The vast majority (80.1%) of web surfers indicated concern about the privacy of their personal information such as age, gender, income and web surfing habits. Concern about privacy is prevalent among all age segments, and increased with the respondent’s age from 67.3% among respondents 18-24 years to 85.7% of respondents 55 years and older.

“Online privacy is a prevailing concern for web surfers,” said Chuck Moran, VP of Marketing for Burst Media. “Advertisers must take concrete actions to mitigate consumers’ privacy concerns and at the same time continue to deliver their message as effectively as possible. In addition and as recently seen in the news flare up regarding Facebook’s privacy controversy, publishers need to be completely transparent about their privacy policies.”

The survey also found that most web users believe web sites are tracking their behavior online. Three out of five (62.5%) respondents indicated it is likely that a web site they visit collects information on how they navigate and interact with it.

Also of note was the revelation that personal privacy is not something people are willing to give up for more relevant advertising. Based strictly on the description “advertisements more relevant to interest,” only one-in-five (23.2%) respondents would not mind if non-personally identifiable information was collected if ads were better targeted.

To view the full copy of Burst’s Online Insights report on privacy please visit http://www.burstmedia.com/research/current.asp.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced the appointment of Jim Garrity to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer (CMO) of Wachovia Corporation in July of 2007, will provide strategic leadership and support for Burst’s global business objectives.

“Jim Garrity has a longstanding reputation as a dynamic leader who has played a key role in elevating the brands of Fortune 50 companies,” said Jarvis Coffin, president and chief executive officer for Burst Media. “His vast experience and proven success in marketing both services and technology will be a tremendous asset to Burst.”

During his decade long tenure as CMO of Wachovia, Garrity played an instrumental role in transforming the brand (Wachovia) into a national financial services powerhouse. He also developed a highly regarded marketing ROI measurement system that ultimately moved marketing investment choices from intuitive and anecdotal guesses to fact-based decisions. Prior to that role, Garrity held executive roles in sales and marketing at IBM and Compaq. At Compaq he led a rebranding effort as they entered more mainstream markets and introduced more innovative products.

“Today more than ever, companies rely on Burst’s unparalleled targeting capabilities to reach deeper and engage more with their audiences,” said Jim Garrity. “I look forward to supporting the company as it continues to deliver consistent, bankable results for web publishers, advertisers, and media professionals around the world.”

He also served as a member of the board of directors for the Association of National Advertisers (ANA) from 1995-2007 and as Chairman in 1998. Garrity founded the ANA’s New Technologies Committee in 1995 and chaired the committee until 2007. From 1996-2007 he was a member of the board of directors for the AdCouncil.

Garrity is a co-founder of Bellwether Digital Bridge, LLC, a consulting firm which helps advertisers, agencies, and digital media companies bridge the gap between traditional and digital media with integrated marketing campaigns. Additionally, he sits on the Board of Advisors to two technology companies, Yap (Charlotte, NC) and Visual IQ (Waltham, MA).

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Burlington, MA – January 13, 2009 – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. Anchored by redOrbit.com and powered by Burst Media, the network includes more than 60 science and technology-focused websites, providing a unique opportunity for web marketers to reach 22 million highly educated, affluent and influential individuals. “The redOrbit Network aggregates original space, science, technology, and health content into a single entity,” said Eric Ralls, Founder and Publisher of redOrbit.com. “The network’s audience is intellectually curious – a trait that often puts them at the cutting edge for consumer products and services. They are the ideal audience for advertisers looking to reach technically savvy consumers who not only purchase products and services, but also influence the purchases of their family and friends.”

By providing web marketers with access to so many high impact sites at once, the redOrbit Network offers minimal buying complexity. As with all Burst Network offerings, the redOrbit Network provides full transparency, detailed reporting, and dedicated service.

