SCOTTSDALE, Ariz. – Go Daddy did it again… used edgy commercials to score a Super Bowl “knock out!” The world’s largest Web hosting provider and domain name registrar doubled its best-ever immediate Web spike and converted the Internet traffic into sales and new customers unlike ever before in the company’s storied seven-year Super Bowl history.

“We scored several Go Daddy Super Bowl records,” beamed Go Daddy CEO and Founder Bob Parsons. “Our fourth-quarter commercial spiked our Internet traffic higher than any Super Bowl ad we’ve ever done … ever! And even better – calls, conversion and cash were off the charts! In fewer than 15 minutes after Go Daddy’s first Super Bowl commercial aired, our domain name registrations shot up more than 466 percent over last year.”

Go Daddy’s first Internet traffic surge hit when the highly-anticipated GoDaddy.CO Girl was unveiled toward the end of the first quarter. The ad quickly helped push Go Daddy over the 46 million mark for domain names under management, which is more than any other registrar by far.

Iconic comedienne Joan Rivers was not what viewers expected for the big reveal! Online guesses about the new Go Daddy Girl’s identity had ranged from Kim Kardashian, to Sophia Vergara and Britney Spears. The 77-year-old Hollywood icon was described as the Betty White of this year’s Super Bowl and was a trending topic on Twitter almost immediately.

“Why did I do my first Super Bowl ad … with Go Daddy … now?” Joan joked. “Go Daddy’s been bugging me since 1948. I finally gave in. I figured how much longer can this magnificent body hold up? Seriously, it’s adorable and the Internet-Only version at GoDaddy.CO is where I really let loose!”

As is Go Daddy tradition, the newest spokesperson looked smoking hot. Yes, it’s Joan’s iconic face and voice. The rest is courtesy of a body double and a little Internet “magic” to reinforce the idea you can reinvent yourself online – because anything is possible with a .CO domain name.

“The idea was to show people they really can make their dreams come true on the Internet,” Parsons explained. “We wanted to do a Go Daddy Super Bowl commercial poking fun at our reputation and raising awareness for dotCO. This ad did it all … with a nice twist. And it definitely rocked the Internet!”

.CO, yes – .CO, not .COM – is billed as the Internet’s hottest new domain name extension. “It’s a memorable, meaningful Web address that opens up millions of new, creative branding opportunities for entrepreneurs and businesses on the Internet,” said Juan Diego Calle, CEO and Founder of .CO Internet S.A.S. “This ad is working for us already. Almost immediately, we recorded a huge uptick in .CO domain name registrations.”

Go Daddy spiked Internet traffic with its second-half spot … and then some. “The Contract” spoofed Go Daddy’s reputation for over-the-top, edgy ads by pitting Go Daddy Girls Danica Patrick and Jillian Michaels at odds with Go Daddy executives over their contractual obligations for the commercial.

Within two minutes, viewers jumped to log on to GoDaddy.com, like never before. In fact, “The Contract” more than doubled the enormous Internet spike generated by Go Daddy’s 2008 Super Bowl ad, “Exposure,” which drove viewers to see a commercial banned because of the word “beaver.”

“I think ‘The Contract’ is one of the funniest commercials we’ve ever made,” said Danica. “The Internet-Only version is where it all really comes together and acting it out with Jillian Michaels was fun!”

Jillian joined Go Daddy in September. These were her first-ever Super Bowl commercial appearances and they’ve come with some controversy. “I have a lot of people ask me why I decided to be a Go Daddy Girl … there is this perception that Go Daddy objectifies women. The reality is Go Daddy takes strong women and allows us to be sexy and feminine. And yet still powerful!” Jillian explained.

To see the Internet-Only versions, as well as what aired in the Super Bowl, visit www.GoDaddy.COM or www.GoDaddy.CO.

For help with realizing your online dreams, visit www.GoDaddy.COM.

