PRINCETON, N.J. – How did businesses tell their story before the Internet? Ads, direct mail, radio and TV commercials, brochures and other means of communications allowed them to tell a part of their story. Then came websites giving organizations large and small the ability to present themselves without limitation, to customers and prospects, employees, vendors and investors. The synchronization of robust website content with sophisticated web-crawling technology that can extract and organize that content for marketing purposes is the fuel behind ALC’s new database, 3D eBusiness Intelligence (3DBI).

3DBI now provides data acquirers the opportunity to identify, segment and target businesses (and their executives) according to their “digital presence.” Digital presence is defined as an organization’s “commitment to the web” that takes the form of the depth and scope of its website or sites, the traffic it generates and the activities it performs on line.

3DBI currently contains unique data sets on some 10 million key executives at approximately 4 million U.S. based companies, who have made an investment in their digital presence. No longer bound by antiquated and restrictive data formats and rigid uniformly coded information, 3DBI integrates both structured and unstructured data nowhere else available, including:

• Metadata company descriptions (that are far more insightful than typical SICs or NAICs codes)

• Comprehensive set of firmographics such as employee size and sales volume

• Exact executive titles and biographies, searchable by key word

• URLs for 100% of records

• Website complexity (i.e. number of pages, broken links, etc.) and volume of traffic

• eCommerce capabilities (i.e. presence of shopping cart, credit cards accepted, keyword profile etc.)

• Website platforms and site maintenance technology

Data accuracy is certain because information is obtained directly from website content that is maintained by the organizations themselves. Plus, web crawling for updated information happens 24/7/365, ensuring timeliness of the data.

The 3D eBusiness Intelligence database is organized into five key data sets, each specifically designed to facilitate actionable insights into key market segments

3D eBusiness Intelligence Datasets:

1) 3D eBusiness Intelligence: Corporate Extracts

In addition to standard firmographics including type, employee size, and sales volume 3D eBusiness Intelligence delivers self-described, detailed company data deciphered from metatag terminology and the site’s content. This up-to-date information goes well beyond rigid SICs and can be searched by key words for more expansive reach or pinpoint refinement of the marketplace. Up to 3 executive contacts are included in these records.

2) 3D eBusiness Intelligence: eCommerce Businesses

Accessing eCommerce functionality extracted from online stores, this dataset provides detailed information about companies conducting sales on the internet.

3) 3D eBusiness Intelligence: Key Word Advertisers

Analyzing a company’s website complexity and popularity, this data provides a unique view into those corporations who engage in key word advertising to promote their goods and/or services on the web.

4) 3D eBusiness Intelligence: Technology Extracts

This unique data offers an inside look at the technology powering company websites. From the operating system to website popularity and complexity, information includes SSL certificates, number of incoming links, audio/video supported, website size, client/server side technologies, and much more.

5) 3D eBusiness Intelligence: Executive Extracts

The executives that a company features on its website indicates their influence over corporate direction and strategy. Therefore, this dataset provides the individuals most likely to be leaders and decision-makers. 3DBI captures exact titles, along with biographies and other executive descriptions extracted from websites. The data is comprised of much more information about executives than a static job function or title can convey, such as prior positions and current responsibilities, alumni data, professional associations, and more.

To learn more about 3D eBusiness Intelligence, please contact Annemarie Swingle at (609) 580-2754.

RALEIGH, N.C. – aiMatch announced that its comprehensive ad-delivery platform, which includes Simulation-Based Forecasting, Sales Performance Management, Advanced Delivery and Business Intelligence, now includes Sales Order Management, too. The company said that publishers have been integrating sales order management for too long, and it was time for an easier approach.

All too often, integration between third-party providers and common ad-delivery engines creates both data leakage and technical management problems. A single comprehensive offering from aiMatch solves both.

“Publishers can now work in a seamless flow, from RFP to Proposal to Approvals to Insertion Order to Campaign to Flight without having to re-key one character of data,” said aiMatch CEO Jeff Wood. “It may seem simple, but it’s built into our Advertising Platform — it doesn’t need to be integrated in — and this makes it easier to use and ultimately more insightful. There is only one login for our platform because it’s one system.”

Ad servers and workflow solutions have historically been difficult to integrate and maintain. Their differing taxonomies created needless friction, and the amounts and types of data elements in both systems were constantly changing. The process was an invitation to error.

Now, in addition to improving general workflow, implementing a single User Experience for both sales and ad operations streamlines communication between the two teams, so each can do their job better. Simple to use, simple to manage the unified platform makes it easier for the sales team to keep selling.

This story was first reported in DigiDay.

About aiMatch

Founded by a team of online advertising technology experts who have been entrenched in the industry since its inception, aiMatch is dedicated to putting advertising intelligence (ai) in the hands of online publishers, enabling them to create new and better defined audiences, launch new revenue opportunities, and maximize the value of their advertising inventory.

The aiMatch solution equips publishers with a comprehensive platform to help them make intelligent decisions. We solve the complexity of sales performance management, business intelligence, forecasting, simulation and ad delivery with unprecedented and scalable capabilities that match each publisher’s inventory with the best options.

aiMatch connects insights to action, enabling users to take a big-picture view of data and interact with it effectively. For more information, visit www.aimatch.com.

RALEIGH, N.C. – aiMatch announced the launch of the company and limited availability of its online advertising technology platform. Founded by a team of online advertising technology experts who have been entrenched in the industry since its inception, aiMatch is dedicated to putting advertising intelligence (ai) in the hands of online publishers, helping them create new and better defined audiences, create new revenue opportunities, and maximize the value of their advertising inventory.

aiMatch founders Jeff Wood, Guy Taylor and Ryan Treichler have more than 40 years of combined experience in the online advertising industry and have spent more than 10 years working together at Microsoft, aQuantive, Accipiter and Engage. The team has already established a global foundation with the addition of industry expert Steve Perks who leads the company’s efforts in EMEA.

Through their collective experience, the aiMatch team has played pivotal roles in solving the most complex challenges facing the online advertising industry. The team understands online advertising from all angles, creating a more holistic view of the opportunities and unique challenges publishers face. They have addressed the needs of local markets while implementing online advertising innovations in over 26 countries across six continents.