“Advertisers recognize the increasing need for efficient media buys across appropriate mid and long tail sites on the internet,” said Don Byrnes, EVP of Media Sales at Burst Media. “The redOrbit Network offers media buyers a way to reach this desirable audience by combining the trust and experience of Burst Network with the editorial leadership of the highly recognized mid-tail publisher redOrbit.com.”
About redOrbit

RedOrbit, Inc., headquartered in Texas, was founded in November 2002. The web site, redOrbit.com, was launched in May 2003, with the goal of creating the largest, most unique internet community with the strongest consumer brand in the most underserved niche on the Web. redOrbit.com has since become the premier internet destination for space, science, health, and technology enthusiasts around the globe. For more information, visit www.redOrbit.com.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.

The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.

“Meeting the transparency and control requirements of the publishers in our Network and exceeding the performance expectations of our advertisers are key components of our vertical network strategy,” said Andy Horvitz, Vice President and General Manager of The Arts Ad Network. “adConductor, with its hosted offering and top notch professional services team, best meets our needs both for the launch of the network and as our organization and business grows.”

adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.

“There is an ongoing transformation of the advertising space and sophisticated vertical networks like the one built by The Arts Ad Network are taking part in this evolutionary process,” said Sean Keaveny, SVP of adConductor. “Advertisers are asking for the content-rich collection of sites that consumers visit and use. Advertisers who capitalize on the opportunities provided with this new approach will break through media clutter and reach the most interested consumers for their offer.”

About The Arts Ad Network

The Arts Ad Network is the world’s premier fine and performing arts content vertical ad network. The company represents a portfolio of content-rich arts web sites, with an audience of over 3,000,000 unique visitors monthly. The Arts Ad Network sells online advertising and sponsorship programs to brand advertisers and works closely with its publisher and agency partners to build successful campaigns. The Arts Ad Network is a division of Artfact.

Founded in 1989, Artfact.com is the largest global marketplace of fine and decorative arts, antiques, collectibles, and estate auctions and includes live online bidding with audio and video. The Artfact database now includes more than $101/£67 billion in unabridged auction results, including works by over 500,000 international artists. Artfact’s RFC Systems software manages the entire business of prestigious auction houses in seven countries and four languages. In 2007, Artfact purchased Invaluable.com, the leading provider of auction marketing services and databases to the United Kingdom market.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor ™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media (www.BurstMedia.com) released the results from a survey on the topic of ad clutter. The survey was administered to over 4,000 web users with the purpose of better understanding how ad clutter impacts a web users’ Internet experience, as well as its impact on the perception of advertisers who place ads on cluttered sites. Overwhelmingly, the findings reveal that websites cluttered with advertisements do a disservice to the publisher, the advertiser and the visitor.

According to the survey results, ad clutter not only annoys the audience but it also diminishes ad effectiveness. An astonishing three-quarters (75.5%) of the respondents who remain on a site they perceive to be cluttered say they pay less attention to advertisements appearing on its pages.

Additionally, although respondents accept that advertising will appear on a web page, for a majority (52.6%), there is low tolerance for more than two advertising units per web page. More than one-quarter (29.9%) of survey respondents immediately leave a site if they perceive it to be cluttered. Women are more likely than men to abandon a site that appears cluttered – 32.1% versus 27.5%.

A resounding survey finding is the negative impact advertising clutter has on a consumer’s perception of an advertiser’s products and services. One out of two (52.4%) respondents has a less favorable opinion of an advertiser when their advertising appears on a web page they perceive as cluttered. One-half (56.4%) of women claim clutter negatively impacts their opinion of an advertiser, versus 48.3% of men.

The survey also found that ad clutter’s negative impact on respondents’ opinions increases with age. Less than half (46.8%) of respondents 18-24 years were impacted negatively by clutter whereas nearly two-thirds (63.2%) of respondents 55 years and older were unfavorably impacted.

“One of the main obstacles to getting consumers’ attention online is ad clutter,” said Chuck Moran, VP of Marketing for Burst Media. “It is critical for advertisers to ensure their messages are being placed in a high quality content environment to receive the maximum exposure they deserve, and to preserve their brand’s reputation.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends. Comprised of 21 teen-focused websites, the network allows brand advertisers to reach 8.6 million unique users across 93 million monthly ad impressions – making it one of the largest content rich web properties to reach teens.