Follow & Friend Go Daddy on Twitter & Facebook.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and website design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce website hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group has more than 46 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s largest Web hosting provider and is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. During the first half of 2010, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

SCOTTSDALE, Ariz. – Go Daddy’s commercials for the 2011 Super Bowl are far from being approved, in fact, they haven’t even been filmed yet, but CEO and Founder Bob Parsons declared Go Daddy will advertise in the big game for a seventh consecutive year. Go Daddy has purchased two 30-second spots in the Super Bowl and a single 30-second pregame commercial on FOX – all to be produced by Go Daddy Productions.

Parsons also said, like every other year, the ads will be GoDaddy-esque – meaning edgy, fun and slightly inappropriate – but this year will be different because Go Daddy Girls Danica Patrick and newcomer Jillian Michaels will both be featured.

“Jillian has the power … Danica has the speed! Together, our dynamic duo of Go Daddy Girls add up to sheer Super Bowl magic,” Parsons said. “Hopefully the FOX network won’t keep commercial creativity on such a short leash this time around. For 2011, Go Daddy is going to be as edgy as ever – in fact, our goal is to ‘out Go Daddy’ ourselves!”

Go Daddy, the world’s top Web hosting provider and domain name registrar, has leveraged the Super Bowl to its advantage over the last six years by using edgy 30-second commercials to attract millions of Internet visitors to www.GoDaddy.com. This year, an estimated 100 million people are expected to watch the Super Bowl.

“It doesn’t get much bigger than being in a Super Bowl commercial,” Jillian said with a big smile. “I think shooting a spot with Danica Patrick is going to be a blast. Go Daddy certainly knows how to create buzz around Super Bowl time – I’m looking forward to being a part of this new Go Daddy campaign!”

Danica has been featured in four Go Daddy Super Bowl campaigns to date. She starred in Go Daddy’s “Baseball” commercial, ranked as the Most-Watched Super Bowl Ad in 2009, according to TiVo.

When it comes to Go Daddy’s plan to use both her and Jillian in this year’s Super Bowl commercial, Danica had two words: “Girl Power!”

“Go Daddy takes some heat for their edgy commercials, but if you watch the ads I’m in, they’re actually all about Girl Power,” Danica said. “Adding Jillian to the campaign creates a whole new range of possibilities.”

Go Daddy’s Super Bowl legend began six years ago when FOX yanked Go Daddy’s ad before its second airing during the 2005 Super Bowl. That censorship triggered a postgame controversy which some believe puts Go Daddy under extra scrutiny with television executives each year.

“I agree with Bob,” Danica asserted. “Censors really need to lighten up! Aren’t Super Bowl commercials supposed to be about having a little fun?!”

The Super Bowl broadcast is set for Feb. 6 on FOX, the television network on which Go Daddy’s original controversy ignited.

To see Go Daddy’s Super Bowl commercials and photos, visit www.GoDaddy.com/SuperBowl.

To learn more about establishing your online presence, easily and affordably, visit www.GoDaddy.com.

Follow & Friend Go Daddy on Twitter & Facebook.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and website design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce website hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group has more than 43 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s largest Web hosting provider and is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. During the first half of 2010, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

SCOTTSDALE, Ariz. – Move over, Yellow Pages. Good riddance pricey online marketing. Go Daddy introduces AdSpace, a marketing product designed to help small businesses conquer online advertising without huge investments in time, money or technology. Instead of spending hours to create an effective online ad campaign, users can now hand over a few key pieces of information to Go Daddy’s Search Marketing Experts and be advertising on the Web’s largest stage within 24 hours.

According to a study by The Kelsey Group and ConStat, Inc., more than 70 percent of consumers today start with search engines when looking for a local business. One of the most coveted spots on the Internet is prominent placement on Google, but the “do it yourself” method of getting there can be somewhat overwhelming.

AdSpace offers the “do it for me” approach, and it’s easy. All business owners need to do is provide basic data about their services, then Go Daddy creates a website specifically designed to drive phone calls and generate e-mail inquiries from potential customers. Go Daddy’s team of search marketing experts then create a keyword-based local advertising campaign on Google’s search results page, linking back to the site.

