important overall for our company, covering its most important functions. We wish Charlie and Young well in their roles and have the utmost confidence in their contributions going forward.”

About Epic Advertising

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network AzoogleAds, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in London, San Francisco, and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

“We believe the new Yahoo! Mobile will transform the way millions of mobile users around the world will interact with the Internet,” said Marco Boerries, executive vice president, Yahoo! Inc. “Yahoo! Mobile will enable users to create their own Internet starting point on their mobile device so they can better discover, connect to and stay informed about the people and things that are important to them.”

With a rich design and interactivity that leverages the capabilities of today’s mobile devices, Yahoo! Mobile will offer an open environment within which consumers can bring together their favorite content and services from across the Internet. Consumers will be able to:

* Discover: via results from Yahoo!’s award-winning mobile search, editor-selected content, and new maps tools.
* Stay Connected: through access to their email and social network accounts from the most popular Web providers, as well as instant messaging, address book and calendar tools.
* Stay Informed: by bringing together favorite content – websites, sports teams, news sources, RSS feeds, weather, stocks, horoscopes and more – into a single location.

“Yahoo! Mobile represents significant and continued innovation by Yahoo! around creating a compelling and engaging user experience with mobile data services, and especially the mobile Internet,” notes Scott Ellison, VP Mobile and Wireless, IDC. “Rich and well-integrated offerings like Yahoo! Mobile, offered across a broad range of devices, will play central roles in the rapidly evolving mobile Internet space,” he added.

KEY FEATURES OF YAHOO! MOBILE

The mobile Web and iPhone™ versions of Yahoo! Mobile are planned to include the following features:

Discover

* Yahoo! oneSearch™ – Yahoo!’s award-winning mobile search service providing the most current, relevant answers you need.
* Today – The most interesting stories buzzing on the Internet right now, selected by Yahoo!’s editorial team.

Connect

* Yahoo! oneConnect™ – Yahoo!’s service designed to provide consumers everything they need to stay in touch with the people about whom they care:
o Email – Access to Yahoo! Mail and other popular email service providers, including Gmail®, Windows Live™ Hotmail and AOL® Mail.
o Pulse – Access to their social networks, including Bebo®, Dopplr™, Facebook®, Flickr®, Friendster®, Last.fm®, MySpace®, Twitter™ and YouTube™.
o Yahoo! Messenger – An upgraded version of Yahoo!’s popular mobile instant messaging service.
o Yahoo! Address Book – Keeps consumers’ contacts always handy and in sync.
o Yahoo! Calendar – View, add and edit appointments when users are away from their PCs.

Stay Informed

* Yahoo! News – Breaking headlines across popular topics.
* Yahoo! onePlace™ – Access and manage your favorite content, all from one location. Its “Add Anything” functionality is a simple-to-use search and browse process that helps users find and add what they want. Consumers can add their favorite interests from a growing selection of popular categories including news topics and sources, RSS feeds, weather conditions, sports scores, stock quotes, websites/blogs, horoscopes and movie theaters.

The smartphone version of Yahoo! Mobile will include the above functionality, plus:

* Yahoo! oneSearch with Voice™ – Allowing users to launch searches by simply speaking.
* Maps – Powerful improved tools that let consumers locate, learn about and get directions to points of interest.
* Opera Mini™ 4.2 – An integrated version of the world’s most popular mobile web browser, with easy return to the Yahoo! Mobile app, that launches when web site access is needed.
* Widgets – Enhanced mobile-optimized experiences for services from Yahoo! and other brands. Users can browse, add and remove these at anytime according to their tastes.

AVAILABILITY OF YAHOO! MOBILE

A managed beta program for Yahoo! Mobile has started today. Consumers interested in participating should enter http://mobile.yahoo.com into their phone’s browser.

Details on the upcoming general public release for Yahoo! Mobile are as follows:

For the mobile Web:

* Launch timing: expected late March 2009
* Devices: those running WebKit-based browsers (e.g. iPhone and iPod touch, many Nokia Series 60 and Android devices), Opera Mini 4.x, Windows Mobile devices with Internet Explorer Mobile, and the BlackBerry® Bold™ and BlackBerry Storm™ browsers

For iPhone:

* Launch timing: expected late March 2009

For smartphones:

* Launch timing: expected late May 2009
* Devices: hundreds of select models from RIM, Windows Mobile, Nokia S60 and 40, Samsung, Sony Ericsson and Motorola.

At launch, each version of Yahoo! Mobile is planned to be available for the US, Canada, UK, France, Germany, India, Indonesia and the Philippines. Versions for other countries will roll out over the remainder of 2009.

Yahoo! Mobile will feature Yahoo!’s industry-leading display advertising from major global advertisers.

Visit the Yahoo! booth at Mobile World Congress to see Yahoo!’s latest mobile products – 7B26, Hall 7. For more information and screenshots of the Yahoo! Mobile product suite, please visit http://mobile.yahoo.com/newsroom.

Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies London 2009 exhibitor profiles.
Company:           ACQUISIO
Stand:         305
Media Contact:         MARC POIRIER
Phone:         450.465.2631 x210
E-mail:         mpoirier@acquisio.com
Web:         www.acquisio.com

Montreal-based Acquisio is a SaaS (software as a service) company that offers a pay-per-click (Google Adwords, Yahoo Search Marketing, MSN AdCenter) management software designed specifically for advertising agencies. The tool, Acquisio SEARCH, allows campaign managers to launch, manage, and optimize all of their client’s campaigns from a single interface, without the need to log into Google Adwords, Yahoo Search Marketing, or MSN AdCenter. Additionally, it provides integrated reporting for designing and building beautiful client-ready PDF reports to help you save even more time.

Company:         Efficient Frontier
Stand:         Track Sponsor
Media Contact:         Merinda Peppard
Phone:         2071665220
E-mail:         sales-europe@efrontier.com
Web:         www.efrontier.com/uk

Efficient Frontier is the market and technology leader in providing paid search marketing solutions. The company provides the most powerful, most effective search engine marketing technology and comprehensive strategic and tactical services, to ensure that clients with large-scale, complex search marketing campaigns can achieve the highest possible return on investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability, risk reduction and campaign growth. The company is headquartered in Sunnyvale, USA with offices in New York, the United Kingdom, France and India and licensing partnerships in Japan and Australia. Please visit www.efrontier.com/uk and blog.efrontier.com.

Company:         The Search Monitor
Media Contact:         Laura Nolte
Phone:         321-206-9705
E-mail:         laura@greentheoryinteractive.com
Web:         www.thesearchmonitor.com

The Search Monitor provides real-time competitor monitoring software. TSM crawls and monitors Google, Yahoo, MSN, social media, and shopping engines daily and can be geo-targeted. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor for several reasons (1) to acquire competitive intelligence on paid and organic search including market share, keyword research, ad copy research, discovery of competitive promotions/offers, rank, and budgeting strategies; (2) to police brand use in ad copy, display urls, and branded keyword sponsors; (3) to identify and measure brand buzz; and (4) to police affiliate marketers for compliance with affiliate programs.

Company:         WebTrends
Stand:         309
Media Contact:         Thomas Flischer
E-mail:         Thomas@octopuscomms.net

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimise marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognised analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organisations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimise their customers’ online experiences.

For more information, visit: www.webtrends.com

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire’s patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

NEW YORK – AOL announced Budweiser “Fetch” is the top-ranked Super Bowl XLIII ad in the 7th Annual AOL Super Sunday Ad Poll. The poll lets viewers watch and vote on their favorite ads at FanHouse.com, http://www.fanhouse.com, AOL’s premier sports site. The poll began shortly after Super Bowl XLIII kick-off, and rankings are based on the first 24 hours the ads were streamed.

The top five Annual Super Sunday Commercials are:

1. Budweiser: “Fetch”
2. Heroes: “Football”
3. Budweiser: “Horse Love”
4. Budweiser: “Clydesdale”
5. Coca-Cola: “Picnic”

(Note: AOL poll results are not scientific and reflect the opinions of only those users who choose to participate.)

“The Super Bowl is a wonderful distraction in these economic times and a great way for companies to showcase their products in front of a national audience,” said Marty Moe, Senior Vice President, AOL Money & Finance, FanHouse, News, KOL and Weblogs. “FanHouse.com provides an opportunity for consumers to watch the commercials again, share them with friends and extend the reach beyond the 30 seconds during the game. We congratulate Budweiser on winning the 7th Annual AOL Super Sunday Ad Poll.”

The ads will be available online at FanHouse, http://fanhouse.com, and at http://aol.com/superbowlads for a week following the game. Users can visit the site, watch the ads and still rank their top 10 favorite commercials.

In 2008, Budweiser’s “Rocky” was the AOL Super Sunday Ad Poll winner. A-B InBev, the former Anheuser-Busch, has won five of the previous six polls.

FanHouse.com launched in January, following 12 months of remarkable growth and expansion at AOL Sports, and responds to the changing Web habits of sports fans dominated by the important male 18-54 demographic. Since December 2007, monthly unique visitors to AOL Sports grew 21% (from 9.1 million to 11 million), page views climbed 142% (from 142 million to 345 million) and total time-spent increased by 65%. It is now one of the top-five most-visited sports sites, according to December 2008 comScore Media Metrix data.

FanHouse.com is also the home of the Fantasy Football game Fleaflicker.com, http://fleaflicker.com, and Fantasy Football blog Fantasy Football FanHouse, http://fantasy.fanhouse.com. FanHouse.com is a part of MediaGlow, AOL’s newly created global publishing unit.

About MediaGlow

MediaGlow, AOL’s publishing business unit formed in early 2009, centralizes all of AOL’s programming efforts, including AOL.com, AOL’s content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites and now attracts more than 70 million unique visitors each month after two years of steady growth, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL’s advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

NEW YORK – MediaGlow announced its extensive coverage plans across its various properties leading up to Valentine’s Day, including interactive content, polls, photo galleries, blog posts and more, to help consumers make the most of the holiday.

“We are using the MediaGlow network to provide varied content that appeals to anyone,” said Bill Wilson, President, MediaGlow. “Celebrating the Valentine’s Day holiday is a way to honor people who mean the most to us, and much of the content we’ll be providing this year looks at cost-effective ways to focus on the holiday in today’s economy. We’ll be providing customized, informative, interactive and entertaining experiences across AOL to give consumers a comprehensive experience.”

Some of the features and stories included this year:

* AOL Personals, http://personals.aol.com: Valentine’s Day countdown and informational articles such as “10 Fun Valentine’s Day Facts” and “Valentine’s Day Dining Etiquette for Men”
* Switched, http://switched.com: Creative ways to use the tech you already own to make inexpensive gifts and technology gift guides for him and her
* AOL Radio, http://www.radio.aol.com: Offers a music genre within the radio player called “Valentine’s Day” focused on Love Songs, Love Stinks, Country Love and Romantic Jazz
* Holidays, http://holidays.aol.com: Featured stories include “Love Scopes: What Love Type are You?”, “The Worst Proposals Ever” and “What Your Flowers Mean”
* AOL Home, http://home.aol.com: “Amazing Bedroom Transformations” and “10 Feng Shui Tips to Improve Love & Romance”
* WalletPop, http://www.walletpop.com: “Valentine’s Day on a Budget”
* AOL Health, http://www.aolhealth.com: Quiz asking “Which Valentine’s Candy Has More Calories?”, plus featured stories “Sex Every Couple Needs” and “Libido Enhancers for Her and for Him”
* ParentDish, http://www.parentdish.com: Includes stories on kids and romance and Valentine’s in the classroom
* Lemondrop, http://www.lemondrop.com: “Most Annoying Couple Behaviors”, “What to Do if You’re Single” and “Worst V-Day Gifts”
* StyleList, http://www.stylelist.com: “21 Things That Make Every Woman Hot” and “Red Lips are HOT for V-day”
* Asylum, http://www.asylum.com: A guy’s gift guide
* Gadling, http://www.gadling.com: Valentine’s vacations, deals, and assorted travel tips
* Luxist, http://luxist.com: High-end chocolates and other gift ideas
* KOL, http://www.kol.com: Printable Valentine’s Day cards and quizzes for kids
* AOL Latino, http://latino.aol.com: “How to Celebrate If You Don’t Have a Partner”, “Recipes for a Romantic Dinner” and “Valentine’s Cool Gift Guide”
* BlackVoices, http://www.blackvoices.com: “The Inspiring Love Story of the Obamas” and “10 Inexpensive Ways to Woo Your Lover”
* Digital City, http://www.digitalcity.com: Information about everything from romantic restaurants and anti-Valentine’s Day spots to the hot spots for singles
* Moviefone, http://www.moviefone.com: Countdown of the top 25 romantic comedies of all time
* AOL Television, http://www.television.aol.com: Countdown of television’s most memorable love triangles of all time
* Spinner, http://www.spinner.com: Countdown of the meanest love songs of all time

About MediaGlow

MediaGlow, AOL’s publishing business unit formed in early 2009, centralizes all of AOL’s programming efforts, including AOL.com, AOL’s content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites that have seen steady growth for the past two years and now attract more than 70 million unique visitors each month, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL’s advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

“Jonathan combines great expertise about the Canadian online market and experience in search, marketing, sales and partnerships that will be integral to our continued growth in Canada,” says Penry Price, Vice President, Advertising Sales, Google North America. “On behalf of all my colleagues at Google, we welcome Jonathan to the team.”

Jonathan also previously served as General Manager of AOL Canada Inc. and as Vice President, Audience for AOL Canada Inc. Before working for AOL, Jonathan managed the sales team at Internet startup Bird On A Wire, a business focused on creating and monetizing hosted Internet infrastructure. Jonathan is a graduate, with Honours, from the University of Toronto, and has an MBA from the Rotman School of Management.

Google Canada’s advertising sales office opened in 2002, and moved into their new office space on Dundas Street in Toronto in October 2008. Google also has Canadian engineering offices in Waterloo and Montreal.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Google is a trademark of Google Inc. All other company product names may be trademarks of the respective companies of which they are associated.

DAVOS, Switzerland – WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will provide clients with more-effective insights globally across both digital and traditional media channels. As part of this partnership, WPP is making a long-term $25 million investment in Omniture common stock.

The two companies will collaborate on technology development, on sharing data and information and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights, supported by new technology. This will allow marketers to increase their revenue and profit returns from online marketing and to manage and optimize their overall marketing expenditures.

WPP companies involved in this partnership include G2, OgilvyOne, RMG, Wunderman, Enfatico, specialist agencies Schematic, VML and ZAAZ, Group M, 24/7 Real Media, Kantar and Bridge Worldwide.

Key elements of the strategic partnership include:

* Joint approaches to mutual clients to develop enhanced analytical solutions
* Joint development of technologies and solutions, including the integration of Omniture and WPP technologies, data and products
* Sharing of marketing insights and consulting best practices
* Deployment of Omniture consultants inside WPP companies
* Training of more than 500 WPP employees on Omniture products and solutions, within the first year of the relationship

Specifically, WPP and Omniture have agreed over the next 12-18 months to integrate many of WPP’s marketing technologies, data, insights and information products into the Omniture Genesis platform. These integrations will include:

* Open AdStream (24/7 Real Media’s advertising management system)
* Decide DNA (24/7 Real Media and GroupM’s search engine marketing systems)
* 24/7 Real Media and GroupM’s custom media audience network
* TNS Compete™ (competitive web benchmarking data)
* TNS Stradegy™ (multimedia channel advertising occurrence and expenditure data)

“In the current economic environment and as clients continue to experiment with and develop their online budgets, the need for better analysis, measurability and focus on return on investment is more important than ever,” said Sir Martin Sorrell, Group Chief Executive, WPP. “This partnership will help our many mutual clients meet these objectives by equipping WPP agencies – across all geographies and disciplines – with the capabilities and tools needed to customize and deploy Omniture solutions in the most efficient and effective ways.”

“The partnership is a reflection of WPP and Omniture’s shared commitment to providing actionable, media-channel agnostic recommendations – informed by data and supported by technology – to the world’s largest brand owners,” said Mark Read, Director of Strategy, WPP, and CEO, WPP Digital. “It continues WPP’s and Omniture’s strategy of partnering with and integrating proprietary information and technologies with third-party platforms, for the maximum benefit of our clients.”

“We have consistently said that the limiting factor for marketing executives to fully realize the benefits of digital marketing and the corresponding measurability and accountability it brings, is the lack of available online marketing consulting and best practices,” said Josh James, CEO and co-founder, Omniture. “WPP’s aggressive investment in this critical area is a testament to their thought leadership.”

