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Break Media Announces Rollout of New Social Video Accelerator, Guarantees Quality Views and Viral Pass-Along
Digital content leader unveils new Cost per View video advertising technology, delivers guaranteed quality views along with social sharing and advanced tracking LOS ANGELES – Break Media, a leading creator and publisher of digital video content for men, today announced its Social Video Accelerator, an innovative new advertising technology which combines guaranteed video distribution with [...]
Video Ad Study: Spending Surpassed Expectations in 2011
Projected to Continue to Increase, Specifically Within Mobile and Connected Devices, in 2012 Leading video company Break Media releases Digital Video Advertising Trends: 2012 study, detailing digital video landscape for the upcoming year LOS ANGELES – Break Media, a leading creator and publisher of digital video content, announced the findings of its annual Digital Video [...]
Avi Brown Joins Sharethrough as New Vice President of Platform Operations
An influential voice in digital video and an ad operations veteran, Brown brings extensive technology expertise, broad industry perspective to leading social video advertising company San Francisco, California – Sharethrough, the leader in social video advertising, announced that Avi Brown has joined the company as vice president of platform operations. Most recently vice president of [...]
Break Media Releases 2011 Video Advertising Study
Digital Video Advertising Spend to Grow in 2011 with More Than 70 Percent of Advertisers Planning an Increase; Marketers Cite Lack of Standardized Performance Metrics as Barrier to Further Adoption LOS ANGELES – Break Media released the results of an in-depth study of online video advertising and the issues faced by marketers and their agencies. [...]
Break Media Targets Hispanic Males with Launch of TuVez.com
New Web Property Focuses on Growing Hispanic Market with Range of Original Editorial Content LOS ANGELES – Break Media announced the launch of Tu Vez, a Hispanic male-focused website with content ranging from entertainment and gaming to sports and culture. Tu Vez features video and editorial created with the interests, hobbies, and values of this [...]
Break Media Announces New Verticals within Fast-Growing Network
Introduction of Key Verticals and New Sites Enables More-Targeted Campaigns for Advertising Partners LOS ANGELES – Break Media introduced 23 new verticals to the Break Media Network and added hundreds of new premium partner sites. The new sites, combined with Break’s existing partners, now reach nearly 110 million people worldwide (comScore Media Metrix May 2010). [...]
Break Media Launches New Ad Server and Campaign Management Capabilities
New In-House Server Will Enable Break Advertisers to Develop Highly Sophisticated and Targeted Campaigns across the Break Media Network of Sites LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the launch of Apex, a new proprietary in-house advertising server for the Break Media Network. Apex enables advertisers to develop and [...]
Break Media Partners With BlueKai and eXelate to Offer Advanced Targeting and Optimization Capabilities to Advertisers
Video and Display Ads on the Break Media Network Will Now Be Enhanced by Insights From Industry-Leading Data Providers LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced partnerships with BlueKai, the largest in-market data auction, and eXelate, the first and largest open marketplace for audience targeting data, to provide Break [...]
Break Media Introduces New Video Ad Products to Interactive Engagement Suite
Break Adds HD-Quality Video and More to Comprehensive Suite of Video Advertising Products LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, is rolling out new advertising units that will expand the offerings of its Interactive Engagement Suite (IES) of products. These new, highly engaging, video-centric ad formats will add to Break’s [...]
Break Media Launches Social Game and Opens Game Studio
“MMA FightPicker” will be first of several titles from new Shanghai-based studio in 2010 LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the formation of a game studio to drive its expansion into social gaming. The studio, located in Shanghai, China, will launch its first game on February 1: MMA [...]
Break Media Launches New Interactive Engagement Suite of Products
Break Adds New Engagement Units To Comprehensive Suite Of Products; Announces Study To Find Most Effective Formats With Young Male Audience LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, introduced the Interactive Engagement Suite (IES), a group of high-impact engagement-based ad formats. The new units will add to Break’s comprehensive suite [...]
Break Media Launches MadeMan.com, New Men’s Lifestyle Destination
MadeMan.com to Deliver “Wit, Wisdom and Women” in New Site Designed to Expand Break Media Web Reach to Millions LOS ANGELES – Break Media, the Internet’s premier media community for men that reaches 60 million guys worldwide aged 21-34 each month, launched a men’s lifestyle destination, MadeMan.com, and said it expects to have an audience [...]
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