Posts Tagged With: California

blinkx Founder and CEO Named One of Digital Media Wire’s “25 Executives To Watch In Digital Entertainment”

» by Otilia Otlacan January 7th, 2009 at 11:37 am » Comments (0)

Digital Media Wire Recognizes blinkx CEO Suranga Chandratillake as Executive to Watch in the Digital Media and Entertainment Industry SAN FRANCISCO, CALIF. – January 6, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced that CEO and Founder Suranga Chandratillake has been selected as one of Digital Media Wire’s “25 Executives to Watch in Digital Entertainment.” The annual list recognizes 25 of the most innovative, creative and forward-thinking executives in the digital media and entertainment industry. Honorees are selected by the editorial and executive team at Digital Media Wire and represent companies that are shaping the industry. ...more »

blinkx Unveils the Un-roll Unit, A Unique, Immersive Approach to Online Video Advertising

» by Otilia Otlacan January 6th, 2009 at 9:00 am » Comments (0)

MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format. A media first, the Un-roll was developed in-house by blinkx in response to the industry’s ...more »

WiFi Usage Growing Rapidly in US and UK According to AdMob November 2008 Metrics Report

» by Otilia Otlacan December 30th, 2008 at 10:15 am » Comments (1)

Worldwide iPhone Requests Grew 52 Percent From October to November SAN MATEO, Calif. & LONDON - AdMob, the world's largest mobile advertising marketplace, highlighted growing WiFi usage in the US and the UK in its November 2008 Mobile Metrics Report. Worldwide iPhone requests grew 52 percent month over month to 359 million in November, giving the iPhone 6.3 percent of total requests. In the US the iPhone is now the #1 device with 9.9 percent of requests. The iPhone has by far the most WiFi usage, with 42 percent of US requests coming in over WiFi instead of a mobile operator network. ...more »

Dynamic Ad Leader Teracent Corporation Accelerates Growth by Naming Internet & Yahoo! Veteran Chip Hall as SVP Sales & Marketing

» by Otilia Otlacan December 30th, 2008 at 9:00 am » Comments (2)

15-Year Internet Media & Technology Executive Joins Deep Veteran Team SAN MATEO, Calif. - Teracent Corporation, the leading Dynamic Ad Platform, announced Chip Hall as its Senior Vice President of Sales & Marketing. Mr. Hall had previously been with Yahoo! Inc. in various executive roles, including managing the company’s Global Strategic Partnerships team. His experience includes co-founding Release Software, the first Internet software distribution company, in 1995 after successfully promoting early Internet companies such as Yahoo! and Verisign as a public relations executive. Mr. Hall also sold dynamic e-commerce systems to the Fortune 500 while at Organic Online and later ran ...more »

DialPlus announced as Smaato Winner of Mobile Advertising Award 2008

» by Otilia Otlacan December 29th, 2008 at 9:30 am » Comments (0)

Cool mobile application for ad enabled calls convinced international jury Mobile World Congress 2009 SAN FRANCISCO, Calif. - Smaato Inc., a pioneering provider for mobile advertising solutions announced the winner of the Smaato Mobile Advertising Award 2008. San Diego based DialPlus won over the jury with its application that is showing visual information from the web for a phone number before, during and after a call. “Congratulations to DialPlus for their outstanding product and thanks for the jury to select the winning companies. With more than 100 entrants in its first year we could not ask for more positive feedback. We think this ...more »

Gumiyo Teams with the Los Angeles Times to Launch Mobile Marketing Initiative for Automotive and Real Estate Advertisers

» by Otilia Otlacan December 26th, 2008 at 11:41 am » Comments (1)

With newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, today announced a venture with the Los Angeles Times (www.latimes.com) offering the latest online and mobile technology marketing solutions WOODLAND HILLS, Calif. - With newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, announced a venture with the Los Angeles Times (www.latimes.com) offering the latest online and mobile technology marketing solutions. The mobile marketing initiative connects consumers with The Times classified print and online automotive ...more »

Yahoo! Unveils a Smarter Inbox for Yahoo! Mail

» by Otilia Otlacan December 23rd, 2008 at 9:40 pm » Comments (1)

Next Generation of Yahoo! Mail Provides a More Social and Productive Communication Experience for Consumers, Builds on the Yahoo! Open Strategy SUNNYVALE, Calif. - Continuing the momentum of the Yahoo! Open Strategy (Y!OS), Yahoo! Inc. (Nasdaq:YHOO) introduced enhancements to Yahoo! Mail, providing consumers with a “smarter inbox” experience that will begin rolling out to users on a limited basis over the coming months. This next generation of Yahoo! Mail is part of the company’s ongoing effort to deliver more personally relevant starting points on the Web by integrating social functionality and opening products up to content and services from outside of ...more »

Mediaplex Releases Dynamic Behavioral Targeting Suite

» by Otilia Otlacan December 18th, 2008 at 10:00 am » Comments (0)

Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients to determine exactly who they want to target based on previous behavior and then deliver the most relevant message to those individuals immediately. The suite also includes dynamic optimization, dynamic rich media creative, and reporting to further improve the performance of client marketing programs. A prominent application ...more »

ValueClick Media Releases Retargeting Enhancements, White Paper

» by Otilia Otlacan December 18th, 2008 at 9:00 am » Comments (0)

Recency, Frequency, Exclusion and Personalization Add Flexibility and Improve Performance WESTLAKE VILLAGE, Calif. - ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced several enhancements to its Precision Retargeting™ product and the availability of a white paper entitled “Improving Performance with Retargeting,” which can be downloaded at www.valueclickmedia.com. Precision Retargeting™ is a core component of ValueClick Media’s Precision BT™ suite, which launched in July of this year. Precision Retargeting™ offers the ability to anonymously re-engage specific audiences based on their prior interest or interaction with a marketer’s brand. more »

Examiner.com to Offer Jivox Online Video Ad Service to Advertisers

» by Otilia Otlacan December 17th, 2008 at 8:55 pm » Comments (0)

Agreement will allow advertisers on Examiner.com’s 60 targeted local insider information sites to create and distribute ads across the Examiner and Jivox Publisher Networks Denver, Colorado and San Mateo, California (PRWEB) December 17, 2008 – Examiner.com, operator of a network of 60 geographically targeted local insider information websites today announced a white-label licensing agreement with Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers. Examiner.com will offer a co-branded version of the Jivox online video ad service to its advertisers and market the service across its local information sites. The agreement expands the already existing ...more »