For advertisers, the Kiwibox Teen Network represents a new way to reach a highly valued audience in a fully transparent, youth-safe environment. For publishers, it allows them to monetize their inventory more effectively with access to larger brand campaigns as well as participate in other partnership opportunities, providing additional revenue streams.

“Student.com is a social networking and resource site just for students. It made perfect sense for us to be part of this new teen network of sites put together by Burst Media,” said Jeff Edelman, Founder and Publisher of Student.com. “By being part of a network of sites that enhance the lives of teens, we can offer our visitors more relevant advertising, and provide advertisers an environment where their message will be seen and remembered.”

The partnership further cements Kiwibox’s position as a premier provider of teen content, and places the Kiwibox brand in front of more advertisers looking for a consolidated way to reach the elusive teen audience.

“By partnering with Burst Media to build the Kiwibox Teen network, we will allow brand advertisers to cost-effectively reach teens in one single online media buy,” said Mike Howard, COO of Kiwibox.com. “Members of the network will be able to leverage our extensive knowledge of how teens connect online and build value for advertisers. As we continue to expand the network, our partners will have an increased ability to share ideas, content, tools and marketing opportunities across both the web and mobile platforms.”

The network allows advertisers to reach teens using standard banners and creative integration opportunities. Kiwibox has a nine year history of developing and executing brand campaigns including contests, custom game integration, section sponsorships, micro-sites, site skins, and many other out-of-the-box placements.

“At Burst it is our approach to provide our clients with the most targeted manner in which to reach their audiences,” said Don Byrnes, EVP of Media Sales at Burst Media. “Our relationship with Kiwibox has allowed us to do this for the coveted teen audience who devour online content daily.”

To learn more about the Kiwibox Teen Network please visit:

www.KiwiboxNetwork.com.

About Kiwibox

Founded in 1999, Kiwibox.com is the first social networking destination and online magazine where teens produce, discover, and share content. Kiwibox members are teens in the know who go to Kiwibox to enjoy personalized content and share their interests with peers. Kiwibox provides one of the largest distribution and marketing channels to connect advertisers with the highly sought after teen audience, in a controlled and interactive environment. Kiwibox is the primary business unit of Magnitude Information Systems, Inc.(Magnitude) (OTC Bulletin Board: MAGY). For more information, visit www.Kiwibox.com.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the launch of the Burst Auto Intenders Network, powered by adConductor™. Unlike other vertical ad networks, this Network consists of an advertising program that moves beyond content to include behavioral targeting of ads to consumers who have exhibited purchase-intent behaviors such as a price search or configuration by make and model on in-market automotive sites. Ads are shown to these in-market auto shoppers when they visit any of 4,600 highly-targetable web sites in Burst Network.

“Reaching consumers at the tipping point of a major purchase decision is critical for marketers,” said David Cooperstein, CMO of Burst Media. “Our Auto Intenders Network gives auto marketers the opportunity to reach the consumer who has displayed in active interest in buying a car, even when they are engaged in other, lifestyle-oriented content. In this challenging economic environment, being able to reach the active shopper is powerful opportunity marketers cannot pass up.”

The behavioral component of the Burst Auto Intenders Network allows advertisers to take advantage of the broad reach provided by Burst Network to potentially reach over 50% of all in-market auto consumers. Additionally, the Network includes auto specific content that appeals to auto buyers and enthusiasts, and can be packaged with lifestyle content to reach valuable demographic segments such as Moms, men, environmentally aware consumers, and luxury seekers.

