Summit Sessions and Technology Showcase to Help Arizona Marketers Build Their Marketing Plans for the Future

PHOENIX – Join the Business Marketing Association (BMA) Phoenix and the Arizona Technology Council on September 15, 2009, at the Arizona Biltmore Resort & Spa for the Marketing Technology Summit 2009. The event was created to educate business marketing professionals on technologies that can cost-effectively make a positive impact on customer engagement and ultimately, sales.
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WPP agencies to conduct research with assistance of Microsoft Advertising

LONDON – WPP announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.
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Platform Offers Total Access to Premium Content and Complete Control Over Marketing Efforts

SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, today launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and control over advertising efforts. The platform’s new features give marketers complete control over their ad buy and help make the most efficient use of their advertising budgets.

“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It’s not just major brands that need to be here; it’s everybody.”
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Industry Leaders to Examine the New Marketing Environment and Strategies of Today’s Most Successful Brands

CHICAGO – The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, the largest marketing association in North America for individuals and organizations involved in the practice, teaching and study of marketing worldwide, will host the conference in partnership with The Wharton School and Bain & Company.

“This techno-driven, borderless world has created many new challenges and consumers are becoming resistant to traditional marketing,” said Dennis Dunlap, Chief Executive Officer of the American Marketing Association. “From rapidly changing computing and communication platforms to a weakening economy, today’s marketing leaders need fresh insights to improve performance and to drive results within their organizations.”
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