James continued, “The industry, and particularly WPP’s customers, will benefit tremendously from having 500 people from the world’s largest, most connected digital agencies thoroughly trained on the Omniture suite of products. This partnership will provide clients with the best of both worlds – technology and expertise – to optimize their marketing and drive ROI.”

About WPP

WPP (NASDAQ: WPPGY) is the world leader in communications services, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing. WPP’s worldwide companies include JWT, Ogilvy & Mather Worldwide, Y&R, Grey Group, United Group, GroupM, Mindshare, Mediaedge:cia, MediaCom, Millward Brown, Research International, Kantar (now including TNS), OgilvyOne Worldwide, Wunderman, OgilvyAction, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Grey Healthcare Group, Landor, Fitch, The Brand Union and G2 among others. WPP companies provide communications services to clients worldwide including more than 340 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Our companies work with over 400 clients in three or more disciplines; more than 280 clients in four disciplines and nearly 230 clients in six or more countries. Collectively, WPP employs 131,000 people (including associates) in over 2,000 offices in 106 countries. For more information, visit www.wpp.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the fourth quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index® (www.ClickFraudIndex.com).

Now in its fourth year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network™, which provides statistically significant industry PPC data collected from online advertising campaigns for both large and small companies across all the leading search engines. Key findings from data reported for Q4 2008 include:

* The overall industry average click fraud rate grew to 17.1 percent for Q4 2008. That’s up from 16.0 percent in Q3 2008 and from the 16.6 percent rate reported for Q4 2007.
* The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.2 percent. That’s up from the 27.1 percent rate reported for Q3 2008 and down slightly from the 28.3 percent rate reported for Q4 2007.
* Traffic from botnets was responsible for 31.4 percent of all click fraud traffic in Q4 2008. That’s up from the 27.6 percent rate reported for Q3 2008 and the 22.0 percent rate reported for Q4 2007.
* In Q4 2008, the greatest percentage of click fraud originating from countries outside the U.S. came from Canada (7.4 percent), Germany (3.0 percent) and China (2.3 percent).

“Based on the data we tracked in Q4 2008, it seems that the online advertising industry is not immune to the growing tide of cybercrime during this recessionary period,” said Tom Cuthbert, president of Click Forensics. “Both the overall click fraud rate and the rate of click fraud originating from botnets were the highest ever in Q4 2008. In addition, we’ve started to see old schemes like click farms reemerge. Advertisers should pay close attention to these types of threats in their online campaigns throughout the year.”

The Click Fraud Index publishes data collected from the Click Fraud Network, the industry’s first independent third-party click fraud detection service dedicated to helping companies more accurately monitor their online advertising campaigns for pay-per-click fraud. Click fraud data is tracked and published on a quarterly basis for specific search providers, industries and trends. The service is unique in that it monitors online campaigns for click fraud by correlating data collected from search provider campaigns and the advertisers’ own web sites – providing the industry’s most accurate view of click fraud to date.

About Click Forensics, Inc.

Click Forensics is the industry leader in scoring, auditing and improving traffic quality for the online advertising community. Click Forensics provides traffic quality management solutions for online advertisers, publishers, and ad networks. The company also publishes the Click Fraud Index®, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

Click Fraud Index is a registered trademark of Click Forensics, Inc. Click Forensics and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

The Media in Canada industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets.

The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services.

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market consists of books, newspaper and magazines, and advertising revenues generated in these segments.

The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

Key Topics Covered:

* CHAPTER 1 Market Overview
* CHAPTER 2 Market Value
* CHAPTER 3 Market Segmentation I
* CHAPTER 4 Market Segmentation II
* CHAPTER 5 Five Forces Analysis
* CHAPTER 6 Leading Companies
* CHAPTER 7 Market Forecasts
* CHAPTER 8 Macroeconomic Indicators
* CHAPTER 9 Appendix
* LIST OF TABLES
* LIST OF TABLES

Companies Mentioned:

* Canadian Broadcasting Corporation
* Publicis Groupe SA
* Sun-Times Media Group Inc

For more information visit

http://www.researchandmarkets.com/research/7d3cd0/media_in_canada

Source: Datamonitor

ATLANTA – Air2Web, Inc., a market leader in commercialized text messaging, has been selected to power a text-to-win mobile marketing campaign during the 2009 Super Bowl for Johnsonville Sausage, the number one national brand of brats, Italian sausage, smoked links and breakfast sausage links.

The campaign will run through February 28, 2009 and fans can enter by mailing in an entry form, entering online at www.johnsonville.com/gameday or via SMS on their mobile phone. Fans that enter have the opportunity to win one of three packages sponsored by Johnsonville Sausage and Coleman Outdoor Products.

The Super Bowl is the most watched television event of the year, and Johnsonville Sausage is capitalizing on the event’s high level of visibility for their first foray into mobile. To enter, all fans need to do is text “football” or “gameday” to 48775 on their mobile phone and let the games begin.

“We’re honored to have our leadership in mobile marketing validated by being selected by Johnsonville Sausage to power their 2009 Super Bowl XLIII mobile campaign,” says Curtis Rapp, vice president of sales and marketing for Air2Web.

The campaign will result in ten lucky mobile users winning the Grand Prize of Coleman® Roadtrip® packages that include one Gas Grill LXE, two portable deck chairs, one steel-belted cooler, one blender, and twelve coupons for Johnsonville products. Ten first prizes will also be awarded consisting of one soft-sided cooler and twelve Johnsonville coupons. In addition, one hundred second prizes will be awarded consisting of one hard bottom cooler and four Johnsonville coupons. No purchase is necessary to enter or win and there is a limit of one entry per day per person.

“When we decided we wanted to develop a mobile promotion around the Super Bowl, we looked for mobile marketing providers that had the required technology and the highest level of expertise,” Ron Scherer, National Accounts Manager for Johnsonville, said. “Air2Web was the top contender in both areas and we’ve been extremely pleased with our selection.”

Official rules are available on the Johnsonville Sausage website and in-store at SUPERVALU retail stores including; Albertson’s, Acme, Biggs, Cub Foods, Farm Fresh, Jewel, Shopper’s, Shop ‘N Save and Shaw’s/Star in selected geographic regions.

A comprehensive nationwide consumer support plan includes television ads, online banner ads, ESPN Radio, media tour, FSI drop and POS promotion in January and February.

About Air2Web, Inc.

Launched in 1999, Air2Web helps the world’s biggest and best companies harness the power of mobile to connect with their customers. Over the past 10 years, Air2Web has launched thousands of mobile marketing campaigns and integrated mobile technology into strategic business applications for customer care. Air2Web offers companies the tools and technology to promote products and brands, improve the efficiency of customer service and enable mobile transactions, anytime, anywhere. Air2Web is the trusted mobile resource for some of the largest, most influential brands in the world, including AT&T, Procter & Gamble, WeatherChannel, Starbucks, UPS and many more. For more information on Air2Web, visit www.air2web.com.

About Johnsonville Sausage

Wisconsin-based Johnsonville Sausage is the number one national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links. Johnsonville Sausage products are available in 27 countries including France, Canada, Mexico, Japan, China and the United States. Johnsonville employs 1,300 members. Each of them takes ownership of product quality to ensure the excellence and “Big Taste” of Johnsonville Sausage. Founded in 1945 by Ralph F. & Alice Stayer, the company remains privately owned today.

NEW YORK – Monster®, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), announced the launch of a new global advertising campaign in conjunction with the unveiling of its new online site experience. Launching in the US, Canada and Europe, the campaign will emphasize and creatively illustrate the importance of finding the right job, while highlighting a new suite of innovative tools available to seekers and employers at the new Monster.com.

“The new advertising and relaunch of our site underscores our commitment to provide innovative new tools to help job seekers find the right jobs and manage their careers,” said Ted Gilvar, executive vice president and global chief marketing officer, Monster. “This timely campaign speaks to the breadth of jobs and resources we offer to help people navigate today’s challenging environment.”

New York-based advertising firm BBDO Worldwide, which developed last year’s award-winning campaign, created the new multimedia television and print campaign that also includes online, events and CRM components from sister agencies Atmosphere BBDO and Proximity. The television ads were helmed by famed director Daniel Kleinman, who directed last year’s Cannes-winning “Stork” ad for Monster. In all, a total of four spots will air over the first quarter of 2009. Others will be released later in the year.

Capitalizing on the inherently witty and optimistic DNA of the Monster brand, the work showcases passionate people clearly in the wrong job and offers solutions for finding the right job by encouraging action through a strong call to action: “There’s never been a better time to go to Monster.com.” For example, in one TV spot, a man clearly afraid of heights is found in a high-rise construction job. In another, a keyboardist who is a throwback to the 1980s, is seen jamming with a studio orchestra. Highlighting these “career-challenged” job seekers as examples, the spots show how Monster’s new and unprecedented site offerings – such as Monster Career Benchmarking and Monster Career Mapping – can help seekers find not only the right jobs, but also the right career paths.

“Monster is in the betterment business. And everything that we do, from our products, to our people, to our services, to our advertising, is intended to help people get to a better place in their careers…and in life,” said John Osborn, president and CEO, BBDO New York.

For screenshots or copies of the television spots, or for additional details, please contact Steve Sylven at 978-461-8503 or steve.sylven@monster.com.

Site Redesign Features for Seekers and Employers

Monster also officially unveiled its new global seeker experience on January 10. Launched in 24 countries, the new Monster offers job seekers an innovative, intuitive, and personal experience designed to deliver a fulfilling career management resource. Employers will benefit from increased seeker engagement, allowing them to reach even more qualified and talented candidates. Details on the new Monster can be found at www.monster.com.

About Monster Worldwide

Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster®, the premier global online employment solution for more than a decade, strives to bring people together to advance their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 Index and the NYSE. To learn more about Monster’s industry-leading products and services, visit www.monster.com. More information about Monster Worldwide is available at http://corporate.monster.com.

About BBDO

BBDO’s mantra is “The Work. The Work. The Work.” Day by day, sixteen thousand BBDO people in 287 offices in 79 countries work client by client, job by job, to create and deliver the world’s most compelling commercial content. BBDO is currently Network of the Year at Cannes, the world’s most awarded agency network in The Gunn Report, the most awarded global agency network across every marketing communications discipline in The Big Won Report, and Campaign Magazine’s Advertising Network of the Year. Encouragingly, for the future, it is also Network of the Year in the 8th annual Young Guns Awards which recognize the work of young and emerging creatives.

BBDO is part of Omnicom Group, Inc (NYSE:OMC).

State-of-the-Art MediaGlow Studios Launches in NYC and LA

Bill Wilson to Lead New Global Publishing Push

NEW YORK – After a year of strong growth for its programming efforts, AOL announced a series of significant developments that will dramatically expand, reposition and monetize its digital publishing business in 2009. Over the past year, AOL’s programming unit has seen page views climb 40% year-over-year, engagement increase 20% year-over-year and its audience grow to 70 million unduplicated users.* Anchoring today’s announcement is the creation of a new AOL business unit, MediaGlow, which will centralize AOL’s entire publishing efforts, with the goal of greatly expanding the unit’s global reach in the coming year.

The announcement also completes AOL’s transformation to an advertising supported business. Over the past 18 months AOL has announced the formation of Platform-A, the largest domestic digital advertising platform, which uniquely maximizes online outreach for advertisers, as well as the creation of People Networks, the company’s social media unit, which leverages the power of community properties such as Bebo, AIM and ICQ to reach an audience of more than 92 million unduplicated users worldwide.* MediaGlow and its publishing assets will now join Platform-A and People Networks as the third core business for AOL.

“Our vision was to rebuild AOL into three core businesses — publishing, advertising and social media. With the launch of MediaGlow, we have completed our goal in less than 18 months,” said Randy Falco, Chairman and CEO of AOL. “AOL now efficiently delivers the most relevant and engaging content and is able to uniquely maximize display advertising opportunities for advertisers and publishers across the Web. MediaGlow provides us with the ability to extend our publishing success and puts AOL in a very strong position for the future.”

“Gone are the days when one general portal or social networking site addressed the needs of all consumers. Today’s fragmented online environment requires programming that targets people’s passion points at scale across a range of unique sites,” said Ron Grant, AOL’s President and COO. “Make no mistake, AOL has become a true digital content company. Over the past year, we have mastered the art of producing high-quality vertical and niche programming at scale. Now by centralizing and investing in this infrastructure, we will ensure that we are maximizing our potential for monetization.”

The creation of MediaGlow comes on the heels of a highly successful 2008 for AOL’s publishing unit, which has been led by Bill Wilson, Executive Vice President of Programming for AOL. Wilson will now lead MediaGlow as President of the new business unit, directing not only the publishing unit, but a new infrastructure that will include global outreach and AOL’s vast array of commerce-related sites.

Under Wilson’s leadership, AOL rebuilt its flagship portal, AOL.com, and its entire network of vertical sites, while at the same time rapidly developing and launching more than a dozen new targeted content sites in the past year. In addition, during this short time period, the Programming team has built a vast infrastructure of world class talent, including editors, content creators and industry experts.

This effort has brought a significant new audience to AOL’s slate of Web brands and has driven record-setting engagement metrics. In 2008, unique visitors to AOL’s programming content sites grew to 70 million unduplicated users, with page views climbing 40% year-over-year and engagement growing 20% year-over-year. In addition, the influx of new consumers and deeper audience engagement levels provided AOL with double-digit increases in vertical content advertising revenue year-over-year in Q3 2008, and has brought in new advertisers such as Chili’s, Wal-Mart, Schick, Old Spice and Motorola.

“2008 has been a truly historic year for AOL Programming because we became brand builders,” said Bill Wilson, President of MediaGlow. “Few people outside of AOL would have believed a year ago that our sites would now be in the top positions in nearly every important programming category, but in a very short time we have created a successful, nimble and valuable business property for AOL. From our reinvented AOL.com to our vertical content sites, we are creating experiences that successfully reach key demographics and provide unique, relevant and valuable content to consumers and solutions for advertisers. As an ad-supported company, this is a huge asset. We are very excited to push our efforts to a whole new level with the establishment of MediaGlow and are now in a position to take our successful formula global.”

In conjunction with today’s announcement, AOL announced two important publishing developments:

* MediaGlow will continue its aggressive momentum in the development of the new AOL.com, and its vertical Web sites focused on passion points, with the goal of creating over 30 editorially curated sites in 2009. A sample of specific categories includes: expanding AOL News and AOL Sports into a variety of newly created niche-oriented news and sports sites; building on the success of its highly successful Asylum site with new, male–oriented, 18-34 year old targeted brands; creating new sites focused on areas such as Reality Television, Soap Operas, Horror Films, Jazz and Heavy Metal; and launching a new pop culture site aimed at kids. In addition to these newly curated sites, MediaGlow will also maximize the technology of acquired companies Relegence and Sphere and begin an unprecedented effort to build thousands of medium and long-tail focused automated sites in 2009 and 2010, which will efficiently continue AOL’s growth position in publishing.

* MediaGlow will add to its infrastructure two state-of-the-art studios, located in AOL Headquarters in New York City and its offices in Los Angeles. MediaGlow Studios will provide new video production capabilities from hi-def video to complete editing and encoding. The studios will also be used to shoot original video productions that will now be distributed globally. Productions to be developed and produced through the MediaGlow Studios include original programming developed by AOL — Moviefone’s Unscripted, AOL Music’s Sessions, AOL Living’s Trade Secrets branded entertainment shows, Spinner’s The Interface and AOL Television’s Outside the Box.

The following lists AOL’s publishing success, based on the November comScore Media Metrix data:**

* #1 Country Music Site: TheBoot, http://theboot.com
* #1 Hip-Hop Music: The BoomBox, http://theboombox.com
* #1 Men: Asylum, http://asylum.com
* #1 Style: StyleList, http://stylelist.com
* #1 Women’s Blogs: Lemondrop, http://lemondrop.com/
* #1 African American: BlackVoices, http://blackvoices.com,
* #1 Music: AOL Music, http://music.aol.com
* #1 Retail- Tickets: Moviefone.com, http://moviefone.com
* #1 Television: AOL Television, http://television.aol.com
* #2 Horoscopes: AOL Horoscopes, http://horoscopes.aol.com
* #2 Latino: AOL Latino, http://latino.aol.com
* #2 Business- News/Research: AOL Money & Finance, http://money.aol.com
* #2 Entertainment-News: TMZ, http://tmz.com
* #2 E-mail: AOL E-mail, http://webmail.aol.com
* #3: Movies: Moviefone.com, http://moviefone.com
* #3 Real Estate: AOL Real Estate, http://realestate.aol.com
* #3 Health: AOL Health, http://aolhealth.com
* #4 News: AOL News, http://news.aol.com/
* #4 Technology: AOL Tech, http://engadget.com
* #4 Women’s: AOL Living, http://living.aol.com
* #5 Search: AOL Search Network, http://search.aol.com
* #5 Weather: AOL Weather, http://weather.aol.com
* #5 Home: AOL Home, http://home.aol.com

* Based on a custom pull of November 2008 comScore Media Metrix data. (Note: the People Networks unduplicated reach figure excludes AIM Mail.)

