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ALC Harnesses Innovative Web-Crawling Technology to Produce Unique eBusiness Database PRINCETON, N.J. – How did businesses tell their story before the Internet? Ads, direct mail, radio and TV commercials, brochures and other means of communications allowed them to tell a part of their story. Then came websites giving organizations large and small the ability to [...]
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aiMatch addition makes it even easier for sales teams to identify products and inventory mixes — so they can spend more time selling RALEIGH, N.C. – aiMatch announced that its comprehensive ad-delivery platform, which includes Simulation-Based Forecasting, Sales Performance Management, Advanced Delivery and Business Intelligence, now includes Sales Order Management, too. The company said that [...]
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aiMatch Leverages Advertising Intelligence to Help Publishers Define, Increase and Sell Premium Inventory RALEIGH, N.C. – aiMatch announced the launch of the company and limited availability of its online advertising technology platform. Founded by a team of online advertising technology experts who have been entrenched in the industry since its inception, aiMatch is dedicated to [...]
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Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising Assets to Optimize Media Investment NEW YORK & LOS ANGELES – Fox Audience Network (FAN), a division of News Corporation, and Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) and a global leader in innovative media [...]
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Business Intelligence Firm Launches Business Optimization SaaS for SMB Market BOSTON – Conversion Associates, a business intelligence firm based in Allston, MA, announced it will launch their Conversion Action Platform (CAP). CAP combines web analytics and phone call tracking into one web-based, 24/7 platform. Designed to simplify enterprise-class tools, CAP optimizes marketing, sales, and customer [...]
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Blink Logic Responds to Advertisers Requests for Consolidated Data and Better Analytics and Reporting SAN FRANCISCO – Blink Logic Inc., (OTCBB:BLKL), the innovation leader in Software as a Service (SaaS) Business Intelligence (BI) announced that it is launching a new solution to help advertising and marketing executives gain greater insight into campaign effectiveness.
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Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution. [...]
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OneSource Insight Offers Quick Articles & Tips for Business Professionals BOSTON – OneSource Information Services is pleased to announce the inception of OneSource Insight™, an online resource center for sales, marketing, and research professionals. This free resource center features brief, insightful articles written in a blog-style format to make for quick reading. “This is a [...]
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NEW YORK & CAMBRIDGE, Mass. – Gabriels Technology Solutions, the leading private-label ecommerce technology provider and Endeca Technologies, Inc. a search and information access software company, announced the introduction of innovative search products for new media that provide a world class competitive advantage to media clients for increased site activity, higher lead generation, enhanced user [...]
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Market2Lead’s New User Interface Combines Ease of Use with Comprehensive Functionality SANTA CLARA, Calif. – Market2Lead, a leading provider of marketing automation software and services, announced a significant advancement in the usability of on-demand marketing automation. The company has released a new user interface for its products that makes creating automated demand generation campaigns faster [...]
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Data shows decision-makers are turning to event marketing to drive purchase behavior and deepen engagement in the face of an intensifying worldwide financial crisis AUBURN HILLS, Mich. & DALLAS – The largest and longest-running annual survey of corporate sales and marketing executives, EventView 2009, reveals that senior sales and marketing executives in North America believe [...]
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WESTERVILLE, Ohio – Sixty-eight percent of surveyed local advertising sales managers expect at least some revenue growth in 2009. The majority of respondents in the 2009 AdMall Local Advertising Sales Outlook – 35% of managers and 27% of account executives – predict 2009 sales revenue growth of 1 – 5 percent. Setting aside the obvious [...]
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