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Ad Execs Say Brand Advertising Will Represent Nearly 60% of Their Digital Spend in 2012
Digiday Industry Survey Sponsored by Vizu Finds Clients and Agencies Agree: Brand Lift is Key Measure of Online Ad Success San Francisco – In a recent survey of more than 450 advertising executives, marketers said that they will be allocating nearly 60% of their online budgets to brand advertising in 2012, indicating that spending on [...]
InsightExpress Pioneers Tablet Ad Effectiveness Measurement with Tablet AdInsights
Tablet AdInsights Measures Brand Impact of Tablet Campaigns for Advertisers, Agencies and Publishers STAMFORD, Conn. – InsightExpress, a leading marketing research and data analytics firm, announced the launch of Tablet AdInsights, a pioneering new ad effectiveness solution that measures the brand impact of campaigns running across tablet devices.
Resonate Networks Announces Senior Director of Midwest Sales
Reston, VA – Resonate Networks, which connects advertisers with audiences based on values, today introduced Evan Rullman as Senior Director of Midwest Sales. “Adding someone with Evan’s knowledge and expertise to the team will help us bring Insights Driven Media to a market that holds an immense opportunity for Resonate,” said George Stewart, CRO of [...]
Largest Brand-Focused Mobile Advertising Network, Greystripe, Reporting 300% Increase in Bookings for Mobile Video Ads for Q4
Greystripe reports over 30 major brands now running mobile video ad campaigns on the Greystripe network SAN FRANCISCO – Since launching its mobile video ad format earlier this year, Greystripe, the largest brand-focused mobile ad network and a division of ValueClick Inc. (Nasdaq: VCLK), has seen an increasing number of brand advertisers flock to video.
Adconion Media Group Launches Digital Distribution Platforms
Restructures around direct response and brand marketing LONDON – Adconion Media Group (http://www.adconion.com/uk/index.html) confirmed a restructure of its UK business and announced the launch of its two digital distribution platforms (DDP); Adconion Direct and Joost.
Collective Acquires Tumri
Brings Power of Dynamic Creative Optimization to Brand Advertisers NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired Tumri, the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The deal closed for an undisclosed amount.
Tremor Media Acquires ScanScout
- Combination Creates Dominant Online Video Advertising Network – Tremor Media’s Acudeo and ScanScout’s SE2 in-stream video technologies marry the market-leading publisher and advertiser platforms NEW YORK – Tremor Media announced its acquisition of ScanScout, creating a clearly dominant player in online video – the fastest growing interactive advertising segment. The combined company’s scale makes [...]
How Performance Brand Advertising Engages a Mass Audience in Digital Media
New white paper by SVnetwork CEO Jay Samit highlights how brand advertisers can tap into consumers’ motivations and see meaningful ROI for their online ad spending LOS ANGELES – SVnetwork, the Web’s largest performance brand advertising network reaching over 80 million consumers every month, has released a white paper called “Performance Brand Advertising: The Audience [...]
In-Game Advertising in EA Games Lifts Brand Sales
First Time Research Connects What Consumers See in-Game with What They Buy In-Store REDWOOD CITY, Calif. – Electronic Arts Inc. (NASDAQ:ERTS) revealed results from a study conducted by The Nielsen Company which shows the degree to which brand advertisements within video games can boost real life sales. The study, commissioned by EA on behalf of [...]
Brand.net, Vizu and Nielsen Combine Online Attitudinal and Offline Purchase Data Measurement, Allowing Brands to Optimize Media During Campaigns to Increase Offline Sales
Research Study for Top 20 CPG Confirms Actionability of Mid-Flight Attitudinal Data, Brand.net’s SalesLink Now Offers First Fully-Integrated Media/Measurement/Optimization Solution to Drive Increased Offline Product Sales SAN MATEO, Calif. – Brand.net, the leading independent demand-side platform for Brand advertising, announced the results of a joint research study with Vizu and Nielsen demonstrating that increased purchase [...]
Zoom Media & Marketing Acquires Wellness Health Education Network
Leader in Fitness Advertising Industry Increases Digital Footprint While Expanding into Health Education Content NEW YORK – Zoom Media & Marketing, a leading provider of targeted & digital out-of-home media and promotional programs for brand advertisers in the United States and Europe, announced its acquisition of the Wellness Health Education Network (WHEN), a 255 venue [...]
Jivox Reports Continued Growth and Momentum for its Online Video Advertising Service; Doubles Customer Base in Q4
Demand for local online video ads remains strong as businesses look for more cost-effective ways to reach customers San Mateo, California (PRWeb) January 21, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced continued momentum over the past quarter as more companies discover the power [...]
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