Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising Assets to Optimize Media Investment

NEW YORK & LOS ANGELES – Fox Audience Network (FAN), a division of News Corporation, and Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) and a global leader in innovative media communications, announced a first-of-its-kind agreement that will enable Omnicom Media Group to leverage FAN’s suite of proprietary online advertising tools to power its recently-launched consumer insights planning platform called Living Segments.
Read the full story

Business Intelligence Firm Launches Business Optimization SaaS for SMB Market

BOSTON – Conversion Associates, a business intelligence firm based in Allston, MA, announced it will launch their Conversion Action Platform (CAP). CAP combines web analytics and phone call tracking into one web-based, 24/7 platform. Designed to simplify enterprise-class tools, CAP optimizes marketing, sales, and customer service initiatives for the SMB market.
Read the full story

Blink Logic Responds to Advertisers Requests for Consolidated Data and Better Analytics and Reporting

SAN FRANCISCO – Blink Logic Inc., (OTCBB:BLKL), the innovation leader in Software as a Service (SaaS) Business Intelligence (BI) announced that it is launching a new solution to help advertising and marketing executives gain greater insight into campaign effectiveness.
Read the full story

Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.
Read the full story

OneSource Insight Offers Quick Articles & Tips for Business Professionals

BOSTON – OneSource Information Services is pleased to announce the inception of OneSource Insight™, an online resource center for sales, marketing, and research professionals. This free resource center features brief, insightful articles written in a blog-style format to make for quick reading.

“This is a great new resource to help sales and marketing professionals do more with less by tapping into innovative ideas. It combines objective information from experts with interactive comments from the community. The articles are designed to be short and to the point for busy professionals,” explained Sham Sao, Chief Marketing Officer for OneSource.

OneSource Insight features objective expertise covering a wide range of topics from sales and marketing strategies to online research and competitive analysis. New editorial content is added frequently to keep readers abreast of the latest trends, expertise, and ideas. Readers gain a broad range of perspectives by viewing both the original article as well as comments contributed by community members. Users can also share articles they like through social media services such as LinkedIn, Digg, and Facebook.
Read the full story

NEW YORK & CAMBRIDGE, Mass. – Gabriels Technology Solutions, the leading private-label ecommerce technology provider and Endeca Technologies, Inc. a search and information access software company, announced the introduction of innovative search products for new media that provide a world class competitive advantage to media clients for increased site activity, higher lead generation, enhanced user experience and increased advertising revenue.

Gabriels portal search technology is based on the Endeca Information Access Platform designed to offer search simplicity with the analytical power of business intelligence. Through Endeca Search, Guided Navigation®, and Content Spotlighting capabilities, Gabriels delivers superior experience to site visitors, while offering site owners the tools needed to create contextual advertising and premium placement opportunities.
Read the full story

Market2Lead’s New User Interface Combines Ease of Use with Comprehensive Functionality

SANTA CLARA, Calif. – Market2Lead, a leading provider of marketing automation software and services, announced a significant advancement in the usability of on-demand marketing automation. The company has released a new user interface for its products that makes creating automated demand generation campaigns faster and easier while maintaining its software’s unique capabilities to control automated lead nurturing campaigns through complex arbitration rules.

“Until now, the usability of on-demand marketing automation software declined as systems became more complex,” said Geoff Rego, co-founder and CEO, Market2Lead. “Our new user interface reverses that trend. It enables our software to provide marketers both the sophisticated functionality they desire and an interface that’s so intuitive, even entry level marketers can build marketing campaigns in as few as three easy steps. Our on-demand software helps marketers automate campaigns, deliver higher quality leads to their sales departments and save time.”
Read the full story

Data shows decision-makers are turning to event marketing to drive purchase behavior and deepen engagement in the face of an intensifying worldwide financial crisis

AUBURN HILLS, Mich. & DALLAS – The largest and longest-running annual survey of corporate sales and marketing executives, EventView 2009, reveals that senior sales and marketing executives in North America believe that among all marketing channels, meetings and events are the discipline that can be leveraged now to best drive ROI, and accelerate and deepen brand relationships.

These findings and many others are uncovered in the annual EventView 2009: North America report, the first report in a year-long series that will also provide insight into marketing in Western Europe, Asia Pacific and a number of verticals including Healthcare, Technology, Automotive and Financial Services. Between December 2008 and February 2009, 1,000 senior managers from North America, Europe and Asia Pacific were interviewed via telephone with the goal of bringing clarity to the value and role that events play in the marketing mix.
Read the full story