Phone calls are literally recorded and e-mails captured in the AdSpace dashboard – to help users organize new contacts and measure their sales performance.

Just like most of Go Daddy’s services, AdSpace is available to customers for a fraction of what other providers charge. There are no set-up fees, and AdSpace can be used on a month-to-month basis.

“Building a business, in this economy, can be tough,” said Go Daddy CEO and Founder Bob Parsons. “AdSpace was designed for small businesses wanting to leverage the power of the Internet – businesses that know they need to advertise online, but don’t have big budgets or tech experts to feel comfortable taking financial risks.”

Frank Yaconis, owner of the Scottsdale Discover Hyundai dealership, is familiar with the ease and performance of AdSpace firsthand. While testing the product during its pilot phase, Yaconis saw a return on investment almost immediately.

“AdSpace is providing results for our dealership,” said Yaconis. “Within minutes of our ad campaign going live we were getting sales calls and emails from prospective buyers – the third call turned into a sale!”

The product can also be used to improve customer service. The AdSpace phone call-recording feature provided Yaconis the data he needed to conduct additional training with his employees.

“We can listen to our calls online, which has helped us improve the sales process for our staff,” Yaconis said. “Based on a review of our very first call, I improved our standard telephone greeting when we answer the phones.”

Raymond Boggs, a senior analyst with International Data Corporation (IDC) specializing in SMB research, identified the benefits of the ease of use and pricing structure of AdSpace.

“Many small businesses are still missing the boat when it comes to online promotion,” said Raymond Boggs, vice president of small/medium business research at IDC. “It can be complicated to establish and manage an effective online marketing effort, and also to measure results, but a resource like Go Daddy’s AdSpace brings advanced but affordable capabilities to even the smallest firms.”

AdSpace is backed by Go Daddy’s world-class 24/7 customer support.

To get started with an online advertising campaign for local business, visit http://www.GoDaddy.com/Business/Local-Advertising.aspx.

To learn how to build and grow your business online, visit www.GoDaddy.com.

Follow & Friend Go Daddy on Twitter & Facebook.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and website design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce website hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group has more than 43 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s largest Web hosting provider and is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. During the first half of 2010, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

SCOTTSDALE, Ariz. – More Web site traffic, more social media buzz and more new customers this year propelled Go Daddy to an all-new Super Bowl sales record.

“Everything came together beautifully this year,” said Go Daddy CEO and Founder Bob Parsons. “We had a tremendous surge in Web traffic, sustained the spike, converted new customers and shot overall sales off the chart. This is a textbook Super Bowl campaign for Go Daddy!”

Akamai, a third-party distribution network that handled most all of this year’s Super Bowl advertiser content, confirms Go Daddy visitors accounted for the overwhelming majority of both Internet spikes during the 2010 Super Bowl. Akamai posted Internet traffic charts during the big game that showed dramatic surges immediately following the Go Daddy ads.

Go Daddy, as it has for years now, uses its Super Bowl commercials to promote Web site visits, inviting viewers to “see more” in unrated, revealing “Internet-Only” versions of the ad’s story at GoDaddy.com.

comScore, a company that measures Web traffic, issued a report before kickoff, listing Go Daddy as one of the “most anticipated” advertisers in the Super Bowl. Critics, however, were not impressed after seeing the GoDaddy-esque ads, titled “Spa” and “News.” Veteran Adweek critic Barbara Lippert wrote, “Go Daddy is back to the lowest of the low.”

“I knew we were going to hit it big when Barbara ranked us, once again, as the ‘lowest of the low’ – for me that’s quite an achievement. I can’t wait to tell my mother,” Parsons grinned. “We signed up more new customers than any other Super Bowl Sunday in our six year history and set a sales record too.”

Go Daddy is a leader in the social media space as well, which also helped in terms of engaging the public. The domain name registrar and Web host provider was one of this year’s Super Bowl advertisers leveraging Twitter and Facebook with its campaign. By the time Go Daddy’s first-quarter ad aired, Go Daddy was a trending topic on Twitter. In fact, variations of Go Daddy and Super Bowl were the only two topics to rank twice each on Twitter’s top ten list at that time.