“While so many solution providers have been focused on helping publishers monetize remnant inventory, we recognized that publishers invest heavily in their content and need new tools to increase the value of their direct sold products,” explained Jeff Wood, aiMatch CEO. “That is why we are dedicated to offering solutions that leverage advertising intelligence to maximize their return on that investment.”

aiMatch also announced limited availability of its online advertising platform, currently open to early adopters, with full availability scheduled for June 2010. aiMatch has created a single, comprehensive solution for publishers to create, forecast, deliver and analyze online advertising products. The approach puts data in the hands of publishers for their benefit. The aiMatch solution is an open, extensible platform that can communicate with value-add systems for aggregating data into one actionable view, making it easy for customers to tailor to their specific needs.

aiMatch delivers advanced advertising intelligence tools to help customers manage and analyze data, and to make “intelligent” decisions based on that data. aiMatch overcomes the limitations of traditional ad serving solutions by enabling the analysis of unlimited amounts of data, ranging from the very simple to the extremely complex, and making that data actionable.

About aiMatch

At aiMatch we understand that premium, guaranteed inventory is a publisher’s primary online advertising asset. That is why the aiMatch solution is focused on publishers; to maximize and extend the value of that premium asset. We are not a Media Network or a “bolt-on” product. We leverage Advertising Intelligence to improve sales performance and drive revenue.

aiMatch equips publishers with multiple tools in a single solution to help them make intelligent decisions. We solve the complexity of business intelligence, forecasting, simulation and delivery with unprecedented and scalable capabilities that match the best use of a publisher’s online advertising inventory.

aiMatch connects insight to action, enabling users to view and interact with data in the “big picture” – to be proactive and effective in inventory placement, packaging and pricing. For more information, visit www.aimatch.com.

NEW YORK & LOS ANGELES – Fox Audience Network (FAN), a division of News Corporation, and Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) and a global leader in innovative media communications, announced a first-of-its-kind agreement that will enable Omnicom Media Group to leverage FAN’s suite of proprietary online advertising tools to power its recently-launched consumer insights planning platform called Living Segments.

The agreement marks the first time that an online advertising platform and media agency have forged an integrated partnership to create more effective consumer segmentation, and more efficient bidding and buying strategies.

“In a marketplace that is defined by both challenge and change, industry leaders need to work together to drive innovations that will optimize client investment,” said Matt Spiegel, CEO, Omnicom Media Group. “This groundbreaking partnership between Omnicom Media Group and Fox Audience Network exemplifies that dynamic, allowing us to deliver the information consumers want in the environments that matter most to them — quickly and cost effectively.”

“One of our priorities going forward is to deliver sophisticated tools and services to advertising agencies that will empower them to make more informed choices on behalf of their clients,” said Adam Bain, President of the Fox Audience Network. “By giving companies such as Omnicom Media Group this real-time audience planning and buying platform at scale, we know that FAN will quickly become not only a partner, but an invaluable resource to both agencies and marketers in the future.”

Under the terms of the agreement, Omnicom Media Group gains access to FAN’s Audience Insights, Audience Planner and Real-Time Bidding platforms — a suite of digital advertising campaign products that significantly enhance planning and buying efficiencies and effectiveness across all media environments for Omnicom Media Group clients.

FAN’s advanced audience segmentation services allow marketers to reach highly-customized yet anonymous groups of consumers who share mutual interests — such as autos, games, movies or music. The network’s proprietary Audience Insights tool will help power Living Segments by allowing Omnicom Media Group planners and buyers unprecedented access to the wealth of trends provided by FAN’s over 150 million unique U.S. users — an audience that Omnicom Media Group Director of Business Intelligence and Living Segments designer John Donahue describes as “the largest consumer panel in the world, delivering various insights that are invaluable to both online and offline marketers.”

According to Donahue, access to the FAN integrated suite of digital resources – including the Real-Time Buying platform that enables optimum bidding and buying efficiencies across online audiences, and the Audience Planner customization tool – enables Living Segments to “create brand message intersection across consumer passion points.”

About FAN

The Fox Audience Network (FAN) is a unit of News Corporation that supports monetization efforts across the company’s online content portfolio, as well third-party publisher sites. FAN leverages proprietary advertising technology to create highly-targeted advertising campaigns for a wide range of marketers, while also delivering cutting-edge tools and services to third-party publisher partners, advertising agencies and research companies. FAN works directly with hundreds of advertisers to develop customized marketing programs that optimize both branded and performance-based strategies. The company also developed and manages a self-serve advertising platform, which is currently utilized by more than 30,000 advertisers. In all, FAN reaches more than 158 million consumers each month* and owns partnerships with more than 700 online publishers.

About Omnicom Media Group:

Omnicom Media Group is the media division of Omnicom Group, Inc. (NYSE: OMC). In addition to its OMG Entertainment and Sports unit, it includes client media service companies, OMD Worldwide, PHD and Prometheus, as well other media related businesses. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

BOSTON – Conversion Associates, a business intelligence firm based in Allston, MA, announced it will launch their Conversion Action Platform (CAP). CAP combines web analytics and phone call tracking into one web-based, 24/7 platform. Designed to simplify enterprise-class tools, CAP optimizes marketing, sales, and customer service initiatives for the SMB market.

“The available systems in the market were either too complicated or expensive for some businesses to install, therefore many in the SMB market were unable to take advantage of the growth in business analytics tools.” said David Jenkins, CEO Conversion Associates.

CAP makes business analytics simple, impacting three key areas:

- Marketing: Combining the web analytics and call tracking can increase marketing accountability and make multimedia marketing measurement easier. Armed with access to real-time data on the performance of the messages alongside other online and offline strategies, businesses are able to adapt and improve messaging or media placement.

- Sales: Web data reveals what engages customers, this information can create better websites and it can help salespeople refine their pitches. Further, the addition of tracked phone lines and recorded calls, help businesses train their salespeople to close more deals.

- Customer Service: Phone call tracking improves customer service by monitoring employee/customer interaction. Additionally, CAP is a key tool in understanding on-line customer engagement and feedback allowing businesses to meet the needs of their customers.