** Categories for Asylum, BlackVoices, Horoscopes, Latino, Lemondrop, TheBoomBox, TheBoot and StyleList have been custom built by AOL.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

TORONTO – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry’s leading secure digital media distribution company, is pleased to announce that it has received allowance of its United States Patent Application #10/431,854 titled “Content Distribution System and Method” from the United States Patent and Trademark Office (USPTO). The formal Letters Patent grant is expected to follow shortly.

The patent in the U.S. for “Content Distribution System and Method” covers a method of distributing digital content, such as music and advertising, to selected individuals over the Internet, in which the uploading content provider selects the individuals that are entitled to access the content and sets release conditions, like a time and date, and where the identities of the selected individuals are verified at login and are provided with access to the uploaded content if the release conditions are met.

YANGAROO’S Digital Media Distribution System (DMDS) is the only such system available to the North American record, radio and advertising industries today that has U.S. and Canadian patent protection for all of these crucial features.

“The allowance of this broad, industry-defining patent confirms YANGAROO as the foremost innovator in its field,” said John Heaven, President and CEO of YANGAROO. “This patent will provide us with a further significant competitive advantage and will add substantial value to our company. The music and advertising industries understand and respect the value of intellectual property and we will continue to lead our sector through innovation and invention. We will maintain our focus on expanding our patent portfolio and plan to vigorously protect our intellectual property rights.”

This U.S. patent will complement YANGAROO’s Canadian patent number 2,407,774 of the same title that was granted in 2005, providing a North America-wide safeguard for the company’s intellectual property. These “Content Distribution System and Method” patents augment YANGAROO’S intellectual property portfolio which includes U.S. patent No. 7,003,670 titled “Biometric Rights Management System”, which is also pending in Canada as patent application number 2,349,797, and pending U.S. patent application No. 11/854,289 titled “Media File Distribution System and Method”.

About YANGAROO:

YANGAROO’s patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.

YANGAROO’s DMDS has made over six million deliveries of over 12,000 songs from more than 600 record labels to destinations which include radio stations representing over 35 US broadcast chains. U.S. record labels made 1.3 million deliveries of songs via DMDS in the first nine months of 2008. DMDS is the only system that can digitally deliver music across the U.S., Canada and the UK.

YANGAROO has offices in Toronto, New York, Los Angeles, and London, UK. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit www.yangaroo.com.

SAN MATEO, Calif. and LONDON, January 8, 2009 — AdMob, the world’s largest mobile advertising marketplace, today highlighted explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report.

iPod Touch requests more than tripled worldwide from November to December, with a particularly large spike in requests the week after Christmas. The iPod Touch is now the #2 device in the AdMob Network with 4.7 percent share.While 70 percent of iPod Touch requests in December came from the US, it experienced strong growth across other major markets including Canada, United Kingdom, Mexico, Germany, and France. Combined, the iPhone and iPod Touch represent 15.5 percent of all worldwide requests.

Other highlights from the December 2008 report:
-Smartphone share increased from 22 percent of total requests worldwide in May to 33 percent in December.
-Symbian is the #1 smartphone OS worldwide with 41 percent share.In Asia and Africa it has more than 90 percent share, however the iPhone is challenging its dominance in Latin America and Europe.
-The iPhone OS had 32 percent worldwide share in December, up from 6 percent in May.(1)
-Worldwide RIM has 10 percent and Windows Mobile has 9 percent OS share.Both are strongest in North America and Latin America.
-Palm has 4 percent of smartphone OS share worldwide with more than 95 percent of its requests generated in North America. In the US, Palm had 9 percent share in December, declining from 20 percent in July.
-Android already leads Symbian in North America with 2 percent of OS share.

Visit AdMob?s Metrics Report site (http://www.admob.com/metrics) to access the full December 2008 report, view past reports or to sign-up to get email notification when future reports become available.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving.Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

(1) Although it runs the iPhone OS, the iPod Touch is not included in this number because it is not a smartphone.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.6 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

NEW YORK- AOL’s programming sites continued to see strong growth in November, extending year-over-year growth in unique visitors to 22 consecutive months, according to the November 2008 comScore Media Metrix report. The announcement culminates a year of aggressive expansion and investment in AOL’s programming group, which included the launch in 2008 of more than 20 new sites in key areas such as finance, entertainment, women’s lifestyle and men’s interests.

Unique visitors to AOL’s programming content sites grew 3% year-over-year to 54 million in November. In addition, page views climbed 66% year-over-year to 3.8 billion and engagement (total minutes) grew 33% year-over-year in November, showing AOL consumers are actively engaging with the sites. Advertising revenues on AOL’s programming sites have had double-digit growth year-over-year in Q3 2008.

In addition, the recently completely redesigned AOL.com, which opened the site to third-party content, e-mail, social networks and more, grew 14% in page views, 13% in unique visitors and 29% in total minutes, year-over-year.

“2008 has been a truly successful and historic year for AOL Programming,” said Bill Wilson, Executive Vice President, AOL Programming. “Our programming strategy is working, as evidenced by both our strong and consistent comScore results and the double-digit revenue growth we’ve experienced on our content sites. We’re providing unique value to our users and advertising partners, and we’re in one of the top positions in nearly every important programming category. In addition, we reinvented the portal with the successful launch of the new aol.com. We are well positioned for the coming year and look forward to continuing our momentum with additional sites aimed at consumers’ passions, major enhancements to AOL.com and creating premium and relevant solutions for advertisers.”

To lean into the audience fragmentation on the Web and focus on consumer passion points, AOL has over the past two years launched a total of more than 30 sites targeted at specific interests, and several of these sites already rank number one in their categories, according to the November 2008 comScore Media Metrix report* including:

* #1 Country Music Site: TheBoot, http://theboot.com, 5.9 million UVs in November
* #1 Hip-Hop Music: The BoomBox, http://theboombox.com , 2.3 million UVs in November
* #1 Men: Asylum, http://asylum.com, 3.3 million UVs in November
* #1 Style: StyleList, http://stylelist.com, 4.5 million UVs in November
* #1 Women’s Blogs: Lemondrop, http://www.lemondrop.com, 3.3 million UVs in November

In addition to the strong traffic to new sites, many of AOL’s channels continue to appear in the top five of their categories for unique visitors, according to the November 2008 comScore Media Metrix report:

* #1 African American: BlackVoices, http://blackvoices.com,
* #1 Maps: MapQuest, http://mapquest.com
* #1 Music: Music, http://music.aol.com
* #1 Retail- Tickets: Moviefone.com, http://moviefone.com
* #1 Television: Television, http://television.aol.com
* #1 IM: AIM, http://www.aim.com
* #2 Horoscopes: Horoscopes, http://horoscopes.aol.com
* #2 Latino: Latino, http://latino.aol.com
* #2 Business- News/Research: Money & Finance, http://money.aol.com
* #2 Entertainment-News: TMZ, http://tmz.com
* #2 Email: AOL Email, http://webmail.aol.com
* #3 Real Estate: Real Estate, http://realestate.aol.com
* #3 Health: Health, http://aolhealth.com
* #4 News: News, http://news.aol.com
* #4 Technology: AOL Tech, http://switched.com
* #4 Yellow Pages: AOL Yellow Pages, http://yellowpages.aol.com
* #4 Women’s: AOL Living, http://living.aol.com
* #5 Search: Search Network, http://search.aol.com
* #5 Local: AOL Local, http://cityguide.aol.com
* #5 Weather: AOL Weather, http://weather.aol.com
* #5 Email: AIM Mail, http://webmail.aim.com
* #5 Home: AOL Home, http://home.aol.com

AOL’s also experienced growth in its product offerings. For example, AOL’s leading video search engine, Truveo, saw year-over-year increases of 264% in unique visitors and 289% in pages views according to the November 2008 comScore Media Metrix report.

AOL also recently featured several new integrated advertising campaigns on the content sites as well as on AOL.com:

* Chili’s on AOL Music’s Sessions: http://music.aol.com/sessions/latest
* Walmart on AOL Living’s Holidays: http://living.aol.com/holidays/
* Procter & Gamble on AOL Living’s Morning Rush: http://living.aol.com/morning-rush
* Campbell’s Soup on AOL Food: http://food.aol.com/dinner-tonight
* Target on the Holidash blog: http://www.holidash.com/
* GMC on AOL Living’s Trade Secrets http://living.aol.com/gmc-trade-secrets

As part of its transformation to an ad-supported Web business, AOL has redesigned its entire lineup of content vertical sites over the past two years, including those focused on finance, sports, news and lifestyle.

* Categories for Asylum, BlackVoices, Horoscopes, Latino, Lemondrop, TheBoomBox, TheBoot and StyleList have been custom built by AOL.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

LOS ANGELES – Channel M, the industry’s leading producer of customized in-store TV networks, announced that through its Money Mart branded stores, Dollar Financial Group, Inc, a subsidiary of Dollar Financial Corporation, the leading international financial services company serving under-banked consumers, has launched a custom Channel M in-store TV network. Uniquely developed to reach Money Mart’s core customer base, the network is available to external advertisers seeking to reach the same consumer demographic as Money Mart’s.

Channel M develops custom content and advertisements specifically targeted toward each in-store TV network’s target shopper demographic and maintains an infrastructure capable of handling all aspects of any in-store TV network, including but not limited to technology, content production, network installation, and advertising sales.

“We have partnered with Channel M to enhance the Money Mart customer experience, decrease perceived wait times, and drive sales and awareness of available products and offerings,” said Paul Koulogeorge, vice president of marketing for the Dollar Financial Group. “We are excited about the potential that in-store TV presents to extend beyond sales generation to the creation of additional revenue streams by opening up our customer base for advertisers.”

Dollar Financial Group is rolling out its in-store TV network to 30 Money Mart stores in the first phase, half of which will be in Canada and half in the United States with plans to expand it to all 1,000 of its store locations across the U.S. and Canada. The programming will be divided into three display areas, which include: music videos and custom entertainment feature programming; a scrolling news feed; and space for flash billboards and advertisements. Advertisements can also be cycled through within the main display area programming in :15, :30, or :60 second spots.

“Advertising opportunities on Channel M in-store TV networks provide advertisers with access to a captive audience while they are actively shopping or waiting in line ready to make a purchase decision,” said Dennis Quinn, President of Sales and Marketing of Channel M. “Advertisers can further engage this audience through capitalizing on the flexibility of digital delivery to specifically target advertisements geographically, by time of day, or by display location in each individual store.”

The Money Mart TV network is open to advertisers from across the following industries:
* Money Wire Services * Snacks
* Mobile Phone Companies * Beer and Liquor
* Automotive Parts * Video Games
* Automotive Retail * Movie Studios
* Quick Serve Restaurants * Local Transit Authorities
* Convenience Stores

At September 30, 2008, Dollar Financial Corp consisted of 1,377 stores, including 1,064 company-operated financial services stores and 313 franchised and agent locations in 30 states, Canada, Republic of Ireland and the United Kingdom. The financial services store network is the largest network of its kind in each of Canada and the United Kingdom and the second-largest network of its kind in the United States. The Company’s customers, many of whom receive income on an irregular basis or from multiple employers, are drawn to the convenient neighborhood locations, extended operating hours and high-quality customer service.

About Dollar Financial Corp

Dollar Financial Corp is a leading international financial services company serving under-banked consumers. Its customers are typically service sector individuals who require basic financial services but, for reasons of convenience and accessibility, purchase some or all of their financial services from the Company rather than from banks and other financial institutions. To meet the needs of these customers, the Company provides a range of consumer financial products and services primarily consisting of check cashing, short-term consumer loans, Western Union money order and money transfer products, currency exchange, reloadable VISA(R) and MasterCard(R)branded debit cards, electronic tax filing, bill payment services, and legal document processing services. The Company’s financial products and services, principally check cashing and short-term consumer loan programs, provide immediate access to cash for living expenses or other needs. For more information, please visit the Company’s website at www.dfg.com

About Channel M

Channel M develops customized in-store television networks to drive sales in retail and lifestyle environments. By evaluating each retailer’s goals, consumer dwell times and buyer behaviors, Channel M’s in-house programming team creates content for in-store networks that enhances shopping experiences, increases store sales and generates revenue with entertainment, targeted advertising and sponsored features. The Company’s digital delivery platform offers on-demand updates, as well as localized programming and ad targeting features. Through its 27 retail networks, Channel M offers advertisers access to millions of highly targeted consumers each month while they are actively shopping. Headquartered in Los Angeles, Channel M clients include Macy’s, ecko, Steve Madden, Blockbuster and My Gym children’s fitness facilities. Company investors include Ascend Venture Group, Benedek Investment Group, Intel Capital and Vintage Fund Management. For more information, visit www.channelm.com.

Oakville – December 17, 2008 – ADTECH announced that it will provide ad serving for Canada’s leading weather information services, The Weather Network & MétéoMédia.  ADTECH, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business.

The Weather Network & MétéoMédia will utilize ADTECH’s display, video and mobile ad serving solutions across its websites, desktop applications and mobile platform.  The partnership allows advertisers to serve ads to theweathernetwork.com, meteomedia.com, WeatherEye desktop and mobile products with an average of more than 7.5 million* monthly unique visitors, reaching more than 31% of the Internet audience in Canada*.  Under the partnership, ADTECH’s flagship ad serving platform, HeliosIQ, may deliver more than 750 million monthly ad impressions across The Weather Network’s online network.

“The partnership with The Weather Network & MétéoMédia is an important milestone for ADTECH in terms of establishing our technology with one of the most popular media brands in Canada,” said Dirk Freytag, CEO of ADTECH.  “ADTECH’s full-service ad management capabilities and scalable technology will enable The Weather Network & MétéoMédia to control their digital advertising business by offering an integrated suite of applications, including display, mobile and video formats.”

“After looking at the various ad serving options in the marketplace, ADTECH’s HeliosIQ stood out with its vast array of campaign management capabilities” said Robert Crawford, Director of Sales, Interactive Services for The Weather Network. “Helios IQ provides enhanced ad serving functionality to our web, desktop and mobile properties which enables us to serve our clients better.”

The Weather Network & MétéoMédia is one of the most popular media brands in Canada, with weather forecasts and reports on a full range of media platforms, including TV, web, desktop and mobile.

Wilkinson has held senior executive positions in some of the leading advertising and media companies in the U.S. including PVI Virtual Media Services, video ad management company BlackArrow Inc. and Time Warner subsidiary HBO. Prior to joining MirriAd, Wilkinson was CEO at etc.tv, the Canadian advertising on-demand network which has delivered campaigns for major brands including General Motors, Ford Motors of Canada, Unilever, and Procter and Gamble.

Wilkinson will report to MirriAd CEO Mark Popkiewicz who said, “Denny’s wide ranging experience in the content and advertising market has given him huge insight into the potential opportunities for MirriAd. In particular, his U.S. knowledge and expertise that he has developed over 25 years will be invaluable in developing the MirriAd business in one of the key worldwide markets.”

“The advertising and broadcast industries are struggling to make the established advertising models work in this digital age,” commented Wilkinson. “We have to accept that the consumer is increasingly in control of the viewing experience and able to avoid traditional advertising. MirriAd’s technology and solutions take account of the new industry dynamics by placing advertisers back in touch with their audiences while maintaining the uninterrupted viewing experience that the consumer clearly wants. That is a compelling proposition and one I am looking forward to implementing.”

About MirriAd Limited

MirriAd Limited seamlessly embeds advertising into any video content, as if it was always there. The company’s solutions allow content owners to effectively monetize their assets and deliver a means by which brands can capitalize on the worldwide shift from the analog broadcast model to multi-platform, on-demand digital video delivery.

London based MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and with high quality on any platform using its proprietary ZoneSense™ technology.

MirriAd is funded by venture capital funds including London Seed Capital, Oxford Technology Management and South East Growth Fund and by private investors led by Seraphim Capital.

