Tag Archives: Bob Liodice;

August 8, 2011 posted by Otilia Otlacan

Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement

NEW YORK, NY — The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) announced the release of Guiding Principles of…

Ad & Media Strategies

March 10, 2011 posted by Otilia Otlacan

IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”

Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. – Three advertising trade groups have launched a major…

Ad & Media Strategies

January 21, 2009 posted by Otilia Otlacan

Key Advertising Groups to Develop Privacy Guidelines for Online Behavioral Advertising Data Use and Collection

NEW YORK – Four leading marketing and advertising industry associations announced that they are working together to develop enhanced self-regulatory principles for online behavioral advertising in order to address privacy…

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Tag Archives: Bob Liodice;

Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement

IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”

Key Advertising Groups to Develop Privacy Guidelines for Online Behavioral Advertising Data Use and Collection

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