“Existing analytics platforms are complex, difficult to manage, and settings are hard to change quickly. As a result, most companies are unable to leverage the power of real-time data to make business decisions,” said David Jenkins, CEO Conversion Associates. “We’ve designed CAP through 3 years of research and development, using the ‘Craigslist design approach’ and working closely with clients to determine product features. This process allowed us to develop and now launch CAP without venture funding.”

To view a virtual demo of CAP, please visit: www.conversionassociates.com

ABOUT CONVERSION ASSOCIATES

Founded in 2005, Boston-based Conversion Associates is a business intelligence firm. Conversion Associates are strategic consultants, engineers, analysts and designers. The Conversion Action Platform (CAP), a business optimization SaaS, tracks, measures and reports on real-time business analytics. CAP is unique combining web analytics and phone call tracking to the SMB market.

Conversion Associates earned recent recognition by Boston’s Mayor, Thomas M. Menino, as one of Boston’s “entrepreneurial success stories.”

SAN FRANCISCO – Blink Logic Inc., (OTCBB:BLKL), the innovation leader in Software as a Service (SaaS) Business Intelligence (BI) announced that it is launching a new solution to help advertising and marketing executives gain greater insight into campaign effectiveness.

Dealing with multiple data sources can be a challenging and cumbersome process. This issue often plagues organizations of all kinds. Companies have been limited by traditional business intelligence (BI) tools that are expensive and difficult to use.

Advertising and marketing executives feel this pain acutely. A myriad of data sources from campaigns, media, and customer sales data have to be combined, analyzed, and shared with clients. Analysts are an overburdened and expensive resource for this task. Additionally, many companies neither have nor want to support the internal IT infrastructure needed to streamline these efforts.

“With Blink Logic’s new advertising focused solution, executives can now concentrate on improving results and strengthening client relationships, rather then having teams devoted to day-to-day reporting,” says David Morris, President and CEO of Blink Logic. “Built from the ground up with the advertising world in mind, Blink Logic is focused around industry standards such as DART and Google analytics, but has the flexibility to accommodate integration with other platforms and data.”

The value add from Blink’s new offering is simple and two-fold; greater efficiency (less man hours needed to generate reports) and presentation (“sexier” reports and easy client access). With Blink Logic’s new offering agencies and marketers are presented with an easy choice in today’s tough economic environment.

About Blink Logic Inc.

Blink Logic Inc. (OTCBB:BLKL) partners with ISVs to deliver SaaS Business Intelligence (BI) solutions to business executives in companies and agencies of all sizes. With the Blink Logic platform, ISVs can enhance their customer offerings to include powerful, yet easy-to-understand, reporting and analytics. Executives can leverage a full range of BI capabilities and actionable information to enable them to make better, faster, more informed decisions, in order to continuously increase revenue, customer satisfaction and profitability. Blink Logic is provided as a secure internet-based solution. By sharing the software, hardware, maintenance and support costs across tens of thousands of customers, Blink Logic delivers tremendous capability to its partners and their customers at a low monthly subscription price. For more information, please visit www.blinklogic.com.

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.

Contract management provides publishers with financial workflow including automated proposals, approvals, booking and invoicing order processes. It completely integrates and synchronizes with CRM, inventory management and accounting systems, and reduces inefficiencies by enabling publishers to fully manage their ad campaigns in one, easy-to-use interface. Publishers also benefit from comprehensive reporting such as extensive revenue-based reports, reducing inaccuracies and expediting business processes.

“Our contract management software enables publishers to manage sales, inventory, trafficking, billing and revenues based on ads served,” said Cyril Moynot, Managing Director of FIVIA. “The addition of FIVIA’s contract management functionality to Open AdStream delivers greater efficiency and eases the complications of billing and revenue management.”

“To increase efficiency and accuracy, publishers require a full suite solution to replace the multiple technology tools needed to manage each component of their advertising campaigns,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “After an extensive review of the market, we have chosen to partner with FIVIA to further enhance Open AdStream’s capabilities, providing clients with an industry leading comprehensive ad management solution.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

FIVIA is an established premier provider of automated inventory, order and billing management software for the media and advertising industry. The company offers a full range of outsourced ad operations solutions, providing world-class brands with technology services to efficiently manage their businesses and improve their bottom line.

For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

BOSTON – OneSource Information Services is pleased to announce the inception of OneSource Insight™, an online resource center for sales, marketing, and research professionals. This free resource center features brief, insightful articles written in a blog-style format to make for quick reading.

“This is a great new resource to help sales and marketing professionals do more with less by tapping into innovative ideas. It combines objective information from experts with interactive comments from the community. The articles are designed to be short and to the point for busy professionals,” explained Sham Sao, Chief Marketing Officer for OneSource.

OneSource Insight features objective expertise covering a wide range of topics from sales and marketing strategies to online research and competitive analysis. New editorial content is added frequently to keep readers abreast of the latest trends, expertise, and ideas. Readers gain a broad range of perspectives by viewing both the original article as well as comments contributed by community members. Users can also share articles they like through social media services such as LinkedIn, Digg, and Facebook.

Some examples of articles posted include: “Sales Prospecting by Geography to Save on Travel Budgets,” “Analyzing Search and Market Trends with Google Insights” and “Using Corporate Social Responsibility Reports for Company Research.”

This new free resource can be found at http://insight.onesource.com.

About OneSource Information Services, Inc.

OneSource, an infoGROUP company, delivers prospect and business intelligence information on millions of companies and executives worldwide – optimizing clients’ sales and marketing efforts and assisting with business-to-business research activities. OneSource combines and organizes content from over 50 world-class suppliers and supports over 70 unique data fields, providing unparalleled data accuracy and information depth, delivered through the Web, CRM integrations, and information portals.

OneSource is headquartered in Concord, MA, with offices located in North America, Europe, Australia, and Asia. For more information, please visit www.onesource.com.

About infoGROUP

infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com.

Gabriels portal search technology is based on the Endeca Information Access Platform designed to offer search simplicity with the analytical power of business intelligence. Through Endeca Search, Guided Navigation®, and Content Spotlighting capabilities, Gabriels delivers superior experience to site visitors, while offering site owners the tools needed to create contextual advertising and premium placement opportunities.