In addition to the benefits to advertisers, the Burst Auto Intenders Network provides web publishers with high quality brand advertising at higher CPMs. The Burst Auto Intenders Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and invite them to engage with their brands. Other Burst vertical audience networks include Entertainment, Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, Thought Leaders and Wellness. Burst also offers publisher-led networks including the CDKitchen Cooking Network, the RealGM Sports Network, the Daily Jolt College Network and the Kiwibox Teen Network.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced the launch of the Burst Thought Leaders Network. The network contains 140 websites delivering more than 150 million impressions monthly. Burst’s Thought Leaders Network delivers information to an affluent, predominantly male audience that is 35 years and older. Sites included in the network present an ideal venue for advertisers to reach decision makers who possess tremendous buying power and influence on consumer trends.

“Today’s thought leaders are drawn more than ever to the real time updates that news and information websites provide,” said David Cooperstein, CMO of Burst Media. “As news about the economy, politics, and world events affect decision makers, advertisers have an opportunity to create affinity with them through timely, targeted messages on content rich sites.”

“Our readers are riveted by the current stream of international, economic and political news,” said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. “They look to us to provide up-to-the-minute information that helps them better understand world events and the impact they have on their lives. By being part of a network of high quality, news driven sites we believe we will be able to offer our visitors more relevant advertising, and offer advertisers an environment where their message will be respected and read.”

The Burst Thought Leaders Network includes sites and blogs covering a variety of topics including: news, finance, politics, business, technology and international affairs. Many of the websites in the Burst Thought Leaders Network have been pre-qualified to run custom advertising creative and rich media ad units like expandables and in-banner video as well as high-impact sponsorships and placements. Additionally, many sites in the Network offer a clickable wallpaper unit. This cutting-edge creative unit, powered by AdCamo, offers advertisers a much larger creative footprint on websites to grab the attention of this very important and influential audience.

The Burst Thought Leaders Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and invite them to engage with their brands. Other Burst vertical audience networks include Entertainment, Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, and Wellness. Burst also offers the CDKitchen Cooking Network, the RealGM Sports Network, and the Daily Jolt College Network.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division of Viacom (NYSE: VIA), recently announced MTVN Tribes, a series of demographic-focused vertical ad networks built around the company’s core online properties, including MTV.com, VH1.com, CMT.com, Spike.com and ParentsConnect.com. Tribes will use AdConductor for ad management, ad serving and publisher relationship services.

AdConductor enables centralized management of advertising operations across large networks of owned and affiliated websites. The technology platform coordinates the various aspects of ad network management including: inventory management and forecasting; ad sales; campaign setup, delivery and optimization; campaign reconciliation; and state of the art publisher reporting and management. As a result, AdConductor enables its publisher clients to offer advertisers highly engaged audiences with maximum advertising efficiency. Tribes extends the vertical reach of MTVN’s online presence, offering advertisers an efficient avenue to reach targeted consumer segments.

“There is an ongoing transformation of the advertising space, and sophisticated vertical networks like the ones built by MTV Networks are catalysts in this evolutionary process,” said Sean Keaveny, Senior Vice President of AdConductor Sales. “The portal mentality is losing ground and advertising is finally moving toward focused, content-rich websites that consumers visit and use. Advertisers that capitalize on the opportunities MTV Networks’ Tribes provide will break through the media clutter and engage finely targeted consumer segments on high quality, branded web properties.”

“Integrating a complete solution for the management of advertising distribution over many sites is a critical component of our vertical network strategy,” said Heather Hopkins, Senior Vice President and General Manager of Tribes for MTV Networks. “Tribes is about leveraging the power of the Web to connect the right marketer to the right consumer – at the right time and place. AdConductor helps us deliver on our commitment to always offering relevant advertising to consumers with an array of passions and interests.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

“AdConductor has been a part of our advertising operations for years,” said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. The Christian Science Monitor (csmonitor.com), is one of the most respected international daily newspapers, and recently renewed its contract with AdConductor. “Burst understands a publisher’s needs and their commitment to transparency in all of their applications assures us of the quality we demand. It is a pleasure to continue to work with AdConductor to enable our targeted advertising services.”

