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Business Marketing Association and Arizona Technology Council to Host the Marketing Technology Summit 2009

Otilia Otlacan | September 10, 2009 | 6 Comments

Summit Sessions and Technology Showcase to Help Arizona Marketers Build Their Marketing Plans for the Future PHOENIX – Join the Business Marketing Association (BMA) Phoenix and the Arizona Technology Council on September 15, 2009, at the Arizona Biltmore Resort & Spa for the Marketing Technology Summit 2009. The event was created to educate business marketing [...]

WPP Agencies to Explore Connection Between Search and Brand Building

Otilia Otlacan | July 1, 2009 | 0 Comments

WPP agencies to conduct research with assistance of Microsoft Advertising LONDON – WPP announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.

Federated Media Launches Overhauled Self-Service Ad Platform

Otilia Otlacan | October 10, 2008 | 0 Comments

Platform Offers Total Access to Premium Content and Complete Control Over Marketing Efforts SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, today launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and [...]

American Marketing Association Announces the Return of Mplanet

Otilia Otlacan | September 29, 2008 | 0 Comments

Industry Leaders to Examine the New Marketing Environment and Strategies of Today’s Most Successful Brands CHICAGO – The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, [...]