Gabriels’ Endeca-powered technology provides vertical portals for over 300 media properties including such organizations as Scripps Networks, Network Communications Inc., The New York Times Company, Hearst Newspapers, Freedom Communications Cox Newspapers, Scripps Newspapers and Lee Newspapers.

“Online advertising revenue is critical to the survival of today’s newspapers as they work to replace rapidly declining print dollars with more targeted and transparent online sources of income to meet the needs of their changing audience,” said John Andrews, vice president, Industry Solutions for Endeca. “Gabriel’s Endeca-powered offerings have the potential to expand revenue opportunities through a proven classifieds serving platform, providing the engaging experience that visitors’ desire without the need for internal development resources. It’s a win-win for newspapers and other resource constrained publishers struggling to find new opportunities to grow revenue.”

Michael Gabriel, CEO founder of Gabriels Technology said that “the combination of Gabriels customized search products and leveraging the investment of Endeca technology provides the best in class online search and access capabilities for the consumer to find the home, car, job or product they are looking for efficiently and effectively. That experience increases overall site activity, as measured by important metrics like site visitors, click-through rates, and duration per visit.”

About Gabriels

Gabriels Technology based in Manhattan is the leading private-label ecommerce technology provider for architecting and developing custom web applications. Gabriels supports over 300 media properties across North America and Europe utilizing scalable technology to support content rich, high traffic sites, including hosting services within a mission critical environment. Gabriels expertise includes creating advanced search technology, Endeca, database programming, data management, and .NET development. For more information: gabriels.net or paul@gabriels.net

About Endeca

Endeca is a leading provider of enterprise search and information access software and solutions. Solutions built on Endeca’s technology deliver the clearest visibility into information, driving hundreds of millions of dollars in measurable cost savings and increased revenue for our customers. Powering these solutions is Endeca’s Information Access Platform™, a major Enterprise Search innovation based on a fundamentally new architecture for building high-ROI applications that let users easily find and act on any structured and unstructured data across the enterprise. More than 250 million end users around the world access information via Endeca solutions, which are in use at more than 600 leading organizations including: ABN AMRO, Boeing, Cox Newspapers, the U.S. Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Wal-Mart.

Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia. For more information: endeca.com or info@endeca.com.

SANTA CLARA, Calif. – Market2Lead, a leading provider of marketing automation software and services, announced a significant advancement in the usability of on-demand marketing automation. The company has released a new user interface for its products that makes creating automated demand generation campaigns faster and easier while maintaining its software’s unique capabilities to control automated lead nurturing campaigns through complex arbitration rules.

“Until now, the usability of on-demand marketing automation software declined as systems became more complex,” said Geoff Rego, co-founder and CEO, Market2Lead. “Our new user interface reverses that trend. It enables our software to provide marketers both the sophisticated functionality they desire and an interface that’s so intuitive, even entry level marketers can build marketing campaigns in as few as three easy steps. Our on-demand software helps marketers automate campaigns, deliver higher quality leads to their sales departments and save time.”

David Raab, database marketing consultant and author of the “Raab Guide to Demand Generation Systems,” said, “Usability is about more than making things easy: it’s about making important things easy. Market2Lead’s new interface makes the system’s powerful capabilities vastly more accessible to non-technical users.”

Adam Sarner, Research Director, Gartner, Inc., said, “Marketing automation software continues to be a popular investment, especially as the recession places stronger importance on nurturing leads that are not yet ready to buy. Many of the applications that perform such nurturing also offer many other capabilities, including the ability to manage multi-channel campaigns and provide business intelligence-style analytics. As the capabilities of these programs increase, they can become more and more difficult to use. A well-designed user interface that enables marketers to do complicated things easily becomes an important differentiator in the market.”

Features of Market2Lead’s new user interface include:

* A new drag and drop graphical editor for automated campaign creation
* Significant dynamic navigation improvements including direct access to opportunities so that marketing ROI can be measured
* Greatly enhanced smart search function
* New campaign, program, web form and list creation wizards
* Many new operational reports for instant access to marketing results
* Enhanced web services API that enables customers to configure automated imports and exports to and from their own custom data sources

“With this new release Market2Lead customers will find it easier and faster to create sophisticated automated lead nurturing campaigns,” Rego said. “The wizards for creating campaigns, forms and target lists will help new users get up to speed and become productive very quickly. And the drag-and-drop graphical editor for building sophisticated nurturing campaigns makes this functionality accessible to marketers at all levels.”

The latest release of Market2Lead’s software is available immediately. For more information, visit www.market2lead.com/solutions/marketing-automation-release-notes.html.

AUBURN HILLS, Mich. & DALLAS – The largest and longest-running annual survey of corporate sales and marketing executives, EventView 2009, reveals that senior sales and marketing executives in North America believe that among all marketing channels, meetings and events are the discipline that can be leveraged now to best drive ROI, and accelerate and deepen brand relationships.

These findings and many others are uncovered in the annual EventView 2009: North America report, the first report in a year-long series that will also provide insight into marketing in Western Europe, Asia Pacific and a number of verticals including Healthcare, Technology, Automotive and Financial Services. Between December 2008 and February 2009, 1,000 senior managers from North America, Europe and Asia Pacific were interviewed via telephone with the goal of bringing clarity to the value and role that events play in the marketing mix.

EventView is produced through a unique collaboration among The Meeting Professionals International (MPI) Foundation, the Event Marketing Institute (EMI) and George P. Johnson (GPJ). Early results from the North American report were published today at MPI’s “Meet Different” event in Atlanta, GA. The presentation and a “Top 10” of findings are now available at mpiweb.org. The full EventView 2009: North America report will be available for free download at www.mpiweb.org, www.eventmarketinginstitute.org and www.gpj.com later in February.

Three hundred senior sales and marketing executives – 41% of whom represent companies with revenues of $1B+ – weighed in to produce EventView 2009: North America. This first report reveals that face-to-face marketing activities are playing an integral role within the marketing mix, heightened in part by a downtrodden economy in which corporate marketers rely on every marketing dollar to deliver an increased and measurable impact.