To see Go Daddy’s “Internet-Only” versions of “Spa” and “News” featuring Go Daddy Girl Danica Patrick, visit www.GoDaddy.com.

To learn how to easily and affordably build an online presence, visit www.GoDaddy.com.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 39 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2009, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

SCOTTSDALE, Ariz. – What is offensive about a retired football star transitioning into a career as a successful Internet entrepreneur? That’s the question Go Daddy is asking viewers about the one Go Daddy Super Bowl commercial that was not approved to air in this year’s big game.

“Of the five commercial concepts we submitted for approval this year, this NEVER would’ve been my pick for the one that would not be approved,” exclaimed Go Daddy CEO and Founder Bob Parsons. “This is about a guy who starts an online business and hits the jackpot. I just don’t think ‘Lola’ is offensive, in fact we didn’t see this one coming – we were absolutely blindsided!”

The 30-second commercial is narrated by Go Daddy Girl Danica Patrick and features a character named “Lola,” who launches a new career as a fashion designer with an online store.

Parsons is revealing “Lola” online to see what the public thinks. “I predict most people will say ‘Lola’ is hilarious! To critics I would say, we finally produced a Super Bowl commercial that speaks to our core business – helping people be successful online.”

You can see “Lola” and share your opinions right now at www.GoDaddy.com.

A Focus on the Family commercial has been approved to air in this year’s Super Bowl and sparked controversy because it advocates a politically motivated message. The conservative watchdog organization, Media Research Center, however, defends the Christian group’s commercial saying networks have approved “Go Daddy ads, which typically feature big-breasted women,” and are presumably more offensive than a religious-oriented message.

“Lola is not a ‘big-breasted woman’ – Lola is a big, flamboyant, effeminate, lovable man,” Parsons replied.

The domain name registrar and Web hosting provider purchased slots in the first and fourth quarters of the Super Bowl. Go Daddy’s “Movies” spot has already been selected and approved as one of this year’s Super Bowl commercials, but now Go Daddy needs to declare which other ad it intends to air. Go Daddy Productions shot five different concepts with a variety of endings.

“We’ve accepted we have to go with another option – one that’s been approved and one that is still 100 percent GoDaddy-esque,” Parsons promised, referring to a term the media coined to describe Go Daddy commercials as “fun, edgy and slightly inappropriate.”

In 2006, Go Daddy helped pioneer the practice of pushing Super Bowl viewers to the Web. Last year, Go Daddy drove more Web traffic than any other Super Bowl advertiser, according to comScore. Once again this year, Go Daddy will invite viewers to “See More Now” with unrated “Internet-Only” versions to be unveiled at www.GoDaddy.com on Super Bowl Sunday.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 38 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2009, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

SCOTTSDALE, Ariz. – Believe it or not, Japanese automaker Lexus is blocking a GoDaddy.com commercial that revolves around Danica Patrick in a vintage American-made car from airing during the United States Open.

Go Daddy was to air its “Speeding” commercial twice during the United States Open this weekend. The ad features Go Daddy Girl Danica Patrick in a vintage, American-made Ford Mustang. Go Daddy was informed Lexus doesn’t want “Speeding” to air. As the exclusive sponsor of the NBC broadcast, Lexus declared no other automakers can be shown in commercials airing during the United States Open.

“This is outrageous,” said Go Daddy CEO & Founder Bob Parsons. “Lexus knows our ‘Speeding’ commercial is NOT about selling cars. GoDaddy.com sells domain name registrations. It seems like they don’t want Americans watching the United States Open to see or think about an American-made car in any shape or form. I see it as kicking the American auto industry when it’s down.”

The commercial was approved by censors and already aired yesterday during rained out broadcast coverage on NBC. The thirty-second ad debuted and aired several times during the Indianapolis 500 broadcast on ABC last month and has aired hundreds of times, including during NBC’s Senior PGA and NHL Stanley Cup Finals broadcasts.

