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Marketing View Becomes the First Demand Generation System to Distribute and Track Leads from Campaign to Cash Regardless of Sales Model or CRM System SALT LAKE CITY – TreeHouse Interactive™, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced new capabilities today for its Marketing [...]
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- Silverpop Positioned to Usher in a New Age of Engagement Marketing Silverpop, a leading provider of online marketing solutions, underscored its leadership position in the new age of engagement marketing as it rolled out its new brand and Web site that features resources outlining how B2B and B2C marketers can more fully engage with [...]
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CAMBRIDGE, Mass. – Forrester Research, Inc. (Nasdaq: FORR): WHAT: Forrester Research, Inc. (Nasdaq: FORR) Marketing Forum 2009: Using The Down Economy To Catalyze Marketing Change In this economic climate, Marketing & Strategy professionals are faced with lower customer spending and marketing budget cuts. As a result, many brands go into “survivalist mode” — slashing experimental [...]
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OneSource Insight Offers Quick Articles & Tips for Business Professionals BOSTON – OneSource Information Services is pleased to announce the inception of OneSource Insight™, an online resource center for sales, marketing, and research professionals. This free resource center features brief, insightful articles written in a blog-style format to make for quick reading. “This is a [...]
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New Segmentation Enables Technology Marketers To Profile The Social Media Behaviors Of Their Customers CAMBRIDGE, Mass. – Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, according to new research [...]
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- Advertising Agency Search Consultant, Hank Blank, Completes the Villeroy & Boch Review Advertising Agency Search Consultant, Hank Blank, recently completed the Villeroy & Boch USA Bath and Wellness Division review. http://www.villeroy-boch.com. Hank Blank is an advertising agency search consultant specializing in identifying advertising, public relations and interactive agencies for clients. He also conducted the [...]
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Claim Details Google’s Abuse of Market Dominance to Squash Competition NEW YORK – TradeComet.com LLC filed in the United States District Court for the Southern District of New York, a complaint asserting Google violates antitrust laws by eliminating competition and choice. TradeComet was forced to file the lawsuit when Google refused to stop engaging in [...]
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- Demandbase Wins AlwaysOn OnMedia 100 Award Demandbase, a leading provider of B2B customer acquisition solutions, today announced that it has been named a 2009 OnMedia 100 winner in the technology enabler category. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Demandbase [...]
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New unit increases scale and efficiency for advertisers NEW YORK – Condé Nast is consolidating all of its digital assets into a single unit called Condé Nast Digital (CND), it was announced today by Charles H. Townsend, President and C.E.O. of Condé Nast. Sarah Chubb, formerly President of CondéNet, will be President of the new [...]
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STAMFORD, Conn. – In a new advertising campaign, Pitney Bowes Inc. (NYSE:PBI) highlights its expansion from core mailing solutions to encompass capabilities beyond those traditionally associated with the company. While the campaign’s primary message is that Pitney Bowes is broader than mail, the headline on each ad—“There’s a lot more here than you think”— drives [...]
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- Global Marketing Effectiveness Tracking company warns of low effectiveness level of advertising campaigns – LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking, released that 60% of all advertising spending it tracked around the world in 2008 failed to deliver the results expected by their marketers and [...]
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Despite Recession, Search Advertising Held Value, ROI Was Steady and Retail Sector Saw 9% Spend Increase Annually SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based [...]
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