“This first report of the 2009 series shows that CMOs and senior marketers believe events are the most effective medium to engage customers and move them to purchasing behavior,” said Bruce MacMillan, president and CEO of MPI. “While we’ve seen event marketing mature as an effective marketing channel for several years, the benefits become heightened in an uncertain economy. Marketing decision-makers have clearly taken notice.”

Key findings in EventView 2009: North America include:

* 53 percent of respondents chose event marketing as the discipline that best accelerates and deepens relationships with target audiences
* 26 percent of respondents chose event marketing as the marketing discipline that drives the greatest ROI, a four percent increase from the 2008 results
* 29 percent of respondents say they will transition from event marketing to experience marketing (integrated live and online experiences that drive deep brand interaction through highly-relevant storytelling and brand immersion) in the next 12 months – 33 percent say they have already transitioned
* Among North American respondents, companies that integrate measurement into their programs and track results are more than twice as likely to receive increases in their marketing budget than those that do not measure
* 66 percent of respondents plan on implementing or have already implemented green initiatives within the event function – a 32 percent increase from the 2008 results. Of that 66 percent, 44 percent are doing so as a result of a corporate responsibility mandate and report that green accounts for 13 percent of their event budget.

“EventView 2009: North America indicates that more than 60 percent of respondents have already transitioned or are transitioning from event marketing to experience marketing in the next 12 months,” said Robert G. Vallee Jr., CEO of GPJ. “This is a pivotal trend, and it shows that in the current downturn, senior-level marketers want the immediate and measurable business impact that experience marketing delivers. CPM is no longer the measure of success. It’s about engagement and follow through… what experience marketing does better than any other discipline.”

“We are witnessing a seismic shift in the marketing landscape that is creating a new understanding as to the manner in which brands can reach and influence marketing-adverse audiences,” said Kerry Smith, Executive Director of the Event Marketing Institute. “With the advancement of technology solutions empowering consumers to block unwanted commercial messages, the significance of the live event and the need for experience marketing as a means to grow or sustain market share has come full circle.”

About the EventView 2009 Study

Now in its seventh year, the EventView study is the event and meetings industry’s longest-running, global report on event marketing trends. Between Dec. 2008 and Feb. 2009, more than 1,000 individuals in marketing management positions from North America, Europe and Asia Pacific were interviewed via telephone with the goal of bringing clarity to the value and role that events play in the marketing mix. The results of the 2009 survey have a +/-3% margin of error.

About Meeting Professionals International and the MPI Foundation (www.mpiweb.org)

The MPI Foundation powers the vision of Meeting Professionals International (MPI), the meeting and event industry’s largest and most vibrant global community comprised of more than 24,000 members representing over 80 countries worldwide. Contributions from MPI members, chapters and organizations are invested in high-impact programs to support a rich, global meeting and event industry and shape the future of the meeting and event profession. For more information, visit mpifoundation.org.

About George P. Johnson www.gpj.com

Established in 1914, GPJ is one of the foremost experience marketing agencies in the world. Named one of Advertising Age’s “Top 25 Marketing Agencies”, it provides a full suite of relationship-building event, exhibit and live experience solutions through which it helps Fortune 500 and other premier companies bring their brands, services and products to prospects, customers, employees, partners, media, analysts, shareholders and other audiences around the globe.

About Event Marketing Institute www.eventmarketing.com

The Event Marketing Institute is a think tank, educator, and global professional resource dedicated to the advancement and development of best practices, insights and business intelligence for individuals and companies using live marketing as a strategic marketing initiative. EMI serves as a catalyst for innovative thinking in event marketing strategies, tactics and measurement.

Setting aside the obvious local and national economic conditions, sales managers cited staff concerns – not competitive pressures – as their biggest challenge. Managers have to find ways to motivate sales teams and get salespeople outside their comfort zone in order to have a successful year.

When broken down by industry, advertising sales managers expect increased growth in several sectors, with the biggest increases expected in the healthcare, restaurant, and retail sectors.

“Once you get past the automotive sector and all the bad economic news we’ve been hearing, there are substantial pockets of opportunity for local advertising sales in 2009,” said C. Lee Smith, AdMall president and CEO. “Resilient and consultative salespeople will find success helping advertisers navigate effectively through the current economic climate.”

Other key findings:

* 19% of sales managers anticipate a decline in advertising revenues in 2009.
* 17% of sales managers expect revenue growth of 6 – 10% over 2008.
* 56% of managers and 45% of advertising executives expect decreased revenues from the automotive market.

More results from the 2009 AdMall Local Advertising Sales Outlook are available on the Media Sales Today blog at http://www.mediasalestoday.com.

ABOUT ADMALL

AdMall is the leading local sales development system for media advertising sales professionals, with a proven track record of providing significant incremental revenue increases. AdMall provides detailed business intelligence for over 370 business types, and online advertising intelligence for more than 100 content classifications. Over 2,000 media properties nationwide arm their sales staffs with AdMall including television, cable, newspaper, online, direct response, out-of-home, radio, cinema and magazine. AdMall is a division of Sales Development Services (SDS), Inc. – a Westerville, Ohio firm founded in 1989.

ABOUT THE SURVEY

The 2009 AdMall Local Advertising Sales Outlook was conducted December 22, 2008-January 9, 2009. The sample size for this survey was 1,890 AdMall clients across the United States, including 289 advertising sales managers and 1,126 account executives.

LOS GATOS, Calif. – Commercials aired during Super Bowl XLIII have been watched online more than 28 million times since Sunday and one ad banned from broadcast made the top 20 most popular list, according to a viral video tracking report issued today by BayTSP.

As of 10 a.m. Pacific time Wednesday, the trailer for “Transformers 2” held the top spot with more than 3.6 million views and 721 copies uploaded to video hosting sites. The trailer for “G.I. Joe” moved up to second place with more than 1.6 million views and 279 copies posted online.

“Based on viewership rates, it appears that people waited until they got to work on Monday to start watching a lot of the commercials,” said Mark Ishikawa, CEO of BayTSP. “Our analysis shows that the Super Bowl remains a reliable outlet for getting a TV commercial to go viral.”

