LOUISVILLE, Colo. – Integration of national and local advertising content and the delivery of specific viewer-relevant messages within video on demand sessions were among multiple highlights from a Jan. 23-27…
LOUISVILLE, Colo. – CableLabs® has made the source code and development tools for a new advanced advertising toolset available under a free community license. Vendors and developers are invited to…
LOUISVILLE, Colo. – CableLabs’ recent multi-faceted Advanced Advertising Interop successfully demonstrated interoperability across a number of advertising interfaces as envisioned by industry standards and specifications. Held in conjunction with the…
Programmers and Cable Executives Attend Industry’s Largest Interop to Date LOUISVILLE, Colo. – CableLabs recently hosted the industry’s largest and most comprehensive Advanced Advertising Interop to date. Held in conjunction…
Industry Moves Toward Goal of Standardized Reporting, Fulfillment Across a National Footprint; Specs Part of Advanced Advertising 1.0 Architecture LOUISVILLE, Colo. – CableLabs® announced the issuance of a new set…
LOUISVILLE, Colo. – CableLabs hosted 14 companies at an Addressable Advertising Interfaces interoperability event the week of June 1 at its laboratories here. The event included multi-vendor interoperability testing for…
Industry Moves Toward Goal of Standardized, Advanced Ad Products Across a National Footprint LOUISVILLE, COLO. & NEW YORK – Canoe Ventures LLC and CableLabs announced the issuance of a new…
LOUISVILLE, Colo. – CableLabs® hosted an Addressable Advertising Interfaces interoperability event during the week of November 10 at its laboratories here. The interoperability event is part of the technical support…
