Go Daddy’s Ad is “Most-Watched” – Last-Minute Gamble to Buy NBC’s Final Slot Pays Off
SCOTTSDALE, Ariz. – Go Daddy, the world’s dominant Web hosting domain registrar, earned the coveted crown of “Most Watched” Super Bowl commercial this year, according to TiVo, Inc.1
This means Go Daddy’s fourth-quarter spot had far more viewership than any other commercial in the most-watched Super Bowl of all time. Remarkable when you consider Go Daddy purchased NBC’s final ad slot two days before the broadcast.
“Our gamble paid off – in spades,” said Go Daddy CEO and Founder Bob Parsons, who has steered the company’s highly successful and historic Super Bowl campaigns since their 2005 debut.
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