New Courses Include GAP Test Preparation and Google AdWords™ Advanced

MIAMI – Google and CTT Corporation, a leader in talent development services for information and communication technology professionals, announced that the recently launched Google Business Education Center (GOOBEC), will now offer an even wider range of educational services, including expert assistance and tools that allow professionals to deliver more efficient online advertising solutions to companies in Latin America. Specialized know-how for Google marketing and advertising solutions will be available in the region starting March 2009 with the introduction of GAP Test Preparation and Google AdWords™ Advanced courses.

“Online advertising has demonstrated consistent growth in Latin America as companies address the online needs of their clients in order to compete effectively in today’s global marketplace,” said Hermann Gomez, President of CTT. “GOOBEC provides advertising professionals access to unique know-how that will enable them to perform online advertising in more simplistic and effective ways than ever before.”
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AdMob Reached More Than 4.5 Million iPhones in October 2008, 1 Out of Every 3 on the Market

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced the iPhone is now the #1 device worldwide, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year in the October 2008 AdMob Mobile Metrics Report. The iPhone experienced strong traffic worldwide to become the #1 device, with 37 percent of requests coming from outside of the US.

The iPhone experienced particularly explosive growth across AdMob’s network after the company launched its unique ad units for iPhone sites and applications in July 2008. There are currently more than 400 applications and sites in the AdMob’s iPhone Network. In October 2008, AdMob reached more than 4.5 million iPhones, 1 out of every 3 on the market.*

Other highlights from the October 2008 report:
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PARIS – Regulatory news:

Publicis Groupe (Paris:PUB) announced that it has acquired the Sao Paulo-based leading digital agency Tribal. With nearly one hundred communications specialists, Tribal is one of Brazil’s top independent interactive agencies. This nationally recognized industry leader offers a complete range of in-house services from strategic brand planning to interactive campaigns and advanced marketing technologies. The Tribal brand will be kept and the agency will be aligned with the Digitas global network. The team will continue to be led by existing management Pierre Mantovani, CEO and Renato Fabri, Chief Creative Officer. Both will now report to François de La Villardière, CEO of Digitas Latin America.

This strategic transaction marks the next step in the international roll-out of the Digitas global network. Publicis Groupe acquired Digitas at the end of 2006. In 2007, Digitas was launched in the UK, in India and Singapore, in China through Publicis Groupe’s acquisition of CCG, as well as in France through the Groupe’s acquisition of Business Interactif. In addition to expanding the Digitas global footprint, the acquisition of Tribal also illustrates Publicis Groupe’s continued strategy of further investing in emerging economies and increasing its revenue share from digital and high-growth markets.
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NEW YORK – Reportlinker.com announces that a new market research report related to the Advertising industry is available in its catalogue.

World Advertising Industry Market Brief

The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the industry, and provides the reader with concise, and crisp primers on up-to-date, and evolving trends and issues, modes of advertising (conventional and contemporary), and their respective revenue generation potential, and expenditures by region/end industries. The discussion on global market overview is tagged with short commentaries, and outlook, which offer unbiased opinions on the industry’s future performance. The report also provides a recapitulation of recent mergers, acquisitions, and other noteworthy strategic corporate developments. The reader stands to gain a macro level understanding of the scenario prevalent in regional markets. Purposed to offer an introductory prelude, the regional markets briefly abstracted, and summarized include the US, Canada, Japan, France, Germany, Italy, UK, Spain, Sweden, the Netherlands, Russia, Poland, Romania, Australia, China, India, South Korea, Taiwan, Thailand, Brazil, Mexico, Middle East and South Africa. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 2,111 companies worldwide.
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Patented Indexing and Ad Targeting Combine to Transform Audience-Posted Videos Into Advertising Revenue Opportunities for Content Owners

LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B), to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV and COMEDY CENTRAL, among others. This agreement enables all parties – publishers, content owners, advertisers, and fans – to benefit from the organic distribution of premium video on the Web.

“Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace President of Marketing and Sales. “In one fell swoop, Auditude and its partners are empowering consumers and building a better business model. That’s a good deal all around.”
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Latest Revised Guidelines Address Mobile TV and Video and Multimedia Messaging

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The MMA has published regional ad guidelines since 2005 and globalized the guidelines in April 2008.

Key revisions include:
- Updated Mobile Web Guidelines
- Added recommendation on automatic resizing of Mobile Web banner ads
- Updated Multimedia Messaging (MMS)
- Revised the MMS Ad Unit and Aspect Ratio recommendations
- Updated the Audio Formats best practices
- Revised the Size recommendations
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Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).

The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
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New Ad Platform Powered by MySpace’s HyperTargeting Technology Now Available for Small Businesses, Individuals, Entrepreneurs, and Politicians

‘MySpace MyAds’ Enables Any Advertiser to Create, Personalize, and Track Performance of Display Ads within MySpace Ecosystem

LOS ANGELES – MySpace officially announced the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower individuals and small businesses – from local retailers to musicians and politicians – to create relevant, targeted promotional business campaigns within the world’s premier social media environment. MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized banner ads, target to specific audiences using MySpace’s HyperTargeting technology, and analyze campaign performance tracked throughout the MySpace ecosystem.
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