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Google and CTT Announce New Courses Offered by GOOBEC, the Recently Launched Educational Program for Online Advertising Professionals in Latin America
New Courses Include GAP Test Preparation and Google AdWords™ Advanced MIAMI – Google and CTT Corporation, a leader in talent development services for information and communication technology professionals, announced that the recently launched Google Business Education Center (GOOBEC), will now offer an even wider range of educational services, including expert assistance and tools that allow [...]
iPhone Now the #1 Device Worldwide According to AdMob October 2008 Metrics Report
AdMob Reached More Than 4.5 Million iPhones in October 2008, 1 Out of Every 3 on the Market SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced the iPhone is now the #1 device worldwide, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America [...]
Publicis Groupe to Acquire Tribal, Leading Brazilian Independent Digital Agency
PARIS – Regulatory news: Publicis Groupe (Paris:PUB) announced that it has acquired the Sao Paulo-based leading digital agency Tribal. With nearly one hundred communications specialists, Tribal is one of Brazil’s top independent interactive agencies. This nationally recognized industry leader offers a complete range of in-house services from strategic brand planning to interactive campaigns and advanced [...]
Examine the World Advertising Industry Market Brief
NEW YORK – Reportlinker.com announces that a new market research report related to the Advertising industry is available in its catalogue. World Advertising Industry Market Brief The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of [...]
MySpace and Auditude Partner With MTV Networks to Enable New Advertising Opportunities for User Uploaded Video
Patented Indexing and Ad Targeting Combine to Transform Audience-Posted Videos Into Advertising Revenue Opportunities for Content Owners LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) [...]
Mobile Marketing Association Publishes Updated Global Mobile Advertising Guidelines
Latest Revised Guidelines Address Mobile TV and Video and Multimedia Messaging NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile [...]
Mobile Marketing Association Announces 2008 Global Award Finalists
Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors [...]
MySpace Launches ‘MySpace MyAds’ Platform Democratizing Online Advertising
New Ad Platform Powered by MySpace’s HyperTargeting Technology Now Available for Small Businesses, Individuals, Entrepreneurs, and Politicians ‘MySpace MyAds’ Enables Any Advertiser to Create, Personalize, and Track Performance of Display Ads within MySpace Ecosystem LOS ANGELES – MySpace officially announced the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower [...]
MySpace Announces Inaugural Advertisers for New MySpace Music Platform
McDonald’s, Sony Pictures, State Farm, and Toyota Initiate Brand Sponsorships for Landmark Music E-Commerce Store Advertising Campaigns Will Focus on User Music Engagement Tied to Brand Awareness LOS ANGELES – MySpace, the world’s premier social network, today announced that McDonald’s, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace [...]
Google Chrome: A New Take on the Browser, Or New Ad And User Targeting Opportunities?
No doubt you have already heard of Google’s newly launched browser Chrome, based on Chromium’s open source platform. Whether Chrome will quickly eat up market share from IE and Firefox or if it will just end up at the bottom of the playground, remains to be seen. I’ve been trying it for the past several [...]
Yahoo! and Havas Digital Announce Multi Year, Global Advertising Partnership
06/04/2008 – Leading interactive network to adopt right media exchange platform and AMP! from Yahoo! Today, Yahoo! Inc. and Havas Digital, one of the world’s leading interactive agencies, announce a global partnership that encompasses all of the operating units within Havas Digital. Under the terms of the agreement, Havas Digital will work with the Right [...]
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