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According to socalTECH.com Survey, Most See Corporate Spending – Not Government Stimulus – As Driver WESTLAKE VILLAGE, Calif. – In a recent survey of Southern California technology executives, most believe it will take another six months to a year before business conditions will improve, with private company executives slightly more bullish than public companies’ executives. [...]
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New Metric Measures Multiple Interactions with an Online Video Ad, Compares Performance to Other Online Video Ads in Jivox Publisher Network SAN MATEO, Calif. – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, unveiled a new metric to help advertisers gauge the effectiveness of their online video ads. [...]
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SAN RAFAEL, Calif. – On February 25, SofTECH will offer a presentation on “Marketing Moxie – Planning for The Economic Recovery,” discussed in terms not usually associated with this subject. The speaker will be SofTECH board member Lorne Evje, a Subject Matter Expert in marketing education, strategy, and communication. Lorne will: * Define Moxie and [...]
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Mobile World Congress 2009 BARCELONA, Spain & REDWOOD SHORES, Calif. – MocoSpace and Smaato, the leading global aggregator for mobile advertising networks, announced a new strategic partnership for mobile advertising. MocoSpace (www.MocoSpace.com) has more than 5 million registered users and 2 billion monthly page views. The US-focused mobile social site was recently ranked No. 1 [...]
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MARINA, Calif. – Online music radio and track play listening hours increased 37.6% to 6.67 billion in 2008, while in-stream audio sold against ad-supported cumulative hours improved by 46.1% to $74 million over the 12-month frame, according to a comprehensive report published by AccuStream iMedia Research. The report, Online Music Spins and Media Spend: 2003 [...]
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CITY OF INDUSTRY, Calif. – Worksmart Media Group (www.worksmartmediagroup.com) has developed a new way for businesses to stay competitive in a market environment that challenges even the best entrepreneurs. The company has begun to promote custom made Small Format Videos (SFVs), or what they refer to as “Video Brochures” as a way for small- to [...]
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Advertising Research Consultants Perfect the Art of Communication Without Pre-testing Respondents LOS ANGELES – PhaseOne Communications, a leading Los Angeles-based research consultancy, defies convention with its unique analytical method that forecasts content effectiveness with pinpoint accuracy to provide improved communications and brand affinity for its clients. In the U.S., organizations spend more than $150 billion [...]
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Jivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first “Engagement Score” San Mateo, California – February 17, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced general availability of Jivox [...]
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Ad Networks Can Now Access Transparent Publisher Inventory for International Spot Buys or Multiple Campaigns Through PubMatic PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,500 online publishers with real-time ad optimization, announced AdFlex International, an expanded version of the popular AdFlex campaign fulfillment service that dozens of ad networks have used since [...]
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Instant Search Results Appeal to Advertisers and Users Alike PLEASANTON, Calif. – LeapFish.com, the only online search portal to deliver the best of the web in a click-free search, announced that traffic on its fast-growing search aggregator has tripled since the site’s November 2008 launch. The company reports that the LeapFish.com engine has received a [...]
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The 15th Stanford Accel Symposium Hosted by MediaX Will Feature Thought Leaders From WPP, eBay, Facebook, CNET, Yahoo! and LinkedIn PALO ALTO, Calif. – Accel Partners and Stanford’s MediaX announced their 15th symposium, which will feature unfiltered industry insights and offer the unique opportunity to learn and discuss the impacts of 2008′s dramatic events on [...]
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Increases Direct Ad Sales and Profitability for Online Publishers WOODLAND HILLS, Calif. – FatTail Inc. announced PageGage, sales optimization software for online publishers that want to maximize online advertising revenue and profits, process more transactions faster and dramatically reduce ad sales and operation costs. PageGage makes it easier for publishers to price, plan and sell [...]
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