Tag Archives: blake cahill

WOMMA Launches Official Word of Mouth and Social Media Marketing Mobile App
Ad & Media Strategies
June 20, 2012 posted by Otilia Otlacan

WOMMA Launches Official Word of Mouth and Social Media Marketing Mobile App

The Word of Mouth Marketing Association (WOMMA), the official non-profit trade association dedicated to advancing and advocating the discipline of credible word of mouth and social media marketing, today announced it is giving marketers a new way to get all the latest word of mouth and social marketing news via mobile with the WOMMA mobile app. Developed in partnership with full-service social media agency Banyan Branch, the free app will provide marketers with a singular source for comprehensive social marketing news and is now available for download on iPhone and Android mobile devices.

Banyan Branch Launches Media Buying Practice with Executive Hires from MEC and JWT
Ad & Media Strategies
March 20, 2012 posted by Otilia Otlacan

Banyan Branch Launches Media Buying Practice with Executive Hires from MEC and JWT

Banyan Branch, a full-service social media agency that provides end-to-end marketing services for the world’s leading brands, today announced it has launched a media buying practice, enabling global brands to amplify their social media programs through paid advertising. To lead the new practice and support the company’s significant expansion, Banyan Branch has appointed Matt Haynes as Director of Director of Social Strategy and Media Planning, and Kerry Antezana as Director of Agency Services. The company announced a $1.7 million series A funding round and almost 100 percent year-over-year revenue growth in October of 2011 as well as additional senior executive hires in December 2012. It also has an annual client retention rate of 85% and works with brands such as Amazon, Clarisonic, FOX, Gilt Groupe, Microsoft, Porsche, Parallels and T-Mobile.

Interview: Blake Cahill, President of Banyan Branch, Explains How Brands Can Utilize Pinterest
Ad & Media Strategies
March 7, 2012 posted by Otilia Otlacan

Interview: Blake Cahill, President of Banyan Branch, Explains How Brands Can Utilize Pinterest

Pinterest is quickly establishing itself as a must-go destination for online marketers looking for a fresh approach to reach the desired audiences. Pinterest has been around for two years but it is the very recent growth spur that caught the attention of users and marketers alike. With millions of consumers signing up, brands are scrambling to develop strategies for marketing on Pinterest and efficiently engage with those who are pinning their interests.