Posts Tagged With: business to business

Hydrogen Launches New Ad Campaign for Microsoft Online Services

» by Otilia Otlacan December 17th, 2008 at 9:45 am » Comments (0)

SEATTLE - This month, Hydrogen Advertising unveiled its latest business-to-business campaign for Microsoft Online Services (MOS) – “The Right Tools. The Right Team.” A Formula One racecar and its capable pit crew serve as a metaphor for MOS, a suite of hosted communication and collaboration services that quickly delivers high-performance benefits to organizations and businesses in any category. Created to reach the technology decision makers at mid- and large-size companies worldwide, “The Right Tools. The Right Team.” campaign demonstrates that Microsoft Online Services deliver streamlined communications, simplified management, and business-class security and reliability “right from the start.” Hydrogen conveys this message ...more »

SEO Samba Introduces Its SEO Automation Platform to North American Search Marketers at the Search Engine Strategies (SES) Chicago Conference

» by Otilia Otlacan December 8th, 2008 at 11:10 am » Comments (0)

Search Engine Strategies Chicago 2008 Booth #424 CHICAGO - SEO Samba, a full-fledged SEO automation platform, unveils the first and only multi-tenants SEO platform for SEM firms and website marketers at 2008 Search Engine Strategies (SES) Chicago. SEO Samba is an exhibitor and sponsor in Chicago, where it will demonstrate its SEO platform in exhibitor booth #424. “While businesses are hard hit by rising pay per click costs, and the search marketing industry relies on hit or miss consulting, SEO Samba has built a system that helps website marketers succeed instantly with search engines instead of following ad hoc trial and error SEO ...more »

Search Engine Strategies (SES) Chicago 2008 Empowers Companies to Grow their Businesses

» by Otilia Otlacan December 8th, 2008 at 10:40 am » Comments (0)

Noted Stanford Law Professor and Marketing Visionaries to Speak at 10th Annual SES Chicago Conference Search Engine Strategies Chicago 2008 CHICAGO - Over 2,000 marketers scouting out sure-fire ways to boost their companies’ online presence are gathering to kick off this year’s Search Engine Strategies (SES) Chicago 2008 Conference & Expo . In its tenth year, SES Chicago (http://www.searchenginestrategies.com/chicago) gives attendees an unmatched combination of high-profile speakers, four-star rated sessions, and specialized educational tracks. The digital marketing conference takes place at the Chicago Hilton and runs December 8-11, 2008. This year’s conference hones in on current issues facing marketers—from social media to search ...more »

SustainLane Media’s Green Ad Network Doubles Audience in 2008

» by Otilia Otlacan December 8th, 2008 at 10:15 am » Comments (0)

Toyota, P&G, Visa Among New Advertisers Across 125+ Sites SAN FRANCISCO - Proving that green business is good business, SustainLane Media (SLM) more than doubled its audience reach in 2008. SLM’s Green Ad Network (www.sustainlanegreenadnetwork.com) now encompasses 21 million users, up from 10 million in January, as measured by IAB ad server Adify. This parallels a rapid expansion of content and increased demand from advertisers targeting the growing mainstream, green-minded demographic. The list of Green Ad Network partners comprises well-known blue chip corporations and progressive, forward-thinking companies across all sectors. Volkswagen, National Grid, Tom’s of Maine (Colgate-Palmolive), FIJI Water, Procter and Gamble, ...more »

Intermediate, Advanced Search Marketers Learn New Tricks at Search Engine Strategies (SES) Chicago

» by Otilia Otlacan November 28th, 2008 at 9:15 am » Comments (0)

Search Engine Strategies Chicago 2008 CHICAGO - The 2008 SES Chicago Conference & Expo (http://www.searchenginestrategies.com/chicago) announces a lineup of sessions that cover intermediate-level and advanced tools and strategies to improve campaign performance, optimize website content, and take existing SEO and digital marketing knowledge to the next level. This year’s SES search conference takes place at the Chicago Hilton, December 8-12, 2008. This year's program, developed with feedback from SES alumni, provides intermediate and advanced attendees with new ways to boost their organizations’ profitability, which is more important than ever in the current economic climate. SES also provides the ultimate atmosphere to network ...more »

Examine the World Advertising Industry Market Brief

» by Otilia Otlacan November 26th, 2008 at 9:15 am » Comments (0)

NEW YORK - Reportlinker.com announces that a new market research report related to the Advertising industry is available in its catalogue. World Advertising Industry Market Brief The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the industry, and provides the reader with concise, and crisp primers on up-to-date, and evolving trends and issues, modes of advertising (conventional and contemporary), and their respective revenue generation potential, and expenditures by region/end industries. The discussion on global market overview is tagged with short commentaries, and ...more »

Spending by Local Advertisers - Which Has Grown at a Frenetic 47 Percent This Year - Is Expected to Diminish to a Paltry 7.8 Percent in 2009

» by Otilia Otlacan November 20th, 2008 at 9:00 am » Comments (0)

DUBLIN, Ireland - Research and Markets (http://www.researchandmarkets.com/research/dac4c3/2009_outlook_big) has announced the addition of Borrell Associates Inc.'s new report "2009 Outlook: Big Slowdown Begins for Local Interactive Advertising" to their offering. Next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. The changes foreseen are not cyclical, and show no sign of improving quickly, irrespective of upward movement in the nation's economy. For local interactive media, the big slowdown has begun a year earlier than we anticipated. The spending levels by local advertisers – which have grown at a ...more »

Ad Ops Daily Briefs: November 17 2008

» by Otilia Otlacan November 17th, 2008 at 11:00 pm » Comments (0)

- George P. Johnson Acquires Online Marketing Agency and Mobile Device Platform In a bold move that acknowledges the unprecedented convergence of live events and digital marketing – and that brand marketers demand a one-stop agency for developing and executing these campaigns – experience marketing agency George P. Johnson (GPJ) today announced the acquisition of online marketing agency JUXT Interactive and mobile device platform MobilePromote. JUXT Interactive and GPJ MobilePromote bolster GPJ’s existing technology and digital strategy capabilities and translate into more cost-effective and integrated marketing campaigns for technology, automotive, financial services, healthcare and other B2C and B2B clients. - ValueClick to Present ...more »

Ad Ops Daily Briefs: November 14 2008

» by Otilia Otlacan November 14th, 2008 at 11:00 pm » Comments (0)

- Integrated Marketing - How to Get Past the Competitive Clutter From brainstorming to execution, integrating all aspects of your marketing campaigns is key to increasing your sales. Enter B2B expert Julia Pitlik, Senior Director Marketing Communications at Fujitsu, who will share her successes in getting past the clutter at the D/FW American Marketing Association’s Executive Luncheon, held Wednesday, Nov. 19th, 2008. At this event, Pitlik will discuss segmentation and consistent messaging across all mediums such as: media analyst relations, advertising, e-media programs, trade shows, lead generation programs, competitive analysis, RFP responses, and direct sales. She will also provide concrete examples and ...more »

Ad Ops Daily Briefs: November 4 2008

» by Otilia Otlacan November 4th, 2008 at 11:00 pm » Comments (0)

- Arizona State University Taps Impress Public Relations to Support Flexible Display Center Impress Public Relations, Inc., an international B2B agency, has been named agency of record for the Flexible Display Center at Arizona State University (“FDC”). The FDC is a partnership of ASU, the U.S. Army and private industry for the purpose of advancing development and commercialization of flexible display technologies. Impress will be involved in helping raise awareness of the FDC within government, academic and industry circles and the broader public. Unique among the Army’s University centers, the FDC was formed through a 10-year cooperative agreement with Arizona State University ...more »