BayTSP is tracking propagation and viewership of more than 50 commercials aired during Super Bowl XLIII across more than a dozen video hosting sites, including YouTube, Daily Motion and YouKu. Viral video tracking and measurement is part of BayTSP’s larger business intelligence service used by the entertainment industry, advertisers and marketers to analyze consumer interest in feature films and television shows.

One of the most interesting findings from the analysis is that a commercial for People for the Ethical Treatment of Animals (PETA), which was rejected for broadcast, racked up more than 564,000 views on 15 versions posted to video sites, making it No. 13 of the top 20 most popular commercials.

Included below is a list of the number of unique clips for the top 20 commercials aired during the game and the number of unique views:
Title                                                Number of Videos           Unique Views
Transformers 2 Trailer                                        721         3,674,500
G.I. Joe Trailer                                                     279         1,681,896
Pepsi: Stay Forever Young                                     33         1,635,703
Career Builder: It’s Time                                       45         1,548,146
E-Trade Financial: Babies                                     30         968,060
Pre-released – SoBe: NFL Ballerinas                     19         858,643
Angels and Demons Trailer                                  38         747,802
Fast and Furious Trailer                                       67         715,154
Pre-released – Pedigree: Adoption                       21         705,562
Pepsi Max: I’m Good                                            14         657,941
Doritos: Crystal Ball                                             34         614,999
Bud Light: Conan goes to Sweden                        29         587,168
PETA: Banned ad                                                   15         564,649
Coca Cola: Bugs Heist                                          43         500,783
Bridgestone: Potato Heads                                   28         470,996
General Electric: Scarecrow                                  10         470,344
Year One Trailer                                                   18         462,712
Cheetos: The Birds                                               20         428,744
Pepsi: MacGruber                                                 17         422,175
Budweiser: Clydesdale Circus Love                      30         407,353

BayTSP provides business intelligence services to the entertainment industry, advertisers and marketers to identify where movies and television shows are posted online, what content is most popular and how many people are watching. Coupled with BayTSP’s enforcement services, content owners can better target and manage their online promotions. The data is also used to negotiate and monitor revenue sharing agreements with content distributors.

About BayTSP

BayTSP, founded in 1999, provides online copyright monitoring, enforcement, measurement and monetization services for the entertainment industry, software and videogame makers and the publishing industry. The company has its headquarters in Los Gatos, California. For more information, contact (408) 341-2300 or visit www.baytsp.com .

Web Analytics Wednesday (WAW), the world’s largest social networking event for web analytics professionals, is proud to announce the addition of the Web Analytics Association and the eMetrics Marketing Optimization Summit as Community Sponsors. “Having the web analytics industry’s professional association and the industry’s most popular conference join as sponsors of Web Analytics Wednesday is great for the event series,” says Eric T. Peterson, co-founder of Web Analytics Wednesday and CEO of the web analytics consulting group Web Analytics Demystified. “Our hope is to make the thousands of web analytics professionals that attend WAW events every year more aware of the WAA and eMetrics Summit.”

“Becoming a Community Sponsor of WAW will ensure that every eMetrics Marketing Optimization Summit around the world can have a Web Analytics Wednesday gathering,” says Jim Sterne, founder of the growing conferences. “This is exciting because now we have an open, grass-roots networking opportunity for everyone coupled with the conference which will help increase participation for both events.”

Community Sponsorship status allows the Web Analytics Association and eMetrics to help support Web Analytics Wednesday hosts, events, and participants around the world. Now, WAA volunteers wanting to host a Web Analytics Wednesday event can do so knowing they are supporting the Association’s community building goals.

“The Web Analytics Association is excited to become a WAW Community Sponsor since it provides a terrific networking opportunity for our membership,” says Seth Romanow, President of the Web Analytics Association. “It’s wonderful that Web Analytics Wednesday happens all over the world since the Association is a global organization working to serve the needs of all web analytics professionals.”

All web analytics professionals are welcome to host or attend Web Analytics Wednesday events. Find out more at http://www.webanalyticsdemystified.com/wednesday/

About Web Analytics Wednesday

Web Analytics Wednesday was founded in 2005 by Eric T. Peterson and June Dershewitz to provide local networking opportunities for web analytics professionals around the world. Events are regularly held in San Francisco, Boston, New York, Chicago, Paris, London, Sao Paulo, Stockholm, Beijing, Sydney, Seattle, Copenhagen, Dallas, Toronto, and Bangalore, India. More information about Web Analytics Wednesday can be found at http://www.webanalyticsdemystified.com/wednesday/

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by former JupiterResearch analyst Eric T. Peterson and author of O’Reilly & Associates Web Site Measurement Hacks, provides objective guidance to companies working to maximize the return on investment from web analytics. Web Analytics Demystified provides highly customized web analytics consulting to companies of all sizes working with technology like Omniture, WebTrends, Coremetrics, Unica, Nedstat, and Google Analytics. Consulting engagements focus on technology selection, analytics process, staffing and resource allocation, and the use of key performance indicators.

For more information on Eric T. Peterson and Web Analytics Demystified, please visit http://www.webanalyticsdemystified.com or call (503) 282-2601.

About the Web Analytics Association

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, and developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,800 members worldwide, representing forty countries and a broad spectrum of expertise. In addition to serving as a forum for members to discuss a wide range of issues related to the Web analytics profession, the Web Analytics Association works to build and elevate the profession through advocacy and education, and serves as the industry’s unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

About the Emetrics Marketing Optimization Summit

Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. The Web Analytics Association was founded by eMetrics audience members and speakers.

For more information about the eMetrics Marketing Optimization Summit please visit their web site at http://www.emetrics.org.

NEW YORK – Ai Media Group, the innovative search marketing firm based in New York, announces the addition of its new CEO, Andy Fenster. Mr. Fenster’s experience in the marketing and advertising industry includes his previous employment as Vice President and Controller of Big Flower Holdings, a $2.5 billion dollar advertising and marketing services company based in New York.

Mr. Fenster also spent 12 years at The New York Times Company serving in executive financial positions, including Corporate Executive Director and Assistant Corporate Controller. He also formerly served as a Senior Manager at Deloitte & Touche. He received an MBA from Rutgers and a BA from Hamilton College.

