Break Adds HD-Quality Video and More to Comprehensive Suite of Video Advertising Products

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, is rolling out new advertising units that will expand the offerings of its Interactive Engagement Suite (IES) of products. These new, highly engaging, video-centric ad formats will add to Break’s comprehensive suite of standardized, scalable ad units, and will be available on all Break Media properties and across the Break Media Network.
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“MMA FightPicker” will be first of several titles from new Shanghai-based studio in 2010

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the formation of a game studio to drive its expansion into social gaming. The studio, located in Shanghai, China, will launch its first game on February 1: MMA FightPicker, a mixed-martial-arts-themed social game that will be featured on Break’s MMA property, CagePotato.com.
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Break Adds New Engagement Units To Comprehensive Suite Of Products; Announces Study To Find Most Effective Formats With Young Male Audience

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, introduced the Interactive Engagement Suite (IES), a group of high-impact engagement-based ad formats. The new units will add to Break’s comprehensive suite of standardized, scalable ad units, and will be available on all Break Media properties and across the entire Break Media Network.
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MadeMan.com to Deliver “Wit, Wisdom and Women” in New Site Designed to Expand Break Media Web Reach to Millions

LOS ANGELES – Break Media, the Internet’s premier media community for men that reaches 60 million guys worldwide aged 21-34 each month, launched a men’s lifestyle destination, MadeMan.com, and said it expects to have an audience of 1 million readers at the site within just 30 days. Over 100,000 existing Break.com readers have already opted into a daily MadeMan newsletter, MadeMail.
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An interactive sports community for the tech savvy motor sports fan

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the launch of an innovative Web 2.0 NASCAR enthusiast site, All Left Turns. The new site will offer a fresh spin on the daily news, race analysis, driver interviews and profiles, rumors and cutting-edge commentary, all with an informed opinion and Break’s trademark sense of humor.

All Left Turns was developed by and for NASCAR fans who crave an online community to celebrate the racers, racetracks and the fans themselves. Users will be able to live vicariously through other users as people upload photos from race-day, create fan pages and interact through forums. Break has hired seasoned sports writer Stephen Thomas as Managing Editor to provide in-depth editorial coverage as well. Thomas has covered NASCAR for Sports Illustrated, CNNSI.com, FOXSports.com, and has written numerous articles for both ESPN The Magazine and Sporting News.
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New Partnership Provides Deep Insight into Video Viewing Audience

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced a relationship with Quantcast that will enable the company to provide detailed audience-based demographic insights to its advertising clients and prospects. Specifically, Break Media will be implementing Quantcast Publisher across their video distribution network, a move which will allow marketers and agencies to analyze online video packages in similar fashion to how they evaluate TV ratings data.

“As younger audiences continue the rapid migration from television to online video consumption, advertisers are seeking data that allows them to confidently shift media budgets online at the same pace,” said Keith Richman, CEO of Break Media. “Our partnership with Quantcast will allow us to provide the information marketers need to ensure that their dollars are effectively spent reaching their target audience.”
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LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced highlights of its growth in 2008, as well as the formation of an internal development and production organization named the “Creative Lab.” This new team, consisting of proven writers, directors and producers, will be dedicated to creating original content on behalf of branded advertisers as well as humorous content for Break Media’s growing audience base of men aged 18-34. The Creative Lab will immediately benefit from access to Break Media’s 60 million unique monthly visitors, one of the largest male-skewing focus groups for content development and test marketing. With the formation of this group, Break Media becomes the most comprehensive content development resource and distribution channel for advertisers seeking to target the young male demographic.

“In the past few months, Break Media has generated more than 35,000,000 views for content produced on behalf of our advertiser clients and for the enjoyment of our audience,” said Keith Richman, CEO of Break Media. “We formed the Creative Lab to build upon this momentum. Now, we have the unique ability to create a high volume of premium content and distribute it to a significant online audience of men 18-34.”
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Open Video Ad Server Enables Contextual Publisher and Blog Networks to Easily Integrate With Rich Media Advertising Partners of Their Choice

SAN BRUNO, CA–(Marketwire – November 17, 2008) – Adify, the premier vertical ad network management company, today announced enhanced video ad serving functionality with the release of version 3.3 of the Adify platform. Adify Video enables online publishers to implement and monetize video for their contextual portfolio of sites. Adify network operators can now syndicate and generate revenue from video content and easily build an open video ad network for partner sites — expanding the reach of their video while controlling distribution to only quality sites. Network builders and publishers can integrate any video player with the Adify Video platform and reliably deliver pre-roll, mid-roll, post-roll and overlay ads within syndicated videos.

According to eMarketer, $505 million will be spent on online video advertising this year. It is an effective revenue driver for publishers because it has higher CPMs, higher click-through rates and longer engagement than traditional online advertising. Furthermore, marketers who buy on Adify-powered networks benefit from quality premium content that video ads are sold against. The Adify Video platform includes measurement capabilities for publishers and advertisers to evaluate the effectiveness of video. Network operators launching with Adify Video include:
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