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Relativity Media Casts Carat in Lead Media Agency Role
NEW YORK – Carat, the leading global independent communications network, announced it has been awarded U.S. media planning and buying responsibilities for theatrical marketing for the entertainment company Relativity Media, LLC. Carat’s work, which begins December 1st, will encompass the planned national release of 10 to 12 films within the next year, including Season of [...]
Kantar Media Reports U.S. Advertising Expenditures Increased 5.7% in the First Half of 2010
NEW YORK – Total advertising expenditures in the first six months of 2010 rose 5.7 percent from a year ago and finished the period at $63.57 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2010 was up 5.4 percent [...]
Kantar Media Reports U.S. Advertising Expenditures Declined 12.3 Percent in 2009
NEW YORK – Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Fourth quarter 2009 ad spending was off 6.0 percent against the year ago period, with nearly all media improving upon their [...]
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.7 Percent in First 9 Months of 2009
NEW YORK – Total measured advertising expenditures in the first nine months of 2009 dropped by 14.7 percent as compared to the same period in 2008, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2009 was down 15.3 percent [...]
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.2% in First Quarter 2009
NEW YORK – Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in [...]
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