Posts Tagged With: Brazil

iPhone Now the #1 Device Worldwide According to AdMob October 2008 Metrics Report

» by Otilia Otlacan November 27th, 2008 at 9:30 am » Comments (1)

AdMob Reached More Than 4.5 Million iPhones in October 2008, 1 Out of Every 3 on the Market SAN MATEO, Calif. & LONDON - AdMob, the world's largest mobile advertising marketplace, announced the iPhone is now the #1 device worldwide, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year in the October 2008 AdMob Mobile Metrics Report. The iPhone experienced strong traffic worldwide to become the #1 device, with 37 percent of requests coming from outside of the US. The iPhone experienced particularly explosive growth ...more »

Publicis Groupe to Acquire Tribal, Leading Brazilian Independent Digital Agency

» by Otilia Otlacan November 26th, 2008 at 9:45 am » Comments (0)

PARIS - Regulatory news: Publicis Groupe (Paris:PUB) announced that it has acquired the Sao Paulo-based leading digital agency Tribal. With nearly one hundred communications specialists, Tribal is one of Brazil’s top independent interactive agencies. This nationally recognized industry leader offers a complete range of in-house services from strategic brand planning to interactive campaigns and advanced marketing technologies. The Tribal brand will be kept and the agency will be aligned with the Digitas global network. The team will continue to be led by existing management Pierre Mantovani, CEO and Renato Fabri, Chief Creative Officer. Both will now report to François de La ...more »

Examine the World Advertising Industry Market Brief

» by Otilia Otlacan November 26th, 2008 at 9:15 am » Comments (0)

NEW YORK - Reportlinker.com announces that a new market research report related to the Advertising industry is available in its catalogue. World Advertising Industry Market Brief The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the industry, and provides the reader with concise, and crisp primers on up-to-date, and evolving trends and issues, modes of advertising (conventional and contemporary), and their respective revenue generation potential, and expenditures by region/end industries. The discussion on global market overview is tagged with short commentaries, and ...more »

MySpace and Auditude Partner With MTV Networks to Enable New Advertising Opportunities for User Uploaded Video

» by Otilia Otlacan November 13th, 2008 at 9:00 am » Comments (0)

Patented Indexing and Ad Targeting Combine to Transform Audience-Posted Videos Into Advertising Revenue Opportunities for Content Owners LOS ANGELES & PALO ALTO, Calif. - MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B), to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV and COMEDY CENTRAL, among others. This agreement ...more »

Mobile Marketing Association Publishes Updated Global Mobile Advertising Guidelines

» by Otilia Otlacan November 6th, 2008 at 9:00 am » Comments (0)

Latest Revised Guidelines Address Mobile TV and Video and Multimedia Messaging NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil - The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The MMA has published regional ad guidelines since 2005 and globalized the guidelines in April 2008. Key revisions include: - Updated Mobile Web Guidelines - Added recommendation on automatic resizing of Mobile Web ...more »

Mobile Marketing Association Announces 2008 Global Award Finalists

» by Otilia Otlacan November 5th, 2008 at 9:00 am » Comments (0)

Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil - The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com). The MMA received submissions ...more »

MySpace Launches ‘MySpace MyAds’ Platform Democratizing Online Advertising

» by Otilia Otlacan October 21st, 2008 at 9:00 am » Comments (0)

New Ad Platform Powered by MySpace’s HyperTargeting Technology Now Available for Small Businesses, Individuals, Entrepreneurs, and Politicians ‘MySpace MyAds’ Enables Any Advertiser to Create, Personalize, and Track Performance of Display Ads within MySpace Ecosystem LOS ANGELES - MySpace officially announced the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower individuals and small businesses – from local retailers to musicians and politicians – to create relevant, targeted promotional business campaigns within the world’s premier social media environment. MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized ...more »

MySpace Announces Inaugural Advertisers for New MySpace Music Platform

» by Otilia Otlacan September 22nd, 2008 at 9:00 am » Comments (2)

McDonald’s, Sony Pictures, State Farm, and Toyota Initiate Brand Sponsorships for Landmark Music E-Commerce Store Advertising Campaigns Will Focus on User Music Engagement Tied to Brand Awareness LOS ANGELES - MySpace, the world’s premier social network, today announced that McDonald’s, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace Music, the new music joint venture with the world’s largest music labels. These four platinum brands will be powering customers’ access to a host of new music services. more »

Google Chrome: A New Take on the Browser, Or New Ad And User Targeting Opportunities?

» by Otilia Otlacan September 3rd, 2008 at 12:34 am » Comments (0)

No doubt you have already heard of Google's newly launched browser Chrome, based on Chromium's open source platform. Whether Chrome will quickly eat up market share from IE and Firefox or if it will just end up at the bottom of the playground, remains to be seen. I've been trying it for the past several hours and, while the controls are still a bit awkward, the performance is good. Still, Google Chrome in itself is not what I wanted to bring your attention to: it's the window (pun intended!) of opportunity it opens for Google in regard to gathering even more ...more »

Yahoo! and Havas Digital Announce Multi Year, Global Advertising Partnership

» by Otilia Otlacan June 4th, 2008 at 9:27 am » Comments (0)

06/04/2008 - Leading interactive network to adopt right media exchange platform and AMP! from Yahoo! Today, Yahoo! Inc. and Havas Digital, one of the world's leading interactive agencies, announce a global partnership that encompasses all of the operating units within Havas Digital. Under the terms of the agreement, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo!'s technology. To better serve their customers and extend its advertising platform, Havas Digital plans to be an early adopter of AMP! from Yahoo! which significantly simplifies the process of buying and selling ads online. AMP! ...more »