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Digital Advertising Innovator Lotame Expands into Boston and San Francisco

Otilia Otlacan | November 10, 2008 | 0 Comments

New Offices Provide In-Market Support to Leading Agencies and Brands NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, today announced its expansion into Boston and San Francisco. These two new locations officially open their doors today to complement existing offices in New York and Elkridge, Maryland. Lotame aggregates [...]

WebTrends Seminars Promote Cost-Conscious Marketing Optimization

Otilia Otlacan | November 3, 2008 | 0 Comments

Teradata, Brulant and Stratigent partner with WebTrends to offer free, half-day educational seminars in seven U.S. cities PORTLAND, Ore. – WebTrends Inc., a leading provider of web analytics and online marketing solutions, will host a nationwide series of free, educational seminars designed to help marketers gain the holistic perspective of their customers and data that’s [...]

Harvard Business Publishing Releases “Leading for Results”, an Online Learning Offering That Ties Strengths-Based Leadership Development to Organizational Results

Otilia Otlacan | November 3, 2008 | 0 Comments

Animations, Interactive Exercises and 40+ Minutes of Video from Leadership Experts Dave Ulrich and Norm Smallwood Personalize the Learning Experience BOSTON – Harvard Business Publishing, the premier source for management practices, programs and content, today announced “Leading for Results: Leveraging Your Leader Brand to Deliver Value.” This online learning course takes leaders through an engaging [...]

Ad Ops Daily Briefs: October 23 2008

Otilia Otlacan | October 23, 2008 | 0 Comments

- Our Town Phone Book Joins with Boomdash, to Enable Local Businesses to Advertise Online Boomdash, LLC, a leader in turn-key search engine and mobile marketing for local businesses, announced today its partnership with Minuteman Publishing, Inc. DBA Our Town Phone Book, a leading yellow page publisher for the New England area. The partnership will [...]

Sapient Tops Interactive Agency Rankings by UK’s New Media Age for Second Consecutive Year

Otilia Otlacan | October 13, 2008 | 0 Comments

BOSTON – Sapient (NASDAQ: SAPE) today announced that its marketing services group, Sapient Interactive, has been named the number one interactive marketing agency in the United Kingdom in an annual ranking by New Media Age, the UK’s only weekly magazine covering the business of interactive media. Sapient topped the agency rankings for the second year [...]

Ad Ops Daily Briefs: September 30 2008

Otilia Otlacan | September 30, 2008 | 0 Comments

- Head of Yahoo! Research and Smithsonian Director of Web and New Media Strategy to Keynote Gilbane Boston Content Management Conference “Where Content Management Meets Social Media” is the focus of the fifth annual Gilbane Boston Conference (http://gilbaneboston.com/), set to take place December 2-4, 2008 at the Westin Copley Place in Boston. Produced by the [...]

Quattro Wireless and uLocate Find Each Other to Launch Location-Based Ads on WHERE for the iPhone

Otilia Otlacan | September 16, 2008 | 0 Comments

Partnership Brings Together Leaders in Mobile Advertising and Location-Based Services to Create Exclusive Advertising Opportunity BOSTON – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, and uLocate Communications (www.ulocate.com), the world’s leading publisher of mobile location-based services, today announced a partnership that will present brands with unprecedented advertising opportunities to target and serve [...]

Vibes Media Secures Growth Capital

Otilia Otlacan | September 9, 2008 | 1 Comment

$15 Million Dollar Strategic investment by Fidelity Ventures will fuel growth of the mobile marketing leader CHICAGO – Vibes Media today announced that it has secured a large strategic investment from Fidelity Ventures in a Series A funding round. Vibes, a technology-enabled mobile marketing company, will utilize this private equity investment to help the company [...]

The New Look of LookSmart

Otilia Otlacan | August 18, 2008 | 0 Comments

Leading Search Advertising Provider Partners with Digital Influence Group for New Corporate Identity SAN FRANCISCO, Aug 18, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, today unveiled its new corporate identity and redesigned Web site, LookSmart.com, at the 2008 Search Engine Strategies Conference in San Jose. The company [...]

Where Have All the Click-Throughs Gone?

Otilia Otlacan | August 14, 2008 | 0 Comments

Compete Webinar to Reveal Best Practices in Landing Page Effectiveness BOSTON–(BUSINESS WIRE)–Compete, Inc., a leading web analytics company and unit of TNS media, today announced it will host a webinar on August 21st to share an in-depth analysis of best practices for optimizing consumer behavior after they click through online advertisements. The webinar, “Where Have [...]

PointRoll Teams with ScanScout to Provide Marketers with an Expanded In-Stream Video Network and Integrated Rich Media Suite

Otilia Otlacan | August 14, 2008 | 1 Comment

As More Consumers Embrace Online Video, the Partnership Increases Distribution Channels for PointRoll’s Video Ad Units and Expands ScanScout’s Overlay Rich Media Ad Solutions NEW YORK–(BUSINESS WIRE)–ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and a leading provider of rich media advertising, announced [...]

Collective Media Launches the Collective Video Network, Focuses on In-Stream Advertising

Otilia Otlacan | July 31, 2008 | 0 Comments

Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry standards is still somewhere far, far, away – even though the IAB did kickstart the process when they formulated the in-stream ad metrics definitions. New York, NY – July 29, 2008 [...]