In 2005, Go Daddy’s first-ever Super Bowl commercial was yanked by the Fox network after airing once during the game because it was deemed inappropriate. Since that time, Go Daddy commercials have drawn criticism and scrutiny from censors for being edgy. Never before, though, have the commercials come under fire for the products they contain. “It is beyond my wildest dreams that one of our commercials would be rejected only because it featured a classic American automobile,” said Parsons.

Parsons is a decorated military veteran, known for growing his domain and hosting company into a world leader without outsourcing or off-shoring a single job. He was criticized for throwing a nearly $2MM holiday party for employees in December after a record revenue year in 2008 and argued with the media that spending money is the precisely right move during an economic recession.

The outspoken CEO is active on Twitter as @DrBobParsons and just last night, before this latest controversy, posted a video showing off his new pride and joy – a 2010 SS Camaro made by Chevrolet.

“A recent poll showed 40 percent of those surveyed said recent problems for U.S. automakers made them more likely to buy American,” Parsons points out. “I believe an American car deserves to be in the United States Open of all places, but Lexus seems to disagree.”

Go Daddy is the world’s leading domain name registrar, provides Web hosting and more than 50 products designed to help people and businesses develop an online presence. Most all of Go Daddy’s products are developed in-house.

To learn more about Go Daddy visit www.GoDaddy.com.

To see “Speeding” or any other Go Daddy commercial, visit http://videos.GoDaddy.com.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 35 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2008, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

SCOTTSDALE, Ariz. – Go Daddy, the world’s dominant Web hosting domain registrar, earned the coveted crown of “Most Watched” Super Bowl commercial this year, according to TiVo, Inc.1

This means Go Daddy’s fourth-quarter spot had far more viewership than any other commercial in the most-watched Super Bowl of all time. Remarkable when you consider Go Daddy purchased NBC’s final ad slot two days before the broadcast.

“Our gamble paid off – in spades,” said Go Daddy CEO and Founder Bob Parsons, who has steered the company’s highly successful and historic Super Bowl campaigns since their 2005 debut.

The eleventh-hour ad buy was a tremendous risk because had the game been a blow out, fewer people might have been watching. An estimated 98.7 million average viewers, in the U.S. alone, watched this year’s Super Bowl, according to Nielsen data.

Go Daddy’s “Baseball” ad, also called “Enhancement,” aired in the two-minute warning break, which came just after Arizona took over the lead, and right before Pittsburgh came from behind to win what’s being called one of the greatest Super Bowl games in history.

The GoDaddy-esque commercial features Danica Patrick and her “enhanced” Go Daddy Web site, along with a variety of buxom women showing off their own “enhancements” in a spoof of baseball’s steroids scandal.

The commercial was condemned as being “lower than Go Daddy’s usual low,” by AdWeek critic Barb Lippert. Two television networks refused to air “Baseball” last month, saying it was “too racy for morning television.” Some of the nation’s largest newspapers even elected to ignore the ad in their post-game reviews. Still, viewers and potential customers clearly wanted to see the commercial, again and again.

“When the critics panned our ad, I knew we had a winner! Now, it is official, the people have spoken… in a way that really counts…with their remotes and, more importantly, their wallets,” Parsons said referencing a huge lift in Go Daddy’s sales numbers.

Go Daddy, unofficially, has two commercial winners. For the first time in five years, Go Daddy aired two different commercials in the Super Bowl. The other also starred Danica Patrick and featured her in a shower with another woman. Both “Shower” and “Baseball” invited viewers to see the continued stories online at GoDaddy.com.

The ads each recorded dramatic spikes in the Super Bowl’s Internet traffic, as documented by Akamai.

“In all seriousness, the best ‘win’ for Go Daddy this year is the boost in business generated by both our commercials,” Parsons beamed. “When you get right down to it, advertising is all about driving sales, right?”

On Super Bowl Sunday, Go Daddy set company records for new customers and total orders.

