Posts Tagged With: Burlington

The Arts Ad Network Selects adConductor to Power New Vertical Ad Network

» by Otilia Otlacan December 24th, 2008 at 1:15 pm » Comments (0)

Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites BURLINGTON, Mass. - Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network. The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers ...more »

Burst Media Study Reveals the Perils of Ad Clutter

» by Otilia Otlacan December 19th, 2008 at 9:15 am » Comments (0)

More than 75% of Respondents Pay less Attention to Ads on “Cluttered Sites” BURLINGTON, Mass. - Burst Media (www.BurstMedia.com) released the results from a survey on the topic of ad clutter. The survey was administered to over 4,000 web users with the purpose of better understanding how ad clutter impacts a web users’ Internet experience, as well as its impact on the perception of advertisers who place ads on cluttered sites. Overwhelmingly, the findings reveal that websites cluttered with advertisements do a disservice to the publisher, the advertiser and the visitor. According to the survey results, ad clutter not only annoys the ...more »

Burst Media Launches the Kiwibox Teen Network

» by Otilia Otlacan December 18th, 2008 at 10:15 am » Comments (0)

Opportunity for Brand Advertisers to Reach 8.6 Million Teens BURLINGTON, Mass. - Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends. Comprised of 21 teen-focused websites, the network allows brand advertisers to reach 8.6 million unique users across 93 million monthly ad impressions – making it one of the ...more »

Burst Media Launches New Behavioral Targeting Program for Automotive Advertisers

» by Otilia Otlacan November 19th, 2008 at 9:30 am » Comments (0)

Program Pairs Auto and Lifestyle Content with Behavioral Targeting to Reach In-Market Auto Buyers BURLINGTON, Mass. - Burst Media, a leading provider of online advertising services, announced the launch of the Burst Auto Intenders Network, powered by adConductor™. Unlike other vertical ad networks, this Network consists of an advertising program that moves beyond content to include behavioral targeting of ads to consumers who have exhibited purchase-intent behaviors such as a price search or configuration by make and model on in-market automotive sites. Ads are shown to these in-market auto shoppers when they visit any of 4,600 highly-targetable web sites in Burst ...more »

Burst Media Launches Thought Leaders Ad Network

» by Otilia Otlacan October 16th, 2008 at 9:00 am » Comments (1)

Network Targets Knowledgeable Audiences Across Political and Business Topics BURLINGTON, Mass. - Burst Media, a leading provider of online advertising services, today announced the launch of the Burst Thought Leaders Network. The network contains 140 websites delivering more than 150 million impressions monthly. Burst’s Thought Leaders Network delivers information to an affluent, predominantly male audience that is 35 years and older. Sites included in the network present an ideal venue for advertisers to reach decision makers who possess tremendous buying power and influence on consumer trends. “Today’s thought leaders are drawn more than ever to the real time updates that news and ...more »

Burst Media’s AdConductor Platform to Power MTV Networks’ “Tribes”

» by Otilia Otlacan September 19th, 2008 at 9:00 am » Comments (0)

Technology and Services Provide Backbone for MTVN’s Vertical Ad Network Initiative BURLINGTON, Mass. - Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division of Viacom (NYSE: VIA), recently announced MTVN Tribes, a series of demographic-focused vertical ad networks built around the company’s core online properties, including MTV.com, VH1.com, CMT.com, Spike.com and ParentsConnect.com. Tribes will use AdConductor for ad management, ad serving and publisher relationship services. more »

Burst Media Announces Growing Ad Managament Client Base as Publishers Continue to Select AdConductor to Drive Ad Delivery and Management

» by Otilia Otlacan September 8th, 2008 at 10:44 am » Comments (0)

Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, announced that eleven new customers have signed on to use AdConductor Desktop for their ad serving needs. Additionally, nine existing customers have renewed their contracts. AdConductor provides clients with the technology platform, processes, and support to sell, serve, manage and bill advertising that appears on their websites. "AdConductor has been a part of our advertising operations for years," said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. The Christian Science Monitor (csmonitor.com), is one of the most respected international daily newspapers, and recently renewed ...more »

Burst Media and Panraven Partner to Introduce Multimedia Storytelling Tools to Advertisers

» by Otilia Otlacan July 31st, 2008 at 8:09 am » Comments (0)

Burlington, MA-July 29, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced an exclusive partnership with Panraven, the pioneer of online storytelling services. The partnership will enable advertisers to utilize Panraven's cutting-edge digital StoryAds solution across Burst Network. Panraven's StoryAds is a new form of rich-media advertising that integrates images, audio, video and text into a single multi-page ad unit, creating a custom and immersive form of online expression that advertisers can use to tell their brand or product's story. "Panraven's StoryAds solution represents a new, dynamic media type that has already ...more »

Burst Media and the Daily Jolt Launch the Daily Jolt College Ad Network

» by Otilia Otlacan July 18th, 2008 at 2:21 pm » Comments (0)

Burlington, MA-July 17, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of the Daily Jolt College Network, a premier online advertising network for advertisers looking to reach college students. The Network is comprised of a select group of college focused web sites: and is anchored by The Daily Jolt - a national network of campus specific web sites run by a team of students on each campus. "Our partnership with Burst Media provides a unique opportunity that benefits advertisers, publishers, and consumers," said Mark Miller, Managing Director of The ...more »

Reed Business Information Renews Contract for AdConductor Ad Management Platform

» by Otilia Otlacan July 8th, 2008 at 12:58 pm » Comments (0)

AdConductor Continues to Drive Advertising Delivery for RBI’s Extensive Business Publication Network Burlington, MA-July 08, 2008- Burst Media, a leading provider of advertising representation, services and technology to independent web publishers, today announced that Reed Business Information (RBI) has renewed its contract for AdConductor, Burst’s online advertising management solution. AdConductor offers an integrated ad operations technology platform, and management services that enable web publishers and media companies to power online advertising operations. RBI has renewed with AdConductor to continue the success they have had with the growth of their online ad sales. Reed Business Information provides a range of communication and information ...more »