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Collective Launches Private Exchange for Premium Video Advertising
Collective has today announced the launch of a private marketplace to offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform. Combining Adap.tv’s RTB technology with Collective’s audience data, Collective’s private exchange will offer pre-roll video advertising space across targeted audiences and premium publishers in real-time auctions. Publishers include IPC, [...]
Brian Fitzpatrick Joins 24/7 Real Media as Managing Director of Media, UK
Seasoned Digital Executive to Expand Media Business and Lead Recruitment throughout UK LONDON – September 3, 2008 – 24/7 Real UK Ltd., the leading global digital marketing company, today announced that it has appointed Brian Fitzpatrick as Managing Director of Media UK. In this capacity, he will manage the company’s UK media business including publisher [...]





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