This is a tag page, a collection of currently published articles on the topic indicated by the tag name. If you haven't found here what you were looking for, we suggest you navigate the site using the menu above, or try to re-formulate your search:

Super Bowl Web Traffic Converts for Go Daddy Again in 2010


Go Daddy Spikes Web Site Traffic Off the Charts & Scores Sales Touchdown

SCOTTSDALE, Ariz. – More Web site traffic, more social media buzz and more new customers this year propelled Go Daddy to an all-new Super Bowl sales record.
Read the full story

  • Share/Bookmark

Tags: , , , , , ,

Posted in Digital Marketing, Events, Internet Strategy, Marketing StrategyComments (1)

Go Daddy Ad Banned from Super Bowl – Not for the Reason You Think!


Watch “Lola” For Yourself & Give Your Opinion Now

SCOTTSDALE, Ariz. – What is offensive about a retired football star transitioning into a career as a successful Internet entrepreneur? That’s the question Go Daddy is asking viewers about the one Go Daddy Super Bowl commercial that was not approved to air in this year’s big game.
Read the full story

  • Share/Bookmark

Tags: , , , , , ,

Posted in Ad Creatives Showcase, Events, Marketing Strategy, TV & Cable AdvertisingComments (2)

Japanese Automaker Blocks Go Daddy Ad from U.S. Open Coverage


Lexus Bars Vintage American Car from Being Seen During U.S. Open

SCOTTSDALE, Ariz. – Believe it or not, Japanese automaker Lexus is blocking a GoDaddy.com commercial that revolves around Danica Patrick in a vintage American-made car from airing during the United States Open.
Read the full story

  • Share/Bookmark

Tags: , , , ,

Posted in Ad Creatives Showcase, Marketing Strategy, TV & Cable AdvertisingComments (0)

It’s Official: GoDaddy.com Ranked as the #1 Super Bowl Commercial


Go Daddy’s Ad is “Most-Watched” – Last-Minute Gamble to Buy NBC’s Final Slot Pays Off

SCOTTSDALE, Ariz. – Go Daddy, the world’s dominant Web hosting domain registrar, earned the coveted crown of “Most Watched” Super Bowl commercial this year, according to TiVo, Inc.1

This means Go Daddy’s fourth-quarter spot had far more viewership than any other commercial in the most-watched Super Bowl of all time. Remarkable when you consider Go Daddy purchased NBC’s final ad slot two days before the broadcast.

“Our gamble paid off – in spades,” said Go Daddy CEO and Founder Bob Parsons, who has steered the company’s highly successful and historic Super Bowl campaigns since their 2005 debut.
Read the full story

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Posted in Ad Metrics, Ad Operations, Audience Measurement, Digital Marketing, Events, Marketing Strategy, Online Advertising ChallengesComments (4)

Super Bowl Shocker: Two Go Daddy Ads Already Approved!


Now Go Daddy Asks YOU to Vote Online to Help Decide Which Ad Airs Super Bowl Sunday

SCOTTSDALE, Ariz. – Go Daddy has two commercials approved by network censors for one slot in this year’s Super Bowl broadcast, 18-plus days in advance. That’s a Go Daddy first.

The big question now, which thirty-second commercial will air? Go Daddy CEO and Founder Bob Parsons will let YOU help decide. The public is invited to cast votes online, starting today. Both versions are available at www.GoDaddy.com.

“I’m looking forward to seeing how people vote – I like both ads,” said Parsons. “I say we give the viewers what they want to see.”
Read the full story

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Posted in Events, Marketing StrategyComments (1)

Ad Ops Daily Briefs: December 12 2008


- What’s a Super Bowl Without a GoDaddy-esque Ad?
CEO Says Go Daddy ‘Can’t Afford Not’ to Advertise Considering Company’s Success Record
For the fifth consecutive year, Go Daddy will advertise in the Super Bowl – that is “if” NBC approves an edgy commercial. Go Daddy shot two completely different ad concepts this week near Los Angeles. Both concepts feature auto racing superstar and Go Daddy Girl Danica Patrick, who ranked as 2008’s Most Searched Athlete on the Internet.1
“We have two options and they’re both absolutely… GoDaddy-esque,” said Go Daddy CEO and Founder Bob Parsons, on-set in Los Angeles yesterday. “They are fun, edgy and slightly inappropriate; surely network censors will have a sense of humor, people could use a good laugh these days.”
Read the full story

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , ,

Posted in Ad Ops: Daily Bits, Digital Marketing, Internet Strategy, Online Communities, Social NetworksComments (0)

Do you have, or know of a Twitter profile relevant to Online Advertising?

Let us know, and we'll add it to the Twitter list - see below its live feed!

Whitepapers

Jobs