BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, introduced Burst Moms Spotlight Sites, a unique offering that provides advertisers with exclusive access to a select group of content rich websites that deliver “CEO Moms” and key household decision makers. With a kickoff roster of 23 sites, including MomsWhoThink.com, Parent Previews and CropMom, Burst Moms Spotlight not only provides an advertiser access to a valuable audience, but also offers guaranteed premium ad placements and custom integrated creative executions.

“Our commitment to long tail web publishers gives us an unequaled ability to deliver highly customized solutions to advertisers looking to reach vertical audiences,” said Jarvis Coffin, CEO of Burst Media. “Our Moms Spotlight Sites offering provides our publishers with the quality brand advertising they demand, and advertisers exclusive access to content-rich web sites and integrated creative opportunities to get their message noticed.”

Moms Spotlight Sites offers brand advertisers the opportunity to “lock-in” guaranteed premium inventory and premium placement – allowing them to connect with the targeted audiences responsible for making household purchasing decisions. Advertisers can also align themselves with exclusive content and leverage innovative and creative solutions including in-stream video, guaranteed home pages, guaranteed section openers, content integration, roadblocks, wallpaper units and other forms of high impact rich media.

“Burst’s exclusive offering differentiates them from other networks,” said Chris Vander Sys, co-founder of MomsWhoThink.com. Added co-founder Judy Schumer, “Burst’s Moms Spotlight program makes it easy for advertisers to reach our highly valued audience while we continue to produce and deliver the best moms-focused content available on the web. The ‘Spotlight’ offers a unique opportunity for advertisers to promote their products and services to actual household decision makers like our audience.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey focusing on online grocery shopping habits, the impact of online ads on consumers’ purchase decisions, and consumers’ use of online coupons. Administered in late March to nearly 3,200 adults 18 years and older, the survey revealed that Internet food and product ads have considerable influence in the decision making process for both online and in-person store shoppers.

The survey found good news for marketers in a number of consumer product categories typically stocked in grocery stores. Among these categories, at least seven out of ten shopper’s purchase decisions are influenced by online ads. These categories include entertainment items, such as movies and books, and household cleaning products. Additionally, nearly two thirds (65%) of shoppers looking for canned or boxed grocery products, and three out of five shoppers with appetites for bakery items and frozen goods are also influenced by online ads (60% and 59%).

Of the respondents who currently shop or are considering to shop online for groceries, several critical factors come into play while deciding which retailer to turn to. Price and quality (22% and 21%) are identified as the most significant considerations when deciding which online grocer to buy from. Time-saving (12%) and schedule-friendly (11%) options were also noted as deciding factors.

“Online grocery shoppers are incredibly valuable consumers,” said Mark Kaefer, Marketing Director at Burst Media. “And these consumers are heavily driven by price and quality, giving advertisers a distinct opportunity to target price-based incentives and leverage capabilities of web-based advertising to run special geographic, demographic and behavioral-based promotions.”

The Burst survey also found targeted coupons and sales promotions offered online for both online and offline redemption are especially popular with women. One out of three women (33%) said they redeemed an Internet coupon at a grocery store while 57% of women 55-64 years have used an Internet coupon while grocery shopping.

Online grocery shopping is set to gain traction in 2010 as the economy grows stronger and consumers see it as a viable option to visiting a brick and mortar store. The study found that 44% of respondents who have not already purchased grocery products online reported they are or may be considering making the transition. Furthermore, nearly a quarter (24%) of 18-24 year old primary grocery shoppers said they have shopped for groceries online, suggesting a promising future for online grocery shopping.

For more information about this Burst Media survey, download the full report at http://burstmedia.com/research/research.asp.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. The company’s Giant Realm unit represents some of the leading gaming sites that attract males age 18-34. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced it has completed the acquisition of On The Phone Media Limited – which conducts business as OTP Media (OTP). The strategic acquisition reinforces Burst Media’s position as the primary enabler of vertical content online and its 15-year commitment to providing complete advertising solutions to web publishers and advertisers.

OTP Media, established in 2002, has grown to become a leading advertising network in the United Kingdom with a particular focus on premium advertising. OTP’s publisher relationships span verticals including parenting, automotive, sport, food and entertainment.