For more information: www.mirriad.com

MirriAd was recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

World Advertising Industry Market Brief

The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the industry, and provides the reader with concise, and crisp primers on up-to-date, and evolving trends and issues, modes of advertising (conventional and contemporary), and their respective revenue generation potential, and expenditures by region/end industries. The discussion on global market overview is tagged with short commentaries, and outlook, which offer unbiased opinions on the industry’s future performance. The report also provides a recapitulation of recent mergers, acquisitions, and other noteworthy strategic corporate developments. The reader stands to gain a macro level understanding of the scenario prevalent in regional markets. Purposed to offer an introductory prelude, the regional markets briefly abstracted, and summarized include the US, Canada, Japan, France, Germany, Italy, UK, Spain, Sweden, the Netherlands, Russia, Poland, Romania, Australia, China, India, South Korea, Taiwan, Thailand, Brazil, Mexico, Middle East and South Africa. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 2,111 companies worldwide.

ADVERTISING INDUSTRY GOS-047 A GLOBAL OUTLOOK, SEPTEMBER 2008

CONTENTS

1. Overview 1

Table 1: Leading Regional Markets in Advertising Industry (2006): Based on Revenues – United States, Japan, United Kingdom, Germany, France, and China 1

Table 2: Regional Advertising Markets with Fastest Growth (2005-2006): Ranked by Annual Advertising Expenditure 1

2. Trends and Issues 2 Events – A Booster to Growth 2 Traditional Media Retain Stronghold While New Media Proliferate 2 Asia Boosts Global Ad Spend Growth 2 Online Advertising Market – Favorable Prospects in the Near Future 2 Intelligent Three-Dimensional Ads to Drive Up Future Growth 2 Consolidation Marks the Advertising Sector 3 New Technological Innovations to Drive Up the Advertising Sector 3 Mobile Advertisement Catching on 3

Table 3: Global Mobile Advertising Market (2006): Revenues in US$ Billion by Segment – Mobile TV, Mobile Search Web Pages, Text/Picture Messaging, and Others 3

3. Focus on Modes of Advertising 4 Conventional vis-à-vis New Modes 4

Table 4: Worldwide Advertising Market (2005): Percentage Breakdown by Media – Television, Newspapers & Magazines, Radio, Outdoor & Others, Internet and Cinema 4 Television 4 Print Media 4 Radio 5 Outdoor 5 Online 5

4. Mergers and Acquisitions 5

5. Strategic Corporate Developments 28

6. Service/Concept Launches 37

7. A North American Perspective 40

7a. United States 40 Overview & Outlook 40

Table 5: Advertising Market in the United States (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Cinema, Outdoor, and Online 40 Select Ad-Expenditure Related Analytics 41

Table 6: Leading Advertised Product Categories in the United States (2006): Ranked by Advertising Expenditure 41

Table 7: Biennial Political Advertising Expenditures in the United States (2004 & 2006): By Advertising Medium in US$ Million 41

Table 8: Airline Advertising in the United States (2005): Leading Players Ranked by Ad Expenditure in US$ Million 42 Radio Advertising 42

Table 9: Number of Advertising Minutes/Hour by Radio Station Format in the United States (2006) 42 Online Advertising on an Upward Trajectory 43 Outdoor Advertising – High Potential for Growth 43 Television 43

Table 10: Leading Three Advertised Product Categories in the US (2006): Ranked by Seconds of Television Exposure 43

Table 11: Leading Advertisers in the US (2006): Ranked by Seconds of Television Exposure 43 Magazines & Journals 44

Table 12: Leading Magazines in the United States Ranked by Advertising Revenues in 2006 – People, Better Homes and Gardens, Time, Parade, Sports Illustrated, Good Housekeeping, Newsweek, USA Weekend, The EW York Times Magazine, Woman’s Day, In Style, Vogue, Cosmopolitan, Ladies’ Home Journal, and Family Circle 44

Table 13: Leading Advertisers in the US (2006): Ranked by Magazine Advertising Expenditure 44

Table 14: Leading Business Periodicals in the United States (2006): Ranked by B2B Advertising in terms of Number of Pages 45

Table 15: Leading Periodicals (B2B Titles) in the United States (2006): Ranked by Number of Ad Pages 45

Table 16: Leading Journals in the US Broadcast/Video Periodical Business-To- Business Advertising Market (2006): Ranked by Number of Pages 46

Table 17: Leading Publishers in the United States (2006): Ranked by Print Advertising Spending in terms of Number of Pages 46

Table 18: Leading Business-to-Business Advertisers in Developer/Technical Periodicals (2006): Ranked by Number of Ad Pages 47

Table 19: Leading Product Categories Advertised in Magazines in the US (2005): Ranked by Expenditure in US$ Million 47

7b. Canada 48 Overview 48

Table 20: Advertising Market in Canada (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Outdoor/Transport, and Online 48 Online Advertising: Promising Potential 48

8. Japan 49 Overview 49

Table 21: Advertising Market in Japan (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Outdoor, and Online 49

9. A European Perspective 50 Overview 50 Analysis by Medium 50 Newspaper Advertising 50

Table 22: Newspaper Advertising Medium in Europe (2003-2008): Annual Revenue Estimates in for Select Countries in US$ Million – Germany, United Kingdom, Spain, Italy, Russia, France, The Netherlands, Sweden, Poland, and Romania 50 Television Advertising 51

Table 23: Television Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Italy, United Kingdom, Russia, Germany, Spain, France, Poland, The Netherlands, Sweden, and Romania 51 Radio Advertising 52

Table 24: Radio Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – France, Germany, Spain, United Kingdom, Italy, Russia, Poland, The Netherlands, Sweden, and Romania 52 Cinema Advertising 53

Table 25: Cinema as an Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – United Kingdom, Germany, France, Poland, Italy, Spain, Russia, Sweden, The Netherlands, and Romania 53 Outdoor Advertising 54

Table 26: Outdoor Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Russia, United Kingdom, France, Germany, Spain, Poland, Italy, Netherlands, and Sweden 54 Online Ad Spending 54

Table 27: Online Advertising in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – United Kingdom, Germany, France, Italy, Sweden, and Spain 55 Interactive Television 55

Table 28: Europe Interactive Television Advertising Revenues by Region: Percentage Market Share for 2004 and 2008 for UK, France, Germany, Italy, Spain, Sweden, and Others 56

Table 29: Interactive Television Revenues by Source in Europe: Annual Market Estimates for 2003 through 2008 in Millions of US$ for Pay per Play, Subscriptions, Advertising, and Others 56

9a. France 57 Overview 57

Table 30: Advertising Market in France (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Magazines, Newspapers, Outdoor, Radio, Online, and Cinema 57 Online Advertising – Domestic Search Business Unfazed by the Entry of Search Engines 57

9b. Germany 58 Overview 58

Table 31: Advertising Market in Germany (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Outdoor, Radio, Online, and Cinema 58

9c. Italy 59 Overview 59

Table 32: Advertising Market in Italy (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 59

9d. United Kingdom 60 Overview 60 Agency Profits Recover but Margins Remain Affected 60

Table 33: Advertising Market in the United Kingdom (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Online, Magazines, Outdoor, Radio, and Cinema 60 Outdoor Advertising 61

Table 34: Leading Outdoor Advertisers in the United Kingdom Ranked by Advertising Expenditure – Vodafone, Unilever UK, DFS Furniture, BSkyB, Orange, T-Mobile, O2 UK, Toyota, Nestle, and UIP 61 Online Advertising 61

Table 35: UK market for Online Advertising (2006 & 2008): Percentage Breakdown of Revenues for Search, Display, and Other Modes/Formats 61

Table 36: UK Advertising Market (2005): Percentage Breakdown of Online Ad Spending in Major Industries – Finance, Recruitment, Travel & Transport, Automotive, Technology and Others 62 Popularity of Internet Lights Up Online Advertising Market 62 Rising Online Shopping Spreads the Enticing Net 62 Creative Freedom 62 Online Advertising – Constraints 62 Outdoor Advertising 62

9e. Spain 63 Overview 63

Table 37: Advertising Market in Spain (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 63

9f. Sweden 64 Overview 64

Table 38: Advertising Market in Sweden (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Online, Outdoor, Radio, and Cinema 64

9g. The Netherlands 65 Overview 65

Table 39: Advertising Market in the Netherlands (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Radio, Outdoor, Online, and Cinema 65

9h. Russia 66 Overview 66

Table 40: Advertising Market in Russia (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers & Magazines, Outdoor, Radio, Online, and Cinema 66

9i. Poland 67 Overview 67

Table 41: Advertising Market in the Netherlands (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Cinema, and Online 67

9j. Romania 68 Overview 68

Table 42: Advertising Market in Romania (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Magazines, Newspapers, Outdoor, Radio, Online, and Cinema 68

10. An Asia-Pacific Perspective 69 Overview 69 Analysis by Medium 69 Newspapers 69

Table 43: Newspaper as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – China, South Korea, Australia, and India 69 Television 70

Table 44: Television as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – China, Australia, South Korea, India, and Taiwan 70 Radio 70

Table 45: Radio as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Australia, China, South Korea, Taiwan, and India 70

10a. Australia 71 Overview 71 Advertising – Analysis by Media 71

Table 46: Advertising Market in Australia (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Radio, Online, Magazines, Outdoor, and Cinema 71

10b. China 72 Overview 72

Table 47: Advertising Market in China (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Radio, Magazines, and Others 72 Advertising Media – A Brief Note 72 Outlook 72

10c. India 73 Overview 73

Table 48: Advertising Market in India (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Outdoor, Magazines, Radio, Cinema, and Online 73 Growth Facilitators – Past, Present, and Future 73 Past Trends 73 Present Trends 73 Future Trends 74

10d. South Korea 74 Overview 74

Table 49: Advertising Market in South Korea (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Outdoor, Online, Magazines, and Radio 74

10e. Taiwan 75 Overview 75

Table 50: Advertising Market in Taiwan (2004-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Online, Radio, and Outdoor/Transport 75

10f. Thailand 75 Overview 75

11. A Latin American Perspective 76 Overview 76

Table 51: Advertising Market in Latin America (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 76

11a. Brazil 77 Overview 77

Table 52: Advertising Market in Brazil (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Outdoor, Radio, and Online 77

11b. Mexico 77 Overview 77

Table 53: Advertising Market in Mexico (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines and Radio 77

12. Middle East And Africa – Market Perspective 78 Overview 78

Table 54: Advertising Market in Egypt (2007-2010): Revenue in US$ Million by Category – Newspaper, Television, Magazine, Radio, Internet, and Out of Home 78

Table 55: Advertising Market in Kuwait (2007-2010): Revenue in US$ Million by Category – Newspaper, Out of Home, Magazine, Television, Radio, and Internet 78

Table 56: Advertising Market in Lebanon (2007-2010): Revenue in US$ Million by Category – Television, Out of Home, Magazine, Newspaper, and Radio 79

Table 57: Advertising Market in Saudi Arabia (2007-2010): Revenue in US$ Million by Category – Newspaper, Out of Home, Magazine, Television, and Radio 79

Table 58: Advertising Market in Morocco (2007-2010): Revenue in US$ Million by Category – Television, Out of Home, Newspaper, Magazine, and Radio 80

Table 59: Advertising Market in the UAE (2007-2010): Revenue in US$ Million by Category – Newspaper, Magazine, Out of Home, Internet, Television, and Radio 80 Newspapers 80

Table 60: Newspaper Market in the Middle East (2007-2010): Circulation in ‘000 Units by Select Country – Egypt, Saudi Arabia, UAE, Morocco, Kuwait, and Lebanon 81

12a. South Africa 81 Overview 81

Table 61: Advertising Market in South Africa (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Cinema, Outdoor, and Online 81

GLOBAL DIRECTORY

To order this report: World Advertising Industry Market Brief

http://www.reportlinker.com/p097875/World-Advertising-Industry-Market-Brief.html

“Both candidates’ election campaigns redefined the importance of digital marketing and provided excellent real-life examples of how today’s marketing and media professionals can harness the power of social media, video and mobile technologies aimed at the Facebook generation,” said Drew Ianni, chairman of programming for ad:tech North America. “It was a truly remarkable turnout, which confirms our belief that ad:tech is the must-attend event for marketers looking for insights into what is next and new in their field.”

This year’s ad:tech New York drew its standard large crowd of marketing and advertising professionals, just shy of last year’s record-breaking 10,000 attendees, who were eager to gain practical and actionable insights for navigating today’s challenging marketing and advertising landscape. The conference — gathered under the larger theme of how digital is changing ALL media — explored key themes of media convergence, provided new findings on measurement and presented a variety of advice, case studies and insights to provide marketers with the tools for fully engaging consumers at all levels of media interactivity.

Led by keynote addresses from influential industry leaders including CNN/U.S. President Jonathan Klein and Ogilvy & Mather Worldwide Chairman and CEO Shelly Lazarus, the conference also unveiled an outlook of continued industry growth and opportunity, even while acknowledging the leaner times ahead. In his keynote address, Geoffrey Ramsey, CEO of eMarketer projected that while traditional media may shrink in the midst of the global economic downturn, online ad spending is likely to grow by 14.5% in 2009.

Another highly anticipated session was the ad:tech Power Panel titled “The Future of Measurement—How Do We Define the New Media Currency.” Featuring for the first time together executives from Quantcast, Nielsen Online, Hitwise, comScore and Microsoft’s Analytics and Atlas Institute, the panel examined the lessons learned so far in measurement, in an effort to elevate the discussion and explore the future possibilities in an ever-changing media landscape. As audience preferences for media consumption change, marketers have a need for more sophisticated metrics and measurement techniques for digital media.

The diverse slate of panel and breakout sessions covered emerging areas for opportunity, such as advertising through widgets and mobile marketing, and debated recent trends. For instance in the session titled “Will the Long-Tail Go Bankrupt?,” panelists questioned whether the popular long-tail marketing concept is a viable money-making model, in light of current economic conditions. The two-day ad:tech exhibition featured more than 300 exhibitors representing the full spectrum of the digital marketing marketplace. Akamai, comScore, Friendster, eMarketer and Rextopia joined the line-up again, as well as industry heavyweights Yahoo! and Google.

“We received great feedback from our attendees and exhibitors, who were pleasantly surprised at the huge turnout again at this year’s event,” said Don Knox, ad:tech Global VP. “We are encouraged by this response and excited to continue developing ad:tech events that provide value for an industry so full of exploration, innovation and opportunity.”

The next national ad:tech event takes place in San Francisco from April 21-23, 2009 at the Moscone Center West.

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

- Interactive Ads
- Interactive Campaigns
- Optimization/Search Strategy
- Web Sites.

The award winners will be honored at the 12th annual evening award ceremony, scheduled to take place at the 2009 ad:tech San Francisco exposition.

Don Knox, ad:tech Global VP states, “The ad:tech awards are acknowledged throughout the industry as a preeminent source for recognizing the best of today’s digital marketers. In light our industries fast pace, we’ve streamlined the 2009 awards categories to better reflect the core creative currently being produced.”

An elite panel of judges will select the Limelight Award winners for each category within each Group. The 2009 Awards Program consists of the following groups and categories:

Group: Interactive Ads
Best Online Display Ad for Business-to-Business
Best Online Display Ad for Business-to-Consumer
Best New and Emerging Media Ad

Group: Interactive Campaigns
Best Branding Campaign
Best Performance Marketing Campaign
Best Business-to-Business Campaign
Best Business-to-Consumer Campaign
Best Integrated Campaign
Best Mobile Campaign
Best Social Media Marketing Campaign & Word of Mouth Marketing Campaign

Group: Optimization/Search Strategy
Best Campaign Optimization
Best Search Marketing Strategy/Campaign

Group: Web Sites
Best Business-to-Business Marketing Web Site
Best Business-to-Consumer Marketing Web Site
Best Micro Site
Best User Defined Experience

Additionally, award winners will also be selected for the People’s Choice Award, voted by the public, and for the Industry Achievement Awards.

“The quality of the submissions for the 2008 ad:tech awards was incredible. It was great to see such unique work being done in the digital media. If interactive has been in the shadow of broadcast in the past, this year’s submissions proved that this is no longer the case. I can’t wait to see what is in store for 2009,” states Awards Executive Panel member, Ron Belanger, VP of Agency Relations Yahoo! Search Marketing.

To submit creative to this awards program, please visit:

http://www.ad-tech.com/awards/

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B), to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV and COMEDY CENTRAL, among others. This agreement enables all parties – publishers, content owners, advertisers, and fans – to benefit from the organic distribution of premium video on the Web.

“Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace President of Marketing and Sales. “In one fell swoop, Auditude and its partners are empowering consumers and building a better business model. That’s a good deal all around.”

MySpace is leveraging a patented technology developed by Auditude that pairs automatic identification of virtually any professional video uploaded across the Internet with an ad platform that enables content owners to serve targeted ads within that content. With more than a billion minutes of professional content already indexed — including more than 250 million videos, and 4 years worth of 100 channels of television — Auditude is creating the opportunity for content owners to harness the power of audience-uploaded content and distributed video to activate an otherwise untapped revenue stream.

“Auditude’s mission is to grow the market for premium online video by unifying all aspects of distribution and advertising. We embrace the fact that online video is fundamentally social and created the identification technology and advertising platform to include the power of audience syndication – fans uploading content to the Web – as a form of content distribution. Our partnership with MySpace allows us to help content owners, like MTV Networks, reach their fans where they are most active,” said Adam Cahan, CEO of Auditude. “We hope to grow the market for monetizing online video by simplifying ad targeting and providing scale through audience participation.”

“As one of the leading providers of online video in the world, we give our fans the power not only to consume our content, but also to share and interact with it across the Web,” said Mika Salmi, President of Global Digital Media, MTV Networks. “With Auditude’s solution, we can continue to give users the freedom to take our content wherever they go online, while ensuring that we can monetize it as well.”

As part of the solution, Auditude announces the launch of the ‘Attribution Overlay’ which automatically identifies content informing viewers about details of shows being viewed online. The attribution also enables the content owner to integrate information about the video clip being played and provides an opportunity for the viewer to watch additional relevant content or have access to commerce links – for instance “buy show” – or merchandise related to that content. Video advertisers now have a usable channel to target audiences of premium content across the Web.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(1)Among the top 2000 domains comScore Media Metrix, September 2008. For more information on comScore Networks, please go to www.comscore.com.

About Auditude

Auditude enables content owners, publishers and advertisers to harness the power of online audiences and organic distribution of content for targeted video advertising opportunities. Auditude Connect™ helps content owners scale their premium assets and simplifies video monetization allowing publishers to benefit from significant incremental revenue with little to no effort—regardless of whether the video is syndicated by partners or audiences. Auditude’s technology has been widely validated as highly accurate with no false positives and no false negatives with fingerprint generation speeds of greater than 300x real time. Auditude’s database today reflects the largest index of professional content with over one billion minutes, including more than 250MM user videos, 4 years of 100 channels of television, 10,000’s of films and more than 1.5MM minutes added daily.

Auditude is funded by Greylock Partners is based in Palo Alto with offices in Los Angeles and New York City. For more information, please visit us at: www.auditude.com.

SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a local search and advertising company, announced that its Marchex Adhere for Publishers has added 23 new premium Web sites, bringing its roster to more than 200 premium publishers using Marchex Adhere to more effectively monetize their Web sites. The new Web sites include Inc.com, UPI.com, WirelessWeek.com, and NationalReview.com. In addition, Marchex renewed its agreements with The Motley Fool and The Globe and Mail, Canada’s number one newspaper Web site.

Marchex Adhere for Publishers is a private label advertising platform that provides premium publishers with their own branded performance-based advertising marketplace. Unlike traditional ad networks, Marchex Adhere gives publishers greater control over their own inventory, which they can sell directly, have Marchex sell, or a combination where both parties deliver advertisers into the marketplace. In all cases, publishers can set the minimum price for their inventory, decide which advertisers appear on their sites, determine the look and feel of the advertising units, and be supported by their own reporting center.

“We’ve spoken with scores of publishers and they all tell us they want more control over advertisers, pricing, quality, and results,” said Scott Greenberg, Senior Vice President of Advertising Services at Marchex. “With most outsourced advertising providers, the publisher is at the mercy of the ad network and as a result, almost any kind of ad can show up on their sites and their ability to maximize the value of their inventory is diminished, especially for a premium publisher who can typically command very high rates. Marchex Adhere is the ‘anti-network’ providing premium publishers the control they want over their inventory and advertiser relationships; and advertisers the ability to advertise on specific premium Web sites versus a blind network.”

The Marchex Adhere platform serves the most relevant text ads to maximize each site’s revenue while maintaining its editorial integrity using a ranking system based on relevance, performance, and price-per-click.

Marchex Adhere for Advertisers provides advertisers with the opportunity to target their advertisements to a specific Web site (i.e. Fool.com), a specific Web page within a site (i.e. Fool.com/retirement), or to a category (i.e. Finance). This gives advertisers a high level of transparency knowing where their ads will appear and the ability to measure their return on investment, in addition to direct access to top premium publishers in key verticals.

“We’ve had a successful track record employing the Marchex Adhere platform for our sites over the past several years,” said Martha Connors, Vice President/Group GM, IDG. “Marchex Adhere for Publishers provides us with the control we need to maximize the value of our pay-per-click inventory across our category leading properties including CIO.com, Computerworld.com and Infoworld.com.”

Marchex Adhere for Publishers includes more than 200 premium publishers, including leading business and finance sites such as BusinessWeek.com, Kiplinger.com, Bankrate.com and Investors.com; leading IT sites such as IDG’s PCWorld.com and NetworkWorld.com or Ziff Davis Enterprise’s eWeek.com and CIOInsight.com; and top real estate sites such as HomesandLand.com and RealtyTrac.com. In addition, Marchex recently added the following premium publishers to its roster:

1105 Government Information Group – The leading provider of integrated information and media for the government information technology market and publishes Defense Systems, Federal Computer Week, Government Computer News, Government Health IT, and Washington Technology.

Advantage Business Media – An integrated business media company with a diversified portfolio of highly focused print publications, including: ECNmag.com, Scientific Computing, and Wireless Week.

Inc.com – The Web site for Inc. magazine delivers advice, tools, and services to help business owners and CEOs start, run, and grow their businesses more successfully.

National Review Online – America’s most influential Web site for Republican/conservative news, commentary and opinion.

Nation’s Restaurant News – NRN supplies more news than any other foodservice publication today and averages well over 2 million page views per month.

PBP Media – The PBP Media network spans HR, Finance, Legal, Healthcare, Sales and Marketing and education with Web sites such as: HRMorning.com, HRBenefitsAlert.com, HRTechNews.com, HRRecruitingAlert.com, HRLegalNews.com and HRBlunders.com.

UPI.com – United Press International is a leading content provider of critical information to media outlets, businesses, governments and researchers worldwide and through UPI.com reaches more than 1.8 million unique visitors per month.

For more information about Marchex Adhere for Publishers, visit www.marchex.com/publishers.

About Marchex

Marchex, Inc. (www.marchex.com) is a local search and advertising company. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.

San Mateo, California (PRWEB) November 3, 2008 – Jivox, the online video advertising service that helps small and medium-size businesses reach local customers, today announced that the San Mateo, California branch of Express Employment Professionals (http://sanmateoca.expresspros.com/) has been named the Jivox Advertiser of the Month. Steve Parker, the owner of a regional branch of the fifth largest staffing firm in the United States, is being recognized for its use of the Jivox online video advertising platform for building brand awareness in a precise geographical area.

Express Employment Professionals, an Oklahoma City, Oklahoma-headquartered organization that has helped people find jobs and businesses find people and human resource services for 25 years, has more than 600 franchised locations in the United States, Canada, South Africa and Australia. Each Express office is locally owned and operated and, while backed by the expertise and support of an international headquarters, is responsible for marketing in its immediate community.

Steve Parker had tried a range of different marketing tactics, including running print ads in local newspapers, doing email campaigns and hosting events to promote the company. Parker found that it took about four to six “touch points” to attract and retain job candidates as well as recruiters, so he was interested in adding an additional marketing tool to drive these impressions. While he knew video advertising could deliver the additional marketing impact he needed, the costs associated with video ad creation and distribution had put this approach out of reach for his small business.

Attracted by the affordability and targeting capabilities of Jivox’s approach to online video advertising, Parker decided to try the Jivox platform. He loaded pre-existing video advertising content secured from the Express Employment Professionals headquarters into the Jivox’s easy to use ad creative tool and then used the tool to add custom contact information about his San Mateo branch. The ad was then distributed via the Jivox Publisher Network to a precisely geo-targeted audience that encompassed the coverage area of his office, an area approximately 20 miles by 15 miles on the San Francisco peninsula reaching from South San Francisco to Menlo Park, California.

“Jivox allows me to target my advertising dollars more precisely than any other marketing tool I’ve previously employed, ensuring that my ads reach people in areas where I can place them for jobs,” said Parker. “Jivox distributes my ads on premium publisher sites, leveling the playing field and helping me build brand awareness for Express Employment Professionals against the other major staffing firms that have a big presence in the San Francisco Bay Area.”

About Jivox

Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

Partnership Enables AOL to Accelerate Investment in Video Search and Advertising Products

CAMBRIDGE, Mass., and NEW YORK, October 28, 2008 – Brightcove Inc. and AOL today announced AOL will adopt Brightcove for online video content management, publishing and video playback throughout the AOL Network. This partnership will combine AOL’s video content offerings with Brightcove’s market-leading online video platform. Beginning in early 2009, AOL Programming and AOL Video, http://video.aol.com, programming partners will use Brightcove to deliver video to the millions of people who visit AOL sites each day. Brightcove’s integration with AOL’s global advertising platform, Platform-A, will also expand opportunities for content partners to monetize video with online advertising.

“Implementing Brightcove as the video platform across the AOL Network will help us deliver a richer experience for users and more powerful publishing tools to the editors and programmers who are engaging millions of people every day on sites like AOL Video, AOL Music, Moviefone, Asylum, Lemondrop and Engadget,” said Kevin Conroy, Executive Vice President of AOL. “Working with Brightcove will accelerate AOL’s ability to bring new consumer product features and advertising capabilities to market. The partnership with Brightcove is a strong complement to AOL’s strategic focus on making it easier for users to find the videos they are looking for through our network of online video properties, the AOL Video portal and video search services like Truveo.com.”

Brightcove recently announced a new version of their service, Brightcove 3, which includes an enterprise edition to address the specific needs of aggregators, portals, carriers and operators. AOL Video is the first major portal to take advantage of Brightcove 3.

“AOL’s adoption of Brightcove signals a shift in the market where even the largest online video publishers are using online video platforms to help drive quality, while also reducing costs,” said Jeremy Allaire, chairman and chief executive officer, Brightcove. “This partnership allows AOL to shift attention away from platform software development and focus instead on core competencies such as aggregating content, creating compelling user experiences, and selling advertising. Rather than building out capabilities on their own, features like Brightcove 3′s new player framework can be easily tapped to improve AOL’s online video initiatives.”

Today’s announcement extends the relationship between the two companies, which began in 2006 when AOL became a minority stakeholder in Brightcove.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

About AOL
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the country’s largest Internet access businesses, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc. AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.

NEW YORK – MediaAnalyzer (www.mediaanalyzer.com), an advertising metrics and testing company, has globally launched EmotionTracking™, a new technology that allows advertisers to measure consumers’ emotional responses to TV advertisements. MediaAnalyzer initial EmotionTracking clients include Vodafone, Johnson & Johnson and Stage Entertainment.

Based on traditional lab based emotion technology for testing TV commercials, research participants using MediaAnalyzer’s EmotionTracking technology have access to an online slider that enables them to give feedback based on how they are feeling while watching the ads on their computers.

What makes EmotionTracking different from other testing technologies is that, prior to this technology, online sliders forced respondents to avert their attention away from the ad so that they could properly use the slider to input their feedback, plus post-hoc research measured over-all emotional impression and not the emotional process. Compared to traditional lab based slider methods, the problem is that geographical diversity in sample testing is limited, while the laboratory environment is time consuming to test takers and costly for advertisers. MediaAnalyzer addressed these shortcomings by implementing an online slider that only needs to be moved back and forth to measure emotion, thereby allowing respondents around the country to test commercials on their PCs.

“Optimizing the emotional impact of a commercial is critical to marketing success and with EmotionTracking, MediaAnalyzer has designed an effective way for advertisers to measure this impact,” said Charles Boyar, vice president, U.S. operations for MediaAnalyzer. “Emotion Tracking uses slider technology so that when someone is viewing an ad; they can simply slide their mouse left or right to give either a negative or positive response, all without taking their eyes off the commercial. By doing this testing online and integrating it into a survey, we are able to generate cost efficient data for advertisers that is more accurate, can be processed faster, and can be customized for their needs.”

MediaAnalyzer also uses its Web-based AttentionTracking™ technology to measure advertising consumer engagement in print, outdoor, and online advertisements by tracking the path of eye movement while an ad is viewed. Through this scientific analysis, combined with a survey questionnaire, MediaAnalyzer quantifies the sections of advertisements that leave lasting impressions with consumers; the parts that they will most likely recall and remember. AttentionTracking technology can also be used to test retail point-of-sale merchandising, direct mail, and interactive Web sites.

About MediaAnalyzer

Founded in 2004 in Germany, MediaAnalyzer’s technology is used by global Fortune 1000 companies such as Condé Nast and Colgate, Proctor and Gamble, Barclays, Unilever, JCDecaux, to test and optimize their advertising campaigns. The company supports global clients from offices in Germany, the United Kingdom, Canada, and now the U.S.
MediaAnalyzer™, EmotionTracking™, and AttentionTracking™ are trademarks of MediaAnalyzer, Inc. All other trademarks and registered trademarks are the property of their respective owners.

‘MySpace MyAds’ Enables Any Advertiser to Create, Personalize, and Track Performance of Display Ads within MySpace Ecosystem

LOS ANGELES – MySpace officially announced the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower individuals and small businesses – from local retailers to musicians and politicians – to create relevant, targeted promotional business campaigns within the world’s premier social media environment. MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized banner ads, target to specific audiences using MySpace’s HyperTargeting technology, and analyze campaign performance tracked throughout the MySpace ecosystem.

“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream – providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. We’re giving businesses better ROI ASAP and in today’s economy, that’s a must-have.”

MySpace MyAds empowers any advertiser to build a customized, targeted, and measurable campaign in a few easy steps:

STEP 1: Visit https://advertise.myspace.com or click the “Advertise” link located at the bottom of any MySpace page

STEP 2: Create a display ad using the MySpace MyAds Builder Tool

STEP 3: Select a variable ad spend anywhere from $25 to $10,000

STEP 4: HyperTarget to customers

STEP 5: Measure ad performance with MySpace MyAds analytics reporting

MySpace’s HyperTargeting ad technology is a key component in the functionality of the MySpace MyAds platform enabling advertisers to serve their ad campaign to the right customers. HyperTargeting enables marketers to connect with specific user groups on a massive scale based on self-expressed interests available on MySpace profiles. The technology allows any MySpace MyAds user access to targeting parameters such as age, sex, and geographical location, all in combination with thousands of user interest categories including specific keywords within each category. For example, within the ‘videogame’ enthusiast category, a further targeting keyword or phrase might include ‘Call of Duty 5’ if relevant to an advertiser’s campaign.

“After spending $100 on MySpace MyAds to advertise, I got a roofing assignment valued at $30,000 all in a matter of eight days,” said Dan Davis, owner of D&D Installation, a Chicago roofing company.

Once the creative, audience and campaign length have been determined by the advertiser, the newly created ad is reviewed through MySpace’s dedicated customer support, safeguarding that the ad does not violate MySpace’s terms of service. Once approved, and depending on the timing the advertiser has chosen, the campaign can go live across the MySpace ecosystem to the audience segments that the campaign creator has chosen. Campaign set-up and results can be completed and tracked in as little as a few hours.

“With MySpace MyAds, I can bring my message to an audience that I normally wouldn’t have access to nor even know where to find,” said Blayne Weaver, an independent filmmaker. “I had previously used MySpace to promote my movie through a general film festival circuit. Now that the film has a nationwide DVD release, it was great to be able to orchestrate my own advertising aimed at the exact audience I wanted to target – people who liked watching movies.”

MySpace MyAds provides all advertisers with a suite of analytic tools and key performance indicators that accompany every campaign including the number of times their ad was shown (impressions), the number of click-throughs, and a running cost on active campaigns. Using the analytics provided by MySpace MyAds, advertisers are able to renew successful campaigns, tweak under-performing campaigns, and edit existing creative. The campaign is charged only when a user clicks on the ad (rather than when the ad is served) and is able to run an unlimited number of campaigns at any time.

