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Strategy Analytics: Mobile Advertising Coming to US Consumers
Concerns Raised Over Hidden Charges BOSTON – The Strategy Analytics Wireless Media Lab report, “US Consumers Willing to Accept Mobile Advertising Despite Concerns Over Hidden Charges,” looks at willingness to accept mobile advertising, and questions what consumers want in return, identifying preferred modes of delivery. Strategy Analytics found that the majority of mobile users would [...]
OneSource Announces an Insightful Free Resource for Sales, Marketing, and Research Professionals
OneSource Insight Offers Quick Articles & Tips for Business Professionals BOSTON – OneSource Information Services is pleased to announce the inception of OneSource Insight™, an online resource center for sales, marketing, and research professionals. This free resource center features brief, insightful articles written in a blog-style format to make for quick reading. “This is a [...]
Smaato Forms Strategic Mobile Advertising Partnership with MocoSpace
Mobile World Congress 2009 BARCELONA, Spain & REDWOOD SHORES, Calif. – MocoSpace and Smaato, the leading global aggregator for mobile advertising networks, announced a new strategic partnership for mobile advertising. MocoSpace (www.MocoSpace.com) has more than 5 million registered users and 2 billion monthly page views. The US-focused mobile social site was recently ranked No. 1 [...]
Search Engine Strategies London 2009 Profiles
LONDON – Search Engine Strategies London 2009 takes place February 17, 2009 – February 20, 2009 at the Business Design Centre in London. Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news [...]
Web Analytics Association and eMetrics Marketing Optimization Summit Become Community Sponsors of Web Analytics Wednesday
Industry Leaders Join in Recognition of Web Analytics Wednesday’s Impact on the Global Web Analytics Professional Community Web Analytics Wednesday (WAW), the world’s largest social networking event for web analytics professionals, is proud to announce the addition of the Web Analytics Association and the eMetrics Marketing Optimization Summit as Community Sponsors. “Having the web analytics [...]
E-Trade, Frosted Flakes, Cash4Gold.com Score Integrated Marketing Touchdowns During the Super Bowl
Reprise Media Releases 5th Annual Super Bowl Search Marketing Scorecard, Measures Integration of TV Commercials with Search & Social Media Marketing NEW YORK – Super Bowl XLIII is officially sports history, with the Pittsburgh Steelers taking home the coveted Lombardi trophy in one of the most exciting games yet. For advertisers, however, the excitement isn’t [...]
Lotame Closes 2008 with Record Quarterly Revenues
Online advertising platform serves over 100 brands in 2008; expands to five locations NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences using social data, announced it achieved significant company growth and momentum in 2008. Closing the year with its highest quarterly revenues to date, more than a 450 percent increase as [...]
Hill Holliday Includes Lotame’s Time Spent Technology in Online Ad Campaign for Liberty Mutual’s “Responsibility Project”
Results of Time Spent Test will Indicate Optimal Ad Exposure NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced today that Hill Holliday has selected Lotame to deliver a component of Liberty Mutual’s “Responsibility: What’s Your Policy” corporate branding campaign. During the campaign, Liberty Mutual will conduct a [...]
Ad Ops Daily Briefs: December 10 2008
- Contactology’s Real-Time Reporting Helping PASTE Magazine Routinely Sell-out Email Ad Inventory Contactology, a provider of email marketing and online survey technologies, announced today that PASTE Media Group, publisher of PASTE Magazine, has employed its technology to push advertising-based newsletters to the magazine’s extensive database of opt-in subscribers. PASTE Magazine, one of the fastest-growing independently [...]
Ad Council to Utilize Backchannelmedia TV-to-Internet Click Through
Interactive broadcast TV technology to be utilized in Obesity Prevention, Inspiring Innovation, Adoption and Autism Awareness PSA campaigns BOSTON – Backchannelmedia announced that The Advertising Council is now utilizing Backchannelmedia’s TV-to-Internet Click Through technology to help connect viewing audiences to more information about the issues addressed by the organization’s public service campaigns. The Ad Council [...]
MIVA Obtains Credit Facility for up to $10 Million
Credit Line Expected to Support Expansion of ALOT Brand and Roll-Out of New MIVA Media Ad Platform NEW YORK – MIVA, Inc., (NASDAQ:MIVA), a digital advertising and media company, announced that it has entered into a credit facility for up to $10 million provided by Bridge Bank N.A., a subsidiary of Bridge Capital Holdings (NASDAQ: [...]
Boston Marketers Gear Up for Popular Search Engine Marketing (SEM/SEO) Training
Consultants, Designers, and Marketers Gain Actionable Plan for Optimizing Online Marketing SES Search Engine Marketing Training Workshop 2008 NEW YORK – As companies realize the benefits and accountability of online advertising, more ad dollars are being focused on search engine optimization (SEO) and related initiatives. Each year, thousands of marketers and web developers flock to [...]
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