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Posts Tagged With: Brand Building

Federated Media Launches Overhauled Self-Service Ad Platform

» by Otilia Otlacan October 10th, 2008 at 11:05 am » Comments (0)

Platform Offers Total Access to Premium Content and Complete Control Over Marketing Efforts SAN FRANCISCO - Federated Media Publishing (FM), a next-generation media and publishing company, today launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and control over advertising efforts. The platform’s new features give marketers complete control over their ad buy and help make the most efficient use of their advertising budgets. “With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our ...more »

American Marketing Association Announces the Return of Mplanet™

» by Otilia Otlacan September 29th, 2008 at 10:05 am » Comments (0)

Industry Leaders to Examine the New Marketing Environment and Strategies of Today’s Most Successful Brands CHICAGO - The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, the largest marketing association in North America for individuals and organizations involved in the practice, teaching and study of marketing worldwide, will host the conference in partnership with The Wharton School and Bain & Company. “This techno-driven, borderless world has created many new challenges and consumers are ...more »