MySpace recently hit an all-time high with domestic unique users and engagement in August according to comScore; seeing approximately 76 million users domestically—each averaging more than 4 hours on the site every month—and 122 million worldwide unique users. comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the U.S., accounting for 15.9% of all display ads viewed in June.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

Among the top 2000 domains comScore Media Metrix, August 2008. For more information on comScore Networks, please go to www.comscore.com.

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality.

Enhancements to the LookSmart AdCenter platform include:

- Day Parting – advertisers can target the right message at the right time by scheduling campaigns to run at specific times of day and days of the week
- Easy Price Adjustments – advertisers can save time and effort by adjusting bid prices and reserve amounts on millions of keywords and thousands of campaigns at once
- Negative Keyword Management – advertisers can decrease campaign administration time by applying keywords at the campaign level

“We work hard to provide the very best search advertising platform and tools so advertisers can make smart choices and maximize ROI,” said Ted West, chief executive officer and president of LookSmart. “Our proven platform makes it easy for search advertisers to properly scale and manage campaigns to reach highly qualified audiences with the right message at the right time.”

LookSmart’s talented account managers also can tailor “custom distribution channels” on the LookSmart advertising network that provide finer control over where advertisements appear. Selecting from among LookSmart’s base of 500 million queries per day, account managers work closely with advertisers to create white-lists that specify the types of traffic they want, create black-lists to block unwanted traffic, and decide how much budget to spend on specific categories and feeds. These proven tools and techniques provide advertisers with traffic quality control on individual campaigns or hundreds of campaigns at once, using thousands or even millions of keywords. Search advertisers can further target their audience in the U.S., Canada, UK, Australia and New Zealand using the geo-targeting capability of the AdCenter, which enables them to more effectively connect with the targeted customers they seek.

About LookSmart

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own vertical advertising networks, LookSmart also licenses and manages its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is committed to safeguarding against invalid clicks and is one of the five founding members of the IAB click measurement panel. For more information, visit www.LookSmart.com or call 415-348-7500

NEW YORK, October 14, 2008 – As the nation heads to the polls to pick its next President on November 4th, CNN/U.S. President and Web video visionary Jonathan Klein will take the stage as the opening keynote speaker at the ad:tech New York 2008 digital media and marketing conference, delivering an opening keynote address that will discuss the future of the digital news industry and its effects on advertising and distribution. The 3-day conference, which runs November 4-6, explores the theme of “How Digital is Transforming ALL Media” and features an all-star roster of speakers and participants that includes Day 2 keynote Shelly Lazarus, chairman & CEO of Ogilvy Mather Worldwide.

Klein, who co-founded Web video provider The FeedRoom nearly a decade ago, will open the conference with a presentation on the 24/7 global news cycle and the blurring lines between professional and citizen journalism, as well as news and entertainment. On November 5th, Lazarus will examine the digital question from the standpoint of brand building and how to blend traditional pillars with modern execution. The two addresses will set the stage for another successful New York event, which last year drew a record 10,276 attendees.

“The presence of Jonathan Klein and Shelly Lazarus not only gives us star power, but provides perfect bookends to this year’s discussion of digital’s effect on all types of media,” said Drew Ianni, chairman of programming for ad:tech North America. “Two people who have spent their careers on either side of the content equation, from delivery of information to brand building, will enlighten the ad:tech audience during a critical time for both the nation’s consumption of content and our economy.”

The keynotes will also precede a conference agenda that seeks answers to the questions dominating the advertising mindset and media. Interactive Advertising Bureau President and CEO Randall Rothenberg will once again moderate the annual “State of the Industry” keynote roundtable that follows Klein’s address. In keeping with the political backdrop, the opening day of the conference will conclude with a keynote presentation by Samantha Skey of Alloy Media & Marketing entitled “Obama, Apple and Ice Cream – Building Brand Passion Among Millennials.”

Beyond the keynotes, ad:tech New York brings together a host of dynamic and challenging panels and workshop sessions, including:
- The Future of Measurement – How Do We Define the New Media Currency?: For the first time, the established leaders in online measurement – ComScore, Nielsen, Quantcast and Hitwise – will debate the state of the industry and the quest for universal new media metrics or currency

- Beyond the Pre-Roll – The State of Online Video: One of new media’s most prominent trends gets put under the spotlight. With online video advertising projected to reach $7.5 billion by 2012, executives from companies such as thePlatform and Starcom USA will share insights as to how to optimize creative production, development and resource allocation

- A Spade is Not a Spade – Analyzing the Exchange Marketplace: Vendor and agency representatives will attempt to break through the hyperbole and perhaps misconceptions about Exchanges to assess their true power and value, ranging from the opinions of buyers and sellers to the state of inventory

While the conference debates these questions, the 2-day exhibit hall, which is open November 3 and 4, will showcase more than 300 exhibitors – the largest exhibit hall for ad:tech New York to date. Exhibitors include Bruce Clay, Inc., comScore, Inc., DoubleClick, A Division of Google, eMarketer, Friendster, iMedia Communications, JiWire, Nielsen Online, PartnerWeekly, and ValueClick, Inc. A complete list of exhibitors can be found at http://www.ad-tech.com/ny/adtech_new_york_exhibitors.aspx.

Platinum Sponsors include: Casale Media; Yahoo!; Ybrant; Gold Sponsors include: ICMediaDirect.com; Plentyoffish.com; Silver Sponsors include: ABCSearch; Acxiom; Advertising.com; EDebitPay; First Mark Capital; Friendster; GenieKnows.com; TheUseful; Bronze Sponsors include: AdManage; Buddy Media; ChaCha; Clickbooth; Google; iContact; ion interactive; Leapfrog Online; MarketLeverage; NextWeb Media; Platrium; Reply.com; Rextopia; StrongMail; Terra Networks; Viral Marketing Media; Premier Media Partners include: Advertising Age; Fast Company; Forbes.com; iMedia Connection; MNI Digital; Revenue Magazine; Media Partners include: ADOTAS; BtoB Magazine; DIRECT Magazine; Digital Moses Confidential; DM News; eMarketer; eM+C Magazine; MarketingSherpa; Mobile Marketer Magazine; Personal Life Media; PR Web; Search Marketing Standard; SEMJ.org; SmartBrief; Target Marketing Magazine; WebmasterRadio; Website Magazine; Association Partners include: 212 NYC; MMA; NAA; The Internet Oldtimer’s Foundation; OPA, Web Marketing Association; WOMMA.

Full information about the ad:tech New York conference and exposition can be found at http://www.ad-tech.com/ny/.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

“There will be no impact whatsoever from the recent allowance of Destiny Media Technologies Inc.’s (OTCBB:DSNY) U.S. patent application on our intellectual property rights. None of our two granted U.S. and Canadian patents, our pending U.S. patents, or our $15 million infringement and $25 million defamation claims against Destiny will be affected,” said John Heaven, President and CEO of YANGAROO. “The content of their patent applications has been reviewed in both the Canadian and the US prosecution of our patent applications and no Examiner has ever considered the content of their applications relevant to the patentability of our claims.”

Destiny had previously abandoned the corresponding application in Canada, and then after several years of inactivity revived and amended the same application in the U.S to narrow the claims. It has no application in Canada or bearing on YANGAROO’s Canadian patent or Canadian $15 infringement claim against Destiny.

The Destiny application for MPE (“Music Protected by Encryption”) narrowly claims a specific key management process for decrypting media delivered in a single file. The single file must have an integral decryption engine embedded in the file with the media content. In other words, every time a user receives a media track, it has an embedded decryption engine with it. The decryption process at the user’s end relies on a decryption key that is itself encrypted with a user key which is bonded to the user’s computing device, e.g. the user key must be based on a serial no. or other characteristic of the user’s computer. The decryption key must be received through a different communication path from the media file, meaning it cannot come from the same source as the media file; there must be a separate key management server (e.g. DRM server) for providing a key to decode the media.

Neither YANGAROO’S Digital Media Distribution System (DMDS), nor YANGAROO’S granted and pending patents fall within the claims contained in Destiny’s application. The contents of this release have been vetted by patent counsel for YANGAROO.

ABOUT YANGAROO

YANGAROO’s patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective and far less costly digital delivery of broadcast quality media via the Internet.

YANGAROO’s DMDS has made over five million deliveries of over 11,000 songs from more than 600 record labels to destinations which include radio stations representing over 35 US broadcast chains. DMDS is the only system that can digitally deliver music across the U.S., Canada and the UK. YANGAROO has offices in Toronto, New York, Los Angeles, and London, UK. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit www.yangaroo.com.

- Zoom Media & Marketing Acquires Fitness Network Leader ClubCom
Zoom Media & Marketing, a leading provider of targeted out-of-home media and promotional programs for brand advertisers in the United States and Canada, today announced it has acquired ClubCom, the world’s leading provider of customized digital media networks for the fitness and bowling industries. Terms of the private transaction were not disclosed.

Advertising Campaigns Will Focus on User Music Engagement Tied to Brand Awareness

LOS ANGELES – MySpace, the world’s premier social network, today announced that McDonald’s, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace Music, the new music joint venture with the world’s largest music labels. These four platinum brands will be powering customers’ access to a host of new music services.

“MySpace Music is our biggest initiative since we launched MySpace itself,” said Jeff Berman, president of sales and marketing, MySpace. “With MySpace Music integration, premium brands are offering our users and their customers new ways to discover, experience, and share music online and offline.”

MySpace Music is the first industry-wide music solution that has secured partnerships with SONY BMG MUSIC ENTERTAINMENT, Universal Music Group, and Warner Music Group to create an e-commerce platform based off of the users’ ability to discover, share, and socialize through the medium of music. The upcoming launch of MySpace Music evolves the current music offering by empowering the site’s five million artists to provide fans with an unprecedented suite of social music services including free audio streaming and music e-commerce.

McDonald’s

McDonald’s integration on MySpace Music also includes presence on MySpace Music’s personal music player, which gives users unique tools and applications they can’t find on any other music program. In addition, the company is sponsoring a variety of free song downloads on the site, enhancing users’ music experience and providing them with the opportunity to discover and listen to new artists.

“We’re excited to be a part of this innovative new music platform that allows us to connect with customers in a unique and relevant way,” said Anja Carroll, Marketing Director, McDonald’s USA. “This venture provides customized tools and applications to a large, passionate audience, helping them to discover, download and enjoy the music they love.”

Sony Pictures

Currently, MySpace users can only add one song to their profiles, but once MySpace Music launches, users will be able to create and post full playlists of songs. To promote the opening of Sony Pictures’ comedy “Nick & Norah’s Infinite Playlist,” the movie studio will be skinning all MySpace Music user’s profile playlists for an entire week with branding from the film. This is an unprecedented MySpace ad campaign whereby all users, upon login, will be automatically presented with a “Nick & Norah” appropriately-themed skinned playlist, creating an opportunity for users to engage with the movie’s MySpace profile page. Sony will also be taking out roadblocks on MySpace Music’s homepage. Nick & Norah’s Infinite Playlist will be in theaters nationwide on October 3, 2008.

State Farm

The insurance company will have a much more overarching brand presence on MySpace Music. With no dominant real estate in one particular area of the site, State Farm will have a rotational presence among all pages including the Featured Playlist, the Personal Music Player, and MyMusic where members go to create and edit playlists.

“State Farm, through our NowWhat.com efforts, has created a strong connection with our younger, more music-savvy audience because of our ability to offer a variety of music programming that caters to diverse crowds,” said Ed Gold, advertising director of State Farm. “MySpace Music will offer an even deeper breadth of artist selections and music genres to create a more impactful relationship with our current and potential customers.”

Toyota

Toyota’s partnership with MySpace Music will help the company engage with music fans across a wide variety of genres. With “Toyota Tuesdays,” the company will offer free music downloads and have a strong presence on MySpace Music’s Personal Music Player every Tuesday for a year. The Personal Music Player, also referred to as the “online jukebox,” is found by popping out any playlist. Toyota will also have a presence on the Featured Playlist page, which helps music fans discover new tunes recommended by their favorite celebrities and artists.

“This unprecedented opportunity lets us engage with a wide array of customers in an authentic way through their music interests and passions,” said Kim McCullough, corporate manager, marketing communications, Toyota.

About MySpace Music

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 20 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

Among the top 2000 domains comScore Media Metrix, August 2008. For more information on comScore Networks, please go to www.comscore.com.

OTTAWA – Today Overlay.TV, an interactive media platform that gives video creators and viewers the power to add a layer of custom-designed, clickable content over any embeddable online video, announced the general availability of its platform, which includes a new monetization system, several new interactive tools and open API.

With the Overlay.TV toolkit, users can add video-in-video, product placements, hyperlinks, text and clip art to build alternate endings, pop-up video, detailed product reviews or any number of creative applications to personalize and share video content. In addition to these innovative tools, the newly launched Overlay.TV site has made it possible and simple for content publishers, marketers and users to capitalize on popular videos.

“The eternal question of online video is how to make it interactive and profitable,” said Rob Lane, President and CEO of Overlay.TV. “Overlay.TV helps everyone from videobloggers to corporate marketers answer that question by letting users add a new layer of personalization that can be easily turned into revenue.”

Overlay.TV has been working with many different customers throughout the beta period and is launching joint efforts with several content creators and partners, including Nettwerk Records, Amber MacArthur and several others. Uh Huh Her, one of the first Nettwerk artists to go live has already integrated the Overlay.TV content into their online web presence, and you can see more content from Nettwerk Records in the Overlay.TV Nettwerk Channel at http://www.overlay.tv/channel/show/Nettwerk+Records.

How Video and Overlay Creators Can Cash in

With the ability to link to more than 1,000 affiliate retailers including Amazon.com, iTunes and Macy’s, Overlay creators will be able to start making money from online video with just a few easy clicks.

Every time a product featured in a creator’s video is clicked on and purchased, Overlay.TV shares the affiliate revenue with the creator—as much as 50 per cent depending on the retailer. Registered users simply point their Overlay.TV Wallet to their PayPal account and monies made are deposited through PayPal into their bank account on demand.

Video-in-Video Capability

The new platform includes a video-in-video feature that can be used for everything from video Karaoke, complete with song lyrics, to narrating demonstration or product review videos directly from a Web cam, or by uploading a separate video file into the overlay.

Twitter and Chat Integration

Overlay creators will be able to incorporate their Twitter stream right into the video through one of Overlay.TV’s ingenious video widgets. There is also a live chat feature, which means that video viewers and producers will be able to chat in real-time through the video player while the video is playing.

Overlay.TV Opens Up

As part of this release, Overlay.TV has completed their integration with OpenSocial, which makes it very easy for content creators to embed their creations in sites like MySpace and others using the OpenSocial standards. Overlay.TV has also given developers and designers access to the API and the player’s SDK through the Overlay.TV Developer Center. Developers can customize the player in any way they see fit, and easily integrate it with their own applications and Web presence.

User Control

The viewer is always in control when watching an Overlay.TV video. Don’t want to register to see the videos? No worries, it’s not required. Don’t want to see the overlays? Click the off button and watch unmodified video.

Overlay creators have full control of what they create, from the content, to making their videos public or private and embeddable on other sites either with an embed code or Overlay.TV’s new video widget.

Who’s Talking About Overlay.TV

Amber Macarthur, podcaster, Net@Nite; founder, MGImedia

“As a journalist and blogger, I am mostly excited about using Overlay.TV to add more context to the information in my own videos. When I am talking about a product or service, I can offer more information, hyperlinks, and even other videos within the videos. This gives me a more powerful broadcasting tool that keeps all that relevance, context and interactivity anywhere it is shared.”

James Governor, analyst, Red Monk

“What makes Overlay.TV really unique is the fact that they approached this as a platform, not a medium. The advantage of enabling other sites and developers to take advantage of commerce and UGC in online video will ultimately boost the relevance of video content, and of Overlay.TV as a company.”

Kevin Nalts, YouTube superstar

“Video creators are storytellers at the end of the day, and we will use whatever tools we can that help us tell that story in a more engaging and relevant way. Overlay.TV really opens up the possibilities by adding a whole layer of interactivity to the dialogue we create. Using Overlays I can have alternate endings, or entice users to follow links or easily add graphics and text that were typically complex and didn’t handle being resized very well. This is getting a permanent home in my toolkit.”

Demo Video

The best way to experience Overlay.TV is to see it in action. Amber Macarthur is hosting a 13-part daily video series on Overlay.TV that will give users all the tips and tricks they need to become an overlay-producing superstar. The OverView will launch on Overlay.TV on September 12th.

How it Works

The Overlay.TV platform enables video to stream from most of the popular video sharing sites like YouTube, MySpace TV, Google Video and Yahoo! Video; among others. Publishers can simply overlay video, pictures, words and graphics on top of video and link to products or information on external Web sites.

