New “BidPlace” Will Provide Advertisers Unprecedented Transparency, Real-Time Bidding to Maximize Campaign Results

NEW YORK – Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s network, will provide greater transparency for marketers on a real-time basis to maximize the efficiency of their campaigns. BidPlace will launch in the first half of 2009. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.

“BidPlace unleashes the industry’s most powerful advertising technologies and puts them in the hands of advertisers,” said Lynda Clarizio, President of Platform-A. “This is the next step in Platform-A’s efforts to provide marketers a unified solution for brand advertising at scale and performance advertising across multiple media. BidPlace gives advertisers what they’ve been asking for — a more accessible and transparent approach and an ability to adjust the dials to get the best results.”
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NEW YORK–(BUSINESS WIRE)–Platform-A announced the launch of an affiliate marketing solution that links the buy.at affiliate network to the widget-based marketing tools of Goowy Media, Inc. The new offering lets publishers generate revenue by merging the power of affiliate, widget and viral marketing. buy.at is the affiliate network of Platform-A, and Goowy Media forms part of AOL’s newly created People Networks business unit. Platform-A, http://www.platform-a.com, is AOL’s digital advertising division.

This first-of-its-kind solution provides buy.at affiliate publishers with an exclusive gallery of advertiser-generated widgets through the buy.at web site. Once a publisher places a widget on their web site, consumers can grab it and distribute the widget to other locations on the Web, including social network pages, desktops and blogs. The publisher earns revenue for each sale driven by the widget, even if it’s several download-generations away from the publisher’s site.
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