The growth of AdConductor’s client base solidifies its position as a leading ad management and ad serving technology for independent web publishers. AdConductor offers two different service levels – AdConductor’s Desktop solution is designed for publishers who are looking for a single-site ad serving and campaign management solution to power advertising programs. AdConductor also offers an Enterprise solution that enables centralized management of advertising operations across large networks of affiliated websites. AdConductor incorporates Burst Media’s twelve years of technological innovation and online advertising best practices, delivering its capabilities via multiple secure ad serving data centers.

“The online publishing environment is transforming, becoming even more specialized as content becomes customized for users,” said Sean Keaveny, Senior Vice President, AdConductor Sales. “By choosing AdConductor as a mechanism for advertising delivery, publishers can finely match appropriate ad content to their sites to maximize revenue opportunities.”

AdConductor client wins and renewals include: Americas’ SAP Users’ Group (ASUG), CatholicContent.com, EveryZing, F+W Media, Inc., Ideal Media, LLC., Kidz Bop L.L.C., MedTech Publishing Company, LLC, mybeautybestfriend, National Association of REALTORS® (realtors.org), Pangea Media, PawSpot.com, Powderhouse Productions, Inc. (shoetube.tv), RegionalServicesRated.com (RatingSmart.com), SheZoom, Inc., Summit Publishing Company, The Christian Science Monitor, The Daily Hampshire Gazette (GazetteNET.com), THEOOZE, Valassis Communications Inc., and Velocityscape.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

“Panraven’s StoryAds solution represents a new, dynamic media type that has already demonstrated exceptional user engagement in the form of impressive click-through and pass-along rates,” said Cecyl Hobbs, CFO of Panraven. “Burst’s 12 years of experience working directly with publishers and advertisers affords them a unique understanding of the needs of this marketplace. We chose to work exclusively with Burst Media as our launch partner to bring the powerful StoryAds creative unit to a huge network of advertisers and independent web publishers.”

With highly interactive capabilities, Panraven’s StoryAds offers versatile solutions for advertisers to communicate their message to consumers. This new rich media unit offers robust, easy-to-use tools and template designs to help advertisers build their own StoryAds with existing creative assets. Additionally, Panraven’s StoryAds can be shared by consumers via email, Facebook and MySpace pages, or blog posts. StoryAds also allow for full user interaction including data entry, testimonials, contests, sweepstakes submission, and more.

As a partner to Panraven, Burst Network can distribute an advertiser’s StoryAds across the more than 4,600 high quality independent websites in its fully transparent online ad network. Advertisers utilizing Panraven’s rich media technology will be able to employ Burst Network’s robust targeting, optimization, tracking and reporting capabilities. StoryAds exemplifies Burst’s commitment to expand the creative options available to advertisers from an ad network. Creative solutions available on Burst Network include rich media, mobile, video and other “out-of-the-box” interactive ad units.
About Panraven

Panraven offers an exciting and powerful new way for people to capture, share and treasure their memories and passions. The multimedia service allows people to chronicle and communicate their life experiences through vibrant, expressive stories that can be viewed and shared online and printed in high-quality professionally bound books. Founded in 2005 and based in Cambridge, Massachusetts, Panraven is privately held. For more information, visit www.panraven.com.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

“Our partnership with Burst Media provides a unique opportunity that benefits advertisers, publishers, and consumers,” said Mark Miller, Managing Director of The Daily Jolt. “By partnering to create a college focused vertical advertising network, Burst Media provides an experienced national sales team that leverages the Daily Jolt’s brand equity and position in the college marketplace. This will allow publishers and advertisers to reach a broad audience and to provide targeted offers to the right people.”

In a recent Burst Media research study, college students were found to be the only demographic that spends more time online than with any other media type. The Daily Jolt College Network gives brand advertisers an easy solution for reaching these valuable college students and alumni in a single online media buy that provides comprehensive campaign management and consolidated reporting. The partnership will further cement The Daily Jolt’s position as a premier provider of content to college students, and bring the Daily Jolt brand in front of more advertisers looking to reach students across campuses nationwide.