They can then share the enhanced video via email, their blogs, social networking profiles, personal websites and social bookmarking sites like del.icio.us and Digg. As video streams from its original location, viewers are able to opt-in to receive “overlays” or turn them off.

With Overlay.TV platform, publishers are also able to monetize their “overlays” by linking to various e-commerce Web pages. The platform provides publishers and e-commerce partners with tools to measure ROI and analyze resulting traffic to improve their advertising strategies, without increasing the costs associated with video production.

About Overlay.TV

Overlay.TV is an interactive media company that provides a video commerce platform that enables Internet users, content owners and e-commerce sites to monetize and customize their video assets by overlaying contextual information directly onto online video content and linking to external websites. Overlay.TV is a private company headquartered in Ottawa, Canada. For more information, please visit www.overlay.tv.

Press room:

http://www.overlay.tv/about/press

RSS:

http://blog.overlay.tv/category/in-the-news/rss

Blog:

http://blog.overlay.tv/

Del.icio.us

http://del.icio.us/overlay.tv

Automotive
Agency: OMD / Client: Nissan Live Sets on Yahoo Music
Agency: Organic, Inc / Client: Jeep Patriot
Agency: Rubin Postaer and Associates / Client: Honda Certified Used Car (HCUC)

Business-to-Business
Agency: Cadient Group / Client: AstraZenica
Agency: OgilvyOne, San Francisco / Client: Barclays Global Investors
Agency: Brief Attention Span Communications / Client: Serena Software, Inc.

Financial Services
Agency: Organic, inc / Client: Bank of America
Agency: Proximity Canada / Client: Royal Bank of Canada
Agency: Smartmoney.com / Client: Genworth Financial

Food/Beverage
Agency: Atmosphere BBDO / Client: Anheuser-Busch/Bud Light
Agency: Element79 / Client: Gatorade
Agency: space150/Modern Media / Client: International Dairy Queen

Media & Entertainment
Agency: Digitas / Client: American Express and AOL Music, “Tour Tracker”
Agency: Tribal DDB / Client: Nokia
Agency: Tribal DDB / Client: Pepsi-Cola North America

Retail/Consumer Products and Services
Agency: Atmosphere BBDO / Client: Target
Agency: MediaVest / Client: Wal-Mart
Agency: Ryan iDirect / Client: Unilever/Dove, “Dove Reality Diaries”

Technology
Agency: Cheil Worldwide / Client: Samsung Telecommunications America/Juke
Agency: IBM / Client: IBM WebSphere
Agency: Javelin Directo / Client: AT&T U-verse

Travel
Agency: Avenue A | Razorfish / Client: Westin Hotels & Resorts
Agency: Digitas / Client: Holiday Inn Express, “The Smart Show”
Agency: RGM / Client: Bombay Sapphire/JustLuxé, “Create Your Summer Escape”

Figures in brackets show our previous forecasts, issued in Mar 2008 * change in methodology to include classifieds in press

The main driver of these reductions for 2008 is downward revisions for ad spend in four economies: the US, the UK, Spain and China. Elsewhere, the majority of the developed economies are predicted to contribute less than 5% growth, with the impetus – and double-digit growth – coming from emerging economies in Central and Eastern Europe, Central Asia and Latin America.

Commenting on the forecasts, Jerry Buhlmann, CEO of Aegis Media, said: “It’s clear that the worldwide economic issues affecting businesses are having an impact on where and how advertisers spend their money. It is also significant that the US and the UK, as the highest spenders on advertising in their regions, are showing reductions in our forecasts. But overall, the picture is still one of growth.

“The emerging economies of Eastern Europe, Asia and Latin America are predicted to achieve double-digit growth both this year and next. And though their spend is still small compared to North America and Western Europe, these regions are catching up fast.

“Similarly, whilst TV”s share of spend has stabilised, internet advertising is continuing to drive spending ahead of other sectors in nearly every region. Internet is set to overtake radio this year to become the world’s third most popular medium, behind TV and print. But changes in consumer behaviour aren’t the only reason for this. With search now central to the planning and execution of any campaign, online media brings a greater level of accountability not just to itself but to TV, print and other forms of advertising. This is why we are predicting further strong growth for internet, even when advertisers are cautious in many of the other sectors.”

The US, UK, China and Spain

Growth in the US is predicted to slow to 2.1% from our earlier forecast of 3.8%, with newspapers, magazines and radio all having shown declines this year, but there will be growth in TV, thanks to the presidential elections and the Olympics, and in the Internet. The UK’s overall forecast has been cut from 4.3% to 2.5%, with a downward revision of 1.8% points.

China’s growth has been revised downwards by a percentage point for this year, as the true picture of the impact on 2008 of the May earthquake and what will happen to spending post-Olympics becomes clear. 2009 is forecast to see a more significant decline in growth, with forecasts down from 13.2% to 10.9% in what will become the world’s third largest advertising market, though it is important to remember that this growth is still well ahead of predictions for the developed world.

However, Spain’s ad spend forecasts have changed the most, down from 3.8% to -2.3% as a result of local macro-economic trends and the severe housing downturn. The majority of spend is coming out of newspapers, magazines and TV, with forecast declines of -6.2%, -4.5% and -3.9% respectively. The internet is predicted to grow by 25% to make up 7.1% of total spend in the country. The Spanish economy is expected to pick up again in late 2009 with -0.8% growth forecasted.

Regional breakdown

As the above indicates, the trend for growth in the developed regions – North America, Japan and Western Europe – remains below the global figure with 2-3% on average forecast for both 2008 and 2009. The global figure is lifted by the fast growth in emerging economies, most notably Russia (22.8%), India (21.0%) and Mexico (20.0%). Despite the downward revisions since March, China is still one of the fastest growing markets for advertising with growth of 18.2% predicted for this year.

For 2009, the fastest growth regions are Central and Eastern Europe at 15.2% and Latin America at 14.1%.

Sector breakdown

TV is set to grow this year and next ahead of 2007′s performance. Similarly, cinema’s growth is strong, but it comes from a very low base. Only newspapers are predicted to decline on a worldwide basis.

Spending on internet advertising continues to grow ahead of all other sectors, albeit not at the same rate as 2007, and we predict that this slowdown in growth will continue through into 2009. The below chart indicates that the growth of the internet is primarily at the cost of print advertising spend, even though newspapers and magazines together still dwarf internet’s share. TV is predicted to grow its share year-on-year in both 2008 and 2009.

About Aegis Group plc
Aegis Group plc is the world’s fastest growing marketing communications group. Listed on the London Stock Exchange, it operates in media communications with Aegis Media, which includes Carat, Vizeum, Posterscope and Isobar, and market research with Synovate. More information on Aegis Group plc can be found at www.aegisgroupplc.com.

About Carat
Carat was established in 1968 and was the first independent media specialist in Europe. Carat was a pioneer of unbundling – the separation of media services from full service creative agencies. It is now a global independent media communications network represented in 82 countries and offers clients a range of services including: communications planning, sponsorship, interactive, direct, event, pr, consumer research and insight, business to business, International services, regional and global client servicing. www.carat.com.

NEW YORK–(BUSINESS WIRE)–Today marks the launch of a new media network designed to reach audiences with engaging advertising and entertainment content. Through its acquisition of Barfly Interactive Networks, a rapidly growing in-bar advertising and media company, TouchTunes Corporation, the largest out-of-home interactive entertainment network, will augment its expansive system of digital jukeboxes with prominent screens in bars across the United States. Barfly will bring new content from some of the most influential brands in the world, adding to TouchTunes’ robust digital music, advertising and games offering.

As a leader in the out-of-home (OOH) digital media market, the TouchTunes digital jukebox network is in more than 35,000 bars, restaurants and retail locations throughout North America. TouchTunes acquired Barfly to complete its vision to provide an integrated network that goes beyond jukeboxes, creating a go-to entertainment and advertising center that provides music, games, advertising, interactivity and social networking.

“A targeted in-bar presence is not merely an addition to other media, it is an enhancement of our successful music and gaming network,” said Ron Greenberg, TouchTunes CMO and senior vice president of digital media. “When we add Barfly to the mix, we create one of the largest, most robust new media networks around. The opportunities to target audiences and provide a new fresh mix of content are unlimited.”

The Barfly in-bar media platform, which has successfully operated in approximately 150 bars in select metropolitan markets for the past year, was built as a fully legal way to create a brand conversation at the point of sale with bar patrons between the ages of 21-34, a demographic that has become increasingly media sensitive and tech savvy. Its content is a balanced mix of interactive entertainment and marketing messages from its partners.

“Joining TouchTunes will help us leverage our combined creativity and capabilities to quickly expand with target audiences and in key growth markets,” said Bob Weinschenk, CEO and president of Barfly. “The acquisition brings great value to both companies. TouchTunes and Barfly are mutually interested in helping brands to interact with consumers inside of bars in unique and fun ways that deliver real business results.”

Barfly has signed exclusive advertising and content development deals with leaders in the beer, wine and spirits industry, including Anheuser-Bush, Diageo and Skyy. The company works closely with advertisers to develop relevant messages and content that promotes key consumer brands in a highly contextual and targeted manner, unlike traditional signage and in-bar promotional materials. The content is shown via wrap-around graphics on televisions in bars. Barfly augments its ad line-up with information about the host bars’ events and specials, trivia contests and other interactive entertainment.

TouchTunes’ new alignment will further advertising partners’ opportunity to rapidly increase their reach and connect with key audiences in new and entertaining ways. Now, marketers with the world’s leading brands will be able to reach consumers effectively at the point of purchase and within the right environment. Additionally, Barfly also will allow TouchTunes to work more closely with its operator and distributor partners – in a new and innovative way – and will bring TouchTunes fresh opportunities for growth.

Barfly Networks currently has about 30 employees and is headquartered in Austin, Texas. The company will continue to be run by its current management team and will retain the Barfly name. The complete terms of the deal, effective immediately, were not released.

About TouchTunes Corporation

TouchTunes Music Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 35,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing over 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels.

A privately held U.S. corporation, TouchTunes Corporation’s principal offices are in New York City, Montreal, Quebec, Canada, and Lake Zurich, IL.

About Barfly Interactive Networks

Barfly Networks is the leading “In-Bar Media” network – a new, disruptive technology that facilitates marketing of beer and spirits brands or products through the digital delivery of dynamic, interactive and customized content. Barfly is positioned to deliver top brand content with support from highly respected and known beer and spirits brands. Importantly, Barfly is 100 percent compliant with state liquor laws.

ad:tech, a unit of dmg world media, was selected from among more than 100 tradeshow producers for successfully using digital media and the Web to build relationships with its communities beyond the traditional event. The judging committee, which included digital media executives and tradeshow veterans, cited ad:tech’s “exceptional exhibitor and sponsor video testimonials from the show floor” featured on the ad:tech homepage, according to Mary Beth Rebedeau, executive director of SISO. The judges also said that the ad:tech Web site “was loaded with information and was user-friendly.”

“This honor from our peers in the tradeshow industry reinforces our efforts to engage with a new generation of marketing executives,” said Don Knox, VP, ad:tech exhibitions. “ad:tech is dedicated to connecting all sides of the brand marketing landscape and providing them with innovative strategies, tools and techniques to succeed in a dynamic, digital world.” SISO, JEGI and Tradeshow Week created the Tradeshow Web Site Awards to encourage the event industry to expand the use of digital media technologies to build community and extend relationships with their audiences beyond the events.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 35 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com

- Lijit Networks, Inc. Secures $7.1 Million Series C Investment Round Led by Foundry Group – Lijit Networks, Inc. (www.lijit.com), a company that provides search-powered applications for both individual online publishers and online publisher networks, announced today that it has closed a $7.1M series C round of financing, led by Foundry Group. Existing investors, Boulder Ventures and Colorado Fund I, managed by High Country Venture, also participated in the round. Lijit will use the proceeds from this financing to launch its search-powered ad network, which empowers publishers to sell their own search ad inventory, as well as to expand its offices and employee base.

- YuMe names online media veteran Michael Mathieu as CEO – Mathieu has joined as CEO as the company begins global expansion and growth and heightens its focus on building new relationships with advertising agencies and publishers. Co–founder and former CEO Jayant Kadambi will take on a new role as President and will remain a member of YuMe’s Board of Directors.

- Useful Networks acquires KnowledgeWhere, location-based mobile games and advertising leader: leading enablers of compelling location-based services (LBS) for mobile phones, announces today the acquisition of Canada-based KnowledgeWhere, a premier provider of location-aware mobile games, location-based advertising (LBA) and developer-enablement programs.

ad:tech Chicago, the leading conference for the global marketing community taking place August 5 and 6, 2008 at the Chicago Navy Pier, is the industry event of the season. Celebrating its fourth consecutive year in Chicago, the 2008 ad:tech show will answer the burning questions on the minds of advertisers and marketers today while providing a roadmap for conquering the industry’s next frontier.

The Chicago Interactive Marketing Association (CIMA) and William Blair and Company recently surveyed 150 Chicago-area interactive marketing companies to gauge the health of the industry. According to two-thirds of the respondents, the economic turbulence is affecting spending and most predict that online advertising will grow at a rate of only about 16 percent this year compared to a forecast of 19 percent during previous years, which they attribute to the state of the economy.2 As advertising is becoming less efficient, key opinion leaders are turning to their peers to better understand the market and the fast-paced environment in which it is evolving.

“ad:tech Chicago offers an inside look at the industry by professionals experiencing the same hurdles in reaching both broad and niche audiences,” said ad:tech Chairman, Programming & Senior Global Analyst Drew Ianni. “The challenge exists not in knowing who your target is but where and how to engage that person, and understanding the various tools and mediums that help you get there.”

Consistent branding and effective messaging are the key ingredients to a successful brand experience, and one that resonates with consumers and creates advocates out of users. Brad Jakeman, Former Executive VP, Marketing, Federated Department Stores, will expand on this topic further during the second day of the conference through his keynote address titled “The Big Idea Strikes Back”. Jakeman will discuss the importance of creating a big idea and executing it consistently across all the channels available today to marketers.

“Few marketers have a big idea behind their brands that can be expressed across the full gamut of consumer touch-points—advertising (online and offline), in-store environment, employee training, product design etc.,” said Jakeman. “The best brand ideas I’ve seen have been grounded in a deep consumer insight or human truth, are compelling enough to engage and excite consumers, and seize some white space in the category in which the brand operates. They represent a ‘North Star’ toward which all aspects of the consumer experience are relentlessly and obsessively directed.”

ad:tech Chicago will offer attendees access to more than 120 speakers and 23 breakout sessions with the industry’s biggest names, including Amtrak, ConAgra Foods, Dell, Inc., FTD Floral, FOX News, Kimberly-Clark, Kraft Foods, Microsoft, NBC Universal, Nestlé, Procter & Gamble, Wal-Mart, Walt Disney and many more. In addition to these brands, the event highlights the local talents of more than 30 Chicago and Midwest-based speakers representing the biggest agencies, publishers and analysts, including the Sun-Times News Group, Carlson Marketing Worldwide, Starcom USA, Cars.com, Leo Burnett North America, HSBC, CBS Digital Media, The Wall Street Journal, Chicago Tribune Interactive and many more.

The exhibit hall will showcase key exhibitors from companies such as Casale Media, DoubleClick, Google, Moniker and Yahoo! to name a few. The Navy Pier will also house multiple meeting and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit www.ad-tech.com/chicago/adtech_chicago_exhibitors.aspx.

Gold Sponsor: AdShuffle Silver Sponsors include: Avenue A | Razorfish; Casale Media Bronze Sponsors include: AdECN; Google; iContact; Leapfrog Online; Singer Direct Premiere Media Partners include: Advertising Age; Fast Company; Forbes.com; iMedia Connection; Revenue Magazine Media Partners include: BtoB; DIRECT; Digital Moses Confidential; DM News; eMarketer; MarketingSherpa; Mobile Marketer; Personal Life Media; PRWeb; Search Marketing Standard; SmartBrief; Target Marketing; Webmaster Radio; Website Magazine Association Partners include: AIMA; CIMA; MMA; OPA; WOMMA

For public information, please visit www.ad-tech.com.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 250 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 900 people and maintains a worldwide presence through more than 40 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

1 Interactive Advertising Bureau, August 2007
2 AdWeek July 8, 2008

During the 2-day conference, ad:tech Chicago will explore new and emerging technologies on the social media, video and mobile fronts while sharing best practices for audience acquisition, engagement and retention in an age of earned media. The Chicago conference brings together top brands, award-winning agencies and leaders in metrics, publishing and search, offering attendees a great networking opportunity and a chance to explore the trends shaping today’s market.

