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AOL’s Patch Launches 100th Site; Plans Expansion to More Than 500 Communities This Year
AOL’s Community-Specific News and Information Platform Plans to Hire More than 500 Professional Journalists in More Than 20 States by the End of 2010; New Editors Hired to Foster Rapid Growth NEW YORK – AOL Inc. (NYSE: AOL) announced the launch of Patch’s 100th site, Morristown Patch (http://morristown.patch.com). AOL also announced that Patch plans to [...]
Little Gift, Big Lift: Virtual Goods Prove to be a Highly-Effective Ad Medium
AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a [...]
Adjix Announces New Way to Advertise within Twitter “Tweets”
CARLSBAD, Calif. – Adjix, a revenue-sharing advertising network launched in August 2008 to monetize Twitter, is introducing an innovative new ad format today that will allow text ads to be embedded within Twitter tweets. “This new ad format will be a great way for Twitter users (Adjix “linkers”) to earn additional revenue, and its unobtrusive [...]
Vdopia launches VDO Labs for Video Advertising Research
NEW DELHI – Vdopia, the largest Video Ad Network and Video Ad Platform focused on Indians across the globe announced launching of VDO Labs. The research lab will focus exclusively on taking video advertising experience to the next level by creating innovations around video content. VDO Labs is building revolutionary ad formats such as Skin [...]
Zad Mobile’s Advertising Platform (ZMAP) Powers Indosat’s Launch of Sim Card IM3 i-klan
SAN FRANCISCO – Zad Mobile’s Advertising Platform (ZMAP), a multi-channel mobile advertising solution, is being used by PT Indosat Tbk (Indosat) (NYSE:IIT) (idx:ISAT) to support their new GSM prepaid card program: IM3 i-klan. By offering its subscribers access to sponsored services, Indosat, the second largest mobile operator in Indonesia, is reaching a young, technologically savvy [...]
AccuStream Research: CDNs Deliver 30% Growth in ’08 Led by Pro Video Publishing, Video Ad Network Momentum
MARINA, Calif. – Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007. The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to grow at 19% in 2009. Revenue attached to audiovisual verticals including professional video, video advertising, video advertising networks, CMS platforms, [...]
Lithium Technologies Launches New Analytics Offering to Measure the Health of Customer Communities
Community Health Index and Lifecycle Benchmark Service Enable Customers to Measure Results and Ensure the Success of their Communities EMERYVILLE, Calif. – Lithium Technologies, the leading provider of on-demand customer community solutions for the enterprise, announced the launch of Lithium Insights, the first and only set of analytic solutions available to accurately measure and benchmark [...]
Yahoo! Introduces New Ad Products to Help Marketers Reach Audiences With Greater Precision
New Targeting Capabilities Leverage Search Activities to Deliver More Relevant Display Ads; Ad Scheduling and Demographic Options Enable Greater Personalization for Search Ads ORLANDO, Fla. – Yahoo! Inc. announced the launch of three new targeting products for brand and performance marketers that are designed to help them reach the audiences that matter most when advertising [...]
PubMatic Launches Open, Real-time Monetization API for Ad Networks and Publishers
PubMatic’s API Allows Ad Networks to Instantly Access Premium Publisher Inventory Resulting in Increased Revenue for Participating Publishers PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, announced the official launch of its highly anticipated Application Programming Interface (API). The API will increase revenue for both [...]
Ad Ops Daily Briefs: February 26 2009
- Advertising Agency Search Consultant, Hank Blank, Completes the Villeroy & Boch Review Advertising Agency Search Consultant, Hank Blank, recently completed the Villeroy & Boch USA Bath and Wellness Division review. http://www.villeroy-boch.com. Hank Blank is an advertising agency search consultant specializing in identifying advertising, public relations and interactive agencies for clients. He also conducted the [...]
Software Reduces Steps Required to Create Measurable Marketing Campaigns
Market2Lead’s New User Interface Combines Ease of Use with Comprehensive Functionality SANTA CLARA, Calif. – Market2Lead, a leading provider of marketing automation software and services, announced a significant advancement in the usability of on-demand marketing automation. The company has released a new user interface for its products that makes creating automated demand generation campaigns faster [...]
ValueClick to Present at Upcoming Investor Conferences
WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq: VCLK) today announced that senior management will present at the following investor conferences: * Wednesday, February 25 at 1:00 p.m. ET at the Jefferies 5th Internet and Media Conference; * Thursday, February 26 at 11:40 a.m. PT at the Goldman Sachs Technology and Internet Conference; and * Tuesday, [...]
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