“Working with The Daily Jolt as a partner presents a great opportunity for Burst Media and its clients,” declares Jarvis Coffin, CEO and co-founder of Burst Media. “The audience this network delivers has disposable income, an incredible influence on what’s in and what’s out, and is still developing brand loyalties. The beauty of the Daily Jolt College Network is that it brings this audience together – and will make it easy for advertisers to reach a highly valued target connected to truly great content, all in a single media buy.”

Burst’s Daily Jolt College Network is the third publisher-sponsored ad network to be launched by Burst Network in 2008, following the debut of the RealGM Sports Network and CDKitchen Cooking Network. Access to the Daily Jolt College Network is available only through Burst Network, Burst Media’s brand advertising division. This exclusive offering provides publishers in the network an expert sales team with deep advertiser relationships. Burst Media’s other branded vertical network offerings include the Burst Green Network, Burst Family Travelers Network, Burst Life Stages Network, Burst Early Adopters Network, and Burst Moms Network.

Click here to learn more about the Daily Jolt College Network or visit www.burstmedia.com/dailyjolt.asp.
About The Daily Jolt

The DailyJolt operates a national network of 200 campus-specific web sites run by a team of students on each campus. The Jolt is an authentic student voice – independent of the school’s Administration – featuring Campus Forums, Food Guide, Job Board, Love & Relationships Forums, Marketplace, Movies & Music, Ride Board, Sports, and Technology. The site’s content caters to males and females ages 18-30 that are either in college or have recently graduated. The Daily Jolt was first started by a group of college students from Amherst and Brown in 1999 and currently serves 15 million impressions to 500,000 unique visitors per month.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Burlington, MA-July 08, 2008- Burst Media, a leading provider of advertising representation, services and technology to independent web publishers, today announced that Reed Business Information (RBI) has renewed its contract for AdConductor, Burst’s online advertising management solution. AdConductor offers an integrated ad operations technology platform, and management services that enable web publishers and media companies to power online advertising operations. RBI has renewed with AdConductor to continue the success they have had with the growth of their online ad sales.

Reed Business Information provides a range of communication and information channels including magazines, online media, and marketing services around the globe. In 2006, RBI turned to AdConductor for a technology and service solution to manage ad operations for their various online publications. AdConductor’s well-tested and highly scalable inventory forecasting, campaign management, reporting, targeting and billing tools help Reed Business Information deliver the advertising they sell across their network of B2B web sites.

“As a business to business publisher, we had ample opportunity to expand digitally but lacked the infrastructure to manage our growing online advertising business,” said John Blanchard, Vice President of Manufacturing of Reed Business Information. “AdConductor provides us with the tools and expertise that help deliver online ads to the right place, at the right time, and maximize our yield. The AdConductor team of dedicated professionals helps us to continually refine the processes, build custom applications and reports and offer the support that our ad operations need. Partnering with AdConductor has definitely had a positive impact on our online revenue.”

The AdConductor technology serves billions of ads every month to thousands of websites, ad networks and leading publishing organizations like RBI. AdConductor’s easy to use interface, inventory forecasting, campaign optimization, campaign reporting and customer service all contributed to RBI’s decision to renew their contract. In addition RBI cited the increased efficiency, cost effectiveness and a maximized CPM yield as factors in their decision to renew their relationship with AdConductor.

“The business opportunity presented by online advertising is becoming critical to offline publishers,” said Jarvis Coffin, CEO of Burst Media. “Publishers like Reed Business Information understand the need to manage their online business with a scalable solution like AdConductor to fuel business growth. AdConductor is honored to be working with Reed Business Information to deliver top-tier technology and services to their business publications.”
About Reed Business Information

Reed Business Information (RBI), the largest business-to-business publisher in the U.S., offers business professionals in the media, manufacturing, electronics, construction and retail industries more than 80 market-leading, business-to-business publications, 55 Websites, custom publishing, directories, research and direct-marketing lists. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) – a world-leading publisher and information provider operating in the science and medical, legal, and business-to-business industry sectors. Additional information can be found at www.reedbusiness.com/us.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.