Burst was the 16th largest ad network in the U.K. in February 2010, reaching nearly 12.3 million unique viewers. OTP will further enhance Burst’s presence in the U.K. market while providing a platform to expand the services it provides web publishers and advertisers. Advertisers will now have broader solutions to reach their target audiences, and OTP will gain access to Burst’s proven resources, processes, systems and technology.

“OTP Media shares our core value of championing online vertical content and the web publishers that produce it,” said Jarvis Coffin, CEO of Burst Media. “This acquisition adds to the value of what both companies can bring to U.K. publishers and the resources they can put to work for U.K. advertisers trying to reach engaged audiences online.”

Since its founding in 1995, Burst has focused on the Internet’s unique ability to deliver rich vertical content to hundreds of millions of loyal visitors every day. Advertisers have recognized the value of vertical content sites and have always been able to turn to Burst in order to reach their target audiences.

“By joining forces with the industry’s premier provider of services to vertical content publishers, we now have access to their proven business processes and technical resources,” said Ian Woolley, Managing Director of OTP Media. “This acquisition helps us both to expand our services and solutions that we provide publishers, and it will allow advertisers to closer engage with their target audiences.”

About OTP Media

OTP Media (www.otpmedia.com) was established in 2002 and works with premium publishers and brand advertisers to deliver innovative, bespoke, targeted marketing solutions which increase publisher revenues and deliver superior brand targeting, whilst maintaining the integrity of both the site and the brand. OTP Media exclusively represents sites such as www.streetmap.co.uk, www.carpages.co.uk, www.deliaonline.com, www.192.com, and www.Robbiewilliams.com. The company is based in London.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States. For more information, visit www.BurstMedia.com or call 781.272.5544

“Our partnership with Burst Media provides a unique opportunity that benefits advertisers, publishers, and consumers,” said Mark Miller, Managing Director of The Daily Jolt. “By partnering to create a college focused vertical advertising network, Burst Media provides an experienced national sales team that leverages the Daily Jolt’s brand equity and position in the college marketplace. This will allow publishers and advertisers to reach a broad audience and to provide targeted offers to the right people.”

In a recent Burst Media research study, college students were found to be the only demographic that spends more time online than with any other media type. The Daily Jolt College Network gives brand advertisers an easy solution for reaching these valuable college students and alumni in a single online media buy that provides comprehensive campaign management and consolidated reporting. The partnership will further cement The Daily Jolt’s position as a premier provider of content to college students, and bring the Daily Jolt brand in front of more advertisers looking to reach students across campuses nationwide.

“Working with The Daily Jolt as a partner presents a great opportunity for Burst Media and its clients,” declares Jarvis Coffin, CEO and co-founder of Burst Media. “The audience this network delivers has disposable income, an incredible influence on what’s in and what’s out, and is still developing brand loyalties. The beauty of the Daily Jolt College Network is that it brings this audience together – and will make it easy for advertisers to reach a highly valued target connected to truly great content, all in a single media buy.”

Burst’s Daily Jolt College Network is the third publisher-sponsored ad network to be launched by Burst Network in 2008, following the debut of the RealGM Sports Network and CDKitchen Cooking Network. Access to the Daily Jolt College Network is available only through Burst Network, Burst Media’s brand advertising division. This exclusive offering provides publishers in the network an expert sales team with deep advertiser relationships. Burst Media’s other branded vertical network offerings include the Burst Green Network, Burst Family Travelers Network, Burst Life Stages Network, Burst Early Adopters Network, and Burst Moms Network.

Click here to learn more about the Daily Jolt College Network or visit www.burstmedia.com/dailyjolt.asp.
About The Daily Jolt

The DailyJolt operates a national network of 200 campus-specific web sites run by a team of students on each campus. The Jolt is an authentic student voice – independent of the school’s Administration – featuring Campus Forums, Food Guide, Job Board, Love & Relationships Forums, Marketplace, Movies & Music, Ride Board, Sports, and Technology. The site’s content caters to males and females ages 18-30 that are either in college or have recently graduated. The Daily Jolt was first started by a group of college students from Amherst and Brown in 1999 and currently serves 15 million impressions to 500,000 unique visitors per month.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.