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WPP Agencies to Explore Connection Between Search and Brand Building

Posted on 01 July 2009

WPP agencies to conduct research with assistance of Microsoft Advertising

LONDON – WPP announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising.
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Tags: brand awareness search efficacy, Brand Building, microsoft advertising, paid search, search engine marketing, search engines consumer behavior, Social Marketing, wpp agencies, wpp research project

Posted in Ad Groups & Agencies, Digital Marketing, Internet Marketing Services, Internet Strategy, Microsoft, Reports and Studies, Search Marketing (SEM), WPPComments (0)

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