To find out how you can get online quickly and without spending a lot of money, visit, www.GoDaddy.com.

To see all of Go Daddy’s Super Bowl commercials, or the Internet-Only extended versions, visit Videos.GoDaddy.com.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc., has more than 33 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar, according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider, according to Netcraft Ltd. During 2008, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

1 Determination made based on an aggregated, anonymous, second-by-second audience measurement about how TiVo subscribers watched the broadcast.

SCOTTSDALE, Ariz. – Go Daddy has two commercials approved by network censors for one slot in this year’s Super Bowl broadcast, 18-plus days in advance. That’s a Go Daddy first.

The big question now, which thirty-second commercial will air? Go Daddy CEO and Founder Bob Parsons will let YOU help decide. The public is invited to cast votes online, starting today. Both versions are available at www.GoDaddy.com.

“I’m looking forward to seeing how people vote – I like both ads,” said Parsons. “I say we give the viewers what they want to see.”

Both approved ads are GoDaddy-esque, meaning the ads are fun, edgy and slightly inappropriate, as is the Go Daddy tradition. Both spots feature IndyCar’s most popular driver and Go Daddy Girl Danica Patrick.

The first option features Danica taking a shower with another woman as three college students watch.

“The ‘Shower’ commercial is the one people usually pick sight unseen,” Parsons laughed. “It’s hot all right, no doubt about it, but the twist is what really makes this ad great!”

The second option, like Go Daddy’s legendary 2005 Super Bowl ad, spoofs a controversial issue. “Baseball” takes on the steroids scandal in typical GoDaddy-esque style. Its cast includes recurring character actor Booth Colman, who appeared in the original Go Daddy Super Bowl ad, and CEO Bob Parsons. Both ads were created in-house by Go Daddy Productions.

AdWeek advertising expert Barbara Lippert has a history of panning Go Daddy ads, but was unusually critical after previewing the baseball spoof. “This is lower than the usual Go Daddy low – it’s pathetic,” Lippert said.

Love the ads, or hate them, Go Daddy has a history of innovation when it comes to Super Bowl campaigns. Go Daddy’s first-ever Super Bowl ad in 2005 parodied the infamous “wardrobe malfunction.” The FOX network pulled the ad before airing it a second time in that game, generating an avalanche of publicity.

Beyond its risqué reputation, the company has generated business along with the buzz. Go Daddy’s 2006 Super Bowl ad generated unprecedented Web traffic. Its 2007 spot was honored by IAG as the Most-Recalled commercial of the entire year. Last year, FOX censors refused to approve Go Daddy’s “Exposure” ad, so Parsons quickly developed another commercial encouraging viewers to watch the intended Super Bowl ad online. The broadcast commercial produced 1.5MM Go Daddy Web hits before the game ended.

Clearly, the Super Bowl commercials have boosted Go Daddy’s bottom line. Prior to the first Super Bowl ad, Go Daddy’s market share was 16 percent. That number climbed after each Super Bowl campaign. Today, Go Daddy’s market share of new domains is an overwhelming 46 percent, putting Go Daddy at a level more than three times the size of its closest competitor.

This year, it comes down to “Shower” or “Baseball.”

To vote on which commercial you want to see in next month’s Super Bowl broadcast, visit www.GoDaddy.com. Voting ends Friday, Jan. 23, 2009.

To view Go Daddy’s 2009 Super Bowl Timeline, visit www.GoDaddy.com/SuperBowl2009.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 33 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2007, The Go Daddy Group registered more than one-third of all domain names registered in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

- Visible Technologies Expands Executive Team to Support Growth in Social Media Management Solutions
Visible Technologies, an industry leading provider of social media monitoring and engagement solutions, today announced it has hired Geoff Farris as senior vice president of sales to drive revenue and build industry partnerships.
Geoff adds experience to Visible Technologies’ executive management ranks and enables the company to create a highly focused sales team, distinct from its marketing and communications efforts. The new sales team supports Visible Technologies’ growth plans and the increased market interest in the company’s flagship product, TruCastTM.