Concerns Raised Over Hidden Charges

BOSTON – The Strategy Analytics Wireless Media Lab report, “US Consumers Willing to Accept Mobile Advertising Despite Concerns Over Hidden Charges,” looks at willingness to accept mobile advertising, and questions what consumers want in return, identifying preferred modes of delivery.

Strategy Analytics found that the majority of mobile users would accept some form of mobile advertising as long as:

* no hidden charges are associated with participation,
* they receive something in return, and
* the level of intrusion is limited.
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DUBLIN, Ireland – Research and Markets has announced the addition of the “CDN Account Verticals and Revenue Performance: 2006 – 2010” report to their offering.

Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007.

The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to grow at 19% in 2009.

Revenue attached to audiovisual verticals including professional video, video advertising, video advertising networks, CMS platforms, online music spins, UGV and podcasting totaled $550 million, or 47.3% of total billings.
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MARINA, Calif. – Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007.

The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to grow at 19% in 2009.

Revenue attached to audiovisual verticals including professional video, video advertising, video advertising networks, CMS platforms, online music spins, UGV and podcasting totaled $550 million, or 47.3% of total billings, according to CDN Account Verticals and Revenue Performance 2006 – 2010, a rigorous analytics report published by AccuStream iMedia Research.

Professional video (including advertising) remains the most penetrated and lucrative audiovisual vertical, with 76.2% of views delivered through CDN contracts.
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- Openwave Extends Feature Set for Industry Leading Messaging Platform
Openwave Systems Inc. (Nasdaq:OPWV), one of the world’s leading software innovators enabling revenue-generating personalized services which converge the mobile and broadband experience, announced Openwave® Email Mx 8.0. Openwave Email Mx is an extensible, carrier-scale email solution that was ranked the market leader and top player in Radicati’s annual 2008 Messaging Platforms for Hosted Email Providers Market Quadrant. The latest version, Email Mx 8.0, now supports mobile email using the IMAP IDLE standard, and high capacity mailboxes. The IMAP IDLE feature enables service providers to offer mobile email directly to their subscribers with any compatible handset, and high capacity mailboxes offer nearly limitless storage to handle the increasing amount of rich content.
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VideoNuze Brings Together Top Executives from Comcast, Disney/ABC, Move Networks, MTV Networks and VivaKi to Discuss Future of Broadband Video and Monetization Models

Event to Take Place at Hudson Theatre in NYC on March 17 from 6:00pm-9:00pm

NEWTON, Ma. & NEW YORK – VideoNuze, the leading online publication for the broadband video industry, announced that it will be hosting the “2009 Broadband Video Leadership Evening” at the historic Hudson Theater in New York City on March 17th from 6:00-9:00pm. The event coincides with surging broadband video consumption and mounting industry disruption.

Recently, ComScore reported 13% month-over-month growth to a record 14.3 billion videos viewed in December 2008. As such, VideoNuze is bringing together top digital media and online advertising executives to discuss the implications of the shifting video landscape, evaluate different monetization models and address key industry challenges.
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CITY OF INDUSTRY, Calif. – Worksmart Media Group (www.worksmartmediagroup.com) has developed a new way for businesses to stay competitive in a market environment that challenges even the best entrepreneurs. The company has begun to promote custom made Small Format Videos (SFVs), or what they refer to as “Video Brochures” as a way for small- to medium-sized companies to target their message on the Internet via email attachments.

“What we do is produce a video message, not unlike a standard video TV commercial, but with the specific intent of converting the finished message to a file size that is small enough to be sent over the Internet as an email attachment,” says Worksmart president, Michael Dotson.

Such video messages can be used to promote a wide variety of products, services, information or just about anything that can benefit from increased awareness. Additionally, they can be set up as a Web link or placed onto a Web site.
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MARINA, Calif. – Online video applications, platforms, advertising networks and related services tallied $494.7 million in 2008 revenue, up 86.7% over 2007.

VASP, video CMS and ad network revenues combined are forecast to increase by 41% in 2009 and 38% in 2010, according to a far-reaching online video services and analytics report published by AccuStream iMedia Research.

The report, Online Video Applications and Platforms: 2007–2010, unites the spectrum of extant video applications and platforms, and aligns them in relevant product category groupings.

Product groups include video overlay applications, advertising platforms, CMS platforms, platforms with inventory sales, search with inventory sales, integration services, indexing and metadata libraries with media sales.
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MARINA, Calif. – Online video gross media spend totaled $2.12 billion in 2008, up 36% over 2007, and forecast to continue double-digit increases through 2010 at a moderating rate, according to an extensive industry wide analytics report published by AccuStream iMedia Research.

The research report, Online Video Media Spend: 2003 – 2010, calculates multiple ad sales components corresponding to annual growth 2003 – 2010 by avail unit: pre-roll (short and long-form execution), In-banner video, overlays, in-game, podcast, player display and skins.

The report aggregates and separates media spend delivered though video platforms, VASP applications, direct sales teams, rep firms, ad serving engines, distributed or viral campaign management, search, discovery, curation, video indexers, and super syndicators.
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