“ad:tech Chicago provides a multi-faceted platform to learn, listen and understand the opportunities and challenges in the ever evolving branding landscape,” said Drew Ianni, Chairman, Programming & Senior Global Analyst for ad:tech. “The digital space is an uncontrolled environment that requires marketers to interact with consumers rather than just deliver static messaging.”

The conference will kick off with a keynote address by Kevin Kells, CPG Industry Director for Google, titled “Welcome to the Age of Performance Branding,” discussing a new branding technique that encourages open dialogue with consumers to position brands positively and achieve desired results. Day one will close with a keynote address delivered by Clay Shirky, author of Here Comes Everybody, titled “Here Comes Every Customer: The Former Audience is Talking Around You,” touching on how the former audience, the customer, is now driving user generated content (UGC) on the Internet. And, it’s the advertiser who better be listening.

Social networking and UGC sites have experienced extraordinary growth in recent years. As numbers on these sites have risen, so has user engagement, with 83 million users creating and sharing content on the Internet.1 UGC has changed the rules of the game as the existing lines between advertisement and consumer are often blurred. In 2006, UGC sites attracted 69 million users in the United States alone, and in 2007, UGC generated $1 billion in advertising revenue. By 2011, UGC sites are projected to attract 101 million users nationwide and earn $4.3 billion in ad revenue.2

“Today’s business climate requires more precision in our marketing and advertising than ever before. Leading marketers must be creative and obsessive. Creative in developing consumer experiences that enable connections with our brands and obsessive about choosing the place and time when consumers are most receptive for delivery of experiences,” said Kevin Doohan, Director of Interactive Marketing at ConAgra Foods and speaker at ad:tech Chicago in the Power Panel: Master Class CPG Roundtable — Growing Online Brand Advertising Dollars.

ad:tech Chicago will offer attendees unbridled access to more than 120 speakers and 23 breakout sessions with the industry’s biggest names including Amtrak, ConAgra Foods, Dell, Inc., FTD Floral, FOX News, Kimberly-Clark, Kraft Foods, Microsoft, NBC Universal, Nestlé, Procter & Gamble, Wal-Mart, Walt Disney and many more.

The exhibit hall will showcase key exhibitors from companies such as Casale Media, DoubleClick, Google, Hitwise, Moniker and Yahoo! to name a few. The Navy Pier will also house multiple meeting and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit www.ad-tech.com/chicago/adtech_chicago_exhibitors.aspx.

Gold Sponsor includes: AdShuffle Silver Sponsors include: Avenue A | Razorfish; Casale Media Bronze Sponsors include: AdECN; Google; iContact; Leapfrog Online; Singer Direct Premiere Media Partners include: Advertising Age; Fast Company; Forbes.com; iMedia Connection; Revenue Magazine Media Partners include: BtoB; DIRECT; Digital Moses Confidential; DM News; eMarketer; MarketingSherpa; Mobile Marketer; Personal Life Media; PRWeb; Search Marketing Standard; SmartBrief; Target Marketing; Webmaster Radio; Website Magazine Association Partners include: AIMA; CIMA; MMA; OPA; WOMMA

For public information, please visit www.ad-tech.com.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 250 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 900 people and maintains a worldwide presence through more than 40 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

1 eMarketer, April 2008.
2 eMarketer, “User Generated Content: Will Web 2.0 Pay its Way?” June 2007.

Sydney – June 17, 2008

Tribal Fusion, the world’s largest independent online advertising network and leading site-representation company, today launches into the Australian marketplace. Through the latest ad serving and optimisation technology, Tribal Fusion delivers advertising solutions to brand and direct marketers and premium publishers by offering customised placements in contextually relevant content. With a significant number of English-speaking users in the Tribal Fusion network and an agency model comparable to North America and Europe, Australia is an ideal market into which Tribal Fusion can expand its offering.

The demand for online display advertising continues to grow as both consumers and advertisers shift from traditional to digital media. Major brand advertisers, in particular, are looking for safe, cost-effective alternatives to buying on portals and marquee sites. Consumers themselves are ever more sophisticated, demanding a more tailored and personal approach to marketing. This has presented a challenge to marketers in the delivery of the right message to the right consumer in a complex and ever expanding online world with increasing audience fragmentation – a challenge which Tribal Fusion addresses in the U.S., Canada, the U.K., India, and now in Australia.

Vicki Lyon, Director of Business Development, Tribal Fusion – Australia, said, “Tribal Fusion has built a successful independent advertising network with its innovative approach and unique technologies, addressing the needs of both online marketers and publishers. We offer site-specific and special placements, and various ways to target users anonymously such as geotargeting and behavioural targeting. Tribal Fusion delivers campaign results with the transparency and quality of sites that advertisers have come to expect.”

To maintain the quality of sites in its network, Tribal Fusion accepts and partners with only six percent of the online publishers who apply. Lyon continued, “Our revenue-share model operates in the best interests of publishers, delivering them multiple ways to monetise content through revenue sharing, free ad serving, and quality advertisers and advertising.”

In Australia, Tribal Fusion has already run successful pilot programs with clients including Microsoft, whose online campaigns are managed by Andrew Davis, Digital Account Manager, Universal McCann – Australia. Davis commented, “Working with Tribal Fusion we have been able to deliver effective online media in a very cost-efficient model for our clients. These are key criteria. We have found Tribal Fusion to be helpful and creative, and their briefs are always developed to offer value to our clients.”.

Dilip DaSilva, Founder & Chief Executive Officer of Exponential Interactive, Inc., the parent company of Tribal Fusion, stated, “Tribal Fusion has enjoyed six years of profitable growth, and international expansion is a key strategy to our continuing success. Australia is an exciting market for Tribal Fusion as we see the strong growth in the online sector teamed with a healthy agency culture. Our existing user base of English speaking consumers makes Tribal Fusion a natural fit for both Australian publishers and digital marketers.”

“With the explosion in online media content and advertising, we wanted to ensure that our high-quality advertisers and publishers have access to a broad range of tools to reach their target audiences and increase their revenue potential. Tribal Fusion offers the most robust, dynamic, scalable solutions that leverage our proprietary technology,” DaSilva added.

Tribal Fusion represents over 1500 web publishers worldwide and works with 38 of the top 50 online advertisers including brands such as Microsoft, AT&T, Hewlett-Packard and Sony. Tribal Fusion offers advertisers site-specific and special placements, behavioural targeting, profile targeting, geotargeting, and daypart advertising and tandem ads.

About Tribal Fusion

Tribal Fusion® is the leading site representation company serving over 30 billion monthly impressions to more than 230 million unique users worldwide every month. The company partners with top quality web publishers to provide brand advertisers with targeted ad placements. Offering site-specific, channel-wide, run-of-network ads as well as behavioural and contextual placements, Tribal Fusion delivers results through expert advice and intelligent technology. Tribal Fusion® is owned by Exponential Interactive, Inc.™ – a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.

MOUNTAIN VIEW, Calif. (June 12, 2008) – Google (Nasdaq: GOOG) today announced that it has reached an agreement that gives Yahoo! the ability to use Google’s search and contextual advertising technology through its AdSense™ for Search and AdSense for Content advertising programs. Under the agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada. In addition, Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current publisher partner sites. Yahoo will continue to operate its own search engine, web properties and advertising services.

In addition, Yahoo! and Google agreed to enable interoperability between their respective instant messaging services bringing easier and broader communication to users.



“This commercial agreement provides Yahoo! with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology to help them succeed in their own businesses,” said Eric Schmidt, Chairman and CEO of Google. “This agreement will preserve the competitive and dynamic online advertising space.”

As a result of the agreement, Yahoo! will be able to complement its own advertising program with Google’s advertising technology. As a result, advertisers will be able to better reach consumers, and Yahoo! and its current publisher partners can generate more revenue. Yahoo can use Google’s advertising technology on as many or as few of its search results and content pages as it chooses.

This non-exclusive agreement allows Yahoo! to enter into similar agreements with other advertising providers. In addition, Yahoo! will maintain relationships with its own advertising customers and will continue to rely exclusively on its own advertising program outside of the U.S. and Canada. The agreement has a term of up to ten years: a 4-year initial term and two 3-year renewals at Yahoo!’s option. Financial terms between the two companies were not disclosed.

Although Google and Yahoo are not required to receive regulatory approval of the arrangement before implementing it, the companies have voluntarily agreed to delay implementation for up to three and a half months to give the U.S. Department of Justice time to review the arrangement.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

London, UK and New York, NY, 6 June, 2008 – AOL announced the expansion of Platform-A in Europe, which aligns AOL’s existing advertising operations and offers advertisers and publishers a full suite of industry-leading marketing solutions powered by the Web’s most advanced advertising technologies. Brendan Condon has been named head of Platform-A’s International operations, based in London, reporting to Platform-A President Lynda Clarizio.

“By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe,” said Randy Falco, AOL Chairman and CEO. “This builds on AOL’s strong presence in Europe, and positions AOL for growth in three key areas – publishing, people networks, and our advertising network.”

AOL’s publishing network in Europe includes owned and operated sites in 13 countries in the region. In addition, AOL recently acquired social media company Bebo – which is one of the leading social media networks in the UK. In mid-May, AOL announced the launch of its People Networks business unit, which combines Bebo with AIM, ICQ, and other AOL community properties, and has a global audience of about 80 million.

Platform-A in Europe will align AOL’s existing European advertising operations. These include Advertising.com, which has sales offices in nine countries in Europe; Frankfurt-based ADTECH, which is the leading ad serving company in Europe; buy.at, a leading affiliate network based in the U.K., as well as AOL’s ad sales teams in Europe. The new organization will also integrate industry-leading technologies including contextual search by Quigo, behavioral targeting by TACODA, and mobile ad-serving by Third Screen Media. Combined, Platform-A reaches 125 million online consumers, more than half of Europe’s online audience*.

“No other network can offer the reach, relevance and richness of Platform-A,” said Lynda Clarizio, President of Platform-A. “Advertisers will be able to use the most advanced optimization technology and behavioral targeting, combining AOL’s premium inventory with Advertising.com’s network, including social media, affiliate marketing, search, video and mobile. This will be possible with one insertion order and one point of contact. We’re launching this in Europe today and by the end of next year, it will be available around the world.”

Condon previously was head of Advertising.com’s International business. Prior to that, he was senior vice president of finance and operations at AOL Media Networks. Condon joined AOL in 2002, after having managed cross-media advertising initiatives over 18 years at Time Inc.

Dana Dunne remains the head of AOL Europe, overseeing growth of AOL’s owned and operated sites in Europe, including the AOL portals, music, video and entertainment offerings, search, and partnerships.

“Under Dana’s leadership, AOL has successfully made the transition from an access business to an ad-supported Web business, while greatly expanding our audience reach throughout Europe with the launch of several new portals,” said Falco. “A thriving owned and operated network is key to the success of Platform-A in Europe, and I’m looking forward to Dana’s continued leadership as we grow the size and engagement of our European audience.”

*Source: comScore Media Metrix, April 2008.

About Platform-A
Platform-A, AOL’s advertising business, offers advertisers and publishers best-in-class solutions that leverage AOL’s premier consumer brands like AIM, Moviefone, MapQuest, TMZ, AOL.com and more; TACODA’s audience insights and behavioral targeting; and Advertising.com’s industry-leading reach across multiple networks, including display, mobile, video, search and affiliate. Platform-A also includes Quigo, a leading site and content- targeted advertising business and ADTECH, a leading international online ad-serving business based in Frankfurt, Germany.

Platform-A International has more than 300 employees and is currently based in nine countries across Europe: Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden and the UK.

About AOL
AOL® is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

Smart AdServer develops and sells an advertising campaign tool for agencies, advertising departments and publishers. After making its mark in France as a key e-marketing player, the company is continuing its development, and has strengthened its activity on the international stage with the opening of several offices and the signing of new contracts, in particular in Germany, Spain, Canada, Belgium, Switzerland and now the UK.

“Smart AdServer is delighted to sign its first contract in England, because the British market is not only the largest European e-advertising market, but it is also the market where trends are set”, said Cyrille Geffray, Managing Director of Smart AdServer. “This signing consolidates and strengthens the Smart Adserver launch strategy in the UK market, which represents real potential and, over time, an important springboard for growth in other European countries.”

About Smart AdServer
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has more than 100 customers for 1000 sites spanning four continents.
Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Magna … as well as a large number of sites and companies, including Boursorama, Allociné, 01Net, Reed Business, Groupe Express-Expansion, NRJ Global, MSD, Wolters Kluwer…

With Hispanics accounting for 44.3 million of the U.S. population and their purchasing power expected to reach $1 trillion by 2010 , it’s no wonder interactive marketers are clamoring to reach this burgeoning segment. Hispanics are now not only the largest minority in terms of population size but also online consumer presence . This online audience is growing almost as rapidly as its population size, and now the hurdle that remains is how best to ensure engagement and adoption.

“Hispanics are certainly embracing all that digital media and technology has to offer. They’re currently leading the total population in adoption of various devices and technologies, seeking the best and the newest brands and services out there,” said Monica Gadsby, CEO SMG Multicultural and keynote speaker at ad:tech Miami on June 3rd on The Attention Economy: Mastering the Touchpoints that Captivate Multicultural Consumers. “Since Hispanic consumers view the internet as a leading source of information to make purchasing decisions and a platform to engage with relevant content, I think we’ll certainly see further growth in Hispanic online penetration as more options become available on the web.”

The new digital age we find ourselves amidst calls for a new approach altogether in reaching target audiences. Hispanic and Latin American consumers are tapping into social networking sites, RSS feeds and blog feeds at a feverish rate for the latest and greatest, and as such, companies have to position themselves within this space to obtain exposure. The increase in online content, such as broadband video, social networks and mobile applications, will increase the time spent online thus offering marketers innumerous direct connections with consumers.

“The number of Latin American households with broadband Internet access is currently growing at one of the fastest rates in the world,” said Marcos Galperin, MercadoLibre´s President and CEO and keynote speaker at ad:tech Miami on June 4th on Technology + Commerce + Culture: The Story of an eCommerce Pioneer. “What we experience in Latin America is positive growth trends influencing Internet, broadband and PC penetration rates, and we believe this course will persist for many years to come.”

ad:tech Miami offers the ideal setting to listen and learn from the best and brightest marketing minds who will share their expertise and know-how while discussing the opportunities and challenges affecting the digital landscape and the global market. The exhibit hall will showcase 40 key exhibitors from Latin America, Mexico and the United States. Expo and Conference attendees will have the opportunity to meet and engage with domestic and international organizations, as well as time and space to network with colleagues at the event.

For an exhibitor list, please visit http://www.ad-tech.com/miami/adtech_miami_exhibitors.aspx.

For public information, please visit www.ad-tech.com/miami.

Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain@edelman.com or Latiffe Ghanem at Edelman, ph: 305.358.8042 or latiffe.ghanem@edelman.com

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

Founded in 1997, the DIEMEDIAFABRIK grew rapidly in Germany and posted turnover of €76.1M in 2007. Today it has 60 customers including Berlin GmbH (Exhibition Centre in Berlin), VNG Verbundnetz Gas AG, the political party SPD Bundesvorstand and the environment ministry, Bundesministerium für Umwelt. DIEMEDIAFABRIK is currently the representative of the Media Mondiale Network in Germany – the leading international independent network.

DIEMEDIAFABRIK chose the Smart AdServer agency online advertising server for its user friendliness, its tracking and reporting capabilities but also because it offers a flexible and reliable response to the various needs of German advertisers and publishers.

Smart AdServer develops and sells an advertising campaign tool for agencies, advertising departments and publishers. After establishing a market leading position in France, the company is continuing its development with the opening of offices in the UK and Canada and the signing of new contracts, in particular in Germany, Spain, Canada, Belgium and Switzerland.
“We are delighted to announce this first agreement with a German agency”, said Cyrille Geffray, Managing Director of Smart AdServer. “The second ranking European country in the e-advertising sector, Germany is an extremely demanding market in which innovation is particularly fast. It is also a highly concentrated market which few players have managed to penetrate. Thus, this represents a major stage in the development of Smart AdServer in Europe.”

About Smart AdServer
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has more than 100 customers for 1000 sites spanning four continents.
Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Magna … as well as a large number of sites and companies, including Boursorama, Allociné, 01Net, Reed Business, Groupe Express-Expansion, NRJ Global, MSD, Wolters Kluwer…