“We are thrilled that Andy has joined us to help meet the increased demand for the proven solutions that Ai Media Group provides to agencies and clients,” says Sergio Alvarez, Chief Operating Officer of Ai Media Group. “Andy will bring his in-depth knowledge and experience in finance and accounting to our organization and greatly assist in building strategic relationships as we continue to move forward.”

“I am looking forward to working with the team at Ai and adding my skills in the financial arena to our formidable team. As we enter 2009, Ai is well positioned to generate continued growth and offer better advertising solutions, despite a challenging economic environment,” said Mr. Fenster.

This recent growth can be traced in part to Ai Media Group’s cutting-edge search engine marketing services, which have been advanced by its strong working relationship with Google. Google offers a specialized team to support Ai Media Group accounts and enhances Ai Media Group’s unique proprietary platform.

About Ai Media Group:

The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and to act as consultants in order to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists. For more information, visit http://aimediagroup.com/.

PALO ALTO, Calif. – GlanceGuide, a leading provider of comprehensive analytics for measuring video effectiveness, announced it has joined the Brightcove Alliance, a global ecosystem of partners developing solutions and services for the Brightcove online video platform. Every Brightcove customer will instantly be able to take advantage of GlanceGuide’s powerful video analytics to precisely measure video and ad effectiveness.

GlanceGuide offers a hosted service that integrates directly with the Brightcove online video platform, capturing data from the moment a viewer presses “PLAY.” A patent-pending statistical engine produces highly visual real-time reports and charts that inform rapid decision-making and help boost bottom line revenues.

Tom Jasek, Vice President of Marketing for GlanceGuide, noted, “GlanceGuide has directly integrated our web analytics API with the Brightcove 3 platform. To start using the GlanceGuide service, you simply add one line of code from the Brightcove Studio to the media player. All video events are then captured and sent to our service, where custom reports are instantly created for each client.”

About GlanceGuide

GlanceGuide, Inc. offers a hosted video analytics service that captures every detail of the online video experience, showing precisely how users interact with video and ad clips. Each video on a site receives a unique single number “engagement score” that measures content effectiveness and ranks clips relative to one another. Clients can instantly see which videos and ads are working and can make adjustments to improve performance. Headquartered in Palo Alto, California, GlanceGuide’s management team brings to web video analytics the expertise of successful entrepreneurs with proven track records in business intelligence, analytics and web media technology. www.glanceguide.com

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today launched the latest version of Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.0 includes a completely re-engineered user interface and variety of new applications, delivering a powerful and comprehensive solution for publishers to easily maximize the value of their ad inventory.

Open AdStream 7.0 combines the powerful business intelligence of Web analytics with robust targeting options and a sophisticated decision engine, delivering the most lucrative ad in any digital format to any digital medium. The intuitive new user interface makes it easy for publishers to navigate Open AdStream’s wealth of feature sets and capabilities for optimizing campaigns to meet their unique needs. Campaign scheduling, administration and reporting are streamlined, and a customizable real-time dashboard provides up-to-the-minute data analysis.

With consumer behavior rapidly shifting and new digital marketing techniques emerging, publishers competing for ad revenue must ensure their campaign management solution clearly outlines every available option to maximize their profit and deliver detailed results. Thousands of popular Web sites such as United Media, eSignal and OK! Magazine use Open AdStream to manage their advertising inventory.

“In today’s hyper-competitive advertising environment, improvements in ad management can mean millions more in revenue for high-traffic publishers,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “Open AdStream 7.0 makes successful ad management accessible to every publisher, by presenting its extensive feature set in an intuitive interface that clearly provides the insight publishers need to maximize revenue from their ad inventory.”

One component of Open AdStream 7.0 that offers publishers a key advantage is its unique single tag architecture for custom targeting. By segmenting site visitors based on user attributes, behaviors and CRM data, publishers can target ads specifically at the audiences that matter the most to their business with just a single click.

Open AdStream is fully integrated with its state-of-the-art Rich Media Foundry automation system. Publishers can easily create, customize and serve rich media and video ads from all major third party rich media vendors.

Many of the new applications on Open AdStream 7.0 are designed to expand the ad management options for publishers with diverse infrastructures and business needs. For publishers with vertical networks or multiple Web sites, Open AdStream 7.0 can be tailored to match their particular business model and organizational structure. To determine whether cost per acquisition (CPA) campaigns would be more profitable, the new Performance Tracking functionality provides a full analysis of conversion activities occurring after their visitors either view or click on an advertising message.

A new global API also makes it simple to integrate custom or third-party software applications and access data through Open AdStream 7.0, enhancing efficiency, automation and functionality.

For more information on 24/7 Real Media and Open AdStream 7.0, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new Performance Tracking functionality for its Open AdStream® ad management platform. This new offering provides Web publishers with detailed and actionable insight into their audience behavior, to help identify optimal strategies for generating revenue.

With Performance Tracking, publishers get a full analysis of conversion activities occurring after their visitors either view or click on an advertising message on their site, and arrive on an advertiser’s site to browse or purchase. Open AdStream allows publishers to track conversions through multiple steps and assign specific revenue to each step. This allows clients to realize greater revenue by accurately attributing their audience’s actions.

With such a clear picture of their audience’s activities, publishers using Open AdStream can successfully evaluate the benefits of implementing a cost-per-acquisition (CPA) pricing model, to either support or replace cost-per-click (CPC) or cost-per-thousand (CPM) campaigns. Impressions and clicks can be tracked and reported through a variety of categories, including creative, campaign, advertiser or Web site.

“Partnering with 24/7 Real Media offers publishers access to the industry’s most effective and comprehensive targeting, tracking and reporting technology platform,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “Performance Tracking is the latest example of our consistent enhancements to Open AdStream, allowing publishers to better understand their core audience and maximize their advertising revenue.”

Publishers are also able to utilize the Performance Tracking functionality to track visitors arriving on their own site from external inbound campaigns, such as advertising on other sites. Subsequent activity conducted by visitors on the publisher’s site, such as downloads, searches and form submissions, can also be tracked and reported on.

