AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences
PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a compelling case for why virtual goods may be the most effective form of advertising on social networks to date.

As the advertising industry tries to tap the growing number of people using social networks such as Facebook and MySpace, the answer may lie in a little box of Godiva chocolates. This is no ordinary box of bonbons. Although it has aroused the appetites of millions of people, it can never be eaten. Its ingredients do not consist of cocoa or milk, but of bits of code. This box of Godiva chocolates exists only on the Internet and was recently promoted by the famous chocolatier as part of a recent campaign through AdNectar.
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CARLSBAD, Calif. – Adjix, a revenue-sharing advertising network launched in August 2008 to monetize Twitter, is introducing an innovative new ad format today that will allow text ads to be embedded within Twitter tweets. “This new ad format will be a great way for Twitter users (Adjix “linkers”) to earn additional revenue, and its unobtrusive format won’t annoy recipients, like some other Twitter ad programs,” says Joe Moreno, founder and president of Adjix. A brief video demonstration is available at: http://adjix.com/AdjixEmbedAd.

One example of this new ad opportunity would be a local newspaper that tweets a headline with a link to the full article; at the end of the tweet is an ad from the Adjix network, giving the newspaper a new way to earn revenue.

Benefits to advertisers include:
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NEW DELHI – Vdopia, the largest Video Ad Network and Video Ad Platform focused on Indians across the globe announced launching of VDO Labs. The research lab will focus exclusively on taking video advertising experience to the next level by creating innovations around video content. VDO Labs is building revolutionary ad formats such as Skin Branding, Skin Branding with product placement, and Skin Branding with overlay.

Vdopia’s proprietary Dynamic Skin Branding technology allows the video player skin to change dynamically according to the targeting criteria specified by the advertiser. With this launch, advertisers can now target online video consumers with contextual, interactive advertising for every second of video watched.

In addition to the already successful pre roll ad format, Vdopia’s proprietary ‘Dynamic Skin Branding’ ad format delivers continuous brand visibility, highly measurable viewer engagement and extended call to action opportunity for advertisers, without interrupting the video viewing experience of the user. The innovative ad formats powered by VDO Labs are the most compelling interactive display advertising formats delivered in a customizable Flash ’skin’ integrated around the video player.
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SAN FRANCISCO – Zad Mobile’s Advertising Platform (ZMAP), a multi-channel mobile advertising solution, is being used by PT Indosat Tbk (Indosat) (NYSE:IIT) (idx:ISAT) to support their new GSM prepaid card program: IM3 i-klan. By offering its subscribers access to sponsored services, Indosat, the second largest mobile operator in Indonesia, is reaching a young, technologically savvy audience while generating a new line of revenue through the delivery of targeted ads on SMS, MMS, and RBT (known as i-ring). The Zad Mobile solution, in use at Indosat since 2008, initially supported SMS ads and now enables the ad placement via both i-ring and MMS. According to Guntur S. Siboro, Marketing Director at Indosat, “Indosat chose to partner with Zad Mobile based on their experience with large operators in the region and their ability to support our long-term multi-channel mobile advertising vision.”
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MARINA, Calif. – Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007.

The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to grow at 19% in 2009.

Revenue attached to audiovisual verticals including professional video, video advertising, video advertising networks, CMS platforms, online music spins, UGV and podcasting totaled $550 million, or 47.3% of total billings, according to CDN Account Verticals and Revenue Performance 2006 – 2010, a rigorous analytics report published by AccuStream iMedia Research.

Professional video (including advertising) remains the most penetrated and lucrative audiovisual vertical, with 76.2% of views delivered through CDN contracts.
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Community Health Index and Lifecycle Benchmark Service Enable Customers to Measure Results and Ensure the Success of their Communities

EMERYVILLE, Calif. – Lithium Technologies, the leading provider of on-demand customer community solutions for the enterprise, announced the launch of Lithium Insights, the first and only set of analytic solutions available to accurately measure and benchmark the health of online communities. Lithium Insights includes the Community Health Index and the Lifecycle Benchmark Service enabling customers to proactively monitor six key dimensions of community health, compare their communities’ performance to benchmarks and, most importantly, receive step-by-step recommendations to help improve performance. The Community Health Index is designed as an open standard, available for use by all in the customer community industry as a common way to measure community health.

“Lithium’s strength in reporting and metrics has helped us drive success with our customer community,” said Mark Hopkins, project manager for social media at Lenovo. “Having access to the Community Health Index and Lithium’s ability to benchmark our community against peers in size, tenure, and type provides us with insights that guide and optimize our growth and help us achieve our business objectives.”
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New Targeting Capabilities Leverage Search Activities to Deliver More Relevant Display Ads; Ad Scheduling and Demographic Options Enable Greater Personalization for Search Ads

ORLANDO, Fla. – Yahoo! Inc. announced the launch of three new targeting products for brand and performance marketers that are designed to help them reach the audiences that matter most when advertising online. The announcement was made during the Company’s keynote presentation at the annual conference of the Interactive Advertising Bureau.

“As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend. Yahoo!’s new targeting products significantly improve the ability for search and display advertisers to reach their target audience, providing increased efficiency and accountability,” said Michael Walrath, senior vice president, Advertising Marketplaces Group, Yahoo!. “Yahoo! remains incredibly well positioned to meet the growing advertiser demand for performance marketing offerings, and no other company can provide marketers with such scale and expertise across search and display advertising.”
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PubMatic’s API Allows Ad Networks to Instantly Access Premium Publisher Inventory Resulting in Increased Revenue for Participating Publishers

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, announced the official launch of its highly anticipated Application Programming Interface (API). The API will increase revenue for both ad networks and PubMatic’s publisher clients by allowing an instant and transparent connection between them for single or multiple ad campaigns on demand. The official API launch comes after a successful closed beta period with multiple ad network partners.

Benefits for Ad Networks:

* Increased Reach: Access to over 125 million unique users and thousands of websites
* Improved Targeting: Ad networks can leverage expanded targeting options including geography, frequency, user re-targeting, ad tag type, and much more
* Campaign Control: Ad networks have total control over pricing and timing for campaigns
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