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK – Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets and social networking.

Ai Media Group is a new venture headed by its Chief Operating Officer, Sergio Alvarez, who formerly led the top-ranked national sales team for Verizon’s SuperPages.com. Ai Media Group is 100% employee owned and operated.

“In today’s ever changing digital landscape, offering placement on a few networks is already old news,” says Sergio Alvarez. “Advertisers demand more and count on us to help them understand and track new advertising methods. We work with agency needs, whether it’s video, mobile or social networking. It’s not ‘one product fits all,’ rather which products are right for that advertiser.”

Incoming Chief Information Officer, Ron Trenka, has over 20 years of experience developing web applications for companies like Olympus America, Pfizer Pharmaceuticals, Alitalia Airlines, Absolut Vodka and others.

“The push for emerging technologies and different methods of advertising keeps us ahead of the curve,” Trenka says. “Our job is to deliver these results in a package that is easily understood while educating our partners.”

“Ai Media Group is an ideal choice for agencies, Certified Marketing Representatives (CMRs), and local businesses based all over the nation,” says Sergio Alvarez. “Part of our success comes from working as a team, which in a sales environment can be difficult. We integrate sales and technology into one unit in which independent roles work toward the same goal. In the end, it makes for a comprehensive package for the advertiser.”

About Ai Media Group:

The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and act as consultants to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists. For more information, visit http://aimediagroup.com/.

Open AdStream provides effective internal controls that enable the efficient management of affiliate sites, offering real-time updates on campaign status and greater control and transparency for both vertical network owners and publishers, for effective ad delivery. Network managers at companies such as Hola Networks, Godengo and United Online Media Group are now taking advantage of Open AdStream’s capabilities for this purpose.

“We use Open AdStream to consolidate our properties and our 50 million members into a single audience,” said Jeremy Helfand, Executive Vice President and Chief Sales Officer, United Online Media Group. “Its intuitive technology allows us to run individual site advertising programs while maintaining an effective system for cross-property buys. With Open AdStream, we can access scheduling, targeting, optimization, and reporting capabilities uniquely suited to our properties.”

Affiliate sites can also use Open AdStream to determine which advertisements are delivered to their Web pages, with robust information fields and controls to help categorize and measure they payout. They have the ability to accept and decline ads with ease, see any given report regardless of location, and gain access to specific subsets of information. Ultimately this efficiency enables the owner to focus resources and energy on running a successful network and gaining revenue.

Vertical networks can also utilize the recently introduced MultiSite feature, which provides access controls to streamline management for networks with decentralized trafficking.

“As the most comprehensive ad management system available today, using Open AdStream for vertical network management provides an enormous benefit to vertical network owners and Web site publishers looking for enhanced control and flexibility over their sites,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “Open AdStream gives network operators an all-in-one tool for managing revenue and combining feature sets to operate their business more effectively.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

For more information on 24/7 Real Media and Open AdStream for vertical networks, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

The new MultiSite features provide access controls and organizational means designed to streamline ad operations and visibility. Publishers can tailor their ad management and reporting to reflect their business hierarchies and organizational structure, while maintaining appropriate permissions access for all ad operations personnel.

Publishers are now able to customize the organization of their sites into different hierarchical groups on the intuitive Open AdStream interface based on various categories, such as geography, domain name or vertical market. For example, a publisher with multiple local news sites based throughout the country can access all of them with one login, and organize their sites by the regions of its choice to evaluate results and formulate future marketing strategies.

“This upgrade is the latest example of 24/7’s commitment to designing solutions that simplify ad management for publishers while addressing the complex demands and structures of their business,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “The new MultiSite functionality gives publishers unprecedented control of management and reporting to ensure optimal revenue generation across all of their sites.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.
For more information on 24/7 Real Media and Open AdStream and the new MultiSite functionality, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

NEW YORK – April 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced a partnership with four major publishers to create BBN, the nation’s largest B2B online advertising network. Cygnus Business Media, Nielsen Business Media, Reed Business and The McGraw-Hill Companies are coming together for the first time to offer unprecedented reach and more efficient media buys for online advertisers.

BBN offers the most highly concentrated and far-reaching collection of B2B targets ever created, including the Web sites of leading publications such as Construction Equipment, Adweek, AviationWeek & Space Technology and CPA Technology Advisor. The BBN network reaches nearly 10 million monthly unique users, with approximately 60% of their audience consisting of small business owners and decision makers. This powerful network includes more than 200 Web properties covering dozens of industries to ensure advertisers reach their specific B2B targets.

Former CBS executive and MarketWatch co-founder, Derek Reisfield, has been appointed Chairman of the new venture. “The BBN will fill a critical need by connecting B2B publishers with the advertisers and agencies trying to reach their high quality audiences in a way that provides greater reach,” said Reisfield. “The BBN is excited to launch with so many great B2B sites. At launch, we are the leading network for advertisers to reach high quality B2B audiences.” The BBN will also be inviting other B2B publishers to participate later this year.

The BBN properties are the latest addition to 24/7’s digital media offering, which consists of over 1,500 sites serving advertising impressions in countries around the world. 24/7 Real Media’s network reaches around 150 million unique viewers each month, with participants achieving optimal ROI through the industry’s most advanced targeting solutions including lifecycle management, search retargeting, geo-demographic, content, behavioral, retargeting and custom.

“BBN gives advertisers unparalleled access to reach decision makers across the entire B2B spectrum with one large-scale purchase, through four of the industry’s largest and most highly respected publishers,” said David J. Moore, CEO of 24/7 Real Media, Inc. “We continually innovate in order to deliver more effective targeting and broader reach for our advertising partners, and have developed the preeminent network in a number of verticals such as B2B.”

The BBN network will be utilizing Open AdStream®, 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

“This partnership will be a valuable opportunity for Cygnus to reach new advertisers and generate greater revenue for our online B2B properties,” said Carr Davis, CEO Cygnus Business Media. “24/7 Real Media has provided us with the tools and ad management expertise to ensure we are gaining the best value for our ad inventory across each of our publications.”
For more information on the BBN network, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company (Nasdaq: WPPGY), is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.